LE SOURIRE DE REIMS

What LE SOURIRE DE REIMS does

Le Sourire de Reims is a privately held specialty retail business based in Reims, France, operating under SIREN 331167890. The company sells dragées (Dragées Médicis), teas (Dammann Frères, over 150 varieties), artisanal coffees (Voisin, slow-roasted since 1897), premium chocolates (Cluizel and Voisin), Montélimar nougat, and customizable gourmet gift baskets including champagne and Ardennes terrines. It serves primarily individual consumers in the Reims metropolitan area for ceremonial gifting occasions (weddings, baptisms, communions) and personal indulgence, with secondary exposure to corporate gifting clients and event venue rental customers.

The business distributes through two physical boutiques — La Neuvillette (Actipôle Neuvillette) and Champigny — supported by a Click & Collect online boutique at boutique.le-sourire-de-reims.fr. No proprietary technology is disclosed; the website is a WordPress site hosted by OVH and built by Reims-based agency imag'inside. Marketing is limited to the company website, organic Google search visibility, social sharing buttons, and Trustindex-verified Google reviews (122 reviews rated "Excellent").

The business model is direct-to-consumer specialty retail. Revenue streams include retail product sales, customizable gourmet gift baskets, and event venue rental for private and professional occasions. The website copyright covers 2017–2025 and a business takeover ("reprise de l'entreprise") occurred in 2021 under new management, with a stated objective of introducing novelty while maintaining premium product quality. The company employs 1–10 people and operates exclusively in the Grand Est region of France.

Name

LE SOURIRE DE REIMS

Legal name

Le Sourire de Reims

Website

https://le-sourire-de-reims.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Sourire de Reims is a privately held specialty food retailer in Reims, France, selling dragées, teas, coffees, chocolates, and customizable gourmet gift baskets through two boutiques and a Click & Collect online store, also offering event venue rental.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Specialty Food Retailers (4452), Confectionery and Nut Retailers (445292)

akta.pro industry

PRIMARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRAHAGAN

Specialty Food Gift Shops & Hampers

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYHSACANAB

Gift Sourcing & Procurement (Local & Online)

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Specialty food retail
• Dragées and confections
• Artisan coffee and tea
• Fine chocolates retail
• Gourmet gift baskets

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Specialty Food Retail: Retail sales of dragées (MEDICIS brand), teas (DAMMANN Frères - over 150 varieties), coffees (Voisin - roasted since 1897), chocolates (Cluizel and Voisin), Nougat de Montélimar, and gourmet gift products including champagne and Ardennaise terrines.
2. Room Rental Services: Event venue rental for private and professional events including anniversaries, baptisms, communions, weddings, meetings, seminars, and conferences. Includes personalized event organization support.
3. Custom Gourmet Gift Baskets: Customizable gourmet gift basket creation service for individuals and businesses year-round. Products include fine chocolates, rare spices, champagne, and Ardennaise terrines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Sourire de Reims is a specialty gourmet retailer that curates and sells premium French artisanal food products — Médicis dragées, DAMMANN Frères teas (over 150 varieties), Voisin slow-roasted coffees, Cluizel and Voisin chocolates, Montélimar nougat, champagne, and Ardennaise terrines — through two Reims boutiques and a Click & Collect online store. The company also produces customizable gourmet gift baskets for personal and corporate gifting and rents out an in-store event venue (salle) for private celebrations and professional meetings, seminars, and conferences.

Product overview

Le Sourire de Reims is a specialty retail business offering a curated selection of premium French delicacies through two physical boutiques in Reims (La Neuvillette and Champigny) and a Click & Collect online store. The core product portfolio centers on five categories: Dragées Médicis (traditional sugar-coated almonds for ceremonial events), Thés Dammann Frères (over 150 varieties of teas), Cafés Voisin (artisanal roasted coffees), Chocolats from master chocolatiers Cluizel and Voisin, and customizable gourmet gift boxes. The company also operates a venue rental service for private and professional events. Founded in 1952, the business was taken over in 2021 and continues to emphasize high-quality, artisanal products with personalized service.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragées Médicis Traditional French sugar-coated almonds (dragées) by Médicis, offered in customizable colors and flavors for weddings, baptisms, communions, and other ceremonies, sold at Le Sourire de Reims boutiques.
• Thés DAMMANN Frères Over 150 varieties of DAMMANN Frères teas (black, green, white, oolong, and herbal infusions), available in bulk or bags at both Reims boutiques with in-store sampling and mix-and-match options for tea discovery.
• Cafés Voisin Premium coffees from the Lyon-based roaster Voisin, featuring slow artisanal roasting methods that preserve each origin's aromas, offered in Arabica, Robusta, decaffeinated, and capsule formats at the Reims boutiques.
• Chocolats Cluizel et Voisin Artisanal chocolates from master chocolatiers Cluizel and Voisin, including pralined, dark, milk, and filled varieties, made from rare cocoa beans using traditional craftsmanship and sold at Le Sourire de Reims boutiques.
• Coffrets et Paniers Gourmands Customizable gourmet gift boxes and baskets designed for personal and professional gifting, featuring fine chocolates, rare spices, champagne, Ardennaise terrines, and other curated gourmet items, assembled on demand by Le Sourire de Reims.
• Location de Salle (Venue Rental) Event venue rental service for private celebrations (anniversaries, baptisms, communions, birthdays) and professional functions (meetings, seminars, conferences), with personalized event-organization support and free parking at Le Sourire de Reims.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DAMMANN FrèrescoreChannel Partner/ Reseller/ DistributorExclusive tea supplier offering over 150 varieties including black, green, white, oolong teas, and herbal infusions. DAMMANN Frères is one of the most important tea houses in France, among the last to master all tea professions from blending to infusion creation.
• VoisincoreChannel Partner/ Reseller/ DistributorCoffee supplier and master roaster since 1897, known as the last great traditional roaster in Lyon. Voisin provides premium Arabica and Robusta coffees with slow, artisanal roasting methods that preserve unique aromas from each terroir.
• CluizelcoreChannel Partner/ Reseller/ DistributorPremium chocolate maker supplying high-quality chocolates. Master chocolate makers perpetuate traditional artisan craftsmanship to create new flavors for chocolate enthusiasts.
• Dragées MédiciscoreChannel Partner/ Reseller/ DistributorDragées manufacturer since 1952 located in Ferrières-en-Gâtinais (Loiret), France. Produces artisanal dragées using ancestral know-how with all steps performed manually. Uses finest Lérida ('fine d'Espagne') and Avola (Sicilian) almonds considered the world's best.
• Nougat de MontélimarminorChannel Partner/ Reseller/ DistributorTraditional nougat producer from Montélimar region, offered as part of the expanded product range.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lenôtre: Major French gastronomy brand (founded 1957) with boutiques, e-commerce, catering, and event venues selling pastries, chocolates, savory items, and gift collections. Comparable as a broader French gourmet and gift specialist with both retail and event-space operations — overlapping with Le Sourire de Reims across gift baskets, chocolates, and venue rental.
• Fauchon: Historic French gourmet food house (founded 1886) operating its own boutiques, hotel partnerships, and e-commerce across teas, chocolates, pastries, and gift baskets. Comparable as a French premium gourmet-and-gifting brand, but at significantly larger scale and broader assortment than Le Sourire de Reims.

Direct peers

• Dalloyau: Long-established French patisserie and chocolatier (founded 1802) selling cakes, macarons, chocolates, and gift boxes through boutiques and online. Comparable as a French artisanal specialty food and gift retailer in the same premium gifting and celebration occasions that Le Sourire de Reims serves.
• Cafés Richard: French coffee roaster and retailer (founded 1892) with its own boutiques, e-commerce, and foodservice accounts selling artisanal roasted coffees, capsules, and tea. Comparable as a French heritage coffee specialist with retail and gifting channels, competing for the same coffee-and-tea premium customer segment as Le Sourire de Reims' Voisin coffee and DAMMANN tea business.
• Maison Boissier: French confectioner and chocolatier (founded 1827) known for dragées and chocolates, with boutiques and online sales of gift boxes and wedding assortments. Closely comparable as a French artisanal dragée-and-chocolate specialist targeting weddings, baptisms, and gifting — a directly overlapping customer occasion set with Le Sourire de Reims' Médicis dragée business.
• Hugo & Victor: French artisanal patisserie and chocolate boutique (founded 2003) with Paris boutiques and online sales of chocolates, macarons, cakes, and gift collections. Comparable as a small-format French premium chocolate-and-gift boutique operating at a similar specialty scale to Le Sourire de Reims.
• La Maison du Chocolat: French premium chocolate specialist founded 1977 with boutiques and online sales focused on artisanal chocolates, pralines, and gift collections. Comparable as a French premium chocolate-and-gift retailer targeting the same gift-purchasing and self-indulgence occasions as Le Sourire de Reims' Cluizel/Voisin chocolate assortment.
• Mariage Frères: Iconic French tea house founded in 1854, with retail boutiques and an e-commerce site selling premium loose-leaf teas, teaware, and tea-based gift assortments. Directly comparable as a French tea-and-gourmet specialist; Le Sourire de Reims operates at a similar category level in a regional market while Mariage Frères plays the national/international premium end.
• Comtesse du Barry: French gourmet gift specialist (foie gras, confits, sweets, wines) with a network of boutiques and an e-commerce site focused on gift hampers and seasonal assortments. Comparable as a French specialty food gift retailer operating multiple boutiques and emphasizing customizable gourmet gift baskets — the same core proposition as Le Sourire de Reims' Coffrets et Paniers Gourmands offering.

Others

• Dammann Frères: The tea supplier itself, founded in 1954, with its own retail boutiques and e-commerce selling 150+ tea varieties, gift boxes, and accessories. Comparable as a French premium tea-and-gift specialist; Le Sourire de Reims is both a reseller and a smaller-scale category peer competing for tea/gift occasion spend in Reims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/le-sourire-de-reims

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE SOURIRE DE REIMS