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Good Wills Law Limited

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Namestring
Good Wills Law Limited
Legal namestring
Good Wills Law Limited
Websiteurl
good-wills.co.uk
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Good Wills Law Limited is a private UK law firm headquartered in Crawley, West Sussex, regulated by the Solicitors Regulation Authority (SRA No. 636775). The firm provides a unified suite of private client legal services to individuals, families, and small business owners across England and Wales, organized around six core practice areas: Wills and Estate Planning (drafting, trusts, lasting powers of attorney, business succession), Grant of Probate and Estate Administration, Contentious Probate, Dispute Resolution, Conveyancing, and Land Registry work. The firm traces its origins to a 2009 estate planning business acquired by founders Shernaz (Naz) Motivala and Ruth Turk, transitioned into a regulated law firm in 2017, and expanded via a 2022 merger with Natalie's Trusted Law to form the G&T group companies.

The business operates as a direct-to-consumer professional services firm with no third-party channel partners, no marketplace listings, and no proprietary technology platform. Pricing is unit-based per matter (e.g., £600+VAT for Land Registry first registration, £660+VAT for property transfer post-death), with full estate administration priced based on complexity and averaging approximately 35 hours. Marketing is conducted through the company website, organic social media (Facebook, LinkedIn), and client testimonials; the client base is overwhelmingly long-tail individual consumers with no disclosed enterprise or recurring-revenue contracts. Headcount is approximately 10-11 named individuals across fee earners, paralegals, client support, sales, and finance.

Ownership remains with the founding family (Motivala and Turk) and management team, with no external private equity or venture capital backing. The firm holds no patents, trademarks, or formal partnerships, and generates revenue purely through professional service fees on individual client matters. Geographic footprint is domestic only (England and Wales), with a primary office in Crawley and support presence in Wymondham following the 2022 merger integration.

Short descriptiontext

Good Wills Law Limited is a UK-regulated law firm in Crawley providing wills, probate, estate administration, conveyancing, land registry, and dispute resolution services to individuals, families, and small business owners across England and Wales via direct-to-consumer channels.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersCrawley, United Kingdom
HQ citystring
Crawley
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wills and probate, estate administration, residential conveyancing, contentious probate, land registry registration
Industry6 codes
PRIMARYBPAHAAAK
Family & Private Client (Trusts & Estates) Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAAANAE
Estate Administration & Probate Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYFSAEAKAD
Estate & Probate Administration Services
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory
SECONDARYFSAAANAA
Personal & Family Trust Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYBPAHAAAE
Real Estate & Construction Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAEAKAE
Trust & Estate Tax Planning & Compliance
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory
NAICS code2 codes
  • Offices of Lawyers541110
  • Legal Services5411
SIC code1 code
  • Services-Legal Services8111
Product category
Private Client Legal Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Probate & Estate Administration Services
TypeProfessional Services
Description

Full estate administration services including grant applications, asset collection, creditor handling, HMRC filings, property transfers, and distributions to beneficiaries. Fees based on complexity and estate value.

good-wills.co.uk
2Conveyancing Services
TypeProfessional Services
Description

Legal services for property sales and purchases including contract preparation, enquiries, exchanges, and completions. Fees depend on property value for both freehold and leasehold properties.

good-wills.co.uk
3Wills and Estate Planning Services
TypeProfessional Services
Description

Drafting of wills, establishment of trusts, lasting powers of attorney, advance decisions, and business succession planning services for individuals and business owners.

good-wills.co.uk
4Land Registry Services
TypeProfessional Services
Description

Registration of property, removal of restrictions, title rebuilds, and title splits. Fee of £600 plus VAT plus Land Registry fees for first registration applications.

good-wills.co.uk
5Dispute Resolution Services
TypeProfessional Services
Description

Resolution of trust or estate disputes, contentious probate matters, and disagreements between trustees, executors, and beneficiaries without court intervention when possible.

good-wills.co.uk
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details8 tiers
1Land Registry Work - First Registration
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£600 plus VAT plus Land Registry fees (fees depend on property value)

good-wills.co.uk
2Property Transfer After Death
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£660 plus VAT plus Land Registry fees

good-wills.co.uk
3Probate Application Fee (Disbursement)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£300 Probate application fee

good-wills.co.uk
4Grant Copy Fee (Disbursement)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£16 for each additional copy of the Grant

good-wills.co.uk
5Will Search (Disbursement)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£65 Certainty Will Search

good-wills.co.uk
6Financial Asset Search (Disbursement)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£250 Financial Asset & Liabilities search

good-wills.co.uk
7Gazette and Local Advertisements (Disbursement)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£500 Gazette and local advertisements

good-wills.co.uk
8Full Estate Administration
ModelOtherBilling cadencePay-as-you-go
Notes

Based on complexity - indicated average of 35 hours for full administration matters

good-wills.co.uk
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Good Wills Law Limited is an SRA-regulated law firm providing private client legal services including wills and estate planning, grant of probate and full estate administration, contentious probate, dispute resolution, residential conveyancing, and Land Registry registration work. The firm serves individuals, families, and small business owners across England and Wales with face-to-face, video, and remote consultations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Good Wills Law Limited is a law firm regulated by the Solicitors Regulation Authority offering a unified suite of private client legal services. The core offering comprises six interconnected practice areas: Wills and Estate Planning provides foundational will drafting, trust structures, and powers of attorney; Grant of Probate and Estate Administration handles the execution of estates following death; Contentious Probate addresses disputes over wills and estates; Dispute Resolution manages trust and estate conflicts; Conveyancing handles property transactions; and Land Registry Work manages property registration matters. The services are designed to work together, allowing clients to manage both their lifetime planning (wills, LPAs, trusts) and death-related matters (probate, estate administration) through a single firm.

Product and service6 records
1Grant of Probate & Estate Administration
CategoryProbate and estate administration
Description

Legal services assisting executors with applying for grants from the Probate Registry, full estate administration including asset collection, creditor management, HMRC filings, property transfers, and distribution to beneficiaries.

2Contentious Probate
CategoryContentious probate and dispute resolution
Description

Legal representation and dispute resolution services for contested wills, claims under the Inheritance Act 1975, and executor or beneficiary disputes.

3Conveyancing
CategoryResidential conveyancing
Description

Legal services for residential property transactions including sale and purchase of freehold and leasehold properties, contract negotiation, and completion management (cash buyers only for purchases).

4Land Registry Work
CategoryLand Registry registration
Description

Property registration services including first registration applications, restriction removals, title rebuilds, and title splits at the Land Registry.

5Dispute Resolution
CategoryTrust and estate dispute resolution
Description

Legal assistance for resolving trust or estate disputes, including reviews, recommendations, and court intervention guidance where required.

6Wills and Estate Planning
CategoryWills and estate planning
Description

Comprehensive estate planning services including will drafting, trust creation (lifetime and discretionary), lasting powers of attorney, advance decisions, and business succession planning with cross option agreements and business trusts.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight8 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Good Wills Law Limited

Private Client Legal Servicesgood-wills.co.uk

Good Wills Law Limited is a UK-regulated law firm in Crawley providing wills, probate, estate administration, conveyancing, land registry, and dispute resolution services to individuals, families, and small business owners across England and Wales via direct-to-consumer channels.

What Good Wills Law Limited does

Good Wills Law Limited is a private UK law firm headquartered in Crawley, West Sussex, regulated by the Solicitors Regulation Authority (SRA No. 636775). The firm provides a unified suite of private client legal services to individuals, families, and small business owners across England and Wales, organized around six core practice areas: Wills and Estate Planning (drafting, trusts, lasting powers of attorney, business succession), Grant of Probate and Estate Administration, Contentious Probate, Dispute Resolution, Conveyancing, and Land Registry work. The firm traces its origins to a 2009 estate planning business acquired by founders Shernaz (Naz) Motivala and Ruth Turk, transitioned into a regulated law firm in 2017, and expanded via a 2022 merger with Natalie's Trusted Law to form the G&T group companies.

The business operates as a direct-to-consumer professional services firm with no third-party channel partners, no marketplace listings, and no proprietary technology platform. Pricing is unit-based per matter (e.g., £600+VAT for Land Registry first registration, £660+VAT for property transfer post-death), with full estate administration priced based on complexity and averaging approximately 35 hours. Marketing is conducted through the company website, organic social media (Facebook, LinkedIn), and client testimonials; the client base is overwhelmingly long-tail individual consumers with no disclosed enterprise or recurring-revenue contracts. Headcount is approximately 10-11 named individuals across fee earners, paralegals, client support, sales, and finance.

Ownership remains with the founding family (Motivala and Turk) and management team, with no external private equity or venture capital backing. The firm holds no patents, trademarks, or formal partnerships, and generates revenue purely through professional service fees on individual client matters. Geographic footprint is domestic only (England and Wales), with a primary office in Crawley and support presence in Wymondham following the 2022 merger integration.

Good Wills Law Limited firmographics

Firmographics
Name
Good Wills Law Limited
Legal name
Good Wills Law Limited
Website
https://good-wills.co.uk
Company type
Private
Founded year
2017
Operating status
Operating
Short description
Good Wills Law Limited is a UK-regulated law firm in Crawley providing wills, probate, estate administration, conveyancing, land registry, and dispute resolution services to individuals, families, and small business owners across England and Wales via direct-to-consumer channels.
Ownership category
akta.pro rank

Good Wills Law Limited industry classification

Industry
Product category
Private Client Legal Services
NAICS
Offices of Lawyers (541110), Legal Services (5411)
SIC
Services-Legal Services (8111)
akta.pro industry
PRIMARYBPAHAAAK
Family & Private Client (Trusts & Estates) Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAAANAE
Estate Administration & Probate Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYFSAEAKAD
Estate & Probate Administration Services
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory
SECONDARYFSAAANAA
Personal & Family Trust Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYBPAHAAAE
Real Estate & Construction Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAEAKAE
Trust & Estate Tax Planning & Compliance
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

  • Wills and probate
  • Estate administration
  • Residential conveyancing
  • Contentious probate
  • Land registry registration

Where Good Wills Law Limited is headquartered

Location

Headquarters

HQ city
Crawley
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Good Wills Law Limited business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Probate & Estate Administration Services: Full estate administration services including grant applications, asset collection, creditor handling, HMRC filings, property transfers, and distributions to beneficiaries. Fees based on complexity and estate value.
  2. Conveyancing Services: Legal services for property sales and purchases including contract preparation, enquiries, exchanges, and completions. Fees depend on property value for both freehold and leasehold properties.
  3. Wills and Estate Planning Services: Drafting of wills, establishment of trusts, lasting powers of attorney, advance decisions, and business succession planning services for individuals and business owners.
  4. Land Registry Services: Registration of property, removal of restrictions, title rebuilds, and title splits. Fee of £600 plus VAT plus Land Registry fees for first registration applications.
  5. Dispute Resolution Services: Resolution of trust or estate disputes, contentious probate matters, and disagreements between trustees, executors, and beneficiaries without court intervention when possible.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goLand Registry Work - First Registration
Unit PricingPay-as-you-goProperty Transfer After Death
Unit PricingPay-as-you-goProbate Application Fee (Disbursement)
Unit PricingPay-as-you-goGrant Copy Fee (Disbursement)
Unit PricingPay-as-you-goWill Search (Disbursement)
Unit PricingPay-as-you-goFinancial Asset Search (Disbursement)
Unit PricingPay-as-you-goGazette and Local Advertisements (Disbursement)
OtherPay-as-you-goFull Estate Administration

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Good Wills Law Limited product offering

Product offering

Core offering

Good Wills Law Limited is an SRA-regulated law firm providing private client legal services including wills and estate planning, grant of probate and full estate administration, contentious probate, dispute resolution, residential conveyancing, and Land Registry registration work. The firm serves individuals, families, and small business owners across England and Wales with face-to-face, video, and remote consultations.

Product overview

Good Wills Law Limited is a law firm regulated by the Solicitors Regulation Authority offering a unified suite of private client legal services. The core offering comprises six interconnected practice areas: Wills and Estate Planning provides foundational will drafting, trust structures, and powers of attorney; Grant of Probate and Estate Administration handles the execution of estates following death; Contentious Probate addresses disputes over wills and estates; Dispute Resolution manages trust and estate conflicts; Conveyancing handles property transactions; and Land Registry Work manages property registration matters. The services are designed to work together, allowing clients to manage both their lifetime planning (wills, LPAs, trusts) and death-related matters (probate, estate administration) through a single firm.

Differentiator

Problem solved

Functional benefit

Products and services

  • Grant of Probate & Estate Administration Legal services assisting executors with applying for grants from the Probate Registry, full estate administration including asset collection, creditor management, HMRC filings, property transfers, and distribution to beneficiaries.
  • Contentious Probate Legal representation and dispute resolution services for contested wills, claims under the Inheritance Act 1975, and executor or beneficiary disputes.
  • Conveyancing Legal services for residential property transactions including sale and purchase of freehold and leasehold properties, contract negotiation, and completion management (cash buyers only for purchases).
  • Land Registry Work Property registration services including first registration applications, restriction removals, title rebuilds, and title splits at the Land Registry.
  • Dispute Resolution Legal assistance for resolving trust or estate disputes, including reviews, recommendations, and court intervention guidance where required.
  • Wills and Estate Planning Comprehensive estate planning services including will drafting, trust creation (lifetime and discretionary), lasting powers of attorney, advance decisions, and business succession planning with cross option agreements and business trusts.

Companies that use Good Wills Law Limited

Customer profile

Segments5 records

Ideal customer profiles4 records

Good Wills Law Limited technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Good Wills Law Limited partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights8 records

Good Wills Law Limited competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Good Wills Law Limited social profiles

Digital presence

Good Wills Law Limited compliance and trust

Trust signal

Compliance1 record

Good Wills Law Limited financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Good Wills Law Limited leadership team

Management profile

Number of profiles

Profiles11 records

Good Wills Law Limited funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Good Wills Law Limited M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Wills Law Limited

What does Good Wills Law Limited do?

Good Wills Law Limited is an SRA-regulated law firm providing private client legal services including wills and estate planning, grant of probate and full estate administration, contentious probate, dispute resolution, residential conveyancing, and Land Registry registration work. The firm serves individuals, families, and small business owners across England and Wales with face-to-face, video, and remote consultations.

Is Good Wills Law Limited a public or private company?

Good Wills Law Limited is a private company. It is classified as family owned and is currently operating.

When was Good Wills Law Limited founded?

Good Wills Law Limited was founded in 2017.

Where is Good Wills Law Limited based?

Good Wills Law Limited is headquartered in Crawley, United Kingdom, in the Europe region.

How does Good Wills Law Limited make money?

Five revenue lines are on record. Probate & Estate Administration Services are the primary driver. The others are conveyancing Services, wills and Estate Planning Services, land Registry Services and dispute Resolution Services.

Does Good Wills Law Limited have an API?

No public API is recorded for Good Wills Law Limited.

What industry is Good Wills Law Limited in?

Good Wills Law Limited's product category is Private Client Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 541110 and its SIC code is 8111.

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