Good Wills Law Limited

Private Client Legal Servicesgood-wills.co.uk

Good Wills Law Limited is a UK-regulated law firm in Crawley providing wills, probate, estate administration, conveyancing, land registry, and dispute resolution services to individuals, families, and small business owners across England and Wales via direct-to-consumer channels.

Company typePrivate
Founded2017
HeadquartersCrawley, United Kingdom
Headcount—
GTM typeB2C
OfferingServices

What Good Wills Law Limited does

Good Wills Law Limited is a private UK law firm headquartered in Crawley, West Sussex, regulated by the Solicitors Regulation Authority (SRA No. 636775). The firm provides a unified suite of private client legal services to individuals, families, and small business owners across England and Wales, organized around six core practice areas: Wills and Estate Planning (drafting, trusts, lasting powers of attorney, business succession), Grant of Probate and Estate Administration, Contentious Probate, Dispute Resolution, Conveyancing, and Land Registry work. The firm traces its origins to a 2009 estate planning business acquired by founders Shernaz (Naz) Motivala and Ruth Turk, transitioned into a regulated law firm in 2017, and expanded via a 2022 merger with Natalie's Trusted Law to form the G&T group companies.

The business operates as a direct-to-consumer professional services firm with no third-party channel partners, no marketplace listings, and no proprietary technology platform. Pricing is unit-based per matter (e.g., £600+VAT for Land Registry first registration, £660+VAT for property transfer post-death), with full estate administration priced based on complexity and averaging approximately 35 hours. Marketing is conducted through the company website, organic social media (Facebook, LinkedIn), and client testimonials; the client base is overwhelmingly long-tail individual consumers with no disclosed enterprise or recurring-revenue contracts. Headcount is approximately 10-11 named individuals across fee earners, paralegals, client support, sales, and finance.

Ownership remains with the founding family (Motivala and Turk) and management team, with no external private equity or venture capital backing. The firm holds no patents, trademarks, or formal partnerships, and generates revenue purely through professional service fees on individual client matters. Geographic footprint is domestic only (England and Wales), with a primary office in Crawley and support presence in Wymondham following the 2022 merger integration.

Good Wills Law Limited firmographics

Firmographics

Name: Good Wills Law Limited
Legal name: Good Wills Law Limited
Website: https://good-wills.co.uk
Company type: Private
Founded year: 2017
Operating status: Operating
Short description: Good Wills Law Limited is a UK-regulated law firm in Crawley providing wills, probate, estate administration, conveyancing, land registry, and dispute resolution services to individuals, families, and small business owners across England and Wales via direct-to-consumer channels.
Ownership category
akta.pro rank

Good Wills Law Limited industry classification

Industry

Product category: Private Client Legal Services
NAICS: Offices of Lawyers (541110), Legal Services (5411)
SIC: Services-Legal Services (8111)
akta.pro industry: PRIMARYBPAHAAAK
Family & Private Client (Trusts & Estates) Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAAANAE
Estate Administration & Probate Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYFSAEAKAD
Estate & Probate Administration Services
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory
SECONDARYFSAAANAA
Personal & Family Trust Services
Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)
SECONDARYBPAHAAAE
Real Estate & Construction Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services
SECONDARYFSAEAKAE
Trust & Estate Tax Planning & Compliance
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

Wills and probate
Estate administration
Residential conveyancing
Contentious probate
Land registry registration

Where Good Wills Law Limited is headquartered

Location

Headquarters

HQ city: Crawley
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Good Wills Law Limited business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Probate & Estate Administration Services: Full estate administration services including grant applications, asset collection, creditor handling, HMRC filings, property transfers, and distributions to beneficiaries. Fees based on complexity and estate value.
Conveyancing Services: Legal services for property sales and purchases including contract preparation, enquiries, exchanges, and completions. Fees depend on property value for both freehold and leasehold properties.
Wills and Estate Planning Services: Drafting of wills, establishment of trusts, lasting powers of attorney, advance decisions, and business succession planning services for individuals and business owners.
Land Registry Services: Registration of property, removal of restrictions, title rebuilds, and title splits. Fee of £600 plus VAT plus Land Registry fees for first registration applications.
Dispute Resolution Services: Resolution of trust or estate disputes, contentious probate matters, and disagreements between trustees, executors, and beneficiaries without court intervention when possible.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Land Registry Work - First Registration
Unit Pricing	Pay-as-you-go	Property Transfer After Death
Unit Pricing	Pay-as-you-go	Probate Application Fee (Disbursement)
Unit Pricing	Pay-as-you-go	Grant Copy Fee (Disbursement)
Unit Pricing	Pay-as-you-go	Will Search (Disbursement)
Unit Pricing	Pay-as-you-go	Financial Asset Search (Disbursement)
Unit Pricing	Pay-as-you-go	Gazette and Local Advertisements (Disbursement)
Other	Pay-as-you-go	Full Estate Administration

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Good Wills Law Limited product offering

Product offering

Core offering

Good Wills Law Limited is an SRA-regulated law firm providing private client legal services including wills and estate planning, grant of probate and full estate administration, contentious probate, dispute resolution, residential conveyancing, and Land Registry registration work. The firm serves individuals, families, and small business owners across England and Wales with face-to-face, video, and remote consultations.

Product overview

Good Wills Law Limited is a law firm regulated by the Solicitors Regulation Authority offering a unified suite of private client legal services. The core offering comprises six interconnected practice areas: Wills and Estate Planning provides foundational will drafting, trust structures, and powers of attorney; Grant of Probate and Estate Administration handles the execution of estates following death; Contentious Probate addresses disputes over wills and estates; Dispute Resolution manages trust and estate conflicts; Conveyancing handles property transactions; and Land Registry Work manages property registration matters. The services are designed to work together, allowing clients to manage both their lifetime planning (wills, LPAs, trusts) and death-related matters (probate, estate administration) through a single firm.

Differentiator

Problem solved

Functional benefit

Products and services

Grant of Probate & Estate Administration Legal services assisting executors with applying for grants from the Probate Registry, full estate administration including asset collection, creditor management, HMRC filings, property transfers, and distribution to beneficiaries.
Contentious Probate Legal representation and dispute resolution services for contested wills, claims under the Inheritance Act 1975, and executor or beneficiary disputes.
Conveyancing Legal services for residential property transactions including sale and purchase of freehold and leasehold properties, contract negotiation, and completion management (cash buyers only for purchases).
Land Registry Work Property registration services including first registration applications, restriction removals, title rebuilds, and title splits at the Land Registry.
Dispute Resolution Legal assistance for resolving trust or estate disputes, including reviews, recommendations, and court intervention guidance where required.
Wills and Estate Planning Comprehensive estate planning services including will drafting, trust creation (lifetime and discretionary), lasting powers of attorney, advance decisions, and business succession planning with cross option agreements and business trusts.

Companies that use Good Wills Law Limited

Customer profile

Segments5 records

Ideal customer profiles4 records

Good Wills Law Limited technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Good Wills Law Limited partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights8 records

Good Wills Law Limited competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Good Wills Law Limited compliance and trust

Trust signal

Compliance1 record

Good Wills Law Limited financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Good Wills Law Limited leadership team

Management profile

Number of profiles

Profiles11 records

Good Wills Law Limited funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Good Wills Law Limited M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Wills Law Limited

What does Good Wills Law Limited do?

Is Good Wills Law Limited a public or private company?

Good Wills Law Limited is a private company. It is classified as family owned and is currently operating.

When was Good Wills Law Limited founded?

Good Wills Law Limited was founded in 2017.

Where is Good Wills Law Limited based?

Good Wills Law Limited is headquartered in Crawley, United Kingdom, in the Europe region.

How does Good Wills Law Limited make money?

Five revenue lines are on record. Probate & Estate Administration Services are the primary driver. The others are conveyancing Services, wills and Estate Planning Services, land Registry Services and dispute Resolution Services.

Does Good Wills Law Limited have an API?

No public API is recorded for Good Wills Law Limited.

What industry is Good Wills Law Limited in?

Good Wills Law Limited's product category is Private Client Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 541110 and its SIC code is 8111.