Caddis Fly Angling Shop

What Caddis Fly Angling Shop does

Caddis Fly Angling Shop is a specialty fly fishing retailer and authorized dealer based in Eugene, Oregon, in continuous operation since 1975. The company sells fly tying materials (hackle, fur, dubbing, hooks, thread, feathers, beads, cones, eyes, synthetics) and tying tools (vises, scissors, bobbins, hair stackers, kits), together with a full equipment catalog covering rods, reels, lines, leaders, tippets, packs, bags, wading gear, and pre-tied flies from premium manufacturers including Sage, Winston, Echo, Redington, Beulah, G. Loomis, Scott, Lamson, Loop, Galvan, Nautilus, Abel, Tibor, Simms, Patagonia, and Korkers. Pricing spans roughly $14 for accessories to over $1,570 for premium rods (e.g., G. Loomis Asquith), with free shipping over $75 and an advertised price match guarantee.

The business operates a dual-channel go-to-market: a brick-and-mortar showroom at 168 West 6th Ave., Eugene, and a DTC e-commerce site (caddisflyshop.com) on Yahoo Turbify that ships globally. A service layer overlays retail, consisting of three guided fly fishing trip products on Oregon's McKenzie River ($700), Middle Fork of the Willamette ($650-$700), and Winter Steelhead rivers ($750), each priced for one to two anglers and inclusive of equipment, flies, and lunch.

Supporting the retail and service offering is a long-running content engine: a blog maintained since 2008, approximately 300 on-site instructional fly tying videos, and over 750 instructional videos on YouTube, supplemented by in-store classes and conservation engagement via Gold Business Level membership in Eugene Trout Unlimited. The company is privately held with 1-10 employees, no disclosed funding, and no M&A or leadership turnover disclosed in the available material, consistent with a founder/family-owned specialty retailer.

Name

Caddis Fly Angling Shop

Legal name

The Caddis Fly Angling Shop

Website

https://caddisflyshop.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Caddis Fly Angling Shop is a Eugene, Oregon specialty retailer and authorized dealer, founded in 1975, selling fly tying materials, rods, reels, lines, wading gear, and flies from premium brands, while offering guided fly fishing trips on Oregon rivers and a library of instructional fly tying videos.

Ownership category

akta.pro rank

Product category

Fly Fishing Tackle Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Rods, Reels & Line Specialty Retail (CRAMALAI), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Fly fishing gear
• Fly tying supplies
• Guided fly fishing trips
• Angling outfitter
• Outdoor retail

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sale of fly tying materials, equipment, tools, fly fishing gear including rods, reels, lines, leaders, tippets, packs, bags, wading gear, and flies. The company operates as an authorized dealer for premium brands like Sage, Winston, Echo, Redington, Beulah, G. Loomis, Galvan, and Lamson.
2. Guided Fishing Trips: Guided fly fishing trips on Oregon rivers including McKenzie River, Middle Fork of the Willamette River, and Oregon Winter Steelhead trips. Trips include equipment, flies, and lunch.
3. Instructional Content: Provides approximately 300 instructional fly tying videos and maintains a blog since 2008, with over 750 instructional videos on YouTube. Educational content supports product sales and builds customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caddis Fly Angling Shop is a long-established fly fishing outfitter based in Eugene, Oregon, retailing fly tying materials, fly rods, reels, lines, wading gear, leaders, tippets, packs, and flies from premium brands such as Sage, Winston, Echo, Rio, and Scientific Anglers. The shop supplements its retail operation with guided fly fishing trips on Oregon rivers including the McKenzie, Middle Fork Willamette, and steelhead waters. It also maintains an extensive library of instructional fly tying videos and YouTube content to support customer education.

Product overview

Caddis Fly Angling Shop is a specialty fly fishing retail store and authorized dealer operating since 1975 from Eugene, Oregon. The business operates as a single unified offering: a full-service fly fishing shop combining an extensive product catalog with guided fishing services. The product portfolio centers on fly tying materials and equipment (feathers, dubbing, hooks, threads, vises, scissors, bobbins, kits), fly rods from premium brands (Sage, Winston, Echo, Redington, G. Loomis, Scott), fly reels (Nautilus, Loop, Galvan, Tibor, Abel), fly lines (RIO, Scientific Anglers, AirFlo), wading gear (Simms, Patagonia, Korkers), and accessories (packs, bags, leaders, tippet). The shop's service offerings include guided fly fishing trips on Oregon's McKenzie River, Middle Fork of the Willamette, and winter steelhead rivers. The company also offers instructional content through approximately 300 fly tying videos, maintains a fishing blog since 2008, and hosts shop events and classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly Tying Materials & Equipment Hooks, threads, beads, vises, tools, feathers, dubbing, and other materials used by fly tyers to construct artificial flies; sold to fly fishing enthusiasts and tiers.
• Fly Rods Fly fishing rods from premium manufacturers including Sage, Winston, Echo, Redington, and Orvis; sold to fly anglers across skill levels.
• Fly Reels Fly fishing reels paired with rods, stocked from premium brands such as Sage, Hatch, and Echo.
• Fly Lines, Leaders & Tippets Floating, sinking, and specialty fly lines plus tapered leaders and tippet material from Rio, Scientific Anglers, and Airflo; stocked for trout, steelhead, and warmwater applications.
• Wading Gear Waders, wading boots, and wading accessories including Patagonia and the exclusive Backcountry Skinz line; sold to anglers fishing Oregon rivers and streams.
• Packs, Vests & Bags Chest packs, lumbar packs, vests, and gear bags from Fishpond, Patagonia, and other brands; used by fly anglers to organize tackle on the water.
• Flies Pre-tied dry flies, nymphs, streamers, and steelhead flies; sold to anglers for specific Oregon river and seasonal applications.
• Oregon Winter Steelhead Guided Fly Fishing Trip Guided fly fishing trip targeting winter steelhead on Oregon rivers; booked by individual anglers seeking an outfitted steelhead experience.
• Middle Fork Willamette River Guided Fly Fishing Trip Guided fly fishing trip on the Middle Fork of the Willamette River; sold to individual anglers booking through the shop.
• McKenzie River Guided Fly Fishing Trip Guided fly fishing trip on the McKenzie River; sold to individual anglers booking through the shop.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Sage Fly RodscoreChannel Partner/ Reseller/ DistributorCaddis Fly Shop is an authorized dealer of Sage Fly Rods, offering products like Sage X, Sage Trout LL, and Sage Trout Spey HD rods.
• Winston Fly RodscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Winston fly rods.
• Echo Fly RodscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Echo fly rods including various series and complete fishing kits.
• Redington Fly RodscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Redington fly rods and complete fishing outfits.
• Beulah Fly RodscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Beulah fly rods including G2 Platinum and Guide Series II.
• G. Loomis Fly RodscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of G. Loomis fly rods including Asquith, IMX Pro V2, and NRX+ series.
• Galvan Fly Fishing ReelscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Galvan fly fishing reels and spare spools.
• Lamson Fly ReelscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Lamson fly reels including Radius, Guru, Liquid, and Cobalt series.
• Simms WaderscoreChannel Partner/ Reseller/ DistributorSimms waders for men, women, and youth are a major product focus. The company motto is 'All Simms, all day, every day.' Stocks G4Z, G4 Pro, G3 Guide, Headwaters, and custom fit waders.
• Patagonia WaderscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Patagonia waders featuring H2No technology. Stocks Swiftcurrent Expedition, Swiftcurrent Traverse, and women's specific models.
• Korkers Wading BootscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Korkers wading boots including Bantam Lite, River OPS, DarkHorse, Devil's Canyon, and Greenback models. Offers the Omnitrax 3.0 interchangeable sole system.
• Backcountry SkinzminorChannel Partner/ Reseller/ DistributorCarries Backcountry Skinz wet wading gear including Z Series neoprene pants, Airblitz perforated neoprene pants, and SolarFlexz UVPro pants.
• Trout UnlimitedminorGTM or Marketing PartnerThe Caddis Fly is committed to preserving coldwater fisheries and is a proud supporter of Eugene, Oregon Trout Unlimited. Holds Gold Business Level Member status.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Fishpond: Premium fly fishing pack and bag brand (Stormshadow, Thunderhead series) carried by Caddis Fly Shop. Connected as both supplier and adjacent brand in the fly fishing accessory ecosystem.

Direct peers

• Trident Fly Fishing: Online-direct fly fishing retailer carrying rods, reels, lines, waders, and tying materials from many of the same premium brands (Sage, G. Loomis, Lamson). Comparable e-commerce-led specialty model competing for the same fly fishing enthusiast customer.
• AvidMax: Online fly fishing retailer offering discount and full-price fly fishing gear, waders, and accessories. Comparable as an authorized-dealer-driven e-commerce store competing for similar fly fishing customers nationwide.
• The Fly Shop: Long-established fly fishing specialty retailer based in Redding, California offering fly fishing gear, fly tying supplies, and guided trips on Northern California and Oregon rivers. Most directly comparable peer given similar full-service fly shop model, geographic overlap, and multi-revenue stream structure.
• Grizzly Hackle: Montana-based full-service fly shop offering fly fishing gear, fly tying materials, and guided trips on local rivers. Comparable small-shop, multi-revenue model with strong in-house expertise and brand-authorized dealer status.

Broad incumbents

• Orvis: Heritage American fly fishing brand and multi-channel retailer offering rods, reels, apparel, guided trips, and content. While much larger and brand-owned rather than a dealer, Orvis competes head-to-head in fly fishing retail, education, and travel/trips services.
• Cabela's: Large outdoor retailer with extensive fly fishing catalog including rods, reels, lines, waders, and tying materials. Operates as a broad incumbent competing for the same fly fishing gear dollars.
• Backcountry.com: Large online outdoor retailer carrying fly fishing gear and wading apparel from Patagonia, Simms, and other brands Caddis carries. Represents the scaled e-commerce competitive threat referenced in the price-match guarantee.
• Bass Pro Shops: Mass-market outdoor recreation retailer carrying fly fishing gear, waders, and tying materials alongside broader hunting, fishing, and camping inventory. Competes on selection and price in the same fly fishing customer purchases.

Regional players

• The Wading Shop: Specialty retailer focused on wading gear and wading boots from premium brands like Simms, Patagonia, and Korkers — categories where Caddis has its deepest assortment and 'All Simms, all day' positioning. Comparable as a wading-focused specialty dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqbUkYg_DJnyX89-fXcJTBw
• LinkedInlinkedin.com/company/caddis-fly-angling-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caddis Fly Angling Shop