Gutundgut Gmbh

What Gutundgut Gmbh does

gutundgut GmbH is a Swiss-based placemaking consultancy headquartered in Lenzburg (Sägestrasse 42, inside the Gloria Coworking space the firm itself developed) with a Dutch subsidiary gutundgut B.V. in Rotterdam. The firm operates at the intersection of architecture, tourism, culture, and communication, delivering an integrated service portfolio of five practice areas: Placemaking, Idea Generation and Strategy, Project Management, Architecture and Master Planning, and Participatory Process. Its operating model combines a 9-person core team with a curated network of 24+ multi-disciplinary associates, enabling it to scale into specialist capabilities (architecture, gastronomy, journalism, mountain expertise) without permanent headcount expansion.

The firm generates revenue exclusively through project-based professional services engagements commissioned by Swiss cantonal and municipal governments, tourism boards and destination management organizations, hospitality enterprises (hotels, mountain railways, holiday villages), cultural and religious institutions, and international development organizations (GIZ, IDeA Foundation, Helvetas, Swisscontact). Notable technical and methodological innovations include the proprietary Ideefix workshop framework, AR-enhanced storytelling applications (Pirate School), AI-controlled personas deployed in a Progressive Web App for tourism (Elbe-Weser moorland region), and the first dry-toilet installation in a Swiss renovated office building (Gloria Coworking Lenzburg, saving over 100,000 liters of drinking water annually). The project portfolio spans 23 countries with marquee references including Villa Vals (Wallpaper* 2015 Best Private Building, Green Good Design Award), Vajra Eco Resort masterplan in Nepal, Aarburg Fortress conversion, and the KoALa coordination office for amateur culture in Aargau canton. Pricing is not publicly disclosed and contracts are negotiated on a project-by-project basis; go-to-market relies on direct consulting engagement, professional network referrals, international development organization commissioning, and an owned media presence (multi-language website, Gutungut Update newsletter, annual Tourism Camp Switzerland).

Name

Gutundgut Gmbh

Legal name

gutundgut gmbh

Website

https://gutundgut.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gutundgut GmbH is a Swiss placemaking consultancy integrating architecture, tourism, culture, and communication to design destinations and participatory projects for governments, tourism boards, hospitality firms, and international development organizations across 23+ countries.

Ownership category

akta.pro rank

Product category

Placemaking & Tourism Consultancy

NAICS

Architectural Services (541310)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Placemaking consulting
• Tourism strategy
• Destination development
• Architecture master planning
• Participatory planning

Headquarters

HQ city

Lenzburg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: gutundgut generates revenue through professional consulting engagements including placemaking, brainstorming and strategy, project management, architecture and master planning, and participatory process facilitation. Projects are commissioned by government entities, cultural institutions, hospitality companies, and destination management organizations on a project-by-project basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

gutundgut is a placemaking consultancy that designs places that people love, operating at the intersection of architecture, tourism, culture, and communication. The firm delivers five integrated service lines: Placemaking, Idea Generation and Strategy, Project Management, Architecture and Master Planning, and Participatory Process. Projects span from feasibility studies through realization and include tourism strategy, visitor center transformation, coworking space development, heritage asset conversion, eco-resort master planning, and sustainable regional development.

Product overview

gutundgut is a placemaking consultancy offering an integrated service portfolio centered around designing places for tourism, leisure, and culture. The core offering consists of five interconnected service areas: Placemaking (designing places with character beyond traditional destination management), Idea Generation and Strategy (developing visions and business plans), Project Management (full responsibility from concept to implementation), Architecture and Master Planning (spatial concepts from feasibility to realization), and Participatory Process (stakeholder collaboration for community-focused solutions). The company works across diverse sectors including architecture, tourism, culture, and communication, delivering projects ranging from visitor centers and coworking spaces to tourism strategies and cultural heritage conversions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First dry toilets in Switzerland in a renovated office building, saving over 100,000 liters of drinking water annually
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• 7 GenerationsminorStrategic or Co-development PartnerProject partner listed on gutundgut website
• Academie Van BouwkunstminorStrategic or Co-development PartnerDutch architecture education institution collaboration
• Arosa TourismuscoreStrategic or Co-development PartnerLong-standing collaboration on tourist office transformation and ongoing tourism development projects in Arosa region
• Saint Elmo's TourismcoreStrategic or Co-development PartnerProject partnership for digital experience staging in Elbe-Weser moorland region (Germany)
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreStrategic or Co-development PartnerInternational development partner commissioning sustainable tourism strategies in Albania and other regions
• IDeA FoundationcoreStrategic or Co-development PartnerPartner for Eco-Village Artsakh masterplan and implementation in Caucasus region
• Helvetas AlbaniaminorStrategic or Co-development PartnerInternational development organization partnership for Albania projects
• SwisscontactminorStrategic or Co-development PartnerSwiss development organization partnership for international tourism projects
• Swiss Tourism Association (STV)coreStrategic or Co-development PartnerMembership and collaboration with Swiss Tourism Association (Schweizer Tourismus-Verband)
• Placemaking SwitzerlandcoreStrategic or Co-development PartnerFounding/active membership in Placemaking Switzerland association
• SIA Swiss Engineers and Architects Association (International Section)coreStrategic or Co-development PartnerProfessional association membership in SIA section international
• RekaminorStrategic or Co-development PartnerSwiss travel fund partnership for holiday village development projects
• Engadin St. MoritzminorStrategic or Co-development PartnerRegional tourism partnership in Engadin St. Moritz destination
• Andermatt Swiss AlpsminorStrategic or Co-development PartnerTourism development partnership in Andermatt region
• OBR Gemeente RotterdamminorStrategic or Co-development PartnerRotterdam municipal development body partnership
• Rotterdam PartnersminorStrategic or Co-development PartnerRotterdam city marketing and development partnership
• KamblyminorStrategic or Co-development PartnerSwiss biscuit manufacturer partnership
• TALK AG (Tourism Adelboden Lenk Kandersteg)coreStrategic or Co-development PartnerLong-standing partnership for MountainLAB project and ongoing tourism development
• MountecominorStrategic or Co-development PartnerProject partner for Kronberg 2040 strategy development
• Dan WienerminorStrategic or Co-development PartnerCommunication specialist and storyteller for Pirate School project development
• Swiss Deluxe HotelsminorStrategic or Co-development PartnerSwiss luxury hotel association membership
• Swiss Alpine Club (SAC)minorStrategic or Co-development PartnerAlpine tourism partnership with Swiss Alpine Club
• Vajra Eco ResortcoreStrategic or Co-development PartnerOngoing partnership for sustainable eco-resort development in Nepal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Snøhetta: Global architecture and design firm with a strong public realm and cultural tourism portfolio. Comparable to gutundgut in placemaking and tourism master-planning but operates at significantly larger scale across a broader service portfolio.
• MVRDV: Dutch architecture and urban design practice with notable public-realm and cultural projects. Comparable in master-planning and architecture-and-culture integration, though at substantially larger scale than gutundgut's boutique operation.
• Foster + Partners: Global architecture and integrated design practice with cultural, hospitality, and tourism-related master-planning engagements. Comparable to gutundgut's architecture and master-planning service line at a meaningfully larger scale.
• BIG (Bjarke Ingels Group): International architecture firm with placemaking-flavored master-planning and tourism-relevant cultural projects. Comparable to gutundgut's architecture and master-planning work but at a much larger scale and broader market reach.
• Sasaki Associates: International design practice spanning landscape architecture, urban planning, and placemaking. Comparable to gutundgut's integrated placemaking and master-planning approach but operating at significantly larger scale and geographic breadth.

Direct peers

• Space Syntax: London-headquartered urban planning consultancy applying spatial analysis to public realm and master-planning projects. Comparable to gutundgut in combining analytical, architectural, and participatory approaches to place-based consulting engagements.
• Project for Public Spaces (PPS): NYC-based nonprofit widely credited as the global leader in placemaking methodology. Directly comparable to gutundgut because both center their practice on participatory, community-driven placemaking consulting for public and tourism clients.
• Gehl: Copenhagen-based urban planning and placemaking consultancy founded by Jan Gehl, focused on people-first public realm design. Comparable to gutundgut in applying participatory, human-scale methodology to public space and destination transformation projects.
• TEAM Tourism Consulting: Specialist tourism strategy and destination management consultancy serving DMOs and government clients. Directly comparable to gutundgut's tourism strategy and destination development service line for public-sector tourism boards.
• 8'80'' Cities: Urban planning consultancy specializing in walkable, people-friendly cities and public realm strategy. Highly comparable to gutundgut's placemaking and participatory process offerings for municipalities and tourism destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gutundgut
• LinkedInlinkedin.com/company/gutundgut
• Instagraminstagram.com/gutundgut

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gutundgut Gmbh