Landmark Tours, Inc
Landmark Tours is a family-owned Minneapolis-based travel company, founded in 1990, that sells inclusive guided group vacation packages with airfare, accommodations, meals, and tour managers to primarily retired and mature leisure travelers across domestic and international destinations.
- Company typePrivate
- Founded1990
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Landmark Tours, Inc does
Landmark Tours, Inc is a family-owned guided group travel company founded in 1990 and headquartered in Minneapolis, Minnesota. The company sells inclusive guided vacation packages spanning domestic itineraries (Alaska, Yellowstone, New England, Hawaii, the American South, and National Parks) and international destinations (Italy, Sicily/Amalfi Coast, Greece, Iceland, Canada, France, Scotland/Ireland, and Panama). Each tour package bundles roundtrip airfare from Minneapolis/St. Paul (MSP) or land-only options, hotel accommodations, specified meals, admission to attractions, and the services of a professional tour manager. Per-person pricing ranges from approximately $2,595 for shorter domestic tours to $9,395 for premium international itineraries, with double- and single-occupancy tiers and an optional Guest Protection Plan (cancel-for-any-reason plus post-departure insurance underwritten by Arch RoamRight) priced at $245–$795 per booking.
The company operates a direct-to-consumer model with no third-party intermediaries: customers book via the gowithlandmark.com website, phone (612-230-2040), or email ([email protected]). Marketing channels are owned and organic — website content, email newsletter, YouTube-hosted introduction and tour preview videos, a mailed/digital 2026 catalog, and customer testimonials — with no paid acquisition or OTA distribution. Ancillary revenue streams include gift certificates ($100 increments, non-expiring) and the Guest Protection Plan. Operations are supported by a leadership team including President Mike Lyons, CEO John Lyons, and COO Jeremy Hundt, plus a bench of roughly a dozen named tour managers. The company maintains memberships in the American Bus Association, National Tour Association, CLIA, and BBB accreditation, and operates a strategic training partnership with ITMI to address post-pandemic tour-director labor shortages.
Landmark Tours, Inc firmographics
Firmographics- Name
- Landmark Tours, Inc
- Legal name
- Landmark Tours, Inc.
- Website
- https://gowithlandmark.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Landmark Tours is a family-owned Minneapolis-based travel company, founded in 1990, that sells inclusive guided group vacation packages with airfare, accommodations, meals, and tour managers to primarily retired and mature leisure travelers across domestic and international destinations.
- Ownership category
- akta.pro rank
Landmark Tours, Inc industry classification
Industry- Product category
- Guided Group Tour Operator Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Group & Small-Group Custom Itinerary Planning (THAKAOAF)
- akta.pro secondary industry
- Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)
Keywords
Where Landmark Tours, Inc is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landmark Tours, Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Guided Tour Packages: Landmark Tours generates revenue through the sale of all-inclusive guided vacation packages. Tour packages include motorcoach transportation, quality accommodations, meals as specified, professional tour managers, and admission to attractions. Pricing varies by destination and season, with double occupancy and single occupancy options. Optional Guest Protection Plan provides additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tournament of Roses Parade Tour - 5 Days, Dec 29-Jan 2, 2027 |
| One time/ perpetual license | Pay-as-you-go | Niagara Falls & Finger Lakes Tour - 8 Days, Sep 23-30, 2026 |
| One time/ perpetual license | Pay-as-you-go | America's 250th Anniversary Tour - 6 Days, Oct 12-17, 2026 |
| One time/ perpetual license | Pay-as-you-go | Italy: Culture & Cuisine Tour - 10 Days, Oct 29-Nov 7, 2026 |
| One time/ perpetual license | Pay-as-you-go | Sicily & The Amalfi Coast of Italy - 13 Days, April 17-29, 2027 |
| One time/ perpetual license | Pay-as-you-go | Yellowstone & the Grand Tetons - 7 Days, June 19-25, 2027 |
| One time/ perpetual license | Pay-as-you-go | Savannah, Charleston, & Asheville - 7 Days, April 5-11, 2027 |
| One time/ perpetual license | Pay-as-you-go | Washington, D.C. Cherry Blossoms - 5 Days, March 23-27, 2027 |
| One time/ perpetual license | Pay-as-you-go | New York City Christmas - 5 Days, Dec 3-7, 2026 |
| One time/ perpetual license | Pay-as-you-go | Nashville Country Christmas - 4 Days, Dec 6-9, 2026 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Landmark Tours, Inc product offering
Product offeringCore offering
Landmark Tours, Inc. sells all-inclusive guided group vacation packages that bundle roundtrip airfare from Minneapolis/St. Paul (MSP), motorcoach transportation, hotel accommodations, specified meals, attraction admissions, and a professional tour manager into one per-person price. Packages are offered as domestic itineraries across the United States (Alaska, New England, Florida, Hawaii, National Parks, etc.) and international itineraries to Italy, Greece, Iceland, Canada, France, Scotland/Ireland, and Panama. Ancillary paid add-ons include an optional Cancel-for-Any-Reason Guest Protection Plan and Gift Certificates redeemable on any tour package.
Product overview
Landmark Tours, Inc is a family-owned travel company (since 1990) offering inclusive guided vacation packages. Their core product is guided tour packages that combine airfare, quality accommodations, professional tour managers, meals, and admission to attractions. The company operates a portfolio of domestic tours (including Alaska, New England, Florida Keys, Hawaii, Yellowstone, Grand Tetons, Southern California, Washington D.C., Nashville, Oregon, New Mexico, Myrtle Beach, Cape Cod, Historic Trains of Colorado, Savannah/Charleston/Asheville, American West, and New York City Christmas) and international tours (including Italy/Tuscany, Sicily/Amalfi Coast, Greece/Aegean Sea, Iceland, Canadian Rockies, Scotland/Ireland/Northern Ireland, Burgundy/France, and Panama). Supporting offerings include the Guest Protection Plan (Cancel for Any Reason + insurance through Arch RoamRight), Gift Certificates, Custom Airfare Services, a 2026 Tour Catalog, and Tour Preview Videos.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Tour Packages All-inclusive guided group vacation packages that bundle roundtrip group airfare from Minneapolis/St. Paul (MSP), motorcoach transportation, hotel accommodations, specified meals, attraction admissions, and a professional tour manager into a single per-person price. Offered for U.S. domestic destinations (Alaska, New England, Florida, Hawaii, Yellowstone, Grand Tetons, Washington D.C., Savannah/Charleston/Asheville, Nashville, Oregon, Cape Cod, etc.) and international destinations (Italy/Tuscany, Sicily/Amalfi Coast, Greece, Iceland, Canadian Rockies, Scotland/Ireland/Northern Ireland, Burgundy/France, Panama). Pricing varies by destination, duration (4–13 days), and occupancy (double vs. single). Targeted at individual travelers, couples, and retirees.
- Guest Protection Plan Optional add-on protection plan offering Cancel-for-Any-Reason coverage with a full refund if cancelled 24+ hours before departure, plus post-departure travel insurance benefits including trip delay, baggage protection, emergency medical coverage, and emergency evacuation, underwritten through Arch RoamRight. Sold per person at prices varying by tour length.
- Gift Certificates Landmark Tours Gift Certificates sold in $100 increments, redeemable for any Landmark Tours tour package, transferable, with no expiration date and not redeemable for cash. Targeted at individuals purchasing travel gifts for friends or family.
- Custom Airfare Services Roundtrip group airfare coordination included from Minneapolis/St. Paul (MSP) airport for all tour passengers, with custom airfare arrangement options for passengers residing outside the MSP area who wish to fly from a different home airport.
Companies that use Landmark Tours, Inc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Landmark Tours, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Landmark Tours, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITMI (Institute of Tourism and Management International)coreLandmark Tours partners with ITMI to provide destination training to tourism students. This collaboration addresses a post-pandemic shortage of experienced tour directors and guides. ITMI students and alumni can shadow Landmark Tours professionals on actual tours, gaining real-world experience including live commentary delivery, feedback from experienced instructors, and direct exposure to guest interactions and tour management.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Landmark Tours, Inc competitors and assessment
Company assessmentDirect peers
- EF Go Ahead Tours: Guided tour operator offering escorted and small-group tours worldwide. Comparable on guided tour product and motorcoach/air-inclusive itineraries, though EF skews slightly younger in customer base.
- Globus Family of Brands: Major escorted-tour operator offering multi-day guided vacations across domestic and international destinations. Directly comparable on itinerary breadth, motorcoach-led tours, and mature-traveler audience.
- Insight Vacations: Premium guided-tour brand under The Travel Corporation, focused on smaller-group, higher-end escorted tours. Comparable on curated guided-tour product and mature traveler demographic, with higher price positioning than Landmark.
- Adventures by Disney: Premium guided small-group tours operated under the Disney brand. Comparable on all-inclusive guided-tour product and motorcoach-led itineraries, though skewed toward family/multigenerational travelers rather than retirees.
- Road Scholar: Not-for-profit guided learning tours for older adults. Directly comparable on customer demographic (active 50+ travelers), escorted group structure, and instructor/tour-director-led model.
- Brendan Vacations: Escorted-tour operator specializing in Ireland and the UK with guided motorcoach itineraries. Comparable on guided-group motorcoach tour product and inclusive pricing, though narrower geographically.
- Collette: US-based guided tour operator founded in 1918, offering all-inclusive escorted tours worldwide with a similar mature-traveler focus and family-run heritage. Most directly comparable to Landmark on product, customer, and go-to-market model.
- Tauck: Premium guided tour operator focused on upscale, all-inclusive escorted tours for older travelers. Comparable to Landmark on customer segment and bundled pricing, but operates at a higher price tier and broader global scale.
- Trafalgar: Globally recognized guided-tour operator offering premium escorted vacations worldwide. Directly comparable on tour structure, inclusions, and target customer, though Trafalgar operates at larger scale and broader price points.
Broad incumbents
- Viking Cruises: Large river and ocean cruise operator with significant land-extension programming and a mature-traveler focus. Comparable to Landmark's cruise-inclusive itineraries and shared demographic, but operates at substantially larger scale and primarily through ship-based product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Landmark Tours, Inc social profiles
Digital presenceLandmark Tours, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Tours, Inc leadership team
Management profileNumber of profiles
Profiles14 records
Landmark Tours, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Tours, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Tours, Inc
What does Landmark Tours, Inc do?
Landmark Tours, Inc. sells all-inclusive guided group vacation packages that bundle roundtrip airfare from Minneapolis/St. Paul (MSP), motorcoach transportation, hotel accommodations, specified meals, attraction admissions, and a professional tour manager into one per-person price. Packages are offered as domestic itineraries across the United States (Alaska, New England, Florida, Hawaii, National Parks, etc.) and international itineraries to Italy, Greece, Iceland, Canada, France, Scotland/Ireland, and Panama. Ancillary paid add-ons include an optional Cancel-for-Any-Reason Guest Protection Plan and Gift Certificates redeemable on any tour package.
Is Landmark Tours, Inc a public or private company?
Landmark Tours, Inc is a private company. It is classified as family owned and is currently operating.
When was Landmark Tours, Inc founded?
Landmark Tours, Inc was founded in 1990. It employs 1 to 10 people.
Where is Landmark Tours, Inc based?
Landmark Tours, Inc is headquartered in Minneapolis, United States, in the North America region.
How does Landmark Tours, Inc make money?
One revenue line is on record: guided Tour Packages.
Who are Landmark Tours, Inc's main competitors?
Direct peers on record are EF Go Ahead Tours, Globus Family of Brands, Insight Vacations, Adventures by Disney, Road Scholar, Brendan Vacations, Collette, Tauck and Trafalgar. Viking Cruises is listed as a broad incumbent.
Does Landmark Tours, Inc have an API?
No public API is recorded for Landmark Tours, Inc.
What industry is Landmark Tours, Inc in?
Landmark Tours, Inc's product category is Guided Group Tour Operator Services. Its primary akta.pro industry code is THAKAOAF, Group & Small-Group Custom Itinerary Planning, with a secondary code of THAKADAO, Cruise & Land Tour (Cruisetour) Package Operators. Its NAICS code is 561520 and its SIC code is 7000.