Grupo Pratagy

What Grupo Pratagy does

Grupo Pratagy is a privately held Brazilian hospitality company headquartered in Maceió, Alagoas, that operates the Pratagy Beach Resort All Inclusive — a beachfront all-inclusive resort located on Rodovia AL 101 Norte in Pescaria, on a semi-private beach bordered by the Rio Meirim and surrounded by Atlantic Forest and mangrove ecosystem. The resort was the first all-inclusive property in Maceió to be admitted to the Associação Brasileira de Resorts (ABR) and is one of the few in the region operating under a 24-hour all-inclusive food and beverage model, including a late-night 'ceia' service from 22:30 to 05:00. Guest inventory spans multiple tiers from Standard rooms through Premium Class Pé na Areia suites, with up to two children under 15 staying free per room and Premium Class offering an à la carte restaurant, private beach area, and unlimited Acqua Park access.

The core product ecosystem is anchored by the Pratagy Acqua Park — the only themed water park in Alagoas, covering more than 15,000 m² of attractions with an underwater concept, mascot Pratagynho, and the VIP Arquipélago (Bora Bora, Maldivas, Mykonos, Galápagos, Noronha) private-island experience. Ancillary revenue streams include Acqua Park day passes and Acqua Pass annual memberships sold externally via Multiclubes, corporate events and beach weddings, pet-friendly Premium Class accommodation (10% surcharge, complimentary for 5+ night stays), spa and photography services, and on-property concessions such as Bob's Lanchonete and Loja Fini. The resort also holds the 'Selo Amigo do Autista' certification from Incluir Treinamentos, with sensory-adapted protocols, trained recreation staff (Equipe Peixe-Boi), and dedicated quiet spaces for autistic guests.

Commercially, Grupo Pratagy runs a hybrid direct-to-consumer and channel-partner GTM model. Direct bookings flow through a proprietary engine at reservas.pratagy.com.br supported by WhatsApp and dedicated phone lines for each segment, while B2B distribution covers national tour operators, international operators and incoming agencies, the Bancorbrás vacation club, and a corporate groups/events sales team. Pricing is quote-based and non-refundable, with a minimum R$400 installment and up to 10x interest-free credit card installments, and seasonal promotional campaigns are aligned to the Brazilian holiday calendar (Réveillon, Carnival, Easter, July vacations, Independence Day, Children's Day, Black Friday, Christmas). Marketing is executed via content marketing blog, email newsletter, Instagram (Acqua Park), and WhatsApp direct contact. No public financials, funding history, headcount, or ownership information is disclosed.

Name

Grupo Pratagy

Legal name

Pratagy Beach

Website

https://pratagy.com.br

Company type

Private

Operating status

Operating

Short description

Grupo Pratagy operates the Pratagy Beach Resort All Inclusive, a beachfront 24-hour all-inclusive resort in Maceió, Alagoas, complemented by the Pratagy Acqua Park, serving Brazilian families, couples, corporate groups, and travel intermediaries via direct and channel-partner distribution.

Ownership category

akta.pro rank

Product category

Beach Resort and All-Inclusive Hospitality

NAICS

All Other Traveler Accommodation (721199), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• All-inclusive resort
• Beachfront hospitality
• Themed water park
• Destination weddings
• Family vacation resort

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodations (All Inclusive): Resort room stays with comprehensive all-inclusive packages covering all meals (breakfast, lunch, dinner), snacks, beverages (alcoholic and non-alcoholic), access to multiple restaurants and bars, recreational activities, kids club, and included Acqua Park access. Revenue generated from nightly rates based on room category and season.
2. Acqua Park Day Tickets: Day passes for Pratagy Acqua Park sold to external visitors not staying at the resort. Includes access to all water attractions. Annual pass (Acqua Pass) subscription option for unlimited access with exclusive benefits.
3. Events and Weddings: Corporate events, weddings (casamento pé na areia), and special celebrations. Revenue from event space rental, customized catering packages, and ceremonial coordination services.
4. Pet Accommodation Fee: Additional 10% surcharge on total stay value for pet guests. Pets up to 15kg accepted in Premium Class category. Stays of 5+ nights qualify for complimentary pet accommodation.
5. Spa and Auxiliary Services: Additional revenue from spa treatments, photography services, travel receptivo, transfers, convenience stores, and souvenir shops located within the resort.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Grupo Pratagy operates the Pratagy Beach Resort All Inclusive, a beachfront all-inclusive resort in Maceió, Alagoas, Brazil. The resort sells multi-night accommodation packages (Standard and Premium Class tiers) bundled with meals, beverages, recreation, kids club, and access to the themed Pratagy Acqua Park. Ancillary offerings include corporate events and beach weddings, Acqua Park day tickets for external visitors, and pet-friendly accommodations in Premium Class rooms.

Product overview

Pratagy Beach Resort All Inclusive is a beachfront resort in Maceió, Alagoas, operating under an all-inclusive model. The core product consists of the main resort with multiple accommodation tiers (Beach Resort/Standard and Premium Class), complemented by the Pratagy Acqua Park themed water park, diverse dining outlets (Restaurante Canavial, Barcaça, specialty food stations), 24-hour All Inclusive service, recreation programs (Equipe Peixe-Boi), event/wedding venues, and pet-friendly accommodations. The resort positions itself as a family-oriented destination with extensive children's programming and inclusive services.

Differentiator

Problem solved

Functional benefit

Brands

• Pratagy Acqua Park: Themed water park located next to the resort, the only themed water park in Alagoas. Features over 15,000 m² of attractions including water slides, lazy river, and VIP Archipelago space.

Products and services

• Pratagy Beach Resort All Inclusive A beachfront all-inclusive resort in Maceió, Alagoas, Brazil, offering multi-night accommodations, all meals and beverages, recreation, kids club, and integrated access to the Pratagy Acqua Park. Sold to families, couples, corporate groups, and travel intermediaries.
• Beach Resort Accommodations (Standard Tier) Standard accommodation tier including Standard, Standard Jardim, Suite Família, and Suite Família Superior room types with access to resort amenities and all-inclusive services. Targeted at budget-conscious families and groups.
• Premium Class Accommodations Premium accommodation tier with differentiated services including à la carte restaurant access, private beach area, unlimited Acqua Park access, VIP Arquipélago space, and pet-friendly options for small pets. Targeted at guests seeking enhanced amenities and exclusive experiences.
• Pratagy Acqua Park Themed aquatic park spanning over 15,000 m² featuring 4 radical slides, 10 toboggans, refreshing pools, lazy river, aquaspray, themed boat for children, and the VIP Arquipélago islands (Bora Bora, Maldivas, Mykonos, Galápagos, Noronha). Included for resort guests and also sold as day tickets to external visitors via the Multiclubes platform.
• All-Inclusive 24h Dining Round-the-clock all-inclusive food and beverage service across multiple resort outlets including Restaurante Canavial (main buffet with regional, national, and international cuisine and themed dinner nights), Barcaça poolside bar (drinks, snacks, wood-fired pizzas, seafood station from 10h to 5am), and Baby Copa infant care facility. Late-night ceia service from 22:30h to 5h included.
• Events and Weddings Event and wedding venue services including beachside ceremonies (casamento pé na areia), elopement weddings, mini weddings, corporate events, team building retreats, and incentive trips. Includes event space rental, customized catering packages, and ceremonial coordination.
• Pet-Friendly Accommodation Service Pet accommodation service allowing small pets up to 15kg in Premium Class rooms with dedicated amenities and designated outdoor areas. 10% surcharge on total booking value; complimentary for stays of 5+ nights.
• Recreation and Leisure Programs (Equipe Peixe-Boi) Children's and adult recreation programs led by the Peixe-Boi team, including games, sports, water activities, themed shows, nature experiences, and the kids club for children ages 4-6 and 7-12. Available to resort guests as part of the all-inclusive package.
• Acqua Park Day Tickets Day passes for Pratagy Acqua Park sold to external visitors not staying at the resort, with access to all water attractions. Annual Acqua Pass subscription option available for unlimited access with exclusive benefits.

Quantifiable outcome

• Up to 2 children under 15 years stay free with parents
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Kelly Lopes - Lumiar EventosminorOthersWedding ceremony partner recommended by Pratagy Resort for couples interested in beach wedding ceremonies (casamento pé na areia). Contact: (82) 99608-2747.
• Deise Omena - Club WeddingminorOthersWedding ceremony partner recommended by Pratagy Resort for destination weddings and ceremony coordination. Contact: (82) 9197-4545.
• Incluir TreinamentoscoreStrategic or Co-development PartnerTraining and certification partner that awarded Pratagy Resort the 'Amigo do Autista' (Friend of Autistic) seal, recognizing the resort's inclusive practices for guests with autism spectrum needs including staff training, sensory protocols, and environmental adaptations.
• Clube de Férias BancorbráscoreChannel Partner/ Reseller/ DistributorVacation club partnership offering Bancorbrás members access to Pratagy Beach Resort with member-exclusive rates and booking conditions. Members should consult specific conditions for access.
• Bob's LanchoneteminorOthersFirst and only aqua park in Brazil with exclusive Bob's fast food outlet inside, offering sandwiches, fries, sodas, and milkshakes within the Pratagy Acqua Park premises.
• Loja FiniminorOthersFirst aqua park in Brazil with exclusive Fini candy store offering over 80 sweet and candy options for visitors inside Pratagy Acqua Park.
• Baby-sitter Service ProviderminorOthersPartner company providing baby-sitter services for resort guests who need childcare. Guests must contact in advance to schedule service.
• Travel Receptivo ServiceminorOthersLocal travel service company providing transfer arrangements for guests. Although the resort does not provide its own transfer service, the receptivo partner coordinates guest transportation. Separate contact required for scheduling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beach Park Resort: Brazilian all-inclusive beachfront resort complex in Aquiraz (Ceará) anchored by a large themed water park. Directly comparable to Pratagy in combining all-inclusive accommodations with an integrated, branded aqua park for families.
• Jatiúca Hotel & Resort: Established beachfront resort in Maceió offering all-inclusive and traditional plans with multiple restaurants and family amenities. Directly comparable as a competing Maceió lodging option.
• Enotel Hotels & Resorts: Brazilian all-inclusive resort operator in Porto de Galinhas, Pernambuco. Comparable family-focused all-inclusive resort model in Northeast Brazil competing for similar domestic tourist demand.
• Salinas de Maceió Resort: All-inclusive resort located in the same Maceió market as Pratagy. Closest geographic competitor targeting families and couples with beachfront lodging and recreation programming.
• Nannai Beach Resort: Brazilian luxury all-inclusive beachfront resort in Porto de Galinhas (PE). Comparable as a high-end all-inclusive beach resort in the Northeast targeting couples and families with premium amenities.

Broad incumbents

• Vila Galé Hotels: Portuguese hotel group with multiple all-inclusive beach resorts across Brazil (e.g., Vila Galé Alagoas). A broader incumbent in the Brazilian all-inclusive resort category with greater scale and distribution.
• Iberostar Hotels & Resorts: Global all-inclusive resort operator with Brazilian beachfront properties (e.g., Iberostar Selection Praia do Forte). Comparable all-inclusive product, family programming, and sustainability certifications.
• Grand Palladium Imbassaí Resort & Spa: Large Brazilian all-inclusive resort in Bahia offering multiple dining outlets, pools, kids clubs, and spa. Comparable in full-board all-inclusive family resort positioning in Northeast Brazil.
• Club Med: Global pioneer of the all-inclusive resort model with dedicated family villages and integrated kids programming. Comparable in all-inclusive structure, family targeting, and recreation-led value proposition.

Others

• Multiclubes: Brazilian leisure-club platform that sells Pratagy Acqua Park day passes and other resort tickets. Relevant as a distribution ecosystem partner that monetizes resort amenities to non-staying members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pratagy-beach-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Pratagy