Horizon Group
- Company typePrivate
- Founded1992
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Horizon Group firmographics
Firmographics- Name
- Horizon Group
- Legal name
- Horizon Group
- Website
- https://horizongroup-international.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Horizon Group is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices9 records
Markets served
Horizon Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tax Services: Tax consulting, tax compliance, and tax advisory services for enterprises
- Appraisal Services: Asset valuation and appraisal services including securities and futures business qualifications
- Audit Services: Accounting and audit services for various enterprise types
- Engineering Consulting: Engineering cost consulting and project management services with Grade A qualifications
- M&A Advisory: Mergers and acquisitions consulting and advisory services
- Training Services: Professional training services for finance and taxation professionals
- Outsourcing Services: Finance, taxation, and human resources outsourcing services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Horizon Group product offering
Product offeringCore offering
Horizon Group (中瑞国际集团) is a large-scale comprehensive professional services group headquartered in Beijing that delivers taxation, asset appraisal, accounting and audit, engineering consulting, M&A advisory, professional training, and finance/HR outsourcing services to enterprise and government clients. It operates a one-stop shared-service platform across 39 Chinese cities and four overseas offices, holding Top-10 tax, Top-5 appraisal, Top-100 CPA, and dual-Grade-A engineering qualifications. The group serves as the sole Chinese member of Geneva Group International (GGI), whose global Chinese brand uses the firm's registered trademark "Zhongrui."
Product overview
Horizon Group (中瑞国际集团) is a large-scale comprehensive professional services group offering a one-stop full-service platform. The company operates multiple core service lines including Taxation Services, Appraisal Services, Audit Services, Engineering Consulting, M&A Advisory, Training, and Outsourcing. Specialized services include Belt and Road Initiative support, Military Privacy Consulting, and Forensic Services. The portfolio is structured as interconnected professional service offerings rather than a unified software platform, with individual service lines operating as distinct practice areas under the unified Horizon Group brand.
Differentiator
Problem solved
Functional benefit
Brands
- 中瑞诚: Accounting and auditing brand under Horizon Group
- 中瑞税务集团
Products and services
- Taxation Services (税务服务) Professional tax consulting, tax planning, and tax compliance services delivered by a Top-10 nationally ranked AAAAA-level Chinese tax agent for enterprise clients.
- Appraisal Services (评估服务) Asset valuation and appraisal services, holding securities and futures business evaluation qualifications, ranked among the top five appraisal firms nationally.
- Audit Services (会计审计服务) Comprehensive accounting and audit services for enterprises and government agencies, ranked among the Top 100 CPA firms in China.
- Engineering Consulting (工程咨询服务) Engineering cost consulting and project management services with dual-Grade-A qualifications and AAA credit enterprise rating for construction and engineering projects.
- M&A Services (收购兼并服务) Full-service mergers and acquisitions consulting including due diligence, valuation, and transaction advisory for buyers and sellers across borders.
- Training Services (培训服务) Professional training and continuing-education services for finance and taxation practitioners, concentrating high-caliber industry talent.
- Outsourcing Services (外包服务) Integrated finance, taxation, and human resources outsourcing delivered as an integrated function for enterprise clients.
- Belt and Road Initiative Services (一带一路服务) Specialized cross-border consulting services supporting Chinese enterprises participating in Belt and Road Initiative investments internationally.
- Military Privacy Consulting Services (军工涉密咨询服务) Confidential consulting services for military-related projects requiring special security clearance and compliance.
- Forensic Services (司法鉴定服务) Forensic accounting and judicial appraisal services including fraud investigation and dispute-resolution support for courts and clients.
Companies that use Horizon Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Horizon Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horizon Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ACN Group (Chile)flagshipStrategic partnership to establish '中瑞拉美' (Zhongrui Latin America) in Santiago, Chile. ACN is a GGI Latin America member covering Chile, Brazil, Mexico, Panama, Colombia, Uruguay, Peru and other Latin American and Caribbean regions. This partnership supports Belt and Road Initiative and serves Chinese enterprises investing in Latin America.
- AGN InternationalcoreAGN International (捷安国际会计师事务所) is recognized as an international famous accounting firm by China's State Administration of Foreign Experts Affairs. This affiliation enhances the international profile of Horizon Group's member firm Beijing Zhong Ruicheng Accounting Firm.
- Geneva Group International (GGI)flagshipJoined GGI in 2008 as the only member firm in China. Since 2016, GGI officially adopted the registered trademark '中瑞' as its global Chinese brand name and promotes '中瑞国际集团' globally across Chinese-speaking markets.
Scale indicators7 records
Recent moves10 records
Expansion highlights4 records
Horizon Group competitors and assessment
Company assessmentDirect peers
- Dahua CPAs (大华会计师事务所): Major domestic Chinese CPA firm offering audit, tax and consulting to SOEs and listed companies. Direct competitor for the same enterprise audit and advisory mandates Horizon Group pursues.
- BDO China (立信会计师事务所): China member of BDO Global providing audit, tax, advisory and outsourcing services. Comparable in being a top-tier Chinese CPA firm with international affiliation, competing for the same SOE and listed-company engagements.
- Grant Thornton China: China operations of Grant Thornton International offering audit, tax and advisory. Competes for mid-to-large enterprise engagements and similarly combines local expertise with an international brand.
- Tianjian CPAs (天健会计师事务所): Top-tier domestic CPA firm with strong audit, valuation and advisory practices across China. Comparable in scale, geographic reach, and client mix of state-owned and listed enterprises.
- China Enterprise Appraisals (中企华): Leading Chinese asset appraisal and valuation firm with securities and futures qualifications. Directly comparable to Horizon Group's appraisal practice, serving similar SOE, listed company and capital markets clients.
- Crowe Global China (国富浩华): China member of Crowe Global providing audit, tax and advisory with international network access. Comparable to Horizon Group's combination of domestic CPA depth and international alliance affiliation.
- Shinewing (信永中和): One of China's largest domestic accounting and audit networks offering audit, tax, valuation, and advisory services. Closely comparable multi-disciplinary model and similar SOE/listed-company client base to Horizon Group.
- Ruihua CPAs (瑞华会计师事务所): Historically one of the largest Chinese CPA firms offering audit, tax and advisory. Direct competitor in the domestic mid-to-large enterprise audit market, though impacted by regulatory issues in recent years.
- CITIC Consulting (中咨): State-affiliated engineering and management consulting firm offering M&A advisory, engineering consulting and project evaluation. Overlaps with Horizon Group's M&A advisory and engineering cost consulting service lines.
Broad incumbents
- Deloitte China: China operations of Big 4 firm Deloitte offering audit, tax, consulting and advisory at massive scale. Represents the upper-bound incumbent that competes for premium enterprise and SOE mandates Horizon Group also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Horizon Group social profiles
Digital presenceHorizon Group compliance and trust
Trust signalCompliance4 records
Horizon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horizon Group leadership team
Management profileNumber of profiles
Profiles8 records
Horizon Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Horizon Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horizon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horizon Group
What does Horizon Group do?
Horizon Group (中瑞国际集团) is a large-scale comprehensive professional services group headquartered in Beijing that delivers taxation, asset appraisal, accounting and audit, engineering consulting, M&A advisory, professional training, and finance/HR outsourcing services to enterprise and government clients. It operates a one-stop shared-service platform across 39 Chinese cities and four overseas offices, holding Top-10 tax, Top-5 appraisal, Top-100 CPA, and dual-Grade-A engineering qualifications. The group serves as the sole Chinese member of Geneva Group International (GGI), whose global Chinese brand uses the firm's registered trademark "Zhongrui."
Is Horizon Group a public or private company?
Horizon Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horizon Group founded?
Horizon Group was founded in 1992. It employs 1,001 to 5,000 people.
Where is Horizon Group based?
Horizon Group is headquartered in Beijing, China, in the Asia region.
How does Horizon Group make money?
Seven revenue lines are on record. Tax Services are the primary driver. The others are appraisal Services, audit Services, engineering Consulting, M&A Advisory, training Services and outsourcing Services.
Who are Horizon Group's main competitors?
Direct peers on record are Dahua CPAs (大华会计师事务所), BDO China (立信会计师事务所), Grant Thornton China, Tianjian CPAs (天健会计师事务所), China Enterprise Appraisals (中企华), Crowe Global China (国富浩华), Shinewing (信永中和), Ruihua CPAs (瑞华会计师事务所) and CITIC Consulting (中咨). Deloitte China is listed as a broad incumbent.
Does Horizon Group have an API?
No public API is recorded for Horizon Group.