JDOC

What JDOC does

JDOC Inc. (株式会社JDOC) is a Tokyo-based digital marketing and software development agency founded on October 19, 2023 by Ryoichi Hirata and Takumi Noguchi (Representative Director and COO). The firm serves two intertwined client sets: Japanese SMBs and mid-market companies seeking to attract inbound tourism and expand overseas via cross-border e-commerce, and foreign brands seeking to enter the Japanese market with culturally adapted go-to-market execution. JDOC is led by representatives Hirata and Noguchi, with a 1-10 employee team. Geographies served include Japan, the United States, Germany, and France.

The company's core offering combines consulting-led marketing strategy with hands-on execution across Map Engine Optimization (MEO/Google Business Profile), SEO, social media management (Instagram, X, LINE, TikTok, YouTube), paid acquisition (Google Ads, Meta Ads), influencer marketing, and cross-border e-commerce enablement. Underlying technology includes a proprietary SaaS tool called りっすん (Rissun) — a review management platform at rissun.jp that automates Google review solicitation via QR codes and LINE surveys and uses generative AI to draft review text and reply responses — plus custom development of localized websites, Shopify e-commerce stores, and booking/production systems. JDOC also operates an owned media property, "Japan Documented" (japan-documented.com and an Instagram account with 150,000+ followers reaching 100,000+ within six months of launch), which functions simultaneously as a top-of-funnel distribution channel, a case-study platform, and public proof of the firm's social media capabilities. Documented customer outcomes include a 150-200% year-over-year sales increase for a knife retailer following MEO-focused inbound marketing, a ~2% average engagement rate achieved for a major used-record retailer, and over ¥500,000 in first-month cross-border sales for a secondhand goods buyer.

JDOC's business model is primarily professional services revenue from quote-based consulting and retainer engagements with SMB, mid-market, and enterprise clients across food & beverage, manufacturing/export, retail, and media. A secondary, smaller recurring revenue stream comes from りっすん (Rissun) subscriptions priced at ¥6,490 per month (tax included), positioned as a labor-cost alternative to manual review management (estimated at ¥10,000-20,000/month in personnel costs). Go-to-market is sales-led and enterprise-consultative: direct client engagement, custom proposals, and partnership referrals (notably via a strategic alliance with Custom Media KK for bilingual video production and a GTM alliance with a major Japanese printing company for inbound tourism referrals). JDOC is privately held with no disclosed venture funding, parent company, or subsidiary relationships.

Name

JDOC

Legal name

株式会社JDOC (Kabushiki Kaisha JDOC)

Website

https://j-doc.jp

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

JDOC Inc. (株式会社JDOC) is a Tokyo-based digital marketing and software development agency, founded in 2023, that helps foreign brands enter Japan and Japanese SMBs expand overseas through MEO/SEO, social media management, cross-border e-commerce enablement, and a proprietary review management SaaS tool.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Digital marketing services
• Inbound marketing support
• Cross-border e-commerce
• MEO optimization services
• Social media management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: JDOC generates revenue through consulting fees for digital marketing strategy development, market entry planning, and ongoing marketing execution support. Services include inbound/outbound marketing strategy, MEO/SEO optimization, social media management, web advertising, and content localization for the Japanese market.
2. りっすん (Rissun) Software Subscription: Monthly subscription fee for the review management platform. The SaaS tool automates review collection, review content generation, and response management for local businesses seeking to improve their Google Maps presence and MEO rankings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

JDOC provides marketing support services and software development services for foreign brands entering the Japanese market and Japanese businesses expanding overseas, including inbound marketing, cross-border e-commerce support, MEO/SEO optimization, and social media management. The company also offers りっすん (Rissun), a proprietary review management SaaS tool, and operates self-owned media such as Japan Documented.

Product overview

JDOC is a Tokyo-based digital marketing company offering two interconnected service pillars: Marketing Support Services and Software Development Services. The marketing side provides PR strategy, social media management (operates Japan Documented with 150K+ followers), SEO/MEO optimization, Google/Meta advertising, influencer casting, and inbound/cross-border EC support. The software side develops localized websites, Shopify e-commerce sites, booking/production systems, and proprietary applications. Their proprietary review management tool, りっすん (Rissun), automates survey collection and review response generation. The company primarily operates as a service agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Brands

• りっすん (Rissun): Review management tool that automates customer surveys, generates Google review content from survey responses, and creates review reply suggestions. Priced at 6,490 yen per month.
• Japan Documented

Products and services

• Marketing Support Services Bespoke digital marketing services for foreign brands entering Japan and Japanese businesses expanding overseas, including inbound marketing, cross-border e-commerce support, MEO/SEO optimization, and social media management.
• Software Development Services Custom software development services for marketing and business needs, supporting the company's marketing clients with bespoke technical solutions.
• りっすん (Rissun) Proprietary review management SaaS tool that helps businesses aggregate and manage customer reviews across platforms.
• Japan Documented JDOC's self-owned media publication covering topics related to doing business in Japan, used as a content marketing channel.

Quantifiable outcome

• Sales increased 150-200% YoY for knife retailer through MEO-focused inbound marketing
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Custom Media KK (株式会社カスタムメディア)minorStrategic or Co-development PartnerCollaboration partner for video production services. Custom Media, led by CEO Robert Heldt, provides professional video production support for JDOC client projects requiring high-quality video content. The partnership enables JDOC to offer comprehensive content creation alongside their strategic marketing services.
• A Leading Printing Company (国内屈指の印刷を支える企業)minorGTM or Marketing PartnerDigital marketing collaboration with a major printing company that serves corporate clients seeking inbound tourism marketing services. JDOC supports the printing company's corporate clients with digital promotion strategies for international visitors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/japan_documented
• Instagraminstagram.com/japan_documented
• LinkedInlinkedin.com/company/jdoc-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JDOC