VEGA

What VEGA does

VEGA is a global manufacturer of measurement sensors and instrumentation for the process industries, headquartered in Schiltach in the German Black Forest and founded in 1959. The company develops and produces sensors for level, point level, pressure, density, and flow measurement, organized around three product lines: PRO (high-end configurable instruments), BASIC (compact all-rounders), and AIR (autonomous wireless sensors). Its core technology is 80 GHz radar measurement, consolidated in the VEGAPULS 6X flagship that replaces the previous 6 GHz, 26 GHz, and 80 GHz families, and delivered through the proprietary plics® modular platform that allows interchangeable electronics and housings. Supporting instruments include VEGABAR pressure transmitters, VEGAPOINT and VEGAWAVE level switches, VEGASON ultrasonic sensors, and the VEGACAP capacitive line.

VEGA generates revenue primarily through sale of sensor hardware, complemented by a smaller stream from software and digital services (notably the cloud-hosted VEGA Inventory System for tank and silo inventory monitoring with consumption forecasting), accessories and spare parts (electronics modules, batteries, mounting hardware), and technical services sold under the VEGAcare brand (24/7 hotline, commissioning, repair, and the VEGATRUCK mobile training facility). Pricing is quote-based B2B with no public list price; registered customers access configuration, pricing, and online ordering through the myVEGA portal. The go-to-market is enterprise field sales executed through wholly-owned subsidiaries and authorized sales partners in more than 80 countries, supported by content marketing, SEO, and industry events.

The company serves ten primary and adjacent verticals: chemical, oil and gas, cement, food, pharmaceutical, water and wastewater, aquaculture, mining and metal processing, energy, and carbon capture. Documented customers include Sto SE & Co. KGaA, where VEGAPULS 69 radar sensors replaced load cells in building-materials silos and eliminated inventory discrepancies of more than two tonnes. VEGA produces more than 500,000 sensors annually, operates between 1,001 and 5,000 employees, and is structured as the privately held German limited partnership VEGA Grieshaber KG. Recent strategic activity includes the launch of VEGAPULS 6X and VEGAPULS Air autonomous sensors, the introduction of cloud-based VEGA Inventory System with RESTful API integrations to SAP and Salesforce, an investment in a chip start-up developing radar microchips, the retirement of long-time visionary Günter Kech in 2024, and a global strategy event in early 2026.

Name

VEGA

Legal name

VEGA Grieshaber KG

Website

https://vega.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VEGA is a German manufacturer of radar, pressure, and level measurement sensors for process industries including chemical, pharmaceutical, food, cement, oil and gas, and energy, operating globally through subsidiaries and sales partners in over 80 countries.

Ownership category

akta.pro rank

Product category

Industrial Process Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA)

akta.pro secondary industries

Pressure & Force Sensors (Pressure/Strain/Load Cells) (HDAHALAB), Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)

Keywords

• Industrial level sensors
• Radar level measurement
• Pressure measurement instruments
• Point level switches
• Process automation sensors

Headquarters

HQ city

Schiltach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensor and Instrumentation Hardware: VEGA generates revenue primarily through the sale of measurement sensors including radar level sensors (VEGAPULS), pressure sensors (VEGABAR), vibrating level switches (VEGASWING, VEGAWAVE), capacitive sensors (VEGACAP), and other measurement instruments for level, point level, pressure, density, and flow measurement.
2. Software and Digital Services: Revenue from VEGA Inventory System software hosting and visualization services, along with adjustment software and DTM collections for PACTware integration.
3. Accessories and Spare Parts: Sale of spare parts including electronics modules, process components, batteries for VEGAPULS Air series, mounting accessories, and adapter flanges for all product series.
4. Technical Services: VEGAcare service offerings including product consultation, setup and commissioning (on-site or remote), technical support (24/7 hotline), and repair services. Also includes training seminars and VEGATRUCK mobile training.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VEGA develops and manufactures sensors and software for measuring level, point level, pressure, density, and flow in industrial process applications. The core product line features 80 GHz non-contact radar level sensors (VEGAPULS series), pressure transmitters (VEGABAR), and vibrating/capacitive level switches, complemented by the cloud-based VEGA Inventory System software and the proprietary plics® modular sensor platform that enables interchangeable electronics across the product range.

Product overview

VEGA is a global manufacturer of sensors and instrumentation for the process industry, producing measurement solutions for level, point level, pressure, density, and flow. The product portfolio is organized into three lines: PRO (high-end instruments with unlimited variety and highest quality), BASIC (compact and precise all-rounders for standard applications), and AIR (autarkic wireless sensors for mobile applications). Core radar level sensors include VEGAPULS 6X (flagship model combining all previous frequencies), VEGAPULS 42 (compact for factory automation), and VEGAPULS Air series (23, 41, 42) for wireless autonomous measurement. Supporting instruments include VEGABAR pressure transmitters, VEGAPOINT and VEGAWAVE level switches, and VEGASON ultrasonic sensors. The software ecosystem comprises VEGA Inventory System for tank inventory management, PLICSCOM for on-site display and adjustment, VEGA Tools App for mobile device configuration, and LoRa Gateway for wireless data transmission. All sensors use the proprietary plics® architecture for modularity and interoperability. The myVEGA customer portal provides online configuration, ordering, and support services.

Differentiator

Problem solved

Functional benefit

Brands

• VEGAPULS 6X: The radar level sensor, THE 6X, combining best level measurement technology available today
• VEGAPULS
• VEGABAR
• VEGAPOINT
• VEGA Inventory System
• PLICSCOM
• VEGATRUCK
• VEGA Tools App
• VEGAsense
• myVEGA

Products and services

• VEGAPULS 6X Flagship 80 GHz radar level sensor for liquids and bulk solids; consolidates multiple previous radar frequencies into one instrument and serves process industries requiring reliable measurement past internal installations or vessel wall buildup.
• VEGAPULS Air 42 Battery-powered autonomous radar sensor with wireless NB-IoT/CAT-M1/LoRa data transmission for continuous level measurement of liquids and bulk solids up to 30 m with +/-2 mm accuracy.
• VEGAPULS Air 41 Battery-powered autonomous radar sensor for liquid and bulk solid measurement up to 20 m range with +/-2 mm accuracy and threaded connection options.
• VEGAPULS Air 23 Compact autonomous radar sensor for small plastic containers with ceiling mounting, NB-IoT/CAT-M1/LoRa connectivity, measuring range up to 3 m.
• VEGAPULS C Series (C 11, C 21, C 22, C 23) Compact radar sensors with fixed cable connection for simple to standard measuring tasks; IP66/IP68, Type 6P protection for factory automation applications.
• VEGABAR Compact pressure switch and transmitter series for process pressure measurement; available in multiple series (10, 20, 30, 80) with optional 360° status display.
• VEGAPOINT Compact capacitive level switch with 360° status display for point level detection in industrial vessels.
• VEGAWAVE 61 Vibrating level switch for point level detection in silos with operating range -50 to 250°C, -1 to 25 bar, maintenance-free measurement technology.
• VEGA Inventory System (VIS) Web-based cloud or local-server software for real-time inventory monitoring, consumption forecasting, delivery planning, and traffic-light status from VEGA measurement sensors; supports Vendor Managed Inventory (VMI) and RESTful API integration with SAP and Salesforce.
• VEGA Tools App Mobile application for iOS and Android that enables wireless sensor adjustment, measured value display, and diagnostics via Bluetooth connection to VEGA sensors, with echo curve visualization and event memory access.
• PACTware/DTM Free PC-based adjustment software with DTM collection providing instrument configuration, parameterization, and visualization for VEGA devices.
• myVEGA Personal customer portal providing online product configuration, pricing and delivery information, online ordering, saved configurations, 2D/3D drawings, and order transaction overview.
• VEGAcare Comprehensive customer support service offering 24/7 service hotline, product consultation, setup and commissioning (on-site or remote), technical support, and repair services for VEGA instruments.
• VEGATRUCK Mobile training facility (over 60 m² exhibition space) equipped with functioning VEGA instruments providing on-site technical training in Europe and the United States.

Quantifiable outcome

• Eliminated inventory discrepancies of 2+ tonnes that were common with previous load cell systems at cement and building materials facilities
• +2 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emerson (Rosemount): US-based industrial automation major; Rosemount brand is a global benchmark in level, pressure, and temperature instrumentation for process industries. Direct head-to-head competitor in radar level and pressure transmitter categories.
• Pepperl+Fuchs: German manufacturer of industrial sensors and explosion protection equipment, with growing presence in radar level and process instrumentation. Comparable family-owned German Mittelstand competitor with global industrial reach.
• KROHNE: German family-owned manufacturer specializing in level, flow, and process instrumentation. Direct competitor in radar level measurement with comparable German Mittelstand positioning and vertical industry focus.
• Endress+Hauser: German, family-owned global leader in industrial process measurement — level, pressure, flow, analytical, and temperature. Closest comparable to VEGA given similar German Mittelstand heritage, product breadth in level/pressure, and global direct-sales model.
• Ametek (Magnetrol): US-based electronic instruments group; Magnetrol subsidiary specializes in level and interface measurement for process industries. Direct competitor in point-level detection and continuous level measurement.
• WIKA: German-based global leader in pressure, temperature, and level measurement with 11,000+ employees and broad industrial customer base. Overlaps directly with VEGA's pressure (VEGABAR) and level product lines.
• Yokogawa Electric: Japanese process automation major with strong industrial sensor portfolio in level, pressure, and flow measurement. Competes with VEGA in oil & gas, chemical, and power generation verticals globally.

Broad incumbents

• ABB: Global automation and electrification major with a broad measurement products portfolio spanning level, pressure, flow, temperature, and analytical. Competes with VEGA in process industries through integrated automation solutions.
• Honeywell International: US industrial conglomerate with process measurement instrumentation (level, pressure, temperature) sold alongside control systems and software. Indirect competitor focused on integrated plant solutions rather than standalone sensors.
• Siemens (Process Instrumentation): Global industrial conglomerate offering SITRANS process instrumentation as part of a much larger automation portfolio. Competes in radar level and pressure via bundled DCS/automation deals rather than standalone instrument sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vega
• YouTubeyoutube.com/@VEGA_instruments
• LinkedInlinkedin.com/company/vega-grieshaber-kg
• Facebookfacebook.com/Vmax.VEGA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEGA