STAHLWERK SCHWEISSGERATE DEUTSCHLAND GMBH

What STAHLWERK SCHWEISSGERATE DEUTSCHLAND GMBH does

STAHLWERK Schweissgeräte GmbH is a German manufacturer of welding and metalworking equipment, founded in 1998 and headquartered in Bornheim, Germany. The company designs and produces a broad hardware portfolio spanning IGBT-inverter welding machines (WIG AC/DC, MIG/MAG, FLUX, ARC/MMA, and multi-process Kombi-inverters), plasma cutters (CUT series), oil-free silent compressors with brushless motors, auto-darkening welding helmets with True-Colour filter cassettes, 18V/20V brushless cordless power tools, inverter generators, automotive workshop equipment, and welding tables/accessories. It is described as an owner-managed business with in-house development and production. A fiber laser welding and cutting product line is announced as forthcoming.

The company operates a direct-to-consumer-led go-to-market model. Its owned e-commerce storefront (stahlwerk-schweissgeraete.de) is offered in 11 languages with customer support in 8+ languages, complemented by retail distribution through OBI DIY stores in Germany and Austria, a flagship showroom in Bornheim, and a reseller/dealer program for B2B trade customers. Revenue is generated primarily through one-time hardware sales across the product lifecycle (initial equipment, accessories, consumables, spare parts), supplemented by leasing options for commercial buyers. Pricing spans entry-level welders at €79.99 to professional compressors at €1,899.99, with a dedicated B-Ware refurbished channel.

STAHLWERK serves three primary customer segments — industrial users and professional tradespeople, automotive workshops (Kfz-Werkstatt), and DIY/home improvement enthusiasts — with secondary segments in construction trades and industrial maintenance. The company claims over 2.1 million customers across Europe, a 4.9/5.0 Google rating from 600+ reviews, 100% positive eBay feedback, and a 7-year warranty with 10-year guaranteed spare parts supply as its principal differentiators. Industry credentials include membership in the German Welding Association (DVS) and TÜV Rheinland-certified welding training partnerships.

Name

STAHLWERK SCHWEISSGERATE DEUTSCHLAND GMBH

Legal name

STAHLWERK Schweissgeräte GmbH

Website

https://stahlwerk-schweissgeraete.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

STAHLWERK Schweissgeräte GmbH is a German manufacturer of welding machines, plasma cutters, compressors, power tools, and welding accessories, selling direct-to-consumer and via OBI retail to over 2.1 million professional and DIY customers across Europe since 1998.

Ownership category

akta.pro rank

Product category

Welding Equipment

NAICS

Welding and Soldering Equipment Manufacturing (333992), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industries

Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Welding equipment
• Plasma cutters
• Air compressors
• Cordless power tools
• Welding helmets

Headquarters

HQ city

Bornheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer and B2B sales of welding equipment, plasma cutters, compressors, power tools, and accessories through the company's own online shop. Products are sold as one-time purchases with no subscription component. Revenue is generated from the full product lifecycle including initial sale, accessories, and spare parts.
2. Retail Distribution (OBI and other resellers): Sale of products through third-party retail partners including OBI DIY stores in Germany and Austria. Revenue flows through reseller channels at wholesale/invoice pricing.
3. Spare Parts and Accessories: Ongoing revenue from replacement parts, consumables (electrode tips, grinding discs, filter cartridges), and accessories that complement the core equipment product lines.
4. Reseller/Dealer Program: B2B sales to authorized resellers and dealers who purchase at wholesale prices for resale. The company promotes stable long-term market shares and high growth rates for resellers.
5. Leasing Services: Customized investment solutions offered as leasing options for customers who prefer not to purchase equipment outright, generating recurring revenue over the lease term.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

STAHLWERK manufactures and sells welding machines (WIG AC/DC, WIG DC, MIG/MAG, FLUX, ARC/MMA, and multi-process Kombi inverters), plasma cutters, oil-free silent air compressors, auto-darkening welding helmets with True-Colour filters, brushless cordless power tools (impact wrenches, drill drivers, angle grinders), inverter generators, automotive workshop equipment (hydraulic jacks, car lifts), welding tables, and a full accessory ecosystem. Products are sold direct-to-consumer via the company's own e-commerce platform and through OBI DIY stores, the Bornheim showroom, and a reseller network, with a 7-year warranty and 10-year spare parts guarantee.

Product overview

STAHLWERK SCHWEISSGERATE DEUTSCHLAND GMBH is a German manufacturer of welding and metalworking equipment offering a comprehensive portfolio centered around welding machines and plasma cutters, complemented by power tools and workshop equipment. The core product line includes WIG AC/DC, WIG DC, MIG/MAG, FLUX, and ARC/MMA welding machines (many as multi-process Kombischweißgeräte combinations), IGBT-based plasma cutters (CUT series), oil-free silent compressors with brushless motors, and auto-darkening welding helmets (TITAN, MASTER, BOOSTER, BULLET, WORKER, RAPTOR, SPLIT) with True-Colour technology. Expanding the ecosystem, the company offers 18V/20V cordless brushless power tools (impact wrenches, drill drivers, angle grinders, saws), inverter power generators (3.5-5.5 kW), automotive workshop equipment (hydraulic jacks, car lifts), welding tables with D16/D22 hole systems, and complete welding accessories (torches, cables, filler materials). The company emphasizes its 7-year warranty, IGBT technology, and in-house German design with global production standards. An upcoming product line includes fiber laser welding/cutting devices.

Differentiator

Problem solved

Functional benefit

Products and services

• WIG AC/DC Welding Machines

Quantifiable outcome

• Over 2.1 million satisfied customers in Europe
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OBI (German and Austrian DIY Retail Chain)coreChannel Partner/ Reseller/ DistributorSTAHLWERK products are available in OBI DIY stores in Germany and Austria. This retail partnership provides physical storefront presence alongside the company's direct e-commerce channel, expanding market reach to walk-in customers in the DIY retail segment.
• Fraunhofer IDMT (Fraunhofer Institute for Digital Media Technology)minorStrategic or Co-development PartnerSTAHLWERK supports the Fraunhofer Technology Day event, which focuses on how acoustics and AI are changing quality assurance in manufacturing. Early-bird pricing of €149.25 available until December 31, 2025. This partnership positions STAHLWERK as a supporter of technological innovation in manufacturing.
• Toyota GR ExperienceminorGTM or Marketing PartnerSTAHLWERK is an official partner of the Toyota GR Experience, a motorsport event at the 24h race at Nürburgring (May 15-17, 2026). The partnership includes a sweepstakes (Gewinnspiel) for customers to experience the event, serving as a brand visibility and engagement initiative.
• TÜV RheinlandcoreStrategic or Co-development PartnerSTAHLWERK offers welding courses for beginners and advanced users in cooperation with various partner organizations under the TÜV Rheinland brand. TÜV Rheinland-certified training programs enhance the credibility of the company's training offerings and reinforce quality standards.
• DVS (Deutscher Verband für Schweißen und verwandte Verfahren)minorOthersActive member of the German Welding Association (DVS), indicating industry recognition, professional standards compliance, and membership in the key industry body for welding technology in Germany.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GYS: French manufacturer of welding, plasma cutting, battery charging and workshop equipment, selling through a hybrid distributor/e-commerce model across Europe. Closely comparable product range and European DTC positioning to STAHLWERK.
• EWM GmbH: German welding technology manufacturer producing MIG/MAG, TIG, and plasma systems plus welding accessories and helmets. Direct German competitor with overlapping target customers (trade and industrial) and similar inverter technology stack.
• Fronius International: Austrian manufacturer of TIG/MIG/MMA inverters, plasma welding systems, and welding helmets with strong European brand recognition. Most comparable European peer to STAHLWERK, with overlapping IGBT inverter platforms and similar customer types (trade and industrial).
• Lorch Schweißtechnik GmbH: German MIG/MAG, TIG and plasma welding equipment manufacturer known for premium professional and industrial positioning. Competes directly with STAHLWERK's industrial welding machines in the German trade market.
• Kemppi Oy: Finnish welding equipment manufacturer offering inverter welders, MIG/TIG/stick machines, and welding management software. Comparable European mid-sized peer focused on professional and industrial welding, with similar technology profile (inverter platforms, helmet accessories).

Broad incumbents

• Miller Electric Mfg. LLC: US-headquartered welding equipment maker covering Stick, TIG, MIG, plasma and multi-process inverters, plus auto-darkening helmets. Direct competitor on product, but distributed primarily through industrial dealers rather than DTC e-commerce.
• Bosch Professional (Power Tools): Global power tools and accessories brand with broad brushless cordless, impact, drilling, and pneumatic product lines. Overlaps STAHLWERK's 18V/20V brushless Akku platform and competes in the same DIY/professional workshop category.
• ESAB Corporation: Global welding and cutting equipment manufacturer with broad industrial portfolio (Stick, TIG, MIG, plasma, automation). Overlaps directly with STAHLWERK on welding machines and plasma cutters, but operates at far larger scale and through industrial distribution rather than DTC.
• Lincoln Electric: One of the world's largest welding equipment manufacturers, with full-range inverter welders, plasma cutters, helmets and consumables. Direct overlap on every STAHLWERK core category, but anchored in industrial/B2B distribution versus STAHLWERK's DTC and DIY focus.

Regional players

• Metabo (Hikoki / Metabo HPT): German power tool brand (now part of Hikoki) known for cordless and brushless professional tools and workshop equipment. Closely comparable to STAHLWERK's brushless tool range from a German engineering and target-customer perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@STAHLWERKSCHWEISSGERAETE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAHLWERK SCHWEISSGERATE DEUTSCHLAND GMBH