Groenadvies Nederland

What Groenadvies Nederland does

Groenadvies Nederland is a Netherlands-based sole proprietorship (eenzaak) registered at Dokterslaan 2 in Heiloo, North Holland, founded in November 2017 by Gerard de Ruijter, a horticulture professional with nearly 50 years of industry experience spanning the Municipality of Rotterdam, Arcadis (Floriade 2002), and 14 years managing the former 1972 Floriade grounds in Amsterdam. The firm provides green space consultancy services to two distinct customer groups: Dutch municipalities and corporate clients (Bedrijfsleven) and private individuals (Particulieren). Named engagements include projects for Gemeente Edam-Oosthuizen, Gemeente Amsterdam (Coniferentuin restoration at Amstelpark), Stadshout Amsterdam, and a Social Return initiative, alongside an unspecified volume of private garden advisory work. Core service lines cover green inventory, tree safety inspections (VTA/NTO), project management and supervision, contract management, specification assessment, EMVI plan evaluation, purchasing accompaniment for trees and plants, and mediation in damage claims.

The offering is delivered through a quote-based, pay-as-you-go professional services model; pricing is not disclosed and engagements begin with a non-binding (vrijblijvend) initial consultation. The competitive position rests almost entirely on the founder's individual expertise, formalized through three 2018 sector credentials — VCA VOL (occupational safety), Groenkeur Boomveiligheidscontroleur (tree safety inspector), and Stadswerk Wet natuurbescherming niveau 2 BB (nature protection law) — which function as minimum gates for certain municipal tenders. Specialist projects include a Japanese Tuin in Amstelpark developed with Clusius College Houten as a staff-training collaboration, and a Coniferentuin restoration executed in partnership with the Dutch Conifer Association.

Groenadvies Nederland operates as a one-person consultancy with no external funding, parent company, subsidiary, or sales infrastructure beyond a multilingual website (Dutch and German, with an Austria-targeted landing page), a single LinkedIn profile, and direct client contact via quote form and phone. Revenue is not publicly disclosed. There is no productized software offering, no API, and no technology layer beyond standard web analytics; the business is, in substance, a vehicle for monetizing the founder's accumulated horticultural knowledge through advisory engagements.

Name

Groenadvies Nederland

Legal name

Groenadvies Nederland

Website

https://groenadviesnederland.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Groenadvies Nederland is a Heiloo-based sole proprietorship founded in 2017 that delivers green space consultancy, tree safety inspections, and project supervision to Dutch municipalities, businesses, and private individuals, leveraging nearly 50 years of founder expertise.

Ownership category

akta.pro rank

Product category

Horticulture and landscape consulting services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industry

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Horticulture consulting
• Tree safety inspection
• Landscape advisory
• Garden design services
• Green space management

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Services: Professional services revenue from green space advisory, inventory services, inspections, supervision, project management, and purchasing accompaniment for trees, plants, and landscaping materials. Services include calculation, design optimization, execution supervision, and contract management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Groenadvies Nederland is a sole-proprietor horticultural and landscape consultancy that delivers green inventory, VTA/NTO tree safety inspections, project supervision, contract management, design optimization, and purchasing accompaniment for businesses (including municipalities) and private individuals. The practice pairs roughly fifty years of founder experience with sector certifications (VCA VOL, Groenkeur, Stadswerk Wet natuurbescherming niveau 2 BB) to advise on trees, plants, and landscaping assets across the Netherlands and Austrian market.

Product overview

Groenadvies Nederland is a green consulting firm offering advisory services for both businesses and private individuals in the horticulture and landscape industry. The core offering consists of green consulting services including inventory, inspections, design optimization, project supervision, and purchase assistance for plants and equipment. The company specializes in tree safety inspections using VTA (Visual Tree Assessment) and NTO methods, and mediates between businesses for tool and machinery purchases. A plant assortment of perennials, trees, shrubs, conifers, rhododendrons, roses, and special plantings is available for ordering. Project work includes Japanese garden and conifer garden restoration at Amstelpark Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Groenadvies Bedrijfsleven (Business Green Consulting) Comprehensive green consulting services for businesses, including green inventory across all disciplines, tree inspections (VTA/NTO), project supervision, contract management, assessment of construction specifications, independent EMVI plan evaluation, purchase assistance for trees and all plant types, and mediation between insurers, appraisers, and claimants for damage cases.
• Groenadvies Particulieren (Private Green Consulting)
• Boomveiligheidscontrole (Tree Safety Inspection)
• Directievoering & Toezicht (Project Management and Supervision)
• Beplantingsassortiment (Plant Assortment Sourcing)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coniferenvereniging Nederland (Dutch Conifer Association)minorStrategic or Co-development PartnerCooperation with Dutch Conifer Association for the Coniferentuin restoration project in Amstelpark, Amsterdam. The partnership involved developing a planting plan that included various rare species of conifers.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Copijn: Dutch landscape architecture and green-space consultancy firm providing garden/landscape design supervision, project management, and advisory services to public and private clients, comparable to Groenadvies Nederland's design-optimisation and supervision work.
• Donkergroen: Dutch green-services provider delivering landscaping, tree care, and green-space advisory across the Netherlands, competing for similar municipal and corporate green-advisory mandates.
• Pius Floris Boomverzorging: Dutch tree-care specialist offering VTA-based tree inspections, consultancy, and arborist advisory to municipalities and private clients — directly comparable to Groenadvies Nederland's core inspection and advisory offering in the same Dutch market.
• Verhoef De Bie: Dutch tree-care and arborist firm offering tree inspections, pruning, and consultancy to municipalities, institutions, and private clients — overlapping with Groenadvies Nederland's tree-safety and green-management services.

Broad incumbents

• BTL: Larger Dutch landscaping and tree-services group offering design, execution, and maintenance including advisory components, with the scale to compete for municipal green contracts that Groenadvies Nederland also targets.
• Idverde: Pan-European landscaping and green-services platform operating in the Netherlands, providing end-to-end green-space management including advisory services to municipalities and corporates — a scaled alternative to Groenadvies Nederland's niche advisory.
• Tauw: Dutch engineering and environmental consultancy with a green/landscape advisory practice serving municipalities on nature-protection compliance (Wet natuurbescherming) and project supervision — comparable regulatory and advisory footprint to Groenadvies Nederland.
• Van den Berk Boomkwekerijen: Major Dutch tree nursery supplying large landscape projects with plant advisory and assortment expertise; comparable because it participates in the same Dutch project value chain (plant selection, advisory, and project support) that Groenadvies Nederland services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groendadvies-nederland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groenadvies Nederland