Canandaigua Lake Watershed Association, Inc.

Name

Canandaigua Lake Watershed Association, Inc.

Legal name

Canandaigua Lake Watershed Association, Inc.

Website

https://canandaigualakeassoc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Watershed Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industry

Environmental Education & Outreach (BPAGAGAH)

Keywords

• Water quality monitoring
• Watershed conservation
• Citizen science programs
• Environmental education
• Lake stewardship

Headquarters

HQ city

Canandaigua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership contributions from individual supporters and lake residents
2. Donations: Tax-deductible charitable contributions from members and supporters; includes business memberships and memorial/honor gifts
3. Merchandise Sales: CLWA Store sells branded merchandise including calendar and other items
4. Business Memberships: Special membership tier for local businesses supporting the watershed

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CLWA is a non-profit, membership-based organization that conducts citizen science water quality monitoring and harmful algal bloom (HABs) tracking for Canandaigua Lake, delivers watershed education and outreach programs (rain garden workshops, lake-friendly living guidance, summer camp), and manages aquatic and terrestrial invasive species efforts in partnership with regional organizations. It supports these programs through tiered memberships, donations, volunteer engagement, branded merchandise, and recurring communications such as weekly water quality updates and an annual Lake Matters newsletter.

Product overview

CLWA is a non-profit, membership-based organization offering environmental stewardship programs rather than a technology product company. Its portfolio consists of citizen science water quality monitoring (including HABs mapping, Secchi Disk measurements, and stream flow monitoring), educational outreach (rain garden workshops, community science events, summer camp), invasive species management partnerships, the Lake Friendly Living pledge program, and membership/donation services. Programs are supported by weekly water quality updates, newsletters, annual reports, and a merchandise store. The organization does not offer API access, AI/ML capabilities, or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• CLWA Membership Program Annual membership program through which individuals and businesses financially support CLWA's citizen science, education, and advocacy work protecting Canandaigua Lake, with tiered recognition levels from Lake Guardian ($50–$299/year) up to Lake Legacy Circle ($10,000+/year).
• Water and Wildlife Summer Camp Hands-on summer camp for middle schoolers held at Onanda Park, providing chemical water analysis, plankton collection, secchi disk measurements, and other water-quality science experiences tied to Canandaigua Lake.
• CLWA Store Online store selling lake-themed branded merchandise (apparel, calendars, promotional items) with proceeds supporting CLWA's watershed programs.
• Watershed Education Workshops and Community Science Boat Trips Registration-based in-person educational experiences including rain garden workshops and Community Science Boat Trips on Canandaigua Lake, where participants learn and practice water quality monitoring techniques.
• Lake Friendly Living Pledge Program Pledge program in which watershed residents commit to lake-friendly practices that reduce nutrient and pollutant runoff, providing CLWA with a structured base of engaged stewards and demonstrating community commitment to lake protection.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Seneca Lake Pure WaterscoreStrategic or Co-development PartnerPartnership for interactive bloom map and volunteer program reporting for harmful algae blooms on Canandaigua Lake. This collaboration enables CLWA to provide real-time HABs tracking and community science reporting.
• Seager Marine's Freedom Boat ClubcoreStrategic or Co-development PartnerCo-hosts Community Science Boat Trips offering science exploration and water quality monitoring experiences on the lake. Sessions include water sample analysis, plankton tow collection, microscope work, secchi disk clarity measurements, and sediment sampling.
• Finger Lakes PRISM (FLPRISM)coreStrategic or Co-development PartnerPartnership for aquatic invasive species management, including species identification (European Frog Bit, Water Chestnut), volunteer pull events, and macrophyte identification workshops. FLPRISM provides watercraft for volunteer events.
• Finger Lakes Institute (FLI)minorStrategic or Co-development PartnerCollaboration on invasive species management efforts in the West River at Naples, working with FLPRISM on AIS removal activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keuka Lake Association: Keuka Lake-focused organization conducting citizen science water-quality monitoring and lake stewardship outreach. Operates in the same Finger Lakes geography with virtually the same mission and volunteer-led monitoring approach as CLWA.
• Chautauqua Lake Association: New York State lake nonprofit focused on Chautauqua Lake water quality, weed harvesting, and community engagement. Comparable regional lake-protection nonprofit with similar advocacy and monitoring programs.
• Seneca Lake Pure Waters: Finger Lakes-based nonprofit also dedicated to water quality monitoring and harmful algal bloom tracking on a neighboring Finger Lake. Directly comparable because it operates the same citizen-science HABs mapping technology and partnership model that CLWA leverages.
• Skaneateles Lake Watershed Agricultural Program / Skaneateles Lake Association: Skaneateles Lake stewardship organization combining agricultural runoff management with water quality advocacy. Mirrors CLWA's mix of monitoring, education, and watershed resident engagement.
• Cayuga Lake Watershed Network: Membership-driven watershed nonprofit serving Cayuga Lake in the Finger Lakes region with monitoring, education, and advocacy programs. Closely analogous in mission, regional context, and community-led model to CLWA.
• Honeoye Lake Watershed Task Force: Finger Lakes watershed nonprofit focused on Honeoye Lake water quality, HABs mitigation, and resident education. Comparable membership-based nonprofit structure and watershed-protection mandate.

Emerging players

• Finger Lakes PRISM: Regional invasive species partnership covering the Finger Lakes region. Directly comparable because it is an existing CLWA partner and shares overlapping invasive species management and volunteer mobilization programs.
• Finger Lakes Institute (at Hobart and William Smith Colleges): Academic research and outreach center supporting Finger Lakes watershed science, including AIS work that CLWA partners with. Comparable because it conducts scientific monitoring and stewardship research across the same watersheds CLWA serves.

Others

• ClearWater (Hudson River Sloop): New York State environmental nonprofit combining water-advocacy, sailing-based education, and community engagement. Thematically aligned with CLWA's blend of education and water stewardship but focused on the Hudson River rather than a lake watershed.

Broad incumbents

• Lake George Association: Long-established lake protection organization for Lake George in the Adirondacks with a larger membership base, broader programming, and a longer operating history. Comparable mission and operating model, though with greater scale and resources than CLWA.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/canandaigualakewatershed
• LinkedInlinkedin.com/company/canandaigua-lake-watershed-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canandaigua Lake Watershed Association, Inc.