CRAFT CANNING
CRAFT Canning is a Portland, Oregon digital can printing service that prints custom artwork directly onto beverage cans without labels, serving 300+ U.S. beverage brands from craft breweries to national names like Poppi and Stumptown.
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What CRAFT CANNING does
CRAFT Canning (legal name: CRAFT Printing) is a Portland, Oregon-based digital can printing service provider founded in 2012. The company operates a single production facility at 2321 NE Argyle Street and uses a direct-to-can digital printing line to print custom artwork directly onto beverage cans without labels or sleeves. Its core technology enables label-free printing, eliminating the plastic waste and peeling/wrinkling problems associated with traditional can decoration, and the process is held to a 3% quality tolerance with samples produced in ≤5 days on average. CRAFT's product surface is a single unified service delivered through a four-step workflow — Upload, Approve, Print, Deliver — supported by proprietary CRAFT Templates for artwork submission.
CRAFT serves U.S. beverage brands, with a customer base of 300+ spanning craft breweries (e.g., Block15, BendBrew, Fremont, Gigantic, ninkasi, Occidental, Ruse, Mcmenamins), cideries (Locust Cider), kombucha producers (IdahoKom), soda brands (Poppi), coffee brands (Stumptown), and other beverage companies. Customer mix skews heavily toward startups and small/regional brands, with Mcmenamins and Stumptown as the named enterprise logos. The company claims 1,000+ metric tons of plastic eliminated through label-free printing as a sustainability differentiator.
The business model is project-based B2B service revenue from direct-to-can printing, supplemented by sales of consumables (cans, dunnage, packaging supplies) and freight coordination fees. Pricing is custom-quoted and not publicly disclosed, with rush fees applied to orders under 21 days lead time. Go-to-market combines a product-led, self-serve online ordering experience with direct B2B sales outreach, supported by a multi-channel digital marketing presence across the website, Instagram, YouTube, LinkedIn, and an email newsletter. The company is privately held, independently operated, and has no disclosed funding, parent company, or institutional investors in the available data.
CRAFT CANNING firmographics
Firmographics- Name
- CRAFT CANNING
- Legal name
- CRAFT Printing
- Website
- https://craftcanning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CRAFT Canning is a Portland, Oregon digital can printing service that prints custom artwork directly onto beverage cans without labels, serving 300+ U.S. beverage brands from craft breweries to national names like Poppi and Stumptown.
- Ownership category
- akta.pro rank
CRAFT CANNING industry classification
Industry- Product category
- Digital Can Printing
- NAICS
- Printing and Related Support Activities (3231)
- akta.pro primary industry
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)
- akta.pro secondary industry
- Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK)
Keywords
Where CRAFT CANNING is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CRAFT CANNING business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Can Printing Services: Primary revenue stream from direct-to-can digital printing for beverage cans. Customers pay for printing services based on order quantity. Process includes artwork upload, proof approval, printing, and delivery.
- Consumables and Supplies: Sale of cans, dunnage, and related packaging consumables. Final invoice includes consumable purchases, freight/delivery fees, and dunnage deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard orders with 21+ days lead time |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
CRAFT CANNING product offering
Product offeringCore offering
CRAFT Canning provides premium direct-to-can digital printing services for beverage brands, printing custom artwork directly onto cans without labels or sleeves. The 4-step process covers artwork upload via CRAFT templates, proof approval (physical or digital), high-quality digital printing on its proprietary line, and delivery via CRAFT-arranged freight or customer pickup. The company also sells consumables including cans, dunnage, and related packaging supplies.
Product overview
CRAFT CANNING operates as a digital can printing service provider offering a single unified product: direct-to-can digital printing. The company uses a 4-step process (Upload, Approve, Print, Deliver) where customers upload artwork using CRAFT templates, review and approve proofs (physical or digital photo proofs), then receive premium digitally printed cans delivered to their location. The service targets beverage brands seeking sustainable, scalable packaging without minimum order requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Can Printing Premium direct-to-can digital printing service for beverage brands that prints custom designs directly onto cans without labels or sleeves. Includes a 4-step process (Upload, Approve, Print, Deliver), use of CRAFT templates for artwork preparation, proof approval (physical or digital), and delivery via CRAFT-arranged freight or customer-arranged pickup. Targets beverage producers from craft startups to enterprise brands with no minimum order quantities.
- Cans, Dunnage, and Packaging Supplies Sale of empty cans, dunnage, and related packaging consumables supplied to beverage brands, with purchasing, freight, delivery fees, and dunnage deposits itemized in the final invoice. Available to buyers ordering through CRAFT's printing workflow.
Quantifiable outcome
- 72% of consumers say packaging design influences purchase decisions
Companies that use CRAFT CANNING
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
CRAFT CANNING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CRAFT CANNING partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
CRAFT CANNING competitors and assessment
Company assessmentBroad incumbents
- Crown Holdings: Crown Holdings is a major global metal packaging manufacturer with digital printing investments for beverage cans, providing overlapping capability to CRAFT but as part of a much wider packaging portfolio spanning food, aerosol, and promotional packaging.
- Ardagh Metal Packaging: Ardagh Metal Packaging is a leading global supplier of sustainable beverage cans with printing operations serving beer, soda, and other beverage customers, overlapping CRAFT's core market as a much larger incumbent.
- CCL Industries: CCL Industries is one of the world's largest specialty label manufacturers serving beverage brands, overlapping CRAFT's customer base but using traditional pressure-sensitive labels rather than direct-to-can digital printing.
- Trivium Packaging: Trivium Packaging produces metal packaging for beverage and food brands including cans, and offers printed can solutions, competing with CRAFT as an established metal packaging incumbent with broader geographic and category reach.
- Ball Corporation: Ball Corporation is the world's largest aluminum beverage can manufacturer and has invested in digital can printing capabilities, serving many of the same beverage brands as CRAFT but at massive scale and with a broader packaging portfolio.
Others
- Sonoco Products Company: Sonoco is a global diversified packaging manufacturer with metal can and printing capabilities serving consumer brands, adjacent to CRAFT as a broader packaging ecosystem participant rather than a direct digital-can-printing competitor.
- ACTEGA (Altana division): ACTEGA supplies specialty inks, coatings, and finishing materials for metal packaging including beverage cans, functioning as an enabling supplier to the digital can printing ecosystem rather than a direct printing service competitor to CRAFT.
Direct peers
- INX International Ink Co. INX International Ink produces the INX Can direct-to-can digital inkjet printing system, directly competing with CRAFT Canning's core direct-to-can digital printing offering for beverage brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CRAFT CANNING social profiles
Digital presenceCRAFT CANNING financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRAFT CANNING leadership team
Management profileNumber of profiles
CRAFT CANNING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRAFT CANNING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRAFT CANNING
What does CRAFT CANNING do?
CRAFT Canning provides premium direct-to-can digital printing services for beverage brands, printing custom artwork directly onto cans without labels or sleeves. The 4-step process covers artwork upload via CRAFT templates, proof approval (physical or digital), high-quality digital printing on its proprietary line, and delivery via CRAFT-arranged freight or customer pickup. The company also sells consumables including cans, dunnage, and related packaging supplies.
Is CRAFT CANNING a public or private company?
CRAFT CANNING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRAFT CANNING founded?
CRAFT CANNING was founded in 2012.
Where is CRAFT CANNING based?
CRAFT CANNING is headquartered in Portland, United States, in the North America region.
How does CRAFT CANNING make money?
Two revenue lines are on record. Digital Can Printing Services are the primary driver. The others are consumables and Supplies.
Who are CRAFT CANNING's main competitors?
Broad incumbents on record are Crown Holdings, Ardagh Metal Packaging, CCL Industries, Trivium Packaging and Ball Corporation. Others are Sonoco Products Company and ACTEGA (Altana division). INX International Ink Co. is listed as a direct peer.
Does CRAFT CANNING have an API?
No public API is recorded for CRAFT CANNING.
What industry is CRAFT CANNING in?
CRAFT CANNING's product category is Digital Can Printing. Its primary akta.pro industry code is IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser), with a secondary code of CRADAIAK, Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps). Its NAICS code is 3231.