CRAFT CANNING

What CRAFT CANNING does

CRAFT Canning (legal name: CRAFT Printing) is a Portland, Oregon-based digital can printing service provider founded in 2012. The company operates a single production facility at 2321 NE Argyle Street and uses a direct-to-can digital printing line to print custom artwork directly onto beverage cans without labels or sleeves. Its core technology enables label-free printing, eliminating the plastic waste and peeling/wrinkling problems associated with traditional can decoration, and the process is held to a 3% quality tolerance with samples produced in ≤5 days on average. CRAFT's product surface is a single unified service delivered through a four-step workflow — Upload, Approve, Print, Deliver — supported by proprietary CRAFT Templates for artwork submission.

CRAFT serves U.S. beverage brands, with a customer base of 300+ spanning craft breweries (e.g., Block15, BendBrew, Fremont, Gigantic, ninkasi, Occidental, Ruse, Mcmenamins), cideries (Locust Cider), kombucha producers (IdahoKom), soda brands (Poppi), coffee brands (Stumptown), and other beverage companies. Customer mix skews heavily toward startups and small/regional brands, with Mcmenamins and Stumptown as the named enterprise logos. The company claims 1,000+ metric tons of plastic eliminated through label-free printing as a sustainability differentiator.

The business model is project-based B2B service revenue from direct-to-can printing, supplemented by sales of consumables (cans, dunnage, packaging supplies) and freight coordination fees. Pricing is custom-quoted and not publicly disclosed, with rush fees applied to orders under 21 days lead time. Go-to-market combines a product-led, self-serve online ordering experience with direct B2B sales outreach, supported by a multi-channel digital marketing presence across the website, Instagram, YouTube, LinkedIn, and an email newsletter. The company is privately held, independently operated, and has no disclosed funding, parent company, or institutional investors in the available data.

Name

CRAFT CANNING

Legal name

CRAFT Printing

Website

https://craftcanning.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

CRAFT Canning is a Portland, Oregon digital can printing service that prints custom artwork directly onto beverage cans without labels, serving 300+ U.S. beverage brands from craft breweries to national names like Poppi and Stumptown.

Ownership category

akta.pro rank

Product category

Digital Can Printing

NAICS

Printing and Related Support Activities (3231)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industry

Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK)

Keywords

• Digital can printing
• Beverage packaging services
• Direct-to-can printing
• Sustainable can printing
• Label-free printing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Can Printing Services: Primary revenue stream from direct-to-can digital printing for beverage cans. Customers pay for printing services based on order quantity. Process includes artwork upload, proof approval, printing, and delivery.
2. Consumables and Supplies: Sale of cans, dunnage, and related packaging consumables. Final invoice includes consumable purchases, freight/delivery fees, and dunnage deposits.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CRAFT Canning provides premium direct-to-can digital printing services for beverage brands, printing custom artwork directly onto cans without labels or sleeves. The 4-step process covers artwork upload via CRAFT templates, proof approval (physical or digital), high-quality digital printing on its proprietary line, and delivery via CRAFT-arranged freight or customer pickup. The company also sells consumables including cans, dunnage, and related packaging supplies.

Product overview

CRAFT CANNING operates as a digital can printing service provider offering a single unified product: direct-to-can digital printing. The company uses a 4-step process (Upload, Approve, Print, Deliver) where customers upload artwork using CRAFT templates, review and approve proofs (physical or digital photo proofs), then receive premium digitally printed cans delivered to their location. The service targets beverage brands seeking sustainable, scalable packaging without minimum order requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Can Printing Premium direct-to-can digital printing service for beverage brands that prints custom designs directly onto cans without labels or sleeves. Includes a 4-step process (Upload, Approve, Print, Deliver), use of CRAFT templates for artwork preparation, proof approval (physical or digital), and delivery via CRAFT-arranged freight or customer-arranged pickup. Targets beverage producers from craft startups to enterprise brands with no minimum order quantities.
• Cans, Dunnage, and Packaging Supplies Sale of empty cans, dunnage, and related packaging consumables supplied to beverage brands, with purchasing, freight, delivery fees, and dunnage deposits itemized in the final invoice. Available to buyers ordering through CRAFT's printing workflow.

Quantifiable outcome

• 72% of consumers say packaging design influences purchase decisions

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Crown Holdings: Crown Holdings is a major global metal packaging manufacturer with digital printing investments for beverage cans, providing overlapping capability to CRAFT but as part of a much wider packaging portfolio spanning food, aerosol, and promotional packaging.
• Ardagh Metal Packaging: Ardagh Metal Packaging is a leading global supplier of sustainable beverage cans with printing operations serving beer, soda, and other beverage customers, overlapping CRAFT's core market as a much larger incumbent.
• CCL Industries: CCL Industries is one of the world's largest specialty label manufacturers serving beverage brands, overlapping CRAFT's customer base but using traditional pressure-sensitive labels rather than direct-to-can digital printing.
• Trivium Packaging: Trivium Packaging produces metal packaging for beverage and food brands including cans, and offers printed can solutions, competing with CRAFT as an established metal packaging incumbent with broader geographic and category reach.
• Ball Corporation: Ball Corporation is the world's largest aluminum beverage can manufacturer and has invested in digital can printing capabilities, serving many of the same beverage brands as CRAFT but at massive scale and with a broader packaging portfolio.

Others

• Sonoco Products Company: Sonoco is a global diversified packaging manufacturer with metal can and printing capabilities serving consumer brands, adjacent to CRAFT as a broader packaging ecosystem participant rather than a direct digital-can-printing competitor.
• ACTEGA (Altana division): ACTEGA supplies specialty inks, coatings, and finishing materials for metal packaging including beverage cans, functioning as an enabling supplier to the digital can printing ecosystem rather than a direct printing service competitor to CRAFT.

Direct peers

• INX International Ink Co. INX International Ink produces the INX Can direct-to-can digital inkjet printing system, directly competing with CRAFT Canning's core direct-to-can digital printing offering for beverage brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/craftcanning
• LinkedInlinkedin.com/company/craft-printing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT CANNING