Glore Handels Gmbh

What Glore Handels Gmbh does

Glore Handels GmbH, operating under the brand 'glore', is a German direct-to-consumer multi-brand retailer specializing in certified sustainable and fair fashion, beauty, and lifestyle products. Founded in 2007 and headquartered in Nürnberg, the company curates an assortment of more than 40 third-party sustainable brands, including VEJA, MUD Jeans, ARMEDANGELS, Nudie Jeans, HempAge, Knowledge Cotton Apparel, Thinking MU, Rotholz, and KAVAT, alongside its own private-label 'glore brand'. Product categories span women's wear, men's wear, footwear, bags, accessories, and an expanded Beauty & Lifestyle vertical, with a dedicated Vegan collection.

The business runs an omnichannel model combining the glore.de e-commerce storefront with a network of 16 physical concept stores across Germany, Austria, and Switzerland (including an outlet in Nürnberg). The e-commerce platform is built on Shopware, integrated with Google Analytics, Matomo Analytics, Facebook Pixel, Google Tag Manager, and Cloudflare, with payments processed via PayPal and SOFORT and email marketing managed through CleverReach. Supporting infrastructure includes an affiliate channel via affilinet, an editorial platform called 'glore Magazine', a Material Lexikon and certifications guide for consumer education, and a FriendChise franchise model for branded physical expansion.

Glore generates revenue through unit-priced sales of curated fashion and lifestyle products online and in its owned concept stores, with average ticket ranging roughly from €10 to €230 and free shipping offered within Germany. The company is a member of RESAP (Responsible and Sustainable Apparel Partnership) and operates as a privately held GmbH with 11-50 employees, serving primarily individual DACH consumers alongside an international online customer base shipping to EU, Norway, North America, Israel, and Asia-Pacific markets.

Name

Glore Handels Gmbh

Legal name

glore Handels GmbH

Website

https://glore.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Glore Handels GmbH is a Nürnberg-based, privately held multi-brand retailer of certified sustainable and fair fashion, beauty, and lifestyle products, operating the glore.de e-commerce platform and 16 concept stores across Germany, Austria, and Switzerland for individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Online + Retail): Revenue is generated through direct sales of sustainable fashion and lifestyle products via the glore.de e-commerce platform and 16 owned concept stores in Germany, Austria, and Switzerland. The business retails third-party sustainable fashion brands alongside its own private label (glore brand), with pricing ranging from approximately €10 to €230 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Glore Handels GmbH operates a direct-to-consumer retail business selling certified sustainable and fair fashion products through the glore.de online shop and a network of 16 owned physical concept stores in Germany, Austria, and Switzerland. The curated assortment spans women's and men's apparel, footwear, accessories, beauty and lifestyle items, and a dedicated vegan collection, drawing on 40+ certified sustainable brands (e.g., VEJA, MUD Jeans, ARMEDANGELS, Nudie Jeans, HempAge, Knowledge Cotton Apparel, Thinking MU) plus the company's own private-label "glore" brand.

Product overview

glore is an online sustainable fashion retailer operated by Glore Handels Gmbh, based in Nürnberg, Germany. The platform offers a curated multi-brand marketplace featuring sustainable, fair, and eco-friendly clothing and accessories for women, men, and lifestyle categories. The core offering includes women's wear (jackets, knitwear, dresses, sportswear, underwear, shoes, bags, accessories), men's wear (jackets, shirts, jeans, shorts, sportswear, shoes, accessories), and a dedicated Beauty & Lifestyle section. The platform features over 40 sustainable fashion brands including proprietary brand glore, VEJA, MUD Jeans, ARMEDANGELS, Nudie Jeans, HempAge, Knowledge Cotton Apparel, Thinking MU, Rotholz, KAVAT, and ZEEBRAHAM. Additional offerings include a Vegan collection, Sale section, Gift Cards, and the glore Magazine editorial content platform. glore operates physical concept stores across Germany, Austria, and Switzerland alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Damen (Women's Wear) Curated women's fashion collection of certified sustainable apparel and accessories, including jackets, coats, knitwear, dresses, skirts, jumpsuits, sweatshirts, hoodies, blouses, t-shirts, tops, longsleeves, pants, shorts, leggings, jeans, sport & yoga wear, underwear, swimwear, socks, stockings, shoes, sneakers, bags, backpacks, accessories, and jewelry, targeted at women in the DACH region.
• Herren (Men's Wear) Curated men's fashion collection of certified sustainable apparel and accessories, including jackets, coats, knitwear, cardigans, sweatshirts, hoodies, shirts, t-shirts, polos, longsleeves, pants, shorts, jeans, sport & yoga wear, underwear, swimwear, socks, shoes, sneakers, bags, backpacks, and accessories, targeted at men in the DACH region.
• Beauty & Lifestyle Selection of beauty and lifestyle products for everyday use with high design standards and conscious values, including sustainable personal care and home goods, sold alongside the apparel assortment on glore.de and in concept stores.
• Vegan Collection Dedicated vegan fashion assortment covering women's, men's, footwear, and bags, featuring products made without animal-derived materials and carrying vegan certifications such as PETA Approved Vegan.
• Gift Cards Digital gift cards available in various denominations, redeemable on glore.de and in concept stores, for gifting sustainable fashion, beauty, and lifestyle products.
• glore Private Label In-house sustainable fashion label under the glore brand, offering t-shirts, hoodies, and basic apparel items with focus on fair production and sustainable materials, distributed via glore.de and the concept-store network.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• RESAPminorOthersGlore is a member of RESAP (Responsible and Sustainable Apparel Partnership), an industry association promoting responsible and sustainable practices in the apparel sector. The RESAP member badge is displayed on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• About You: Major DACH fashion e-commerce platform serving millennial and Gen Z consumers with both mainstream and sustainable brands, overlapping with Glore's core demographic.
• H&M: Global mainstream fashion retailer with dedicated sustainable lines (H&M Conscious) competing for the same consumer wallet share at lower price points.
• Zalando: Largest DACH fashion e-commerce platform with growing sustainable assortment under labels like 'Sustainable Edit,' competing for the same consumer wallet share across the region.

Emerging players

• ARMEDANGELS: Cologne-based sustainable fashion brand carried on glore and operating its own D2C channels, simultaneously a portfolio brand and competitor in the sustainable apparel segment.
• VEJA: French sustainable sneaker brand with strong global D2C presence; sold on glore alongside its own direct channel, creating both partnership and competitive overlap in sustainable footwear.
• Nudie Jeans: Swedish sustainable denim brand with own DTC and free repair network; carried by glore but also competing for sustainable denim shoppers directly.
• MUD Jeans: Dutch circular denim brand with a lease-a-jeans model that overlaps with Glore's sustainability positioning while operating its own D2C channel.

Direct peers

• LOVECO: DACH-focused sustainable and fair fashion retailer offering multi-brand apparel with strong ethical curation, comparable in target audience and assortment approach.
• Avocado Store: German sustainable fashion multi-brand online retailer with a curated assortment approach and similar target customer base. Closest direct comparable given the overlapping value proposition and DACH focus on ethical fashion.
• Greenality: Smaller German online retailer focused on sustainable and fair fashion brands, operating with a similar multi-brand curation model and ethical positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/glore_official
• LinkedInlinkedin.com/company/glore-de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glore Handels Gmbh