Goudvisie
Goudvisie is a Dutch Amsterdam-based boutique consultancy founded in 2019 that helps Dutch public-sector and institutional clients with organizational change, leadership development, and team development, using proprietary serious games alongside traditional consulting engagements.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goudvisie does
Goudvisie is a privately held Dutch organizational change and leadership development consultancy headquartered in Amsterdam (Hiridostraat 3, 1101 CW) and founded in 2019. The firm operates with 11-50 employees and serves primarily Dutch public-sector organizations (municipalities, provinces, hospitals, schools, and NGOs), with named engagements including Provincie Flevoland, Gemeente Papendrecht, Bravis Ziekenhuis, CorDeo Scholengroep, GMB, and Slachtofferhulp Nederland.
The company's core delivery combines traditional change-management consulting with a proprietary portfolio of serious games designed to make organizational learning experiential. Its five named games — Feedback the Challenge, Huis van Licht en Schaduw, Ronde Tafel der Wijzen, Mastermind (online sessions), and Het Cultuurspel — are physical or hybrid tools built around case cards, mirror questions, and facilitator prompts that surface culture, feedback, and leadership dynamics in group settings. Supporting this is a service portfolio covering teamontwikkeling, leiderschapsontwikkeling, verandermanagement, reorganisatie, cultuurverandering, diversiteit & inclusie, intervisiebegeleiding, and a blended online/offline learning methodology ('Route naar morgen'). The technology stack is human-facilitation-led rather than software-platform-led, with no AI/ML capabilities disclosed.
Goudvisie generates revenue through two streams. The primary stream is professional services: change-management, leadership-trajectory, team-development, and reorganization consulting engagements deployed directly to organizational clients in a sales-led B2B motion. The secondary stream is productized serious-game sales through its own e-commerce storefront (store.goudvisie.nl), with Het Cultuurspel priced at €200 for self-directed play (groups of 4-10) and €999 for a professionally facilitated 2-hour session. Go-to-market relies on direct outreach, content marketing (blog, podcast 'Rauwe Suiker', LinkedIn, newsletter), and bespoke serious-game design ('maatwerk'). The firm is founder-owned with no external funding, no parent company, and no disclosed financial figures.
Goudvisie firmographics
Firmographics- Name
- Goudvisie
- Legal name
- Goudvisie
- Website
- https://goudvisie.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goudvisie is a Dutch Amsterdam-based boutique consultancy founded in 2019 that helps Dutch public-sector and institutional clients with organizational change, leadership development, and team development, using proprietary serious games alongside traditional consulting engagements.
- Ownership category
- akta.pro rank
Goudvisie industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
- akta.pro secondary industries
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Knowledge Management & Script/Playbook Development (EDABACAM)
Keywords
Where Goudvisie is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Goudvisie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Organizational Change Consulting: Professional consulting services for change management, organizational redesign, and transformation. Consultants deploy in various roles (change expert, process facilitator, transition manager, team coach, project leader, sparring partner) to guide organizations through change processes.
- Leadership and Team Development Programs: Customized leadership trajectories and team development programs, including coaching, training, intervision, and classroom-based learning interventions.
- Serious Games Products: Sale of proprietary serious game products for organizational learning. Products like Het Cultuurspel are sold with or without facilitated sessions, targeting directies and management teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Het Cultuurspel - Self-directed play (without facilitation) |
| Other | Pay-as-you-go | Het Cultuurspel - Facilitated session |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Goudvisie product offering
Product offeringCore offering
Goudvisie is a Netherlands-based consulting firm that delivers organizational development services centered on a portfolio of proprietary serious games used in team development, leadership development, and change management engagements. Its offerings include facilitated workshops and customized consulting programs that deploy these games to support public-sector, healthcare, and corporate clients in transforming team dynamics and leadership behavior.
Product overview
Goudvisie is a Dutch organizational consulting firm offering a portfolio of serious games and advisory services. The product portfolio consists of five named serious games (Feedback the Challenge, Huis van Licht en Schaduw, Ronde Tafel der Wijzen, Mastermind, and Het Cultuurspel) — physical and digital interactive tools for leadership and team development — complemented by a suite of consulting service offerings including team development, leadership development, change management (Organisaties in beweging), reorganization, culture change, diversity & inclusion, and blended learning. The serious games serve as core intervention tools within the broader advisory practice, enabling experiential learning around feedback, culture, leadership, and organizational dynamics.
Differentiator
Problem solved
Functional benefit
Products and services
- Feedback the Challenge Proprietary serious game used in Goudvisie engagements to surface and address feedback dynamics within teams and organizations.
- Huis van Licht en Schaduw Proprietary serious game used in Goudvisie engagements to facilitate conversations about leadership and organizational behavior.
- Ronde Tafel der Wijzen Proprietary serious game used in Goudvisie engagements to support structured dialogue and decision-making within teams.
- Mastermind Proprietary serious game used in Goudvisie engagements for team and leadership development.
- Het Cultuurspel Proprietary serious game used in Goudvisie engagements to address organizational culture.
- Teamontwikkeling (Team Development) Consulting service line for team development, leveraging Goudvisie's serious games and facilitation methods to improve team dynamics and collaboration.
- Leiderschapsontwikkeling (Leadership Development) Consulting service line for leadership development, deploying serious games and facilitated interventions to develop leadership behavior and capability.
- Verandermanagement (Change Management) Consulting service line for organizational change management, supporting clients through transformation initiatives using serious-game-based interventions.
Quantifiable outcome
- Improved educational outcomes observed at CorDeo schools following leadership development intervention, with all year groups showing better scores without exception
Companies that use Goudvisie
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Goudvisie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goudvisie partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Goudvisie competitors and assessment
Company assessmentDirect peers
- Schouten & Nelissen: Large Dutch training, coaching and organizational development firm; directly comparable to Goudvisie's leadership development and team development practice, but with a much broader catalog of programs and a national delivery footprint across the Netherlands and Belgium.
- Berenschot: Major Dutch consultancy with deep expertise in the public sector, healthcare and education – overlapping with Goudvisie's primary customer segments in municipalities, provinces, hospitals and schools; competes for the same organizational change mandates.
- IG&H Consulting: Amsterdam-headquartered mid-sized Dutch consultancy with organizational change, leadership and culture practices serving Dutch enterprises and public-sector clients; comparable on scale, geography and practice mix to Goudvisie.
- Twynstra Gudde: Dutch management consulting firm specializing in organizational change, public-sector transformation and learning – the closest large-scale Dutch analogue to Goudvisie's organizational change and public-sector focus, with overlapping methodologies around change and learning interventions.
- Boer & Croon: Amsterdam-based Dutch management consultancy focused on organizational change, leadership development and transformation in public and healthcare sectors; directly comparable on practice mix and Dutch public-sector client profile.
- Impekk: Dutch consultancy that designs serious games and gamified interventions for organizational change and learning; the most directly comparable peer in terms of the productized serious-game methodology that differentiates Goudvisie.
Emerging players
- Effectory: Dutch employee-listening and feedback culture consultancy; adjacent peer that overlaps with Goudvisie's 'feedback culture' and team development practice via a tech-enabled survey and analytics platform model rather than serious games.
- ShiftN: Belgian serious-games consultancy working at the intersection of simulation, organizational change and leadership development; comparable adjacent peer operating one geography over and serving a similar 'serious gaming for change' value proposition.
Broad incumbents
- McKinsey & Company (Netherlands): Global management consulting giant with an Amsterdam office serving Dutch public sector and large enterprises; competes loosely for the same organizational transformation budgets but operates at a fundamentally different scale and breadth than Goudvisie.
- KPMG Netherlands (Advisory): Big Four advisory practice with a sizable Dutch organizational change and people consulting offering; broad incumbent that participates in the same public-sector and large-enterprise change RFPs as Goudvisie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Goudvisie social profiles
Digital presenceGoudvisie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goudvisie leadership team
Management profileNumber of profiles
Profiles7 records
Goudvisie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goudvisie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goudvisie
What does Goudvisie do?
Goudvisie is a Netherlands-based consulting firm that delivers organizational development services centered on a portfolio of proprietary serious games used in team development, leadership development, and change management engagements. Its offerings include facilitated workshops and customized consulting programs that deploy these games to support public-sector, healthcare, and corporate clients in transforming team dynamics and leadership behavior.
Is Goudvisie a public or private company?
Goudvisie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goudvisie founded?
Goudvisie was founded in 2019. It employs 11 to 50 people.
Where is Goudvisie based?
Goudvisie is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Goudvisie make money?
Three revenue lines are on record. Organizational Change Consulting is the primary driver. The others are leadership and Team Development Programs and serious Games Products.
Who are Goudvisie's main competitors?
Direct peers on record are Schouten & Nelissen, Berenschot, IG&H Consulting, Twynstra Gudde, Boer & Croon and Impekk. Emerging players are Effectory and ShiftN. Broad incumbents are McKinsey & Company (Netherlands) and KPMG Netherlands (Advisory).
Does Goudvisie have an API?
No public API is recorded for Goudvisie.
What industry is Goudvisie in?
Goudvisie's product category is Management Consulting. Its primary akta.pro industry code is EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS), with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 54161 and its SIC code is 8742.