Grant-jones Accountancy Ltd

What Grant-jones Accountancy Ltd does

Grant-jones Accountancy Ltd is a privately-held, founder-managed accountancy practice established in 2006 and headquartered in Camberley, Surrey, United Kingdom. The firm delivers accounting, tax compliance, payroll, and advisory services to UK small and medium-sized businesses, sole traders, private landlords, and individuals. Service delivery is structured around tiered subscription packages (Small Business, Growing Business, and Advanced Business packages) with monthly billing for incorporated businesses and annual billing for sole traders, landlords, and personal tax clients. The Advanced Business Package extends the firm into a Virtual Finance Director role for subsidiary companies, including audit support, head-office reporting, and company secretarial work.

The firm operates on a cloud-based technology stack centred on Xero (Silver Partner) and QuickBooks (Core Certified) integrations, supplemented by a client portal, electronic document signing, iPad-based meeting notes, and video-conferencing tools (Zoom, GoToMeeting) for remote delivery. The practice became 100% paperless in October 2019 and holds ACCA Registered Practitioner status. It differentiates through AVN Practice Differentiation Award recognition (2018), AVN-trained Business Growth Strategists, B1G1 Business for Good giving-programme participation, multilingual staff capability, and content marketing via a director-authored book series and an active blog/newsletter.

The business is run by a four-person team consisting of two directors (Fiona Grant-Jones and Bimal Gharti, the latter elevated to director in 2024 after joining in January 2024), a payroll manager (James Miller), an accounts assistant (Kamila Pelech), and an accounts apprentice (Leah Horne). Revenue is not publicly disclosed, no external funding has been raised, and the firm operates as a single-entity practice with no subsidiaries. The customer base spans diverse micro-business verticals with multiple documented long-tenure relationships exceeding five to ten years.

Name

Grant-jones Accountancy Ltd

Legal name

Grant-Jones Accountancy Ltd

Website

https://grant-jonesaccountancy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Grant-jones Accountancy Ltd is a privately-held UK accountancy practice in Camberley, Surrey, founded in 2006, providing tiered accounting, tax, payroll, and advisory subscription services to small businesses, sole traders, landlords, and individuals via a four-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Accounting and Tax Services: Tiered packages for businesses including statutory accounts, corporation tax returns, VAT preparation, payroll, and decision-making support. Packages range from Small Business to Advanced Business offerings with monthly/quarterly reporting and review meetings.
2. Sole Trader and Landlord Services: Simple accounting packages for unincorporated businesses and private landlords covering annual accounts and self-assessment tax returns
3. Personal Tax Services: Annual or one-off personal tax assistance including Capital Gains Tax on UK property returns
4. Add-on Services: Additional services including bookkeeping, VAT returns, payroll management (for 1-5000 employees), and self-assessment tax returns

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grant-Jones Accountancy Ltd provides accounting, tax compliance, and advisory services to UK small and medium businesses, sole traders, landlords, and individuals. Core offerings are organised into three tiered business packages (Small Business, Growing Business, Advanced Business), a dedicated Sole Traders and Private Landlords package, and Personal Tax Services, supplemented by add-on services such as bookkeeping, VAT returns, payroll, and self-assessment tax returns. Services are delivered through a digital client portal with cloud accounting integration, video conferencing, and paperless document workflows.

Product overview

Grant-Jones Accountancy Ltd offers a modular service portfolio centered on three core business accounting packages (Small Business, Growing Business, and Advanced Business), a Sole Traders and Private Landlords package, and Personal Tax Services. Services are delivered through a client portal platform with video conferencing options. The firm also provides book publishing through its director brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Package Subscription-style compliance and reporting package for small UK businesses, covering statutory accounts, corporation tax, VAT, and basic payroll with quarterly KPI reporting.
• Growing Business Package Mid-tier subscription package for established growth-stage businesses that adds monthly/quarterly reporting, annual budgeting, quarterly forecasting, and regular review meetings to the core compliance offering.
• Advanced Business Package Premium subscription package acting as a virtual Finance Director for subsidiary companies, including audit support, monthly management accounts to head office, leadership meetings, and company secretarial services.
• Self Assessment Tax Return Add-on Personal tax return preparation add-on offering annual estimations and optional monthly HMRC payment arrangement setup.
• Bookkeeping and VAT Add-on Bookkeeping and VAT return filing add-on, with digital receipt capture via cloud accounting apps integrated with Xero/QuickBooks.
• Payroll Add-on Payroll management add-on suitable for companies of any size, ranging from simple monthly salary runs to complex shift-working and commission-based pay schemes.
• Sole Traders and Private Landlords Package Annual subscription package for unincorporated businesses and private landlords with rental property portfolios, providing annual accounts, self-assessment tax returns, and personal tax relief maximisation.
• Capital Gains Tax on UK Property Returns Standalone personal tax service for residents and non-residents selling UK non-primary residential property, including cost basis deductions and eligible tax relief claims.

Quantifiable outcome

• 100% paperless office since October 2019
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• B1G1 (Business for Good)coreStrategic or Co-development PartnerB1G1 is a giving programme where Grant-Jones Accountancy makes donations to good causes around the world for each service provided (tax returns, payroll, company accounts filed). Every B1G1 project is assessed to ensure donations reach intended projects.
• AVN (Association of UK Accountants)coreStrategic or Co-development PartnerAVN is an association of UK accountants passionate about helping businesses become more successful. Grant-Jones are trained Business Growth Strategists through AVN and won the AVN Practice Differentiation Award in 2018. The firm is featured in AVN's book of UK's Best Accountancy Practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Affinity Accountancy: Affinity Accountancy is a smaller UK practice offering cloud-based accounting, tax and advisory services to SMBs with tiered monthly packages. Closely comparable in scale, target segment, and subscription-pricing approach to Grant-Jones.

Direct peers

• TC Group: TC Group is a UK top-30 accountancy group of owner-managed practices offering accounting, tax, payroll and advisory to SMBs. Comparable business model (multi-office partnership serving SMB subscription clients) and target customer base to Grant-Jones.
• Rickard Luckin: Rickard Luckin is a mid-sized Essex/South East UK accountancy firm focused on SMBs, sole traders, and individuals with tiered service packages and cloud-accounting partnerships. Direct comparable in geography, segment (UK SMB), and subscription-style packaging.
• Moore Kingston Smith: Moore Kingston Smith is a UK accountancy and advisory firm in the Moore Global network serving SMBs, entrepreneurs, and not-for-profits with compliance, tax, payroll and growth advisory. Direct comparable to Grant-Jones in target market (owner-managed UK SMBs) and service mix including subscription-style business packages.
• HW Fisher: HW Fisher is a UK chartered accountancy firm offering accounting, tax, audit, payroll and business advisory to SMBs and individuals in London and the South East. Strong geographic and segment overlap with Grant-Jones, with similar tiered compliance-plus-advisory service packaging.

Others

• Xero: Xero is a cloud accounting platform that Grant-Jones is a Silver Partner of, and is also an indirect competitive force as SMBs increasingly self-serve bookkeeping and basic compliance on Xero. Relevant as both technology enabler and disruptive force in the SMB compliance market.
• Sumer Group: Sumer is a UK consolidator that acquires and operates independent accountancy and professional services firms across the UK. It is relevant to Grant-Jones as a potential acquirer/roll-up partner in the consolidating SMB accountancy market, rather than a direct service competitor.

Broad incumbents

• Mazars UK: Mazars is a major international audit and advisory firm with a UK accountancy practice serving SMBs, corporates, and individuals across tax, audit, and advisory. It competes with Grant-Jones in the UK SMB accounting/tax market but operates at significantly larger scale and broader service scope.
• Crowe UK: Crowe is an international accounting and advisory network with a UK firm serving SMBs, family businesses, and mid-market clients on compliance, tax and advisory. Direct overlap with Grant-Jones' Small/Growing Business package offerings, but at materially larger scale.
• BDO UK: BDO is a top-10 global accountancy network with a substantial UK practice offering accounting, tax, payroll and advisory services to mid-market and owner-managed businesses. Comparable to Grant-Jones in the SMB/owner-managed segment but with vastly greater resources and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grant-jones-accountancy-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grant-jones Accountancy Ltd