Good Morgan

What Good Morgan does

Good Morgan is a private, founder-led relationship coaching company that delivers 1:1 coaching, digital programs, and corporate keynotes built around the proprietary SEEN Method, an acronym-based framework (Scared of, Embarrassed about, Expecting, Need unmet) that helps individuals and couples identify emotional drivers of conflict. The company is led by founder Morgan Burch, a Certified NLP Master Practitioner, Certified Master Coach, and Certified Mental Health Coach who is currently pursuing a Licensed Therapist Designation. Operations are based in New York City and Los Angeles, with services delivered globally via direct-to-consumer booking on morganburch.com.

The product surface consists of four offerings: private 60-minute sessions with Morgan Burch at $1,000/session, sessions with six SEEN-Certified coaches at $250/session, the SEEN Challenge 14-day digital course at $97 delivered via daily text message, and bespoke keynote speaking engagements for corporate audiences. The SEEN Method underpins all products and is positioned as the company's core intellectual property, differentiating its therapy-speak-free approach from traditional couples counseling.

The business model is primarily professional services revenue, supplemented by one-time digital course sales and event-based speaking fees. Marketing and customer acquisition rely on organic social media distribution through Instagram, TikTok, and YouTube channels under the @goodmorgantherapy brand, which has accumulated millions of views on relationship and communication content. The company has no disclosed funding, no AI/ML capabilities, no API surface, and no enterprise contracts, making it a small-scale, founder-dependent personal brand business.

Name

Good Morgan

Legal name

Morgan Burch

Website

https://morganburch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Morgan is a founder-led relationship coaching company offering private sessions, a $97 digital course, and corporate keynotes built around its proprietary SEEN Method, serving individuals, couples, and business audiences globally.

Ownership category

akta.pro rank

Product category

Relationship Coaching

NAICS

Other Individual and Family Services (62419)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Relationship coaching
• Couples therapy
• Emotional intelligence training
• Relationship courses
• Executive coaching

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Private Coaching Sessions: One-on-one relationship coaching sessions with Morgan Burch ($1,000/session) or SEEN-Certified coaches ($250/session). Sessions are 60 minutes, with bundle options available for ongoing work.
2. SEEN Challenge Digital Course: 14-day relationship challenge delivered via daily text messages with video content and bite-sized tools. One-time purchase at $97 per enrollment.
3. Speaking Engagements: Keynote speaking engagements for business and personal relationship topics. Standard keynote includes pre-engagement call, 30-90 minute presentation, unlimited seats, optional Q&A, and 30-day recording access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Good Morgan provides relationship coaching services and educational content built around the proprietary SEEN Method framework, which uses the acronym SEEN (Scared of, Embarrassed about, Expecting, Needs) to identify the four emotional questions underlying relationship conflict. Offerings include private 1:1 coaching sessions with founder Morgan Burch ($1,000/session) and six SEEN-Certified coaches ($250/session), the 14-day SEEN Challenge digital course ($97, delivered daily via text and video), corporate and personal keynote speaking engagements, and ongoing free livestream content. The methodology is designed for accessibility without traditional therapy-speak and can be applied by a single participant without partner involvement.

Product overview

Good Morgan operates as a relationship coaching and education company offering multiple interconnected products built around the SEEN Method framework. The core methodology provides a four-question framework for understanding relationship conflicts. Products include the SEEN Challenge ($97 digital program delivering daily tools over 14 days), private coaching with Morgan Burch ($1,000/session) and six SEEN-certified coaches ($250/session), corporate and personal speaking engagements, and the Good Morgan Livestream. The company is based in New York City and Los Angeles, serving clients worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The SEEN Method: A relationship coaching framework developed by Morgan Burch to help people feel seen and improve their connections through understanding four core questions: Scared, Embarrassed, Expecting, and Need.
• The SEEN Challenge
• SEEN-Certified Coaches

Products and services

• SEEN Challenge (14-Day Relationship Challenge) A 14-day digital program delivering one short video and one practical tool per day via text message at 7am, designed to help individuals heal relationship wounds and reconnect with themselves and their partners using the SEEN Method framework. Priced at $97.
• Private Sessions with Morgan Burch One-on-one relationship coaching sessions with Morgan Burch herself, working with two people at a time (couples, family members, friends, or colleagues) to build trust, resolve conflicts, heal root causes, and re-ignite connection. Priced at $1,000 per 60-minute session.
• Sessions with SEEN-Certified Coaches Coaching sessions with one of six SEEN-certified relationship coaches trained by Morgan Burch, offering individual and couples sessions at $250 per 60-minute session. Coaches specialize in areas including neurodivergence, parts work, trauma, and nervous system regulation.
• Speaking Engagements Keynote speaking engagements covering business relationships (How Great Leaders Build Unbreakable Teams) and personal relationships (Forever Should Be Fun), using the SEEN Method framework. Standard keynote includes pre-engagement call, 30-90 minute presentation, unlimited seats, optional Q&A, and 30-day recording access.
• Good Morgan Livestream Live streaming content providing ongoing relationship education and SEEN Method teachings via the seenmethod.com platform.

Quantifiable outcome

• 14-day program provides daily tools delivered via text for relationship healing
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lasting: App-based relationship counseling and education platform for couples. Directly comparable to Good Morgan as a digital-first relationship support offering with both self-serve content and premium services.
• OurRelationship: Online couples counseling and relationship education program. Comparable to Good Morgan in targeting couples with structured frameworks for communication improvement.
• Esther Perel (brand): Renowned relationship therapist with media presence, courses, and therapy practice. Comparable to Good Morgan as a recognized personal brand monetizing couples/relationship expertise through courses, sessions, and content.
• Relish: Relationship self-help app offering courses and exercises for couples. Comparable to Good Morgan in providing relationship skills training via digital products at accessible price points.
• Paired: Couples relationship app with daily questions, expert advice, and structured content. Comparable to Good Morgan in using daily micro-content delivery (text-based) to support couples' communication.

Broad incumbents

• Regain (by BetterHelp): Online couples therapy platform from BetterHelp/Teladoc. Comparable to Good Morgan in addressing couples relationship issues, but operates at scale with licensed therapists rather than coaches.
• The School of Life: Personal development and emotional education brand offering courses, coaching, and content. Comparable to Good Morgan in delivering structured relationship and emotional skills education to consumers.
• Mindvalley: Personal transformation platform offering courses, coaching, and community programs. Comparable to Good Morgan in monetizing personal development content with premium programs and certified practitioner networks.
• BetterHelp: Large online therapy platform with broad coverage. Comparable to Good Morgan as a consumer-facing relationship/emotional support service, but with licensed clinicians and massive scale.
• Tony Robbins (Results Coaching): Personal development brand with premium coaching programs and large certified coach network. Comparable to Good Morgan in monetizing proprietary coaching methodology through premium sessions and a certified practitioner model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjF8q8v46XqehBI_jrG_2HA
• Instagraminstagram.com/goodmorgantherapy
• TikToktiktok.com/@goodmorgantherapy?_t=8nVeBCxcCLa&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morgan