Matcha Insurance

What Matcha Insurance does

Matcha Insurance is a Quebec-based online comparison and brokerage entity serving personal insurance needs (life, health, travel, auto, home, and related lines). The available data corpus is materially inconsistent — firmographics describe Matcha as a 1–10 employee firm founded in 2018 in Saint-Hyacinthe, while the bulk of the substantive data describes a broader Quebec insurance and financial services platform, Ellipse Assurances / Ellipse Services financiers, operating since 1989 with 10 offices, 20,000+ clients, and 35+ years of expertise. The underlying platform functions as an insurance brokerage and financial services intermediary distributing personal lines (home, auto, recreational vehicles, travel, valuable items), group benefits and collective retirement plans for businesses, and financial services (individual insurance, savings and investments, financial planning) through wholly-owned subsidiary Ellipse Services financiers. Distribution is primarily direct advisor-led, anchored by a toll-free contact line and appointment scheduling, with content marketing via a financial blog and Facebook/LinkedIn presence. Revenue mechanics are not publicly disclosed; pricing is quote-based and services are delivered through advisor consultations. The operating entity holds a core carrier relationship with Intact Insurance and operates under the Intact Assurance (TSX: IFC) corporate umbrella, which provides carrier-of-record economics and operational infrastructure. Recent activity (2025–2026) centers on inorganic and ecosystem expansion — Kaleido partnership (September 2025), AccèsConseil joining (August 2025), and an April 2026 acquisition of personal insurance volume — pointing to consolidation and partnership-led growth rather than technology-led disruption.

Name

Matcha Insurance

Legal name

Ellipse Assurances

Website

https://matchaassurance.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Matcha Insurance is a Quebec-based personal insurance brokerage (life, health, travel, auto, home) operating in the Saint-Hyacinthe area. Source data conflates it with the larger Ellipse Assurances platform (10 offices, 20,000+ Quebec clients), which distributes personal, group, and financial services via direct advisor channels under Intact Assurance.

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Full-Coverage Personal Auto Insurance (FSAJAAAF), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Online insurance brokerage
• Insurance comparison platform
• Personal insurance quotes
• Auto insurance broker
• Home insurance broker

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Financial Services Revenue: Ellipse Services financiers generates revenue through financial advisory fees, insurance products, savings and investment products, and financial planning services offered to individuals and businesses in Quebec.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Matcha Insurance provides online comparison and brokerage services for personal insurance products. Consumers can compare and obtain coverage for life, health, travel, auto, home, and other personal insurance lines through the company's digital platform.

Product overview

Ellipse Assurances operates as an insurance and financial services platform offering a comprehensive portfolio of products through multiple distribution channels. The company provides three core financial service offerings: individual insurance, savings and investments, and financial planning. Complementing these are insurance products spanning home insurance, auto insurance, recreational vehicles (motorcycles, snowmobiles, ATVs, RVs, boats), travel insurance, and valuable items coverage. For businesses, Ellipse offers group insurance, collective retirement plans, and employee benefits programs. Financial services are delivered through Ellipse Services financiers, a subsidiary providing advisory services, while insurance products are distributed through the broader Ellipse Assurances network.

Differentiator

Problem solved

Functional benefit

Products and services

• Life insurance brokerage
• Health insurance brokerage
• Travel insurance brokerage
• Auto insurance brokerage
• Home insurance brokerage

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• KaleidominorStrategic or Co-development Partner · 2 September 2025Kaleido and Ellipse Assurances announced a new partnership benefiting Quebec families. This partnership was announced on September 2, 2025, and appears to be focused on providing enhanced services to families in Quebec.
• Intact InsurancecoreOthersEllipse Services financiers has established financial relationships with Intact Insurance. The company works primarily with Intact Insurance as their main insurer partner. This is a core business partnership where Ellipse acts as a financial services intermediary for Intact Insurance products.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aviva Canada: Major Canadian P&C insurer offering personal auto, home, and commercial lines through both direct and broker channels. Comparable broad personal-lines incumbent competing for the same consumer wallet.
• Intact Financial Corporation: Canada's largest P&C insurer and parent of Ellipse Assurances, Sonnet, and Belairdirect. Overlapping personal lines product portfolio across auto, home, and specialty, and the corporate parent context for Matcha's distribution ecosystem.

Direct peers

• LowestRates.ca: Canadian online insurance comparison platform that lets consumers compare rates across multiple carriers for auto, home, life, and other personal lines. Direct competitor to Matcha's online comparison/brokerage model in the Canadian market.
• InsuranceHotline.com: Canadian online insurance quote comparison service aggregating auto, home, and other personal line quotes from multiple carriers. Directly comparable digital brokerage/lead-generation offering.
• Square One Insurance Services: Direct-to-consumer Canadian online insurer offering home, tenant, and other specialty personal lines. Comparable online distribution model for personal lines insurance in Canada.
• Belairdirect: Direct-to-consumer Canadian insurance provider (Intact subsidiary) offering auto and home insurance online and via phone, with strong Quebec presence. Closely comparable in product mix, channel mix, and Quebec market focus.
• Sonnet Insurance: Digital-first Canadian personal insurance carrier (Intact Financial subsidiary) selling auto and home insurance online. Comparable in product line (auto/home) and digital distribution, and structurally aligned via shared Intact ownership.
• BrokerLink: One of Canada's largest insurance brokerages with multi-line personal and commercial coverage and a broad physical branch network. Comparable multi-line personal insurance brokerage model, though larger and more branch-led.
• Kanetix.ca: Long-standing Canadian online insurance comparison marketplace for auto, home, and travel coverage. Closely comparable online brokerage/aggregator model targeting Canadian consumers shopping for personal insurance.

Emerging players

• Ratehub.ca: Canadian financial product comparison platform covering insurance, mortgages, credit cards, and more. Partial overlap as a comparison destination for personal insurance, though broader in scope than Matcha's broker focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/matchaassurance
• LinkedInlinkedin.com/company/matcha-assurance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matcha Insurance