GolfRoots

What GolfRoots does

GolfRoots is a privately held, direct-to-consumer e-commerce retailer specializing in new and pre-owned golf equipment, headquartered at 13260 Josey Ln, Suite 106, Farmers Branch, Texas. The company sells golf clubs, balls, accessories, and apparel through a Shopify-built storefront, with a particular focus on lowering the cost of entry into the sport. Its catalog spans full sets, iron sets, drivers, woods, hybrids, wedges, and single irons from major OEMs (TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, Srixon, Mizuno, XXIO, Adams), alongside a growing proprietary private-label line including GolfRoots-branded wedges ($49.99), putters, GR-X 3-piece golf balls, and the Just The Roots beginner starter set ($89.99). The platform includes a Build-Your-Own-Full-Set customization tool segmented by skill level, flex, handedness, and gender, and a Golf Club Trade-In Program that allows customers to exchange used clubs for cash or store credit.

The business operates on a unit-pricing, pay-as-you-go revenue model with free continental domestic shipping and returns on orders above $400 and an average delivery time of 3.7 days. Its primary go-to-market motion is DTC e-commerce, supplemented by content marketing (an educational blog, email newsletter, and #getswingin social presence) and earned media in Forbes, MyGolfSpy, Golfweek USA Today, and D Magazine. The target customer base skews toward golf beginners and value-conscious golfers, with secondary coverage across mid- and low-handicap segments via branded resale.

GolfRoots is founder-owned with no disclosed institutional funding, parent company, or management team publicly listed. The company has no mobile app, no public API, and does not operate physical retail locations. Service is limited to the continental United States, with Alaska, Hawaii, and international destinations excluded from the standard shipping policy. Scale indicators include the sale of 36,000+ golf clubs in a single year (per D Magazine) and a headquarters that also functions as the primary distribution center. No AI/ML capabilities, patents, or regulatory actions are disclosed in the available source material.

Name

GolfRoots

Legal name

GolfRoots

Website

https://roots.golf

Company type

Private

Operating status

Operating

Short description

GolfRoots is a privately held direct-to-consumer e-commerce retailer selling new and pre-owned golf clubs, balls, accessories, and apparel, with a private-label line and a trade-in program. It targets beginner and value-conscious golfers in the continental United States.

Ownership category

akta.pro rank

Product category

Online Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Junior & Beginner Golf Starter Sets Retail (CRAMAGAM), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Golf equipment retail
• Pre-owned golf clubs
• Golf accessories
• Online golf store
• Golf apparel

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Golf Equipment Retail: GolfRoots generates revenue by selling new and pre-owned golf clubs, sets, and accessories through its e-commerce platform. Products include full sets, individual clubs, golf balls, bags, and apparel. The company also offers its own branded products (GolfRoots wedges, putters, golf balls) at competitive price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GolfRoots is a direct-to-consumer online retailer that sells new and pre-owned golf clubs, golf balls, accessories, and apparel through its Shopify storefront. The catalog includes third-party brands (TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, etc.) as well as GolfRoots' own branded products (Just The Roots Starter Set at $89.99, GR-X 3-piece golf balls from $6.99, GolfRoots Wedges at $49.99, GolfRoots Putters, and merchandise). The company offers a Build-Your-Own Full Set customization tool and a used-club Trade-In Program, with every pre-owned club inspected and rated before shipping.

Product overview

GolfRoots is an e-commerce platform specializing in pre-owned and new golf equipment, built on Shopify infrastructure. The company operates as a golf equipment retailer offering both proprietary products (GolfRoots-branded wedges, putters, golf balls, and apparel) and third-party branded clubs from manufacturers like TaylorMade, Callaway, Titleist, Ping, and PXG. The core product lineup includes full golf sets, iron sets, drivers, woods, hybrids, wedges, putters, and single irons, complemented by accessories (shafts, headcovers, bags, gloves, towels) and merchandise. Key proprietary offerings include the Just The Roots Starter Set ($89.99), GolfRoots GR-X Golf Balls, branded wedges ($49.99), and putters. The company also offers value-added services including a custom club builder tool, a trade-in/buyback program for used clubs, and a rewards program. GolfRoots positions itself as making golf accessible through affordable pricing and a mission to eliminate barriers to entry in the sport.

Differentiator

Problem solved

Functional benefit

Brands

• Just The Roots: Starter set for beginners offering everything needed to start playing golf at an affordable price ($89.99).
• GR-X Golf Balls
• GolfRoots Wedges
• GolfRoots Putters

Products and services

• Just The Roots (Starter) Set Beginner-focused starter golf set priced at $89.99, marketed as the most affordable starter set in golf. Bundles the equipment a new player needs plus a custom GolfRoots Swing Satchel and offers 100% credit toward a full set on upgrade.
• GolfRoots GR-X Golf Balls Proprietary 3-piece golf ball sold from $6.99, marketed as a 3-piece construction for roughly half the price of comparable balls.
• GolfRoots Wedges Proprietary GolfRoots-branded wedge line sold new at $49.99 each, positioned as an affordable alternative to premium manufacturer wedges.
• GolfRoots Putters Proprietary GolfRoots putter line marketed as the best value putters in golf, sold alongside branded and third-party putters.
• The Complete Accessory Pack Bundled accessory pack priced at $34.99 sale (regular $47.99), combining multiple golf accessories as a single purchase unit.
• Full Golf Sets Complete pre-owned and new golf club sets from brands including TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, and Adams, organized by category, flex, handedness, and skill level (Forgiveness/High Handicap, Control & Distance/Mid Handicap, Precision/Low Handicap).
• Iron Sets Iron sets from major brands (TaylorMade, Callaway, Titleist, Ping, PXG, Srixon, Mizuno), available by shaft type, flex, skill level, and length.
• Drivers Golf drivers from TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, and XXIO, available by flex and skill level.
• Woods Fairway woods and wood sets from TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, and XXIO, available in lofts of 3, 4, 5, 7, and 9 woods.
• Hybrids Hybrid clubs from TaylorMade, Callaway, Titleist, Ping, PXG, Cobra, and XXIO, sold individually or as hybrid sets.
• Single Irons Individual iron clubs available by number (2-9 irons), plus driving irons and wedges, for customers building or supplementing a set.
• Headcovers Club headcovers for drivers, woods, hybrids, and putters from GolfRoots and major brands, sold as individual products.
• GolfRoots Merch GolfRoots-branded merchandise including hats, tops, bags, headcovers, and accessories.
• GolfRoots Gift Cards Digital gift cards redeemable on GolfRoots purchases for any amount the buyer chooses.
• Golf Club Trade-In Program Trade-in service that lets customers exchange used clubs for cash or GolfRoots store credit, lowering the cost of upgrading equipment. Also offered as a Course Partnership program for golf courses.

Quantifiable outcome

• Orders arrive in 3.7 days on average
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Course PartnershipsminorOthersGolfRoots has a Course Partnerships program for trade-in partners. This allows golf courses to partner with GolfRoots for trade-in services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 2nd Swing Golf: 2nd Swing is the most direct competitor: a multi-channel retailer (stores + e-commerce) that buys, sells, and trades used golf clubs alongside new equipment, with a trade-in program and broad OEM brand assortment. Closest peer to GolfRoots on model, customer, and product overlap.
• Global Golf: Global Golf is a leading online-only retailer of new and used golf clubs with a trade-in/cash-back program and detailed club rating systems. Direct competitor in DTC used/new golf equipment with similar value proposition and digitally-native operations.
• Rock Bottom Golf: Rock Bottom Golf is an online golf retailer focused on discounted new golf equipment, balls, apparel, and accessories. Comparable as a value-positioned DTC golf retailer with similar pricing and assortment strategy.
• 3balls Golf: 3balls (formerly 3balls.com) operated as an online marketplace for used and new golf clubs, with a trade-in program. Direct competitor in the online used-club space; comparable model and customer.

Emerging players

• Callaway Golf Pre-Owned: Callaway's certified pre-owned program sells used Callaway clubs directly to consumers at discounted prices. Comparable as a discount OEM-channel, but narrower brand-assortment and operated by the manufacturer itself — a competitive threat to GolfRoots' resale of Callaway product.
• TaylorMade Pre-Owned: TaylorMade's certified pre-owned outlet sells used TaylorMade equipment at a discount. Overlaps with GolfRoots on TaylorMade product resale and competes for the same price-sensitive golfer, but is limited to a single brand.
• ClubHub Golf: ClubHub Golf is an online used-club retailer offering trade-in and resale with a focus on affordability and beginner-friendly set builders. Directly comparable to GolfRoots' niche starter-set and trade-in flywheel.

Broad incumbents

• PGA Tour Superstore: PGA Tour Superstore is a large specialty golf retailer with extensive physical store footprint plus e-commerce, carrying new clubs, used trade-ins, apparel, and fitting services. A broad incumbent offering similar categories with deeper capital and a fitting/customization edge.
• Golf Galaxy: Golf Galaxy (a Dick's Sporting Goods banner) is a national golf specialty retailer with both stores and online, offering new clubs, trade-ins, and apparel. Comparable assortment and customer base; broader scale and store-based fitting services.
• Dick's Sporting Goods: Dick's Sporting Goods is a mass sporting goods retailer that includes golf equipment, apparel, and accessories within a broader assortment. Comparable as a multi-channel golf retailer, but golf is one of many categories and not the focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GolfRoots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GolfRoots