What Helukabel Ag does

HELUKABEL AG, now operating under the HELU brand, is a Swiss-domiciled (Bremgarten) international manufacturer and supplier of industrial cables, wires, cable accessories, energy chain systems, and LED industrial lighting solutions. Founded in 1978 as an Aktiengesellschaft under Swiss law, the company is privately held and operates 76 production and sales locations across 43 countries, stocking 33,000 SKUs for immediate delivery. The portfolio spans control and connection lines, data and computer cables, industrial Ethernet and bus lines, fiber optics, temperature-resistant and motor/servo/encoder cables, lines for permanent moving applications, installation and power cables, renewable energy solutions for solar/PV and wind, transport-sector cables for automotive, rail, and marine/offshore, media and event technology cables, spiral cables, and a comprehensive accessories range including HELUTEC connectors, copper and fiber optic connection technology, circular connectors, cable glands, tools, and cable management products.

The company organizes its offering around four primary vertical markets: Industry (machinery, factory automation), Infrastructure & Energy (including renewables), Mobility (automotive, rail, marine/offshore), and Event & Media Technology. Revenue derives from hardware sales across cables, cable accessories, and custom-configured solutions (cable assemblies, spiral cables, HELUTEC connectors). It goes to market through a multi-channel model combining (a) direct field sales across its 76-site global network, (b) a direct-to-consumer e-commerce storefront (shop.helukabel.com / shop.helu.com), (c) EDI and EPLAN integration for enterprise automated procurement, and (d) authorized channel partners including HUBER+SUHNER, whose RF and fiber optic components HELU distributes. The 2024 rebrand from HELUKABEL to HELU articulates a positioning shift from a cable catalog to a full system provider for electrical connection technology.

Name

Helukabel Ag

Legal name

HELUKABEL AG

Website

https://helukabel.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

HELUKABEL AG (HELU) is a Swiss-based international manufacturer and supplier of industrial cables, wires, cable accessories, energy chain systems, and LED industrial lighting, serving industrial, infrastructure, mobility, and renewable energy customers across 43 countries via 76 production and sales locations.

Ownership category

akta.pro rank

Product category

Industrial Cables and Electrical Connection Technology

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Fiber Optic Cable Manufacturing (335921), Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (3353)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industries

Data, Communications & Fiber Optic Cable (IMADAMAD), Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)

Keywords

• Industrial cables
• Cable accessories
• Electrical connection technology
• Energy chain systems
• Cable manufacturing

Headquarters

HQ city

Bremgarten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cable and Wire Sales: Core revenue from manufacturing and selling industrial cables, wires, and cable accessories including control cables, data cables, industrial Ethernet, fiber optics, motor cables, servo cables, and temperature-resistant cables
2. Cable Accessories: Revenue from cable accessories including cable glands, connectors, copper terminations, fiber optic connectors, tools, markers, cable shoes, and cable protection solutions
3. Custom Solutions and Services: Revenue from customized cable solutions, cable assemblies, spiral cables, and configuration services including HELUTEC connectors

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HELU (formerly HELUKABEL) manufactures and supplies industrial cables, wires, cable accessories, energy chain systems, and electrical connection technology solutions. The product portfolio spans control and connection lines, data and computer cables, industrial Ethernet/bus cables, fiber optics, temperature-resistant and servo/motor cables, installation and power cables, renewable energy cables, transport-sector cables, and accessories such as glands, connectors, tools, and markers, supported by 33,000 stock items and 76 production/sales locations in 43 countries.

Product overview

HELUKABEL AG, now operating under the HELU brand, is an international manufacturer and provider of cables, lines, and cable accessories with 76 production and sales locations in 43 countries and 33,000 stock items. The product portfolio is organized into several interconnected categories: (1) Industrial cables including control/connection lines, data/computer cables, industrial Ethernet/bus lines, fiber optics, temperature-resistant lines, motor/servo/encoder cables, and lines for continuous flex use in energy chains; (2) Infrastructure and building cables covering installation lines, telecommunications/fire alarm cables, energy/power cables, network cables, and building automation bus cables; (3) Renewable energy solutions for solar/photovoltaic and wind applications; (4) Transport and traffic solutions for automotive, rail, and marine/offshore sectors; (5) Media and event technology cables; (6) Spiral cables and prefabricated assemblies; (7) Comprehensive cable accessories including cable glands, connectors (HELUTEC brand), copper/fiber optic connection technology, circular connectors, cable protection, management products, tools, and cable lugs; (8) Cable assemblies and energy chain/energy guide chain systems. The portfolio also includes HUBER+SUHNER products through distribution partnership and custom-made solutions for specialized requirements.

Differentiator

Problem solved

Functional benefit

Brands

• HELUTEC: HELUTEC connectors - plug connectors and connection technology
• HELUCHAIN

Products and services

• LED Industrial Lights (LED Industrieleuchten) Industrial LED lighting solutions for factory and industrial applications, sold to industrial customers as part of HELU's connection technology offering.
• Control and Connection Cables (Steuer- und Anschlussleitungen) Control and connection cables designed for industrial machinery and equipment installations.
• Data Lines and Computer Cables (Datenleitungen und Rechnerkabel) Data transmission cables and computer connectivity cables for industrial and IT applications.
• Industrial Ethernet and Bus Cables (Industrial Ethernet & Bus-Leitungen) Industrial Ethernet and fieldbus communication cables designed for factory automation systems.
• Fiber Optic Cables — Industrial (Lichtwellenleiter - Industrie) Fiber optic cables engineered for industrial environments and factory networking.
• Temperature-Resistant Cables (Temperaturbeständige Leitungen) Cables engineered to withstand extreme temperature conditions in demanding industrial environments.
• Single Cores and Conductor Lines (Einzeladern und Aderleitungen) Individual single cores and conductor lines for various electrical and wiring applications.
• Motor, Servo and Encoder Cables (Motor-, Servo- & Geberleitungen) Specialized cables for motor, servo motor, and encoder connections in drive and automation systems.
• Cables for Permanent Moving Use (Leitungen für den permanent bewegten Einsatz) Cables designed for continuous flex or moving applications such as in energy chains and robotics.
• HELUCHAIN MULTISPEED Specialized cable for energy chain applications, designed for permanent movement use in industrial automation and marketed as HELU's premium chain cable.
• Installation Cables (Installationsleitungen) Installation cables for building electrical infrastructure and power distribution.
• Telecommunications and Fire Alarm Cables (Fernmelde- und Brandmeldekabel) Telecommunications and fire detection alarm cables for building safety and communication systems.
• Energy and Power Cables (Energie- und Starkstromkabel) High-power energy cables for electrical power transmission in industrial and building applications.
• Fiber Optic Cables — Infrastructure (Lichtwellenleiter - Infrastruktur) Fiber optic cables for infrastructure, building telecommunications, and data backbone applications.
• Building Automation Bus Cables (Busleitungen - Gebäudetechnik) Building automation bus cables for smart building control and management systems.
• Network Cables (Netzwerkkabel) Network cabling solutions for data connectivity in buildings and infrastructure.
• Solar and Photovoltaic Cable Solutions (Lösungen für Solar- und Photovoltaikanlagen) Specialized cable solutions for solar energy and photovoltaic installations, including DC and AC cabling for PV plants.
• Wind Energy Cable Solutions (Windenergie) Cable solutions designed for wind turbine and wind energy applications, including tower and nacelle cabling.
• Automotive and Commercial Vehicle Cable Solutions (Automobil und Nutzfahrzeuge) Cable solutions tailored for automotive and commercial vehicle manufacturing applications.
• Rail Industry Cable Solutions (Bahnindustrie und Schienenfahrzeuge) Specialized cables for the rail industry and railway vehicle applications with industry-specific certifications.
• Marine and Offshore Cable Solutions (Marine und Offshore) Cable solutions designed for maritime and offshore installations requiring shipbuilding and offshore certifications.
• Media and Event Technology Cables (Medien- & Veranstaltungstechnik) Cables and connectivity solutions for media production, event technology, broadcasting, and audio/video installations.
• Spiral Cables (Spiralkabel) Coiled spiral cables for flexible connection applications requiring retraction and extension.
• Connection Lines and Connection Technology (Verbindungsleitungen / Anschlusstechnik) Pre-fabricated connection cables and connection technology solutions for industrial wiring.
• Cable Glands (Kabelverschraubungen) Cable gland solutions providing secure cable entry and sealing for industrial enclosures and equipment.
• HELUTEC Connectors (HELUTEC Steckverbinder) Proprietary HELUTEC connector product line for industrial plug-in connections, configurable through an online configurator.
• Circular Connectors (Rundsteckverbinder) Circular industrial connectors for robust plug-in connections in machinery and equipment.
• Cable Assemblies (Kabelkonfektionen) Custom cable assembly and pre-fabricated cable solutions tailored to specific customer requirements.
• Energy Chain Systems (Energiekettensysteme) Energy chain systems for guiding and protecting cables in dynamic applications and moving machinery.
• Energy Guide Chains (Energieführungsketten) Energy guide chains for cable management in automated machinery and continuous motion applications.
• HUBER+SUHNER Distributed Products Distributed HUBER+SUHNER products including RF and fiber optic connectivity solutions sold through HELU's channels.
• Custom-Made Cable Solutions (Individuelle Lösungen nach Mass) Customized cable and connectivity solutions engineered to specific customer requirements for industrial, infrastructure, and mobility applications.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HUBER+SUHNERcoreChannel Partner/ Reseller/ DistributorHELU distributes products from HUBER+SUHNER, a manufacturer of components and systems for electrical and optical connection technology. Products are featured on HELU's website and available through their sales channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• igus: German manufacturer specializing in energy chain systems and chainflex cables for continuous-flex industrial applications. Direct overlap with HELU's HELUCHAIN MULTISPEED and energy chain product lines serving factory automation customers.
• Belden Inc. US-based manufacturer of signal transmission and connectivity solutions including industrial Ethernet, data cables, and networking products. Directly comparable to HELU's data cables, industrial Ethernet, and network cabling offerings for automation.
• TPC Wire & Cable: US-based specialty cable manufacturer focused on industrial, portable power, and high-flex applications for harsh environments. Comparable to HELU's temperature-resistant, servo/motor, and permanent-movement cable portfolio.
• Leoni AG: German cable and wiring systems manufacturer serving automotive, industrial, and infrastructure markets with specialty cables. Comparable to HELU's mobility segment, industrial cable portfolio, and customization capabilities.
• Lapp Group: German family-owned manufacturer of cables, connectors, and cable accessories serving industrial automation, machinery, and infrastructure markets. Closely comparable to HELU's product breadth, target segments, and customization-led go-to-market model.
• Weidmüller: German industrial connectivity specialist offering connectors, cable glands, and connection technology alongside related cabling. Comparable to HELU's HELUTEC connector line, Kupferanschlusstechnik, and industrial system-provider positioning.

Broad incumbents

• Phoenix Contact: German industrial automation and connectivity specialist offering connectors, cabling, and network infrastructure for factory automation. Comparable to HELU's industrial Ethernet, bus cables, and industrial connector offerings, though broader in automation electronics.
• Prysmian Group: Global cable industry leader with broad portfolio across energy, telecom, and industrial cable markets. Overlaps with HELU in power cables, fiber optics, and renewable energy cable segments but operates at substantially larger scale across broader verticals.
• Nexans: French global cable manufacturer serving power transmission, distribution, and industrial markets. Comparable to HELU in energy cables and infrastructure applications but with significantly broader telecommunications and utility exposure.

Others

• HELUKABEL Group: German parent group of HELUKABEL AG and the broader HELU brand globally. The group operates the 76 production and sales locations referenced in the data, making it the natural reference for the underlying business scale of the Swiss entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helukabel-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helukabel Ag