Indiannica Learning Private Limited

What Indiannica Learning Private Limited does

Indiannica Learning Private Limited is a New Delhi-headquartered K-12 educational publishing and digital learning company, founded in 1998 as Encyclopaedia Britannica (India) Private Limited, rebranded in 2019, and operating as a wholly-owned subsidiary of Navneet Education Limited. The company delivers curriculum-aligned learning solutions to CBSE and ICSE schools across India, combining print textbooks with digital tools and teacher training. Its core products span 40+ named textbook series (MathSpark, Science Marvel, The Grammarite, The New English Channel, WonderWorld, Ringa Ringa Room, Adroit, AI textbooks for NEP 2020, and others) covering pre-primary through Class 10, alongside digital solutions including the Language Lab (a digital language learning platform with NCERT-mapped Britannica content, CBSE ASL support, and auto-recording in MP3), BsmartTest test generator, e-library, rights-cleared image repository, and Pronounce pronunciation tool. The company also runs 500+ teacher training workshops annually, reaching over 100,000 teachers through 60+ subject expert trainers.

The business operates a B2B sales-led model with a 150+ strong field sales force reaching 15,000+ schools across 600+ cities and 28 states in India. Revenue is generated through a mix of one-time print textbook sales, recurring digital product subscriptions (Language Lab, e-library), and professional services revenue from teacher training workshops. Pricing is not publicly disclosed and is quote-based. The company complements its direct sales motion with engagement channels including the Evoque educator Facebook community, Reflections e-magazine, Horizons wall magazine, Quizzitok video series, Indiannica Quiz League, and webinars on NEP 2020 and STEAM topics. No external funding rounds or institutional investors were identified; ownership is concentrated under Navneet Education Limited, a publicly listed Indian education publisher.

Technically, the platform combines a content-led curriculum business with a modest digital product layer rather than a unified AI-driven learning platform. The Language Lab is the most digitally sophisticated offering, featuring classroom management, peer/group discussion, auto-recording, and CBSE ASL activity support. The remaining digital tools are essentially content delivery and assessment utilities. The company's AI footprint is primarily curricular (textbooks on AI and Python) rather than operational, with no disclosed proprietary models, data assets, or ML pipelines.

Name

Indiannica Learning Private Limited

Legal name

Indiannica Learning Private Limited

Website

https://indiannicalearning.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Indiannica Learning Private Limited is a New Delhi-based K-12 educational publisher and wholly-owned subsidiary of Navneet Education Limited, delivering CBSE and ICSE curriculum textbooks, digital learning tools, and teacher training workshops to 15,000+ schools across India.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Educational Services (61), Educational Support Services (61171), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Curriculum textbooks
• K-12 educational publishing
• Digital learning solutions
• Teacher training workshops
• School learning solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Curriculum-based Print Products: Sale of textbooks, curriculum solutions, and educational books for CBSE and ICSE boards covering classes Nursery to Class 10+. Products include The Grammarite, Writing Skills series, The New English Channel, The English Door, MathSpark, Science Marvel, and numerous other subject-specific series.
2. Digital Learning Solutions: Sale and subscription of digital learning solutions including Language Lab software, e-library, and other technology-based educational tools for institutional and individual use.
3. Teacher Training Services: Value-added workshops and training sessions for teachers across India on classroom interaction, curriculum delivery, and digital product usage.
4. Teacher Support Materials: Sale of Teacher's Manuals, Teacher's Resource Kits, and other support materials exclusively to schools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Indiannica Learning develops, publishes, and sells curriculum-based K-12 textbooks and digital learning solutions aligned with CBSE and ICSE boards for students from Pre-Primary to Class 10. Its portfolio spans 500+ print titles across subjects such as English, Mathematics, Science, Social Studies, and EVS, complemented by digital tools including Language Lab software, BsmartTest, E-Library, Pronounce, and Rights-Cleared Image Repository, as well as teacher training workshops and support materials for schools.

Product overview

Indiannica Learning Private Limited offers a comprehensive educational ecosystem consisting of curriculum-based print textbooks and digital learning solutions. The core offerings include Curriculum Books (class 1-10), Teacher Support materials (Teacher's Manual, Resource Kit), Student Support tools (apps with videos/lessons), Language Lab (digital language learning software), Test Generator (BsmartTest), and Value Added Workshops. The digital portfolio includes e-library, rights-cleared image repository, and digital learning modules. Major textbook series include MathSpark, Science Marvel, The Grammarite, Writing Skills, Amber, The New English Channel, The English Door, MathSight Revised, Grammar Steps, WonderWorld, Moonbeam, TimeTrek, Harbour, Hibiscus, Navyam, Navtarang Hindi Pathshala, Know For Sure Plus, Navkiran, Computer Applications, Grammar Splash, Magic Tree, Number Ace, Artificial Intelligence Books, Time Tales, Science Venture, Adroit, Knowledge Bee, Live Wire, GeoTrek, My Science Journey, English Bells, Revel in Maths, Enriched Galaxy, Snowdrops, Ringa Ringa Room, The Knowledge Generation, Saarthi, and Stepwell. Products are aligned with CBSE, ICSE, and state board curricula, serving 600+ cities across 28 states with 15,000+ schools.

Differentiator

Problem solved

Functional benefit

Brands

• Reflections: E-magazine periodical for educators
• Horizons
• Evoque
• Pronounce
• Language Lab
• BsmartTest

Products and services

• Curriculum Books Curriculum-aligned K-12 textbook series covering English, Mathematics, Science, Social Studies, EVS, Hindi, Computer Science, and General Knowledge for CBSE, ICSE, and state boards from Pre-Primary to Class 10. The portfolio includes series such as MathSpark, Science Marvel, The Grammarite, Writing Skills, The New English Channel, The English Door, MathSight Revised, Grammar Steps, WonderWorld, Moonbeam, Amber, TimeTrek, Harbour, Hibiscus, Navyam, Navtarang Hindi Pathshala, Know For Sure Plus, Navkiran, Computer Applications, Grammar Splash, Magic Tree, Number Ace, Artificial Intelligence Books, Time Tales, Science Venture, Adroit, Knowledge Bee, Live Wire, GeoTrek, My Science Journey, English Bells, Revel in Maths, Enriched Galaxy, Snowdrops, Ringa Ringa Room, The Knowledge Generation, Saarthi, and Stepwell.
• Language Lab Digital language lab software emphasizing speaking and listening skills. Facilitates CBSE ASL activities with auto-recording in MP3 format, includes NCERT-mapped Encyclopaedia Britannica content for classes 1-12, allows teachers to add own content, and supports classroom management, peer/group discussion, and student evaluation. For K-12 schools and educators.
• BsmartTest (Test Generator) Easy-to-use test generation tool that helps teachers create test papers and assignments swiftly, with support for subject/class mapping across multiple boards. For school teachers and educators.
• E-Library Digital library solution providing curriculum-linked videos, lessons, and interactive activities for institutional and individual use in K-12 education.
• Rights-Cleared Image Repository Digital repository of rights-cleared images for educational use in K-12 classroom content and learning materials.
• Pronounce Interactive English language learning tool for pronunciation practice targeted at students.
• Teacher Support Materials Support materials for teachers including Teacher's Manual with detailed lesson plans and Teacher's Resource Kit for classroom instruction, lesson planning, and evaluation. Sold exclusively to schools.
• Student Support (Apps & Tools) Student-friendly app with curriculum-linked videos, lessons, and interactive learning solutions that make learning enjoyable and easy. Includes Pronounce for interactive English learning. For K-12 students from Pre-Primary to Class 10.
• Value Added Workshops Teacher training sessions and workshops covering classroom interaction, school curriculum delivery, and digital product usage. Conducted across India with 60+ subject expert trainers reaching 1,00,000+ teachers annually.
• Quizzitok Video Series Video quiz series featuring interviews with notable personalities discussing general knowledge topics, designed for student and educator engagement.

Quantifiable outcome

• Reached 15,000+ schools across 28 states in India
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Kaveri Group of InstitutesminorStrategic or Co-development Partner · 30 January 2024Indiannica Learning collaborated with Kaveri Group of Institutes to organize an inter-school 'Know for Sure Quiz Competition' on 30th January 2024. Renowned quizmaster Mr. Siddhartha Basu served as quizmaster at this event, with students from 25 schools participating.
• Navneet Education LimitedcoreOthersNavneet Education Limited is the parent company of Indiannica Learning Private Limited. Indiannica Learning operates as a subsidiary, leveraging Navneet Education's distribution network and publishing infrastructure to expand its curriculum business while retaining core values of spreading knowledge and promoting learning.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• S Chand and Company Limited: Leading Indian K-12 and higher-education publisher offering textbooks, digital content, and test preparation across CBSE/ICSE boards. Directly comparable as a multi-subject curriculum publisher with school-focused sales and similar product breadth.
• Ratna Sagar (Ratna Sagar Pvt. Ltd.): Indian K-12 publisher known for Living Science, Holy Faith, and other textbook series aligned with CBSE and ICSE curricula. Direct competitor in the same school procurement channel with parallel print-plus-digital product strategy.
• Frank Educational Aids: Indian K-12 educational publisher (Frank, Candid, Evergreen series) offering textbooks across CBSE/ICSE with growing digital offerings. Comparable as a similarly positioned multi-subject curriculum publisher with overlapping school customer base.
• Madhuban / Vikas Publishing House: Indian educational publisher with K-12 textbook series (Madhuban, Golden) covering CBSE/ICSE curricula. Comparable mid-sized Indian publisher with similar sales-led motion targeting private schools.

Broad incumbents

• Pearson India: India operations of Pearson, offering K-12 curriculum content, digital learning platforms, and assessments. Comparable in the institutional school segment with broader portfolio but overlapping digital learning product category.
• Oxford University Press India: Indian arm of Oxford University Press publishing K-12 textbooks, dictionaries, and digital learning resources for CBSE/ICSE. Comparable as a major publisher competing in the same institutional textbook category with premium brand positioning.
• Navneet Education Limited: Parent company of Indiannica Learning and one of India's largest K-12 educational publishers, with similar curriculum textbook and digital product lines for CBSE/ICSE/state boards. Comparable due to identical product categories, customer base, and direct overlap in subject coverage.

Emerging players

• LEAD School: Indian K-12 EdTech company offering integrated curriculum, teacher training, and school transformation solutions to partner schools. Comparable as a competitor for school digital budgets, though operating with an integrated SaaS model rather than print-plus-digital.
• Embibe (by Reliance Jio): AI-driven Indian learning platform with school and individual segments offering adaptive content and test preparation. Comparable as a digital-native competitor targeting school institutional budgets and student learning outcomes.

Regional players

• Central Books: Indian educational content and curriculum services provider with focus on NCERT/CBSE-aligned textbook distribution and supplementary materials. Comparable in CBSE-aligned content supply to schools, though narrower in product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/PLSEOgvtsm7deKlTgTGbIaeL0bECAz3qD
• Facebookfacebook.com/groups/indiannicaevoque
• LinkedInlinkedin.com/company/indiannicalearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiannica Learning Private Limited