LADM Group

What LADM Group does

LADM Group (legal name L.A.D.M Group Ltd.) is a privately-owned international company founded in 1989 and headquartered in Netanya, Israel. The company manufactures, sources, and distributes branded promotional merchandise and point-of-sale materials (POSM) for enterprise clients, operating through wholly-owned regional entities and country managers across more than twelve countries spanning West Africa, East Africa, Europe, and East Asia. Its core operations are anchored by in-house digital print and logistics capabilities in Nairobi, Kenya, and upstream sourcing offices in Yiwu and Guangzhou, China, with distribution and kitting managed by an internal logistics department. The product portfolio spans textile goods (T-shirts, uniforms, aprons), bags, drinkware, sports equipment, executive gifts, cellphone accessories, and a full POSM range including indoor and outdoor signage, shop-in-shop design, gazebos, kiosks, inflatables, and roadshow trucks.

LADM monetizes through two principal revenue streams: (1) branded promotional materials and POS hardware, sold on a quote-based, project-driven basis with pricing varying by product type, customization, quantity, and client budget; and (2) integrated procurement services for NGOs, government bodies, and private-sector clients across categories such as food, solar-powered equipment, pharmaceuticals, construction, and office supplies. Go-to-market is enterprise field sales with dedicated country managers in Ghana, Nigeria, and Ivory Coast, supported by a business development manager based in the Netherlands. The company emphasizes a one-stop-shop value proposition covering planning, branding, graphic design, manufacturing oversight (including personal factory visits by management for quality control), logistics, and fulfillment.

The customer base is concentrated in large enterprise accounts, with MTN Group as the flagship sole-supplier relationship for Generic POSM across Africa and the Middle East (selected out of 84 competing firms). Additional named clients span tier-1 telecom operators (Huawei across five West African countries, Vodafone, Zain, Tigo, Airtel, Cellcom), beverage and food majors (Guinness, Coca-Cola, Cowbell, Loya, Nestlé Milo, Onga), United Nations and NGO procurement channels, and government and HoReCa sectors. The company is managed by the Passy family, with David Passy as Managing Director and Ben Passy as Chief Operating Officer, and there is no disclosed external institutional ownership or private equity backing.

Name

LADM Group

Legal name

L.A.D.M Group Ltd.

Website

https://ladm.biz

Company type

Private

Founded year

1989

Operating status

Operating

Short description

LADM Group is a privately-owned, Israel-headquartered international company founded in 1989 that manufactures, sources, and distributes branded promotional merchandise and point-of-sale materials for enterprise clients across 12+ countries, with major telecom (MTN, Huawei, Vodafone, Airtel) and beverage (Guinness, Coca-Cola) accounts and integrated procurement services for NGOs and governments.

Ownership category

akta.pro rank

Product category

Promotional Merchandise and POS Materials

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)

akta.pro secondary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

Keywords

• Branded promotional merchandise
• Point of sale materials
• Corporate procurement services
• Promotional product sourcing
• POSM manufacturing

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded Promotional Materials and POS: Manufacture and supply of branded promotional items and point of sale materials including textile products, bags, bottles, mugs, executive gifts, sports items, and POS displays. Services include procurement, quality control, logistics, and distribution.
2. Integrated Procurement Solutions: Professional procurement services for NGOs, government organizations, and private companies across multiple sectors including food, solar powered equipment, pharmaceuticals, construction, office supplies, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LADM Group manufactures, sources, and supplies branded promotional merchandise and Point of Sale Materials (POSM) for enterprise clients across telecom, beverage, NGO, government, and HoReCa sectors. The company delivers an integrated procurement solution spanning planning, branding, graphic design, in-house and partner manufacturing, quality control, logistics, and global distribution, operating production facilities and offices in 12+ countries.

Product overview

LADM Group is a promotional materials and point of sale solutions company operating since 1989. The company offers an integrated portfolio of branded promotional products and POS marketing materials organized across two main divisions: a consumer product catalog spanning textile items (T-shirts, uniforms, aprons), bags, drinkware, sports equipment, executive gifts, and cellphone accessories; and a comprehensive point of sale materials division providing indoor/outdoor signage, shop-in-shop design, temporary structures (gazebos, tents, umbrellas), kiosks, inflatable displays, and roadshow trucks. Services include planning, branding, graphic design, logistics, and technological innovations for brand promotion campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• HoReCo: Hotel/Restaurant/Café product line featuring table cloths, bar mats, bar equipment, coasters, menu boards, ice buckets, chairs, tables, benches, and other hospitality items.

Products and services

• HoReCo (Hotel/Restaurant/Cafe) Hospitality sector product line including table cloths, bar mats, bar equipment, bottle openers, coasters, menu boards, ice buckets, chairs, tables, benches, ashtrays, LED writing boards, and chalk boards for hotels, restaurants, and cafes.
• Textile Products Apparel and textile items including T-shirts (V-neck, round-neck), polo shirts, formal shirts, uniforms, aprons, rain coats, vests, fleece, scarfs, and bandanas for men and women, supplied with corporate branding.
• Caps and Hats Branded headwear including baseball caps, flat hats, barrets, and winter hats.
• Bags Branded bag products including backpacks, schoolbags, string bags, laptop bags, gym bags, shopping bags, solar bags, travel trolleys, and suitcases.
• Bottles and Mugs Drinkware products in 500ml, 750ml, and 1L sizes including sports bottles in various materials and mugs in multiple styles.
• Sport and Outdoor Items Sports and outdoor equipment including football gear, basketball equipment, golf items, marathon kits, helmets, sweat bands, sports towels, speedometers, visors, stopper watches, score boards, sports watches, whistles, jumping ropes, frisbees, cool boxes, foam fingers, vuvuzelas, picnic mats, binoculars, outdoor folding chairs, flashlights, solar lamps, camping equipment, first aid kits, hand sanitizers, and lip balms.
• Back to School and Stationery Stationery and back-to-school items including calendars, pencil boxes, pens (8 different kinds), notebooks, desk/wall calendars, folders, mouse pads, calculators, desk pencil cups, binders, and conference folders.
• Executive Gifts and Premium Market Premium gift items including wall clocks, watches, lighters, travelling bags, woman purses, travelling pillows, USB drives, leather wallets, and business card holders for the executive and premium market.
• Culinary and Packaging Kitchen and packaging products including melamine sets, lunch boxes, rice cookers, kettles, placemats, table cloths, food containers, thermos gloves, six-pack bottle holders, disposable cups (hot/cold), and paper/plastic bags.
• Promotional Giveaways Branded promotional giveaway items including linear items, Rubik's cubes, key chains, and silicon bands used for brand activation and consumer engagement campaigns.
• Cellphone Accessories Mobile device accessories including earphones, speakers, power banks, cables, car chargers, car stands, table covers, phone covers, USB sticks, and selfie sticks for branded distribution.
• Point of Sale Materials (POSM) Point of sale marketing materials and displays including indoor signs, outdoor signs, shop-in-shop designs, umbrellas, gazebos, tents, kiosks, outdoor POS, inflatable items, and roadshow trucks for retail and brand activation environments.
• UN and NGO Procurements Procurement services for United Nations and non-governmental organizations, providing promotional materials and point of sale items across diverse product categories.

Quantifiable outcome

• Selected as sole supplier out of 84 competing firms for MTN Group Generic POSM contract
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• MTN GroupflagshipStrategic or Co-development PartnerLADM was selected as the sole supplier of Generic POSM (Point of Sale Materials) to MTN Group out of 84 competing firms. MTN Group is the largest telecommunication provider in Africa and the Middle East with over 25 operation companies around the globe. This represents a flagship strategic partnership for LADM.
• HuaweicoreStrategic or Co-development PartnerIn 2015, with Huawei's introduction to the African market, LADM was chosen to provide promotional and printed items to five countries in West Africa. This partnership demonstrates LADM's ability to support major technology companies in new market entries.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• National Pen: Global promotional products and writing instruments supplier with deep roots in serving SMB and enterprise customers worldwide. Comparable to LADM in branded merchandise, sourcing-driven model, and emphasis on multi-category promotional catalogs. Strong overlap in back-to-school, executive gift, and writing instrument categories.
• 4imprint: One of the largest publicly listed promotional product distributors globally, offering branded merchandise to enterprise clients across multiple categories including apparel, drinkware, bags, and tech accessories. Directly comparable to LADM in product breadth, B2B model, and enterprise client focus, though with a more US/UK-centric footprint.
• BEL Group: Promotional products distributor offering a broad range of branded merchandise to enterprise clients, with similar end-to-end sourcing, decoration, and fulfillment services. Comparable to LADM in product breadth, B2B enterprise motion, and integrated supply chain approach.
• Onset Group: UK-headquartered promotional merchandise supplier providing end-to-end sourcing, decoration, and fulfillment to enterprise clients. Comparable to LADM in integrated procurement model, catalog breadth, and emphasis on quality-controlled supply chain for enterprise buyers.
• HPI (Heritage Products & Incentives): Long-established promotional products distributor offering branded merchandise, apparel, drinkware, and corporate gifts. Comparable to LADM in product mix, long-tenured enterprise client relationships, and full-service merchandising model with sourcing, decoration, and fulfillment capabilities.
• Halo Branded Solutions: Major US-headquartered promotional products distributor serving enterprise clients with a broad catalog of branded merchandise. Closely comparable to LADM's catalog approach, end-to-end service model, and focus on enterprise accounts. Halo is larger but operates a similar vendor-managed sourcing and decoration business.
• PCNA (Polyconcept North America): One of the largest promotional product suppliers in North America, operating multiple brand portfolios across drinkware, bags, apparel, and tech accessories. Highly comparable to LADM in vertically integrated decoration/distribution model and enterprise client base, though primarily North American in reach.
• Brand Net: UK-based promotional merchandise distributor serving enterprise clients across Europe with a broad product catalog and in-house decoration. Comparable to LADM in branded merchandise distribution, multi-category catalog, and B2B enterprise sales motion.

Broad incumbents

• Cella (InnerWorkings successor): Large-scale marketing execution services provider handling print, promotional products, and retail point-of-sale materials for global enterprises. Comparable to LADM in branded merchandise and POSM categories, but operates as a much larger, broader marketing procurement partner rather than a promotional-product specialist.

Emerging players

• Brand Activation Solutions (BAS): Marketing services firm specializing in brand activation, point of sale materials, and event merchandise for multinational clients. Comparable to LADM in POSM and promotional merchandise focus, with similar event-based and brand activation capabilities, but typically serves from a US/UK hub rather than an Africa-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LADMgroupltd
• LinkedInlinkedin.com/company/l-a-d-m-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LADM Group