LE ZEST
LE ZEST is a privately-held traditional French brasserie and snack bar in Signes (Var), serving dine-in, takeaway, delivery, and private event customers across Signes, Le Beausset, and Le Brûlat with specialized Limousin Label Rouge beef, curated wines, and seasonal event programming.
- Company typePrivate
- Founded2017
- HeadquartersSignes, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LE ZEST does
LE ZEST, legally operated by LA PARENTHESE SARL (RCS 802 785 865 00014), is a single-location traditional French brasserie and snack bar founded in 2017 and headquartered at the Parc d'Activités de Signes (83870 Signes, France) in the Var department of Provence-Alpes-Côte d'Azur. The venue operates three on-site dining environments under one brand: a traditional full-service restaurant specializing in matured Limousin Label Rouge beef and a daily suggestion menu, a snack and pizza takeaway counter (Tuesday–Friday lunch plus Thursday–Saturday evenings), and an outdoor brasero/terrace space, with an adjacent private pergola rentable for events. The restaurant is gérée (managed) by Sandra RIVAT – VENTIMIGLIA and employs 11–50 staff, indicative of a small independent operator rather than a chain.
Its supporting technology layer is conventional for a contemporary French brasserie: digital ordering via foxorders.com and QR-code menus (qrco.de), an online reservation integration through laddition.com, a custom-branded mobile application, and event catering coordinated through direct phone and website forms. The proprietary product surface is limited primarily to menu engineering—including a "left-handed pizza" concept (March 2021) where ingredients are positioned inversely to facilitate left-handed diners—and branded packaging such as custom pizza boxes. No API, SDK, or third-party integrations are disclosed beyond the reservations and ordering platforms above.
LE ZEST generates revenue across at least six streams: in-restaurant dining, snack and pizza takeaway, local delivery (covering Signes, Le Beausset, and Le Brûlat via a partnership with JPV Toulon for last-mile logistics), private event and seminar catering (pergola privatization), curated takeaway wine sales sourced via sommelier Julien LEGRAND, and specialty retail products such as house-made foie gras ballotins (€17–€45) and champagne gift boxes (€35). Pricing is largely à la carte, with one disclosed fixed-price tier at €36/person for a réveillon menu. Demand is generated primarily through organic social (Facebook, Instagram), news/blog content on its own website, and an event-driven marketing motion built around summer festivals (Les Festivités du Z'Eest), karaoke nights, DJ evenings, and motorsport-related hospitality tie-ins during events like the Grand Prix de France 2021, when Red Bull Racing, Alpine, Renault Sport, and Pirelli were reportedly served.
LE ZEST firmographics
Firmographics- Name
- LE ZEST
- Legal name
- LA PARENTHESE
- Website
- https://le-zest.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LE ZEST is a privately-held traditional French brasserie and snack bar in Signes (Var), serving dine-in, takeaway, delivery, and private event customers across Signes, Le Beausset, and Le Brûlat with specialized Limousin Label Rouge beef, curated wines, and seasonal event programming.
- Ownership category
- akta.pro rank
LE ZEST industry classification
Industry- Product category
- Traditional French Restaurant and Brasserie
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Pizza QSR (THAFAAAB), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where LE ZEST is headquartered
LocationHeadquarters
- HQ city
- Signes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
LE ZEST business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- In-Restaurant Dining: Traditional table-service dining with a daily suggestion menu, specializing in Limousin Label Rouge matured beef. Open Monday-Saturday lunch and Tuesday-Saturday dinner service.
- Snack and Pizza Takeaway: Counter-service-style takeaway including pizzas, burgers, paninis, and salads. Pizza available Tuesday-Friday lunch and Thursday-Saturday evenings.
- Delivery and Click & Collect: Home delivery and click-and-collect service covering Signes, Le Beausset, and Le Brûlat areas during lunch (11:30-14:00) and dinner (18:30-21:30) service.
- Private Events and Catering: Rental of private dining spaces (pergola) and event hosting for weddings, receptions, seminars, and group bookings. Menu options include à la carte, fixed-price réveillon menus (36€/person), and customized catering.
- Wine Sales: Sale of curated wines selected by sommelier Julien LEGRAND, including regions such as Burgundy, Rhône Valley, Bordeaux, Loire, Languedoc, and Champagne. Available for takeaway and home delivery.
- Specialty Products: Sale of house-made products including foie gras (17€-45€ per ballotin depending on weight) and holiday gift boxes featuring champagne and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Réveillon Menu |
| Unit Pricing | Pay-as-you-go | Burger Upgrade |
| Unit Pricing | Pay-as-you-go | Champagne Gift Box |
| Unit Pricing | Pay-as-you-go | House Foie Gras |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LE ZEST product offering
Product offeringCore offering
Le Z'Est operates a traditional French restaurant and brasserie specializing in matured Limousin Label Rouge beef, complemented by a quick-service snack and pizza takeaway counter, private event hosting (weddings, receptions, seminars) in a private pergola, and curated wine sales. The establishment serves on-premises diners at three distinct ambiances (restaurant, pergola, brasero), provides home delivery and click & collect in the Signes/Le Beausset/Le Brûlat area, and runs seasonal entertainment programming during the summer months.
Product overview
LE ZEST is a traditional French brasserie restaurant located in Signes, France, operated by LA PARENTHESE SARL. The business operates three distinct service concepts under one brand: a traditional restaurant serving matured Limousin Label Rouge beef with daily suggestions; a quick-service snack and pizza counter for takeout; and an event hosting service for private receptions, weddings, and seminars. Supporting services include online ordering with delivery, curated wine sales, and seasonal entertainment programming featuring DJ nights, karaoke, and live concerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Brasserie Le Z'Est (Traditional Restaurant Service) Traditional French brasserie offering table-service restaurant dining specializing in matured Limousin Label Rouge beef and seasonal products. Open for lunch Monday to Saturday and dinner Tuesday to Saturday. Targeted at individual diners, families, business lunches, and tourists seeking quality traditional cuisine.
- Snack & Pizza Service
Companies that use LE ZEST
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
LE ZEST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LE ZEST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JPV Toulon (Groupe JPV)minorDelivery partnership with JPV Toulon providing a Toyota PROACE CITY vehicle for daily lunch and dinner deliveries covering Signes, Le Beausset, and Le Brûlat. JPV Toulon is an automotive dealer group based in Toulon (411 Rue Henri Sainte-Claire Deville, 83100 Toulon).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LE ZEST competitors and assessment
Company assessmentDirect peers
- Speed Burger: French regional burger and fast-casual chain with dine-in, takeaway and delivery. Most directly comparable to Le Zest's snack/pizza counter arm on the casual fast-food takeaway and delivery model in France.
Broad incumbents
- Flunch: French family restaurant chain offering affordable traditional meals and takeaway. Comparable to Le Zest on the mix of full-service dining and takeaway formats and the broad-appeal casual positioning.
- Hippopotamus: French steakhouse and grill chain (now part of Groupe Bertrand) serving matured beef in a brasserie-style setting. Highly comparable to Le Zest on beef specialism, table-service model and casual full-service dining.
- Buffalo Grill: France's largest steakhouse chain, with beef-centric menus and grill-led formats. Comparable to Le Zest on the core 'meat-led casual dining' positioning, but operating at national scale across hundreds of locations.
- Courtepaille: National French grill/brasserie chain focused on flame-grilled meat and casual full-service dining. Comparable to Le Zest on the grill-and-meat-led brasserie model and a similar casual table-service experience.
- Pizza Hut France: Major pizza QSR brand in France with dine-in, takeaway and delivery. Comparable to Le Zest on the snack/pizza takeaway arm and click-and-collect/online ordering experience, though at vastly greater scale.
- Bistrot du Boucher: French bistro chain serving traditional cuisine with a butcher/restaurant hybrid concept. Comparable to Le Zest on the traditional French bistro format and beef-forward menu, though at franchise scale.
- Domino's Pizza France: Leading pizza delivery and takeaway operator in France with strong digital ordering infrastructure. Comparable to Le Zest on pizza takeaway, click-and-collect and digital-first ordering, though purely delivery-led.
- La Boucherie Restaurant: French steakhouse franchise chain with a meat-led menu and casual brasserie service. Highly comparable to Le Zest on the beef-focused positioning and traditional table-service model.
- Léon de Bruxelles: National French/Belgian brasserie chain centred on mussels, beer and brasserie classics. Comparable to Le Zest on the traditional French brasserie format, multi-format service (dine-in plus takeaway), and casual full-service positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LE ZEST social profiles
Digital presenceLE ZEST financial estimates
Financial estimateRevenue estimate
Valuation estimate
LE ZEST leadership team
Management profileNumber of profiles
Profiles1 record
LE ZEST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LE ZEST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LE ZEST
What does LE ZEST do?
Le Z'Est operates a traditional French restaurant and brasserie specializing in matured Limousin Label Rouge beef, complemented by a quick-service snack and pizza takeaway counter, private event hosting (weddings, receptions, seminars) in a private pergola, and curated wine sales. The establishment serves on-premises diners at three distinct ambiances (restaurant, pergola, brasero), provides home delivery and click & collect in the Signes/Le Beausset/Le Brûlat area, and runs seasonal entertainment programming during the summer months.
Is LE ZEST a public or private company?
LE ZEST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LE ZEST founded?
LE ZEST was founded in 2017. It employs 11 to 50 people.
Where is LE ZEST based?
LE ZEST is headquartered in Signes, France, in the Europe region.
How does LE ZEST make money?
Six revenue lines are on record. In-Restaurant Dining is the primary driver. The others are snack and Pizza Takeaway, delivery and Click & Collect, private Events and Catering, wine Sales and specialty Products.
Who are LE ZEST's main competitors?
Speed Burger is listed as a direct peer. Broad incumbents are Flunch, Hippopotamus, Buffalo Grill, Courtepaille, Pizza Hut France, Bistrot du Boucher, Domino's Pizza France, La Boucherie Restaurant and Léon de Bruxelles.
Does LE ZEST have an API?
No public API is recorded for LE ZEST.
What industry is LE ZEST in?
LE ZEST's product category is Traditional French Restaurant and Brasserie. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722511 and its SIC code is 5810.