LES AGITATEURS

What LES AGITATEURS does

LES AGITATEURS (legal entity Sp2j Les Agitateurs, SIRET 83872401100013) is a privately-held, multi-concept restaurant group headquartered in Nice, France, on the French Riviera. Founded and operated by co-founders Samuel Victori and Juliette Busetto, who have worked together for over a decade, the group operates five distinct restaurant venues: the Michelin-starred gastronomic flagship Les Agitateurs (24 rue Bonaparte, Nice), the neo-bistro Pirouette (34 rue Bonaparte, opened November 2023), the Asian-fusion Magma (31 rue Bonaparte, Nice), the Southern-cuisine Cagnard (11 rue François Guisol, Nice, opened July 2024/2025), and the art-foundation restaurant-café Sous les Pins at the Fondation Maeght in Saint-Paul-de-Vence.

The group's revenue model is built on per-cover pricing at tasting-menu and à-la-carte dining (Les Agitateurs' flagship menus range from €95 weekend lunch up to €185-€190 premium dinners, with optional wine pairings up to €95) layered with event-based services: privatization of restaurant spaces, off-site wedding and corporate catering, an in-home private chef service, holiday takeaway menus (e.g., Christmas), and gift vouchers sold online via Bonkdo. Customer acquisition relies on SEO-optimized multi-language websites built on Tilda, Instagram and Facebook presence (each concept has its own social handle), an email newsletter, and direct booking through a centralized Zenchef reservation platform. The primary customer segments are affluent individual diners and gastronomic tourists visiting the French Riviera, alongside private event and corporate clients seeking bespoke catering and venue privatization.

The group operates no proprietary technology platform; its stack is entirely composed of third-party SaaS tools — Zenchef for reservations, Bonkdo for gift voucher e-commerce and crowdfunding, and Tilda for website publishing. The legal entity has declared share capital of €1,000 and shows no external investment, parent company, or publicly disclosed revenue. Distribution is regional, confined to the Nice and Saint-Paul-de-Vence corridor, and the business model is purely direct-to-consumer hospitality with no announced franchise, licensing, or wholesale channels.

Name

LES AGITATEURS

Legal name

Sp2j Les Agitateurs

Website

https://lesagitateurs.com

Company type

Private

Operating status

Operating

Short description

LES AGITATEURS is a privately-held French Riviera restaurant group operating five distinct dining concepts in Nice and Saint-Paul-de-Vence — including a Michelin-starred gastronomic flagship, neo-bistro, Asian-fusion, Southern cuisine, and art-foundation café — serving affluent individual diners, gastronomic tourists, and private/corporate event clients via per-cover menus, catering, and in-home private chef services.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK), Brasseries, Bistros & Trattorias (THAFACAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Fine dining restaurants
• Michelin-starred gastronomy
• Private chef catering
• Restaurant group operations
• Event privatization services

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Fine Dining Restaurant Service: Revenue from table service at Les Agitateurs (Michelin-starred gastronomic restaurant), Pirouette (neo-bistro), Magma (Asian fusion), Cagnard (Southern cuisine), and Sous les Pins (art foundation cafe). Customers pay per cover for set tasting menus and a la carte items.
2. Privatization & Private Events: Revenue from renting restaurant spaces for private events including weddings, birthdays, business meals, and baptisms. Tailored menus and dedicated service teams are quoted per event.
3. Wedding & Event Catering: Off-site catering service where the group's chefs and staff prepare and serve custom menus at clients' chosen venues.
4. Private Chef at Home: In-home dining experience where chefs and waitstaff travel to clients' homes to prepare and serve a personalized starred menu.
5. Gift Vouchers: Pre-paid gift cards sold online via Bonkdo platform and at the restaurants, redeemable for dining experiences.
6. Holiday Take-Away Menus: Pre-prepared holiday takeaway menus (Christmas, Easter) available for order and pickup, designed for easy reheating at home.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Les Agitateurs operates a portfolio of five distinct restaurant concepts across Nice and Saint-Paul-de-Vence, including a Michelin-starred gastronomic restaurant, a neo-bistro, an Asian fusion restaurant, a Southern cuisine restaurant, and an art foundation cafe. The group complements dine-in service with private chef-at-home experiences, wedding and event catering, restaurant privatization for private events, exclusive multi-chef collaborative dinners, holiday takeaway menus, and gift voucher sales.

Product overview

LES AGITATEURS is a multi-restaurant culinary group operating a portfolio of five distinct dining establishments in the Nice/Saint-Paul-de-Vence area of the French Riviera. The portfolio includes the flagship Michelin-starred Les Agitateurs (gastronomic fine dining), Pirouette (neo-bistro, opened 2023), Sous les Pins (art foundation restaurant at Maeght Foundation), Magma (Asian fusion), and Cagnard (Southern cuisine, opened 2025). Beyond restaurant dining, the group offers complementary services including private chef-at-home experiences, wedding and event catering, restaurant privatization for private events, collaborative exclusive multi-chef dinners, and takeaway menus for holidays. The restaurants share a philosophy emphasizing local ingredients, seasonal menus, and innovative culinary approaches while maintaining distinct identities and cuisines.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Agitateurs Restaurant Michelin-starred gastronomic restaurant in Nice offering lunch and dinner tasting menus inspired by garrigue and Mediterranean influences, with seasonal menus and a curated wine list.
• Pirouette Neo-Bistro Neo-bistro restaurant opened in November 2023 near Les Agitateurs, offering sharing-focused cuisine combining classic French cuisine with international inspirations and operating with two dinner services daily plus weekend lunch.
• Sous les Pins Restaurant Art foundation restaurant-cafe at the Maeght Foundation in Saint-Paul-de-Vence featuring Mediterranean cuisine from local producers with furniture designed by Diego Giacometti.
• Magma Asian Fusion Asian fusion restaurant in Nice featuring free-spirited cuisine inspired by Asia and shaped by the Mediterranean, with fire as the guiding culinary thread.
• Cagnard Southern Cuisine Southern cuisine restaurant in Nice celebrating simple, vibrant, and joyful cuisine guided by seasons, local ingredients, and the art of sharing, in a Niçois holiday home atmosphere.
• Private Chef at Home At-home private chef service bringing Michelin-starred dining to customers' homes, where chefs and waitstaff travel to the customer's location to prepare personalized menus and handle full service.
• Wedding and Event Catering Customized off-site gourmet catering for weddings, business meals, baptisms, and birthdays with personalized menus, on-site preparation, and full service staff at the client's chosen venue.
• Restaurant Privatization Full or partial privatization of restaurant spaces for weddings, birthdays, business meals, baptisms, and celebrations with dedicated teams, bespoke menus, decoration, and event organization.
• Exclusive Multi-Chef Dinners Collaborative multi-chef dining events featuring special menus and wine pairings with guest chefs, offering unique cross-restaurant culinary experiences such as the Franck Thomas 6-course dinner at €190 and 8-course guest chef dinners at €170.
• Holiday Takeaway Menus Pre-ordered takeaway holiday menus (Christmas, Easter) designed for easy reheating at home, with scheduled pickup at designated restaurant locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Le Louis XV — Alain Ducasse: 3-Michelin-star restaurant at Hôtel de Paris in Monaco. Comparable Michelin-tier gastronomic offering within ~30 km of Nice, attracting the same ultra-premium clientele.
• Blue Bay: 1-Michelin-star restaurant at the Monte-Carlo Bay Hotel & Resort. Comparable tier of Michelin fine dining on the Riviera with similar Mediterranean-cuisine positioning.
• Le Plongeoir: Fine-dining restaurant on a pier in Nice harbour. Local Nice competitor for premium diners, with comparable Riviera sea-facing positioning and similar ticket sizes.
• Mirazur: Mauro Colagreco's 3-Michelin-star restaurant in Menton on the French Riviera. Closest comparable to Les Agitateurs in geography, gastronomic ambition, and Mediterranean/coastal terroir positioning.
• La Vague d'Or: 3-Michelin-star restaurant at Cheval Blanc in Saint-Tropez. Comparable Côte d'Azur gastronomic destination competing for high-end Riviera tourists and private events.
• La Chèvre d'Or: 2-Michelin-star Relais & Châteaux hotel restaurant in Èze village, near Nice. Directly comparable premium Riviera fine-dining destination competing for the same tourist and private-event clientele.
• Hôtel & Spa Le Mas de Pierre (Restaurant La Table du Pierre): 5-star hotel restaurant in Saint-Paul-de-Vence, in the same village as Sous les Pins. Competes for the same cultural-tourism and private-event guests in the Fondation Maeght catchment area.

Broad incumbents

• Groupe Alain Ducasse: Multi-Michelin-star global restaurant group. Broad incumbent showcasing how a chef-driven brand can scale into a portfolio of restaurant concepts, hotels, catering and culinary publishing — a relevant benchmark for the multi-vertical ambitions signaled by Les Agitateurs' catering, private-chef, and gift-voucher offerings.

Regional players

• Hostellerie Jérôme: Michelin-starred gastronomic restaurant in Cucuron (Luberon, Provence). Comparable caliber of French gastronomic dining with similar tasting-menu format and private-event capability, though in a different regional market.
• Le Petit Nice — Gérald Passédat: 3-Michelin-star seafood-led gastronomic restaurant in Marseille. Comparable Mediterranean gastronomic positioning and multi-star Michelin ambition in the broader Provence-Alpes-Côte d'Azur region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lesagitateursnice
• Instagraminstagram.com/lesagitateursnice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES AGITATEURS