CV Villas
CV Villas is a London-based luxury villa holiday operator curating 928+ hand-picked private villas across 12 global destinations. It sells ATOL- and ABTA-protected package holidays via direct channels and a 250+ travel-agent partner network, targeting UK families, couples, groups and long-haul luxury travellers.
- Company typePrivate
- Founded1970
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CV Villas does
CV Villas (legal entity Corfu Villas Limited) is a London-based luxury villa holiday operator that curates a portfolio of 928 hand-picked private villas across 12 global destinations, with Greece (290 villas) and Italy (215 villas) as the largest, followed by France, Spain, Portugal, the Caribbean, Croatia, Morocco, Sri Lanka, Turkey and Montenegro. The company sells package holidays combining villa accommodation with optional flights, car hire, boat hire, cook services and concierge offerings (private chefs, childcare, private jets, private experiences via the ABOVE Luxury Collection), all under ATOL licence 337 and ABTA membership V9979 financial protection.
The underlying platform is a website-based booking system (cvvillas.com) supporting villa search with filters (destination, dates, party size, amenities), shortlist, online enquiry and booking management, multi-currency display (GBP, EUR, CHF, USD) and multi-language support (English, German). Online flight and car-hire booking is GBP-only; multi-currency and complex itineraries are handled by UK-based Villa Specialists via phone, email and WhatsApp. Customer-facing integrations include Feefo for verified reviews, WhatsApp for enquiries and reCAPTCHA for form protection. The company is part of DERTOUR UK Limited, itself within the REWE Group's tourism division, providing capital backing. CV Villas is a privately held UK company with a disclosed headcount of 11-50 employees and no venture or public-market ownership.
The business model is package-holiday transaction revenue (villa + ancillary components), distributed through a direct-to-consumer website and a sales team, complemented by a B2B travel-agent partner channel. In January 2026 the company launched an unbranded client-facing portal for its 250+ travel-agent partners — its largest trade initiative to date — which the company reports drove a 20% year-on-year increase in trade sales. Direct-to-consumer 2026 bookings are 20% higher than the same period in 2025, with shoulder-season strength (June +30%, September +21%, October +30%) and Sri Lanka up 160% year-on-year. Customer segments span families (primary), couples, large groups, weddings/honeymoons, shoulder-season travellers and long-haul explorers, primarily served from the UK market.
CV Villas firmographics
Firmographics- Name
- CV Villas
- Legal name
- Corfu Villas Limited
- Website
- https://cvvillas.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CV Villas is a London-based luxury villa holiday operator curating 928+ hand-picked private villas across 12 global destinations. It sells ATOL- and ABTA-protected package holidays via direct channels and a 250+ travel-agent partner network, targeting UK families, couples, groups and long-haul luxury travellers.
- Ownership category
- akta.pro rank
CV Villas industry classification
Industry- Product category
- Luxury Villa Holiday Packages
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Villas & Luxury Estates (THAMAAAC)
- akta.pro secondary industries
- Luxury Vacation Homes & Residences (THAMAEAB), Ultra-Luxury Villas & Estates (THAMAEAA)
Keywords
Where CV Villas is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CV Villas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Villa Package Holidays: CV Villas sells villa holidays as package holidays combining villa accommodation with optional flights, car hire, boat hire, and other travel services. The company is ATOL-protected (ATOL 337) and ABTA-bonded, providing financial protection for customers. Revenue is generated from the full package price paid by consumers, with deposits and balance payments collected in line with booking terms.
- Ancillary Travel Services: Add-on services including flights, car hire, boat hire, cook service, and concierge services (private jets, childcare, private chefs, private experiences). These are bundled into package holidays or sold as add-ons, generating additional per-transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual villa weekly rental — pricing varies by property, season, and group size |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CV Villas product offering
Product offeringCore offering
CV Villas curates and sells luxury villa package holidays, combining hand-picked private villa accommodation with optional flights, car hire, boat hire, cook service, and concierge add-ons across approximately 928 villas in 12 destinations including Greece, Italy, France, Spain, Portugal, Croatia, Turkey, Montenegro, Morocco, Sri Lanka, and the Caribbean. The company also operates the ABOVE Luxury Collection of premium staffed villas with bespoke services such as private jets, childcare, and private chefs, distributing these holidays via a direct website, a Villa Specialist sales team, and a travel-agent partner portal.
Product overview
CV Villas operates as a luxury villa holiday operator offering a curated portfolio of hand-picked private villa rentals across Greece (290 villas), Italy (215 villas), Spain (71 villas), France (80 villas), Portugal (75 villas), Croatia (37 villas), Turkey (25 villas), Montenegro (12 villas), Morocco (27 villas), Caribbean (69 villas), and Sri Lanka (27 villas). The core platform enables customers to search, compare, and book villas as package holidays including flights and car hire. The ABOVE Luxury Collection provides premium staffed villas with additional services including private jets, concierge, childcare, and private chefs. Add-on services include boat hire, cook service, and car hire. The company also maintains a dedicated unbranded travel agent partner website for trade distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- CV Villas Villa Holiday Packages Core ATOL-protected (ATOL 337) and ABTA-bonded package holidays combining hand-picked private villa accommodation across 12 destinations with optional flights, car hire, and transfers for individual travellers, families, couples, and groups.
- ABOVE Luxury Collection Premium sub-brand of staffed luxury villas offering contemporary décor, landscaped gardens, swimming pools, and elevated services including private jets, concierge, childcare, private chefs, and private experiences.
- Villas With Flights Package offering bundling villa accommodation with return flights from UK departure airports, enabling customers to book villa stay and flights in a single ATOL-protected transaction.
- Car Hire And Transfers Pre-bookable car hire and private transfer services for villa guests, including airport pickup and delivery to the booked villa.
- Boat Hire Pre-bookable boat hire experiences for villa guests to explore coastlines and access secluded beaches, with smaller boats available without a licence.
- Cook Service Private chef and cook services available at select villas, allowing guests to enjoy local cuisine prepared at their accommodation.
Quantifiable outcome
- 2026 villa bookings are 20% higher year-on-year, with the strongest growth in June (+30%), September (+21%), and October (+30%). Sri Lanka is the fastest-growing destination at +160% growth.
- +2 more outcomes
Companies that use CV Villas
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
CV Villas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
CV Villas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Travel Agent PartnerscoreCV Villas launched an unbranded client-facing website exclusively for travel agent partners, enabling agents to share villa content without CV Villas branding or contact details — preventing clients from booking directly. The platform covers properties across France, Spain, Croatia, Florida, Morocco, Sri Lanka, Türkiye, and Portugal. Developed after over 250 agents confirmed it would be a valuable tool. Follows a 20% increase in trade sales. Described as CV Villas' largest trade initiative to date.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
CV Villas competitors and assessment
Company assessmentDirect peers
- Onefinestay: Luxury private villa and home rental brand (part of Accor). Competes with CV Villas' ABOVE Collection on luxury villa rentals, concierge service, and high-net-worth traveller segment.
- Oliver's Travels: UK-based curated villa holiday brand offering hand-picked homes across Europe and beyond. Highly comparable on curation-led positioning, UK consumer base, and curated collections (family, beach, large groups).
- Vintage Travel: Long-established UK villa holiday company focused on hand-picked Mediterranean villas. Comparable in brand heritage, curation approach, and UK mid-to-upper-market customer.
- The Thinking Traveller: Luxury villa specialist with deep Mediterranean (especially Italy, Greece, Corsica) expertise and high-touch concierge service. Closely comparable to CV Villas' ABOVE Collection on luxury tier, customer profile, and on-the-ground representation.
- Simpson Travel: UK villa holiday operator with curated properties in the Mediterranean and own resort representation in destinations. Overlaps directly with CV Villas on portfolio geography, family/luxury segment focus, and UK distribution.
- Villa Plus: UK villa holiday operator with a Mediterranean-heavy portfolio and on-the-ground resort representatives. Competes head-to-head with CV Villas in the family/group villa segment and shares a similar package-holiday, ATOL-protected model.
- James Villa Holidays: One of the largest UK villa holiday specialists, offering curated villas across the Mediterranean with ATOL protection. Directly comparable to CV Villas on product, customer base (UK families and groups), and distribution model (DTC + travel agents).
Broad incumbents
- Scott Dunn: Luxury tour operator offering villa and hotel holidays with private guides and concierges. Broader portfolio than CV Villas but overlaps on luxury family villas, Mediterranean destinations, and UK affluent customer base.
- Vrbo: Major global vacation rental marketplace with substantial villa inventory in CV Villas' core Mediterranean geographies. Competes on supply aggregation and discovery, though without the curation, ATOL protection, or concierge service model.
- Airbnb Luxe: Luxury tier of Airbnb offering vetted high-end villas globally with optional concierge. Competes with CV Villas on luxury villa discovery and booking, with significantly larger scale and platform-driven distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CV Villas social profiles
Digital presenceCV Villas compliance and trust
Trust signalCompliance3 records
CV Villas financial estimates
Financial estimateRevenue estimate
Valuation estimate
CV Villas leadership team
Management profileNumber of profiles
Profiles4 records
CV Villas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CV Villas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CV Villas
What does CV Villas do?
CV Villas curates and sells luxury villa package holidays, combining hand-picked private villa accommodation with optional flights, car hire, boat hire, cook service, and concierge add-ons across approximately 928 villas in 12 destinations including Greece, Italy, France, Spain, Portugal, Croatia, Turkey, Montenegro, Morocco, Sri Lanka, and the Caribbean. The company also operates the ABOVE Luxury Collection of premium staffed villas with bespoke services such as private jets, childcare, and private chefs, distributing these holidays via a direct website, a Villa Specialist sales team, and a travel-agent partner portal.
Is CV Villas a public or private company?
CV Villas is a private company. It is classified as corporate owned and is currently operating.
When was CV Villas founded?
CV Villas was founded in 1970. It employs 11 to 50 people.
Where is CV Villas based?
CV Villas is headquartered in London, United Kingdom, in the Europe region.
How does CV Villas make money?
Two revenue lines are on record. Villa Package Holidays are the primary driver. The others are ancillary Travel Services.
Who are CV Villas's main competitors?
Direct peers on record are Onefinestay, Oliver's Travels, Vintage Travel, The Thinking Traveller, Simpson Travel, Villa Plus and James Villa Holidays. Broad incumbents are Scott Dunn, Vrbo and Airbnb Luxe.
Does CV Villas have an API?
No public API is recorded for CV Villas.
What industry is CV Villas in?
CV Villas's product category is Luxury Villa Holiday Packages. Its primary akta.pro industry code is THAMAAAC, Villas & Luxury Estates, with a secondary code of THAMAEAB, Luxury Vacation Homes & Residences. Its NAICS code is 72119 and its SIC code is 7000.