YANG FAMILY

What YANG FAMILY does

Yang Family Tai Chi is the trading identity of the International Yang Family Tai Chi Chuan Association, a non-profit association incorporated in Washington State in October 1998 and headquartered in Redmond, WA. It is owned and led by the Yang family, with Master Yang Jun — the 5th generation direct-line inheritor — serving as President following the November 2020 passing of co-founder Grandmaster Yang Zhenduo. The organization preserves and transmits Yang style tai chi chuan, an internal Chinese martial art whose practice is anchored by the Ten Essential Principles originally transmitted by Grandmaster Yang Chengfu and recorded by Chen Weiming. Its instructional content spans hand forms (the 103 Form, Essential Form, 26 Form, 16 Form, 13 Form), weapon forms (sword, saber, staff), push hands, and footwork and rooting fundamentals.

The association operates a global education platform through more than 80 authorized Centers and Schools across 24 countries serving members in over 45 countries, combined with a digital catalog of online video courses, DVDs, branded apparel, and traditional weapons. It runs a two-tier ranking system (Jie primary ranks and a 9-Duan classic rank ladder from Copper Eagle to Gold Dragon), a five-level instructor certification pathway built on the Teacher Training Method (TTM-1) and Teacher Academy, annual international seminars with Master Yang Jun, the International Tai Chi Symposium (first held in Europe in 2019), and the China Adventure tournament tour program. Revenue is generated through association memberships, online course and DVD sales, merchandise, seminar and certification fees, and multi-tier tour packages priced from $1,560 to $3,333 for the China Adventure 2026 program. The customer base is a long-tail of individual practitioners, health-focused adults, and aspiring instructors rather than enterprise buyers, with go-to-market driven by community-led referral, events, and an instructor network distributed across five continents.

Name

YANG FAMILY

Legal name

International Yang Family Tai Chi Chuan Association

Website

https://yangfamilytaichi.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Yang Family Tai Chi is the global non-profit association for Yang style tai chi chuan, led by 5th generation inheritor Master Yang Jun. It delivers in-person and online instruction, instructor certification, a 9-Duan ranking system, and international tournaments through 80+ authorized Centers across 24 countries.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

akta.pro industry

PRIMARYHSADADAA

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAG

Kids & Youth Martial Arts Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

Keywords

• Tai chi instruction
• Martial arts training
• Instructor certification
• Tai chi seminars
• Martial arts association

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Supply Chain

Revenue model

1. Membership Fees: Annual membership in the International Yang Family Tai Chi Chuan Association providing access to study materials, ranking system, instructor certification, and member-only resources.
2. Online Courses: Video-based instruction taught by Master Yang Jun and certified instructors, covering hand forms, weapon forms, theory, footwork, and applications. Offered in tiered pricing for members vs non-members.
3. DVD Products: Physical DVD products including traditional form demonstrations, push hands instruction, and symposium recordings.
4. Seminars and Events: Revenue from instructor seminars with Master Yang Jun, regional seminars by authorized instructors, and tournament participation fees.
5. China Adventure Tours: Travel packages for the China Adventure 2026 featuring the International Elite Tournament at Emei Mountain, cultural tours, and the Grandmaster Yang Zhenduo centennial celebration. Tour packages range from $1,560 to $3,333 depending on duration and accommodation.
6. Merchandise and Apparel: Branded merchandise including fleece hoodies, t-shirts, and jackets sold through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yang Family Tai Chi delivers Yang style tai chi chuan instruction, instructor certification, ranking assessments, and related study materials through a global non-profit association. Its offering combines a network of over 80 authorized Centers and Schools, in-person seminars with Master Yang Jun, online video courses, DVDs, weapons, branded apparel, certification programs, and international events such as the Tai Chi Symposium and China Adventure tournament tour.

Product overview

Yang Family Tai Chi operates as a comprehensive martial arts education platform offering a multi-channel learning system. The core offering includes Online Courses (video instruction by Master Yang Jun covering Complete Hand Form series, Long Form Sections, 26 Senior Form, and specialty topics), DVDs, and Weapons training. Supporting products include Clothing and Merchandise, the Ranking System (9 Duan ranks from Copper Eagle to Gold Dragon), Instructor Certification Program (5 levels from Associate to Master), and Teacher Training Method (TTM-1). The organization conducts Seminars and Events worldwide with Master Yang Jun, publishes the Yang Family Tai Chi Journal, organizes the annual Tai Chi Symposium, and offers China Adventure Tours combining cultural experiences with tournament participation at sacred sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Tai Chi Courses
• DVD Products
• Tai Chi Weapons
• Branded Clothing and Merchandise
• Yang Family Tai Chi Chuan Essentials Study Material
• Instructor Certification Program
• Teacher Training Method (TTM-1)
• Master Yang Jun Seminars and Authorized Instructor Seminars
• China Adventure Tours
• International Tai Chi Symposium
• International Yang Family Tai Chi Chuan Association Membership
• Ranking System (Jie and Duan)

Quantifiable outcome

• Yang Style is the most popular form of tai chi in the world
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International Wushu Federation (IWUF): The IOC-recognized international federation governing wushu and tai chi competition globally. Operates at much larger scale and broader scope, but competes for the same practitioner base and tournament participation that drive Yang Family Tai Chi's ranking and event revenue.
• Shaolin Temple (Shaolin Kung Fu): The global brand archetype for traditional Chinese martial arts, with cultural prestige, performance tours, and training programs. While focused on kung fu rather than tai chi, it competes for the same consumer mindshare around authentic Chinese martial arts lineage.

Direct peers

• Baguazhang and Xingyiquan Schools: Other internal Chinese martial arts disciplines often taught alongside tai chi in traditional schools. Comparable as lineage-based instruction offerings that compete for dedicated practitioners interested in the full curriculum of internal martial arts.
• Chen Style Tai Chi: Represents the other major traditional tai chi lineage competing for practitioners and instructors. Operates a parallel network of schools, seminars, and lineage-based authority, making it the most direct competitor for traditional tai chi students globally.
• Wudang Martial Arts Academy: Provides traditional Chinese internal martial arts instruction rooted in the Wudang tradition, including tai chi forms, sword, and qigong. Comparable as a heritage-driven martial arts school offering seminars, online courses, and instructor training with a global practitioner community.
• Tai Chi for Health Institute: Founded by Dr. Paul Lam, this institute offers standardized tai chi for health programs with online courses, instructor training, and workshops worldwide. Directly comparable as a structured, certification-driven tai chi instruction platform with a multi-channel model similar to Yang Family Tai Chi.
• USA Wushu Kungfu Federation: National organization promoting traditional Chinese martial arts including tai chi through sanctioned events, instructor certification, and ranking programs. Comparable as a federation-style entity that legitimizes instruction and runs tournaments similar to Yang Family Tai Chi's ranking system.

Emerging players

• Complete Tai Chi: Online tai chi instruction platform with subscription video content. Comparable as a digital-first tai chi teaching business that competes directly with Yang Family Tai Chi's online course revenue line at lower price points.
• Universal Healing Tai Chi: Multi-style tai chi instruction and certification program with online courses and workshops. Comparable as a competing structured tai chi education platform targeting health-focused adult learners.
• World Tai Chi & Qigong Day: Global community event and awareness initiative promoting tai chi and qigong in hundreds of cities. Comparable as an outreach and education platform that competes for top-of-funnel awareness among prospective tai chi practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/yangfamilytaichi
• Facebookfacebook.com/yangfamilytaichi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YANG FAMILY