Good Book

What Good Book does

The Good Book Company (TGBC) is a private Christian publishing house that produces books, Bible studies, devotionals, and ministry resources for individual Christian readers, small-group leaders, pastors, and churches. The company maintains two principal operating entities: a US business based in Charlotte, North Carolina, and a UK entity in Epsom, Surrey, and it sells directly to consumers through five regional e-commerce sites covering the United States, the United Kingdom, Australia, New Zealand, and India.

TGBC's catalog is anchored by structured, repeat-use series such as the Good Book Guides (which the company states has collectively sold over 1 million copies), supplemented by sub-brands including Truth for Life, Love Your Church, and God's Word For You. Its author roster includes established evangelical and Reformed writers such as Alistair Begg, Tim Chester, Carl Laferton, and Vaughan Roberts. Product formats span print, audio (distributed via Audible), and physical audio cards for children (Yoto), and US physical wholesale is handled by Anchor Distributors in Pennsylvania.

The business model is product-led and direct-to-consumer, monetizing through retail book pricing on five regional sites, volume discounts to institutional buyers (the Ministry Partners program offers 40% off for orders of 10+ copies aimed at small groups and church ministries), audiobook royalties, and wholesale distribution. There is no disclosed external funding, no acquisitions, no leadership transitions, and no AI/ML capability disclosed; firmographic data indicates a small organization of 1-10 employees.

Name

Good Book

Legal name

The Good Book Company

Website

https://thegoodbook.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Book Company is a private Christian publisher producing books, Bible studies, devotionals, and ministry resources, sold through direct-to-consumer e-commerce sites serving the United States, United Kingdom, Australia, New Zealand, and India, with a flagship Good Book Guides series exceeding one million copies sold.

Ownership category

akta.pro rank

Product category

Religious Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJAHAC

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYMPAJAHAB

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYMPAJAHAD

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYMPAJAHAJ

Religious Children’s Publishing (Faith-Based Kids & YA)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

Keywords

• Christian book publishing
• Bible study guides
• Christian devotionals
• Children's ministry resources
• Ministry curriculum

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical book sales (paperback, hardback): One-time sale of physical books, including Bible studies, devotionals, Christian living titles, and children/youth resources. Sold at retail pricing with seasonal discounts and bulk discount tiers (e.g., 50 copies at 50% off for Good Book Guides). Free shipping on orders over $30.
2. E-book sales: Sale of digital formats (EPUB, MOBI, PDF) at standalone prices or free with purchase of paperback. E-book download links delivered via email confirmation.
3. Audiobook sales: Sale of audiobook versions of selected titles (e.g., Honor, How will the world end?). Distributed via the Good Book Company website and third-party retailers such as Audible.
4. Digital resource downloads: Sale and free distribution of digital assets including illustration downloads (JPG/PDF zip packs), study guide PDFs, and discussion guides. Some are offered free upon email signup.
5. Subscription (Bible Reading Notes): Bible Reading Notes subscription service where subscribers receive quarterly physical mailings — four copies per year.
6. Gift vouchers: Digital gift cards available for purchase, delivered via email to recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Good Book Company is a Christian publishing house that produces and sells Bible-centered books, Bible study guides, devotionals, ministry curriculum, and children's resources across print, e-book, and audiobook formats. The company operates five regional e-commerce websites (US, UK, Australia, New Zealand, India) and supports churches and small groups through bulk-purchase Ministry Partners pricing and free downloadable small group kits.

Product overview

The Good Book Company is a Christian publishing house offering a comprehensive portfolio of Bible-centered resources. The core product lines include the bestselling Good Book Guides series (over 1 million copies sold), Truth For Life devotionals by Alistair Begg, and the Love Your Church Series. Additional offerings encompass Christianity Explored outreach courses, children's resources (board books, storybooks, Yoto Cards, activity books), discipleship materials, and evangelism resources. Products are available in multiple formats including paperback, eBook (EPUB, MOBI, PDF), and audiobook. The company operates a Ministry Partners Program offering bulk discounts for churches and organizations. Resources span Bible studies, devotionals, Christian living, outreach, and children's ministry, organized by series, topic, and age group.

Differentiator

Problem solved

Functional benefit

Brands

• Good Book Guides: Series of Bible study guides for small groups and individuals
• Truth for Life
• Love Your Church Series
• God's Word For You
• Explore
• Need to Know
• Christianity Explored

Products and services

• Good Book Guides A bestselling series of Bible study guides for small groups and individuals, covering books of the Bible and topical studies with easy-to-lead sessions including questions, discussion prompts, and a Leader's Guide.
• Truth For Life A series of daily devotionals by Alistair Begg spanning the Scriptures with Christ-centered reflections, prompts for real-life application, relevant Scripture passages, and a yearly Bible-reading plan. Available in multiple volumes and formats.
• Love Your Church Series A collection of practical books exploring what it means to be a local church community, covering belonging, welcoming, gathering, caring, serving, honoring, witnessing, and mission. Includes free small group kits and discussion guides.
• Christianity Explored An evangelistic course and outreach series designed to help people explore Christianity through the gospel of Mark or Luke, providing material for small groups and individual study.
• Children's Books and Resources A range of Christian resources for children including board books, storybooks, Yoto Cards, activity books, chapter books, non-fiction for tweens and teens, Bibles, devotionals, and outreach resources.
• Outreach and Evangelism Materials Resources for evangelism including tracts, outreach books, and outreach courses designed for spreading the Christian faith.
• Need to Know An inspiring and practical introduction to living the Christian life by Gary Millar, designed for new Christians or those seeking a refresher on fundamental gospel truths.
• Life with Jesus A 12-session discipleship course by Tim Chester exploring how the gospel shapes attitudes toward church, Bible reading, prayer, suffering, money, and other life aspects. Suitable for individuals and groups.
• Essential Christianity J.D. Greear's exploration of the heart of the gospel in ten words, using Romans to unpack the essence of Christianity for seekers and believers. Available in English and Spanish.
• Ministry Partners Program A discount program offering bulk pricing and support for churches, small groups, and ministry organizations, providing 40% off orders of 10+ copies and 50% off bulk orders of 50+ copies for qualifying organizations.
• Bible Reading Notes Subscription A subscription service where subscribers receive quarterly physical mailings of Bible Reading Notes (four copies per year).
• Audiobooks Audio versions of selected titles (e.g., Honor, How will the world end?, Truth For Life, Need to Know) priced at $9.99, distributed through the company's own website and third-party retailers such as Audible.

Quantifiable outcome

• Over 1 million copies of the Good Book Guides series sold

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Anchor DistributorscoreChannel Partner/ Reseller/ DistributorAnchor Distributors, based in New Kensington, PA, serves as the company's primary fulfillment partner for all US orders. The partnership enables warehousing, packaging, and shipping operations to ensure timely delivery to customers across North America.
• shoptheword.caminorChannel Partner/ Reseller/ DistributorCanadian distribution partner recommended to Canadian customers on the thegoodbook.com shipping page. Final delivery to Canada is made by Canada Post.
• Christian Book Discounters South AfricaminorChannel Partner/ Reseller/ DistributorRecommended distribution partner for customers shopping in Africa, redirecting orders to Christian Book Discounters South Africa.
• Poiema PublicacionesminorChannel Partner/ Reseller/ DistributorRecommended distribution partner for customers shopping in South America, redirecting orders to Poiema Publicaciones.
• Audible (Amazon)minorChannel Partner/ Reseller/ DistributorAudiobook titles (e.g., Honor) are listed for sale on Audible via affiliate redirect links from the Good Book Company product pages, expanding audiobook distribution beyond the company's own platform.
• Fellowship of Evangelical Churches (FIEC)minorStrategic or Co-development PartnerThe Good Book Company states that its Statement of Faith is taken from the doctrinal basis of the Fellowship of Evangelical Churches (FIEC) in the UK. The company is also a corporate member of the Evangelical Alliance (UK).
• Evangelical Alliance (UK)minorStrategic or Co-development PartnerThe Good Book Company is a corporate member of the Evangelical Alliance, a UK evangelical Christian alliance organization, indicating alignment with evangelical theological standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moody Publishers: Christian book publisher producing Bible studies, devotionals, Christian living, and children's resources from an evangelical/Bible-centered perspective. Comparable mission, audience, and product mix to TGBC, with similar direct-to-consumer and bulk ministry channels.
• Crossway: Evangelical publisher known for the ESV Bible translation and a broad line of Bible studies, commentaries, and Christian living titles. Closely comparable to TGBC in theological positioning, target audience (individual Christians and small groups), and direct-to-consumer e-commerce model.
• Tyndale House Publishers: Major evangelical book publisher with a deep Bible study, devotional, and fiction catalog distributed via its own site and Christian retail. Comparable in publishing scope (study guides, devotionals, children's) and evangelical audience focus.
• David C Cook: Publisher and curriculum provider producing Bible studies, children's ministry curriculum (e.g., Sunday school), and discipleship resources. Comparable in serving churches, small groups, and children's ministry with structured study content and leader resources.

Broad incumbents

• Zondervan: Major Christian publisher (part of HarperCollins Christian Publishing) with a very broad catalog spanning academic, trade, Bible, and children's titles. Larger, more generalist portfolio than TGBC but competes directly in the same Bible study and small group category.
• Thomas Nelson: Major Christian publisher (part of HarperCollins Christian Publishing) producing Bibles, devotionals, Christian living, and children's books. Overlaps heavily with TGBC's product mix but operates at much greater scale and with broader genre coverage.
• Bethany House Publishers: Christian fiction and nonfiction imprint of Baker Publishing Group. Overlaps with TGBC in Bible study and Christian living titles for the same evangelical audience but with a stronger fiction and broader trade mix.
• B&H Publishing Group: Christian publishing imprint of LifeWay Christian Resources producing academic, trade, and ministry resources. Comparable evangelical audience and ministry/church distribution channel, though broader portfolio and tied to a denominational owner.

Emerging players

• Ligonier Ministries: Reformed theological teaching and publishing ministry producing devotionals, Bible teaching resources, and study courses. Comparable to TGBC in theological seriousness and devotional/Bible study content, though smaller catalog and more teaching-format oriented.

Others

• Christianbook.com (CRU): Large online retailer of Christian books, Bibles, and ministry resources that distributes titles from many publishers including TGBC. Not a publisher peer but a critical channel/competitor on the demand side; relevant for understanding TGBC's go-to-market positioning against dominant Christian retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@TruthForLife
• YouTubeyoutube.com/channel/UC3DmxlDYe1_1Mor6gV5mP2w
• LinkedInlinkedin.com/company/the-good-book-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Book