Great American International Insurance (UK) Limited

What Great American International Insurance (UK) Limited does

Great American International Insurance (UK) Limited is a UK-domiciled specialty insurance carrier authorised by the Prudential Regulation Authority and regulated by the PRA and the Financial Conduct Authority (registration number 202874), carrying an A+ financial strength rating from Standard & Poor's affirmed 30 March 2026. The company is a wholly-owned subsidiary of Great American Insurance Group, itself part of American Financial Group, Inc. (NYSE: AFG), and traces its operating presence in the UK and Europe to 1991 through the wider Great American Europe division, having served over 500,000 customers from Bristol and Dublin. It focuses on niche industries and affinity groups that mainstream insurers typically underweight, distributing exclusively through FCA-regulated brokers and Managing General Agents (MGAs), with pan-EU risks handled by sister company Great American International Insurance (EU) DAC.

The company operates across eight product lines: Construction & Engineering (Contract Works and Erection All Risks, Contractors' Plant & Equipment), Commercial Property & Property Owners, Affinity Solutions (including Asset Affinity), Finance & Leasing (Equipment Insurance, Early Termination Insurance, Tailored Solutions via the Lease & Loan Insurance Services trading style), Peace of Mind Insurance (Credit Protection, Overhead Expenses, Personal Accident and Sickness), Credit & Bonds, Professional Indemnity (PI Excess of Loss with limits up to £5M), and Excess Reimbursement. Underlying technology is the GREATpolicy online portal, which enables brokers to quote, bind cover, and automatically issue policy documents for Single Project Construction and other product lines, complemented by bespoke product development capabilities for B2C and B2B affinity programmes.

Revenue is generated through insurance premiums across these lines, with pricing generally quote-based and not publicly disclosed; disclosed data points include construction capacity up to USD $25,000,000 PML basis, PI Excess of Loss premiums from £7,500 per annum, and Contractors' Plant & Equipment limits of £2,500,000 per item and £10,000,000 per loss. The go-to-market operates through FCA-regulated brokers and MGAs under a controlled distribution model providing exclusivity, supported by direct B2B relationship management, the GREATpolicy self-serve portal, and long-tenured partnerships with affinity sponsors such as Dell Financial Services and Qlaims Limited.

Name

Great American International Insurance (UK) Limited

Legal name

Great American International Insurance (UK) Limited

Website

https://greatamericanuk.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

11–50 employees

Short description

Great American International Insurance (UK) Limited is an A+ rated specialty insurer providing bespoke insurance across construction, affinity, finance & leasing, credit & bonds, and professional indemnity, distributed exclusively through FCA-regulated brokers and MGAs in the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Specialty Insurance Premiums: The company designs and delivers innovative specialty insurance programmes and niche insurance products tailored to meet specific financial risk exposures. Revenue is generated through insurance premiums across multiple product lines including Construction & Engineering, Property, Affinity Solutions, Finance & Leasing, Credit & Bonds, Professional Indemnity, and Excess Reimbursement.
2. Affinity Insurance Solutions: Bespoke insurance products for affinity groups and sponsor companies (retailers, manufacturers, leasing/financing companies, employee benefit platforms) that help attract and retain customers, enhance loyalty, and generate potential additional revenue.
3. Bonds and Credit Products: Issuance of various bonds and credit products for companies operating across a wide range of industries in the UK. Revenue generated through premiums and fees associated with surety and credit market products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Great American International Insurance (UK) Limited designs, underwrites and delivers specialty insurance programmes and bespoke niche insurance products for UK businesses and affinity groups. Its portfolio spans Construction & Engineering, Commercial Property, Affinity Solutions, Finance & Leasing, Peace of Mind Insurance, Credit & Bonds, Professional Indemnity, and Excess Reimbursement, distributed exclusively through FCA-regulated brokers and Managing General Agents (MGAs).

Product overview

Great American International Insurance (UK) Limited operates as a specialty insurance provider offering a diversified portfolio of insurance products across eight main product lines: Construction & Engineering (Contract Works and Erection All Risks, Contractors' Plant & Equipment), Affinity Solutions (Asset Affinity), Finance & Leasing Products (Equipment Insurance, Early Termination Insurance, Tailored Solutions), Peace of Mind Insurance (Credit Protection Insurance, Overhead Expenses Insurance, Personal Accident Insurance, Personal Accident & Sickness Insurance), Credit & Bonds (Bonds, Credit Insurance), Professional Indemnity (PI Excess of Loss), Excess Reimbursement, and Commercial Property & Property Owners. The company distributes products through brokers and MGAs via the GREATpolicy online portal and has been operating in the UK since 1991 as part of Great American Insurance Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Works and Erection All Risks (CAR/EAR) Comprehensive insurance covering damage or physical loss for building, civil engineering, and mechanical and electrical projects, available on single project or annual basis with capacity up to USD $25,000,000 PML basis.
• Contractors' Plant & Equipment Insurance Comprehensive insurance for owned and hired-in plant equipment with maximum flexibility for unscheduled coverage, designed for plant hire companies and contractors with any one item limit up to £2,500,000 and any one loss up to £10,000,000.
• Asset Affinity Insurance B2C and B2B insurance products that manage risks for customers' businesses or organisation members' affiliates, covering assets whether leased, financed or sold, with end-to-end product development, underwriting, pricing and claims handling.
• Equipment Insurance Automatic coverage for leased equipment against physical loss or damage from lease origination, offering lessors a comprehensive insurance and outsourcing solution for commercial equipment and vehicle finance markets.
• Early Termination Insurance Insurance designed to free lessees from financial commitment for vehicle lease rentals when personal circumstances change unexpectedly, covering redundancy, bankruptcy, and other life-changing events.
• Tailored Solutions Bespoke insurance solutions developed to fit specific business requirements for organisations with unique portfolio needs in the commercial equipment and vehicle finance markets.
• Credit Protection Insurance Insurance designed to maintain an individual's ability to pay loan and repayment commitments when circumstances change unexpectedly due to accident, illness, or redundancy.
• Overhead Expenses Insurance Insurance product that pays fixed overheads if a key person is unable to work due to accident or illness, covering expenses businesses continue to incur during absence.
• Personal Accident Insurance Insurance for individuals to minimise financial burden caused by inability to work due to accident, particularly important for self-employed workers.
• Personal Accident & Sickness Insurance Insurance for individuals to minimise financial burden from inability to work due to accident or sickness, with tailored coverage for various occupations.
• Bonds Broad range of bonds across different industry sectors, backed by A+ rated insurance from Standard & Poor's, issued for companies operating in the UK.
• Credit Insurance Credit insurance products available to UK-based insureds, with surety bond solutions also available in the EU through the sister company Great American International Insurance (EU) DAC.
• PI Excess of Loss Stand-alone excess layer Professional Indemnity insurance providing limits up to £5M for SME and mid-market UK-domiciled firms requiring cover beyond primary insurer capacity, with premiums from £7,500 per annum.
• GREATpolicy Portal Online portal enabling FCA-regulated brokers to obtain quotes, bind cover, and automatically issue policy documents for Single Project Construction policies and other product lines.

Quantifiable outcome

• Over 500,000 customers serviced from Dublin and Bristol head offices
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dell Financial ServicescoreChannel Partner/ Reseller/ DistributorLong-term strategic partnership where Dell Financial Services distributes Great American's insurance products. Described as a 'truly valued long term partner' with product expertise and collaborative approach combining to deliver excellent results for customers and ensure longstanding success of the association.
• Qlaims LimitedcoreChannel Partner/ Reseller/ DistributorPartnership since summer 2021 for personal lines and commercial scheme insurance products. Great American provided flexibility and pragmatic approach when launching new products to market, and Qlaims transferred their commercial scheme when capacity contract came up for renewal.
• Great American International Insurance (EU) DACcoreTechnology or IntegrationSister company in Dublin that underwrites EU-based risks and manages pan-EU requirements. Part of Great American's European Division alongside the UK entity.
• Lease & Loan Insurance ServicescoreChannel Partner/ Reseller/ DistributorRecognised leader in providing insurance products to the commercial equipment and vehicle finance markets in the UK. Trading style under which Finance & Leasing Products are distributed.
• Third Party Administrators (TPAs)minorImplementation/ SI/ Consulting PartnerTPAs partner with Great American for Asset Affinity insurance solutions, creating bespoke solutions for a broad range of assets in partnership with the Sponsor company.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/great-american-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great American International Insurance (UK) Limited