Camp Yoshi
Camp Yoshi is a Black-owned, Portland-based outdoor adventure travel company founded in 2020 that designs and operates small-group guided multi-day trips to domestic and international destinations, serving experiential travelers seeking premium, all-inclusive eco-adventures with chef-prepared meals and local cultural immersion.
- Company typePrivate
- Founded2020
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Camp Yoshi does
Camp Yoshi (operating as Yoshi Group LLC, headquartered in Portland, Oregon) is a Black-owned outdoor adventure travel company founded in 2020 by Rashad Frazier. The company designs and operates guided, full-service multi-day adventure trips, day trips, and private tours to domestic and international destinations including Oregon, Montana, Hawaii, Puerto Rico, Japan, Morocco, Namibia, and New Zealand. Trips are priced at $4,700-$9,300 per person and include accommodations (glamping, boutique hotels, eco-lodges), chef-prepared meals, guided activities, and ground transportation. Camp Yoshi differentiates through small group sizes (maximum 4-12 campers per trip), partnerships with local native guides, chef-led culinary experiences, and a brand identity centered on inclusive outdoor adventure for people of color.
The company operates a direct-to-consumer model exclusively through its Shopify-based e-commerce platform at campyoshi.com, with no third-party resellers or travel agents. Marketing relies on organic social media (Instagram, TikTok, YouTube), an email newsletter ('Echoes of the Campfire'), earned media features in Vogue, Essence, Field Mag, and Black Enterprise, and customer referrals. Beyond trips, the company sells branded merchandise (beanies, caps) and is publishing a cookbook ('Cook Out') with Penguin Random House releasing April 2026. Underlying technology is minimal — the business is service-led with Shopify handling commerce and no proprietary platform, app, or API disclosed.
The business model is transactional per-trip revenue with deposit or pay-in-full payment options. With a small team of 1-10 employees and no disclosed external funding, Camp Yoshi appears to be a bootstrapped, founder-led lifestyle/experiential travel brand scaling through content, earned media, and word-of-mouth rather than through venture capital. Operational complexity is high given eight active destinations across four continents, each requiring local guide partnerships (e.g., Sizzle PR in New Zealand, Abdel in Morocco, Selma King in Namibia) and accommodation alliances (Under Canvas, AC Hotel, Tatapouri Bay).
Camp Yoshi firmographics
Firmographics- Name
- Camp Yoshi
- Legal name
- Yoshi Group LLC
- Website
- https://campyoshi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Camp Yoshi is a Black-owned, Portland-based outdoor adventure travel company founded in 2020 that designs and operates small-group guided multi-day trips to domestic and international destinations, serving experiential travelers seeking premium, all-inclusive eco-adventures with chef-prepared meals and local cultural immersion.
- Ownership category
- akta.pro rank
Camp Yoshi industry classification
Industry- Product category
- Outdoor Adventure Travel
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where Camp Yoshi is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Camp Yoshi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Trip Bookings: Full-service outdoor adventure trips priced at $4,700-$9,300 per person. Revenue generated from trip fees that include accommodations, chef-prepared meals, guided activities, and local transportation. Booking model accepts deposits (30% or fixed amounts like $1,000) with final balance due before departure.
- Merchandise Sales: Sale of branded apparel and accessories including CY Logo Beanie and Field Cap through the company's e-commerce storefront.
- Cookbook Publication: Pre-order sales of 'Cook Out: Recipes and Tips for the Great Outdoors' cookbook by Rashad Frazier, published by Penguin Random House, releasing April 2026. Sold through major retail channels including Target, Amazon, Barnes & Noble, Walmart, Powell's, and independent bookstores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adventure trip pricing by destination and duration |
| One time/ perpetual license | Pay-as-you-go | Cook Out cookbook preorder |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Camp Yoshi product offering
Product offeringCore offering
Camp Yoshi curates and operates guided multi-day outdoor adventure trips and day excursions to domestic and international destinations, handling all logistics including accommodations, chef-prepared meals, local guides, transportation, and activities. The company also retails branded merchandise and publishes an associated cookbook tied to its culinary-camping brand.
Product overview
Camp Yoshi is an outdoor adventure travel company offering curated multi-day experiences, day trips, and private tours. The core product portfolio includes guided adventures across domestic destinations (Montana, Oregon, Hawaii, Puerto Rico) and international locations (Morocco, Japan, Namibia, New Zealand). Experiences feature chef-prepared meals, glamping accommodations, and cultural immersion. The company also publishes the Cook Out outdoor cookbook and sells branded merchandise. All bookings are processed through the Camp Yoshi Shopify platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Adventure Trips Multi-day guided outdoor adventure trips tailored for families with children, including accommodations, meals, guides, transportation, and family-friendly activities.
- Camp Yoshi Branded Merchandise Retail merchandise including branded apparel and accessories sold directly to consumers through the company's online shop.
- Cook Out Cookbook A branded cookbook tied to Camp Yoshi's culinary-camping concept, available for purchase as a standalone publication.
- Oregon Day Excursion A single-day guided outdoor adventure in Oregon, including meals and activities, designed for travelers seeking a short immersive nature experience.
- Montana Multi-Day Adventure Trip A multi-day guided outdoor adventure in Montana including accommodations, chef-prepared meals, local guides, transportation, and activities, operated in partnership with Under Canvas.
- Hawaii Trip A guided outdoor adventure experience in Hawaii including accommodations, meals, local guides, transportation, and activities.
- Puerto Rico (San Juan) Trip A guided multi-day outdoor adventure trip in San Juan, Puerto Rico, including accommodations, meals, guides, transportation, and activities, operated in partnership with AC Hotel.
- Japan Trip A guided outdoor adventure trip in Japan including accommodations, meals, local guides, transportation, and activities.
- Morocco Trip A guided multi-day outdoor adventure trip in Morocco including accommodations, meals, local guides, transportation, and activities, operated in partnership with Abdel.
- Namibia Trip A guided multi-day outdoor adventure trip in Namibia including accommodations, meals, local guides, transportation, and activities, operated in partnership with Selma King.
- New Zealand Trip A guided multi-day outdoor adventure trip in New Zealand including accommodations, meals, local guides, transportation, and activities.
Companies that use Camp Yoshi
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Camp Yoshi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Yoshi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sizzle PRcoreNew Zealand native PR firm and close friend of Camp Yoshi providing local hosting and guiding for New Zealand expeditions. Mark from Sizzle PR serves as the primary local host for Camp Yoshi's New Zealand trips, offering deep local knowledge and access to off-the-map experiences.
- Abdel (Berber Guide)coreBerber guide from Morocco's Rose Valley, now based in Marrakech, serving as the primary local guide for Morocco expeditions. Provides cultural context, historical knowledge, and connections to local communities throughout the journey.
- Selma KingcoreNamibia and South Africa-based guide with intimate knowledge of Namibia's land, languages, and stories. Raised across multiple tribes and languages, she leads guests through Namibia with focus on belief systems, foodways, and post-colonial context.
- Under CanvascoreSafari-style glamping accommodation provider. Under Canvas Glacier serves as the primary accommodation for Montana's Glacier National Park portion, and Under Canvas Yellowstone for the Yellowstone leg. Provides upscale canvas accommodations in natural settings.
- AC Hotel San JuanminorMarriott's AC Hotel brand in San Juan, Puerto Rico. Serves as the accommodation base for Camp Yoshi's Puerto Rico trips, providing boutique hotel stays with 1950s ambiance and curated details.
- Moxy PortlandminorBoutique hotel in Portland (585 SW 10th Ave) serving as the pre-trip check-in location for New Zealand expedition participants. Check-in begins at 3:00 PM on departure day.
- Tatapouri BaycoreOceanfront cabins and glamping accommodation on New Zealand's East Coast. Serves as the arrival destination for New Zealand trips, offering oceanfront cabins and glamping with sauna, hot tubs, and salt air.
- cyk.campyoshi.comminorSeparate partnerships website (cyk.campyoshi.com) indicating a B2B partnerships program for working with other brands or organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Camp Yoshi competitors and assessment
Company assessmentBroad incumbents
- REI Adventures: REI's guided adventure travel arm offers multi-day hiking, kayaking, and cultural trips domestically and internationally. Comparable to Camp Yoshi on guided multi-day adventure format, but operates at much larger scale and broader price points as part of the REI co-op portfolio.
- National Geographic Expeditions: Premium expedition travel brand offering guided trips worldwide with cultural immersion and expert-led experiences. Comparable to Camp Yoshi on premium guided adventure trips with cultural depth, but operates at broader scale and price tiers.
Direct peers
- Backroads: Premium active-travel company offering guided biking, walking, and multi-day adventure trips worldwide with all logistics handled. Very similar to Camp Yoshi on the curated, all-inclusive, premium-price adventure trip model targeting experiential travelers.
- Intrepid Travel: Global small-group adventure tour operator running guided trips across the Americas, Africa, and Asia with local guides. Comparable to Camp Yoshi on multi-day guided adventure format and international destination breadth, though generally at lower price points.
- Wildland Trekking: Guided hiking and trekking vacation company offering all-inclusive multi-day backpacking trips in US national parks and select international destinations. Comparable to Camp Yoshi on guided multi-day adventure trips with meals and logistics included.
- Atlas Obscura Adventures: Small-group experiential travel company offering unique, off-the-beaten-path trips worldwide with cultural and experiential focus. Comparable to Camp Yoshi on curated multi-day adventure trips targeting travelers seeking unusual, culturally rich experiences.
Emerging players
- Modern Adventure: Curated boutique adventure travel company offering multi-day trips to destinations like Iceland, Patagonia, and Africa with design-forward accommodations. Comparable to Camp Yoshi on premium, curated, aesthetically positioned adventure trips targeting culturally curious travelers.
- Black & Abroad: Travel brand focused on curating travel experiences for Black travelers, including group trips and cultural immersion. Comparable to Camp Yoshi on the focus on representation in the outdoors and travel for people of color, though operates more as a trip curator than a hands-on operator.
Others
- Under Canvas: Safari-style glamping accommodation provider near US national parks. Already a partner to Camp Yoshi for Montana trips, and comparable as an adjacent enabler in the premium outdoor travel ecosystem that Camp Yoshi's customers increasingly seek.
- Glamping Hub: Online marketplace for booking unique outdoor accommodations including glamping sites, yurts, and safari tents. Comparable as an ecosystem peer in the curated outdoor experience category that Camp Yoshi operates in, though Glamping Hub is an accommodation marketplace rather than a tour operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Camp Yoshi social profiles
Digital presenceCamp Yoshi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Yoshi leadership team
Management profileNumber of profiles
Profiles1 record
Camp Yoshi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Yoshi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Yoshi
What does Camp Yoshi do?
Camp Yoshi curates and operates guided multi-day outdoor adventure trips and day excursions to domestic and international destinations, handling all logistics including accommodations, chef-prepared meals, local guides, transportation, and activities. The company also retails branded merchandise and publishes an associated cookbook tied to its culinary-camping brand.
Is Camp Yoshi a public or private company?
Camp Yoshi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camp Yoshi founded?
Camp Yoshi was founded in 2020. It employs 1 to 10 people.
Where is Camp Yoshi based?
Camp Yoshi is headquartered in Portland, United States, in the North America region.
How does Camp Yoshi make money?
Three revenue lines are on record. Trip Bookings are the primary driver. The others are merchandise Sales and cookbook Publication.
Who are Camp Yoshi's main competitors?
Broad incumbents on record are REI Adventures and National Geographic Expeditions. Direct peers are Backroads, Intrepid Travel, Wildland Trekking and Atlas Obscura Adventures. Emerging players are Modern Adventure and Black & Abroad. Others are Under Canvas and Glamping Hub.
Does Camp Yoshi have an API?
No public API is recorded for Camp Yoshi.
What industry is Camp Yoshi in?
Camp Yoshi's product category is Outdoor Adventure Travel. Its primary akta.pro industry code is THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 56152 and its SIC code is 7900.