Otree P S A
Otree P S A is a Wrocław-based UX and e-commerce IT agency that designs and implements online stores, B2B platforms, and corporate websites for Polish mid-market and enterprise clients across beauty, automotive, construction, and electronics verticals, with a 2024 AI website-builder product called _NOW.
- Company typePrivate
- Founded2017
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Otree P S A does
Otree P S A is a Polish UX and e-commerce IT agency headquartered in Wrocław, operating as a Simplified Joint-Stock Company (Prosta Spółka Akcyjna). Founded by Dawid Sadulski and Bartłomiej Rybak — both formerly operators at leading Polish trading and e-commerce businesses including TIM S.A., Cyber_Folks, Trans.eu, and Travelplanet.pl — the firm delivers an end-to-end capability stack spanning pre-implementation analysis, UX/UI design, technical implementation on platforms including Shopify, PrestaShop, WooCommerce, WordPress, and the ONe B2B SaaS engine, plus post-launch SLA maintenance, user research, conversion-rate consulting, and accessibility/WCAG audits. Its service portfolio also includes a standardized "Quick Wins" diagnostic product and a corporate-website implementation offering.
The company's customer base is concentrated among Polish mid-market and enterprise clients, with marquee logos including Volkswagen Group Polska, Cyber_Folks, TIM S.A., Fale Loki Koki (Polwell group), SIG, Pneumat System, Kemon, Davines, Paul Mitchell, TechWish, TelForceOne, TRANS.EU, and 8STARS, spanning verticals such as automotive, beauty, construction materials, electrotechnical distribution, electronics, freight/logistics, and legal media. GTM is sales-led with direct co-founder engagement, and distribution is regional (Poland), supplemented by content marketing through a blog and LinkedIn presence and credibility signals via the Clutch B2B review platform. Implementation scale is delivered partly through a partnership with Unity Group as a software-house execution partner.
In 2024 Otree extended into productized AI with _NOW, an AI-powered website creator built on the ONe SaaS platform for cyber_Folks that uses conversational AI to generate websites for small businesses and individual entrepreneurs. The firm remains privately held with no disclosed external funding or institutional investors, and is bootstrapped/founder-owned with a headcount band of 11–50 employees based in Wrocław.
Otree P S A firmographics
Firmographics- Name
- Otree P S A
- Legal name
- OTREE PROSTA SPÓŁKA AKCYJNA
- Website
- https://otree.tech
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Otree P S A is a Wrocław-based UX and e-commerce IT agency that designs and implements online stores, B2B platforms, and corporate websites for Polish mid-market and enterprise clients across beauty, automotive, construction, and electronics verticals, with a 2024 AI website-builder product called _NOW.
- Ownership category
- akta.pro rank
Where Otree P S A is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Otree P S A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Project-based Professional Services: UX/UI design, e-commerce implementation, consulting services billed per project
- SLA/Maintenance Services: Ongoing technical support, monitoring, updates and security services for e-commerce platforms
- Consulting Services: E-commerce consulting, conversion optimization, expert diagnostic services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Small B2C stores - up to 5M annual turnover |
| Other | One time | Medium B2C stores - 5-30M annual turnover |
| Other | Quote-based | Large B2C/B2B stores - 30M+ annual turnover |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Otree P S A product offering
Product offeringCore offering
OTREE designs and implements UX/UI for online stores, B2B sales platforms, SaaS interfaces, and corporate websites. Core deliverables include UX/UI design, B2C ecommerce implementation (Shopify, PrestaShop, WooCommerce), B2B platform implementation on the ONe B2B SaaS engine, user research and UX audits, conversion optimization consulting, and ongoing SLA/maintenance. The firm operates as a project-based professional services agency headquartered in Wrocław, Poland.
Product overview
OTREE PSA is a UX and Ecommerce IT agency offering a portfolio of interconnected services organized around design and digital implementation. Its core offerings span UX/UI Design (service), B2C ecommerce implementation (Wdrożenie lub redesign sklepu B2C on Shopify, PrestaShop, WooCommerce), and B2B platform implementation (Wdrożenie platformy B2B on the ONe B2B SaaS engine). These are supported by specialized add-on modules: Audyt UX i optymalizacji konwersji (expert UX audit), Badania z użytkownikami (user research), Konsulting Ecommerce (CRO) (strategy consulting), SLA/Utrzymanie sklepu (maintenance), and Diagnostyka sklepu z Expertem (Quick Wins diagnostic). A notable standalone product is _NOW, the first AI-powered website creator in Poland built on ONe SaaS. The company also delivers Wdrożenie stron firmowych (corporate website implementation on WordPress). The portfolio forms an end-to-end capability from discovery and UX research through design, implementation, and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Diagnostyka sklepu z Expertem Ecommerce/UX/CRO (Quick Wins)
Quantifiable outcome
- 150% conversion growth after platform redesign (Pneumat)
- +4 more outcomes
Companies that use Otree P S A
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Otree P S A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Otree P S A partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unity GroupcoreCollaboration with Unity Group as software house partner for e-commerce implementations. Unity Group handled the technical implementation of OTREE's UX designs for projects like Pneumat, ensuring faithful translation of designs into working systems.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Otree P S A competitors and assessment
Company assessmentDirect peers
- Efigence: Polish digital agency offering UX, design and e-commerce implementation for financial services and enterprise. Comparable in serving Polish enterprise clients with design-led e-commerce and digital transformation mandates.
- Divante (Vue Storefront): Polish-headquartered e-commerce/composable commerce specialist with strong B2B platform expertise. Comparable focus on headless commerce, B2B platforms and enterprise retail brands across Europe.
- Lizard Media: Polish PrestaShop Gold Partner agency implementing e-commerce stores, UX redesigns and SLA support. Comparable offering stack (PrestaShop-led, SLA/maintenance, UX audit) and Polish mid-market focus.
- Boldare: Polish digital product studio delivering UX/UI design, web and e-commerce builds. Comparable on product design, e-commerce implementation and SMB-to-enterprise customer mix, with a similar Polish talent base.
- Unity Group: Polish software house specializing in e-commerce and digital platforms; already works alongside Otree as an implementation partner on Pneumat and similar projects. Directly comparable on Shopify/PrestaShop/B2B platform delivery for Polish enterprises.
Broad incumbents
- Brainhub: Polish software development and UX/UI design firm working with European and US clients. Comparable on design + implementation delivery model and Polish talent base, with broader geographic reach.
- Kaliope (now part of VML): Polish-origin digital commerce agency that merged into global network VML. Historically a comparable Polish e-commerce/design shop serving enterprise brands; now operates as part of a much larger incumbent.
- Stx Next: Polish software house with design, web and e-commerce capabilities serving European clients. Comparable on Polish talent base and enterprise delivery, but with broader technology scope.
- Netguru: One of Poland's largest software houses and digital consultancies. Competes for the same Polish and European enterprise design + implementation RFPs, but at meaningfully larger scale and broader service scope.
Regional players
- Kontainer: Danish-headquartered PIM/digital asset management and e-commerce implementation specialist with strong Northern European footprint. Comparable as a design + PIM/integration partner for B2B e-commerce, but operating primarily outside Poland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Otree P S A social profiles
Digital presenceOtree P S A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otree P S A leadership team
Management profileNumber of profiles
Profiles2 records
Otree P S A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otree P S A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otree P S A
What does Otree P S A do?
OTREE designs and implements UX/UI for online stores, B2B sales platforms, SaaS interfaces, and corporate websites. Core deliverables include UX/UI design, B2C ecommerce implementation (Shopify, PrestaShop, WooCommerce), B2B platform implementation on the ONe B2B SaaS engine, user research and UX audits, conversion optimization consulting, and ongoing SLA/maintenance. The firm operates as a project-based professional services agency headquartered in Wrocław, Poland.
Is Otree P S A a public or private company?
Otree P S A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Otree P S A founded?
Otree P S A was founded in 2017. It employs 11 to 50 people.
Where is Otree P S A based?
Otree P S A is headquartered in Wroclaw, Poland, in the Europe region.
How does Otree P S A make money?
Three revenue lines are on record. Project-based Professional Services are the primary driver. The others are SLA/Maintenance Services and consulting Services.
Who are Otree P S A's main competitors?
Direct peers on record are Efigence, Divante (Vue Storefront), Lizard Media, Boldare and Unity Group. Broad incumbents are Brainhub, Kaliope (now part of VML), Stx Next and Netguru. Kontainer is listed as a regional player.
Does Otree P S A have an API?
No public API is recorded for Otree P S A.