VARLA
- Company typePrivate
- Founded-
- HeadquartersBrea, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
VARLA firmographics
Firmographics- Name
- VARLA
- Legal name
- Varla Scooter
- Website
- https://varlascooter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
VARLA industry classification
Industry- Product category
- Personal Electric Vehicles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industries
- E-scooters & E-mopeds Manufacturing (IMACAOAB), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where VARLA is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VARLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Electric Vehicle Sales: Primary revenue from direct sales of electric scooters and electric dirt bikes to consumers through e-commerce website and dealer network
- Accessories and Replacement Parts: Sales of accessories including chargers, tires, brake pads, LCD displays, seats, helmets, locks, and other replacement parts
- Warranty and Protection Plans: Extended warranty plans offered including 1-year, 2-year, and 3-year accident protection plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | M5S Electric Dirt Bike - Entry-level off-road dirt bike for teens and adults |
| Unit Pricing | Pay-as-you-go | M7S Electric Dirt Bike - High-performance off-road dirt bike with 5500W motor |
| Unit Pricing | Pay-as-you-go | Eagle One PRO - All-terrain electric scooter with dual 1000W motors |
| Unit Pricing | Pay-as-you-go | Eagle One V3.0 - Off-road explorer with dual 1200W motors |
| Unit Pricing | Pay-as-you-go | Pegasus - City commuter electric scooter with dual 500W motors |
| Unit Pricing | Pay-as-you-go | Falcon - Urban commuting electric scooter with single 500W motor |
| Unit Pricing | Pay-as-you-go | Flyer - Electric bike for kids with 120W motor |
| Subscription | Monthly | Financing Option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
VARLA product offering
Product offeringCore offering
Varla designs and sells a portfolio of electric scooters and electric dirt bikes for individual consumers, offering five scooter models (Eagle One PRO, Eagle One V3.0, Pegasus, Falcon, Flyer) and two off-road electric dirt bikes (M7S, M5S). Products are sold direct-to-consumer through the company's Shopify e-commerce website, supplemented by a US dealer network with test ride locations, an accessory and replacement parts catalog, and extended warranty/accident protection plans.
Product overview
Varla is an electric mobility company offering a portfolio of electric scooters and electric dirt bikes. The product lineup includes five electric scooter models (Eagle One PRO, Eagle One V3.0, Pegasus, Falcon, and Flyer for kids) and two electric dirt bike models (M7S and M5S). The Eagle One series represents the premium all-terrain/off-road scooter lineup, Pegasus serves as a city commuter option, Falcon targets urban commuters seeking an entry-level option, and Flyer is designed for children. The M7S and M5S electric dirt bikes cater to teens and adults seeking off-road motorized biking experiences. Varla sells direct-to-consumer through their Shopify e-commerce platform with accessories including replacement parts, chargers, safety gear, and merchandise.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 50 MPH top speed on M7S dirt bike
- +3 more outcomes
Companies that use VARLA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
VARLA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VARLA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XCotton (partnered with AIG)minorXCotton provides accident protection plans for electric vehicles, offered as an add-on service at checkout. Partnership with AIG for insurance coverage backing the protection plans.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VARLA competitors and assessment
Company assessmentBroad incumbents
- Segway-Ninebot: Global incumbent in consumer electric scooters, mopeds, and go-karts with broad product lines spanning entry-level commuters to high-performance off-road models. Directly comparable to Varla across both e-scooter and dirt-bike-adjacent categories, but operates at vastly larger scale with broader geographic reach.
- NIU Technologies: Public smart electric scooter and moped company with global distribution, offering both commuter e-scooters (KQi series) and higher-powered electric mopeds/motorcycles. Comparable to Varla in consumer e-mobility positioning but with manufacturing scale, R&D budget, and product breadth that dwarf Varla.
- Razor USA: Iconic consumer scooter and ride-on brand with broad product portfolio spanning kids' scooters, e-scooters, and electric ride-ons. Comparable to Varla's Flyer kids' line and entry-level commuter scooters, with substantially larger retail distribution and brand recognition.
Direct peers
- Apollo Scooters: Premium direct-to-consumer electric scooter brand offering high-performance commuter and off-road models with comparable dual-motor configurations and similar price points ($1,000–$2,500 range). Most direct competitor to Varla in the premium all-terrain scooter segment.
- Kaabo (Mantiz King Wolf): Electric scooter brand specializing in high-performance dual-motor off-road and commuter models (Wolf Warrior, Mantis lines) with similar power, range, and price positioning to Varla's Eagle One series. Closely overlaps with Varla's premium all-terrain scooter niche.
- Minimotors (Dualtron): Pioneer of the high-power dual-motor electric scooter category, with flagship Dualtron models offering 40+ MPH performance and premium build quality. Operates at higher price points than Varla but competes for the same enthusiast off-road scooter buyer.
- Hiboy: Direct-to-consumer electric scooter and e-bike brand covering entry-level to mid-tier commuters in similar price ranges to Varla's Pegasus and Falcon models. Strong Amazon presence and overlapping target demographic of urban commuters.
- Gotrax: Mass-market consumer e-scooter and e-bike retailer focused on affordable commuters for teens and adults. Direct competitor to Varla's entry-level Pegasus/Falcon line, with significantly larger retail distribution and brand awareness.
- Sur-Ron (Lightning Motor Corp): Electric dirt bike brand whose Light Bee and Segway-equivalent off-road models directly target Varla's M5S and M7S electric dirt bikes. Comparable mid-drive powertrain, off-road performance, and teen/adult demographic.
Emerging players
- Talaria eBikes: Specialty electric dirt bike / e-moto brand with comparable off-road performance positioning to Varla's M7S, including mid-drive motors and aggressive trail geometry. Comparable buyer persona but with a more motorsport-oriented brand identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VARLA social profiles
Digital presenceVARLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VARLA leadership team
Management profileNumber of profiles
VARLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VARLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VARLA
What does VARLA do?
Varla designs and sells a portfolio of electric scooters and electric dirt bikes for individual consumers, offering five scooter models (Eagle One PRO, Eagle One V3.0, Pegasus, Falcon, Flyer) and two off-road electric dirt bikes (M7S, M5S). Products are sold direct-to-consumer through the company's Shopify e-commerce website, supplemented by a US dealer network with test ride locations, an accessory and replacement parts catalog, and extended warranty/accident protection plans.
Is VARLA a public or private company?
VARLA is a private company. It is classified as unknown and is currently operating.
When was VARLA founded?
VARLA was founded in -1. It employs 1 to 10 people.
Where is VARLA based?
VARLA is headquartered in Brea, United States, in the North America region.
How does VARLA make money?
Three revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are accessories and Replacement Parts and warranty and Protection Plans.
Who are VARLA's main competitors?
Broad incumbents on record are Segway-Ninebot, NIU Technologies and Razor USA. Direct peers are Apollo Scooters, Kaabo (Mantiz King Wolf), Minimotors (Dualtron), Hiboy, Gotrax and Sur-Ron (Lightning Motor Corp). Talaria eBikes is listed as an emerging player.
Does VARLA have an API?
No public API is recorded for VARLA.
What industry is VARLA in?
VARLA's product category is Personal Electric Vehicles. Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 441227 and its SIC code is 3751.