Gocar Sverige Ab
GoCar Sverige AB is a Stockholm-based online auction platform, founded in 2019, that enables Swedish private individuals and small businesses to sell used vehicles to approximately 35,000 dealers across Sweden and Europe via blind bidding.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gocar Sverige Ab does
GoCar Sverige AB operates an online auction platform that enables private individuals and small businesses in Sweden to sell used cars to a network of approximately 35,000 dealers across Sweden and Europe. Founded in 2019 and headquartered in Stockholm at Tegnérgatan 15, the company is a subsidiary of TradingSolutions Sverige AB, one of Sweden's largest car remarketing companies, which has sold over 200,000 vehicles through its broader network. The company employs between 11 and 50 people and is led in part by Mathias Loryd in sales and marketing.
The platform runs a blind-bidding auction in a two-stage "First Chance" and "Second Chance" process, supported by 36 physical inspection stations across Sweden for vehicle condition verification. GoCar offers three primary products: GoCar Standardtjänst (free listing auction service), GoCar Fullservice (premium end-to-end sale handling), and GoCar Bilvärdering (an online valuation tool drawing on the parent's historical transaction data). The platform integrates with Transportstyrelsen for digital ownership transfer, is GDPR and ARN compliant, and holds a Trustpilot rating of 4.8/5.
GoCar's revenue model is commission-based: the buying dealer pays the fee and the seller pays nothing. Eligibility is restricted to Swedish-sold vehicles no more than 10 years old and with mileage capped at 22,000 mil. The platform reports an average of 21 bids per car in 2021, with sellers typically realizing 5-20% higher prices than local dealer offers and an average 36,700 SEK uplift versus trade-in valuations.
Gocar Sverige Ab firmographics
Firmographics- Name
- Gocar Sverige Ab
- Legal name
- GoCar Sverige AB
- Website
- https://www.gocar.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoCar Sverige AB is a Stockholm-based online auction platform, founded in 2019, that enables Swedish private individuals and small businesses to sell used vehicles to approximately 35,000 dealers across Sweden and Europe via blind bidding.
- Ownership category
- akta.pro rank
Gocar Sverige Ab industry classification
Industry- Product category
- Automotive Remarketing Platform
- NAICS
- Automobile Dealers (4411), Used Car Dealers (441120)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Gocar Sverige Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices44 records
Markets served
Gocar Sverige Ab business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Commission from Car Dealers: GoCar charges car dealers a fee when they successfully purchase a vehicle through the platform. The seller pays 0 kr - all fees are borne by the buying dealer. This is the primary revenue stream enabling free valuation and listing services for sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Seller Service - No cost to list or sell |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gocar Sverige Ab product offering
Product offeringCore offering
Gocar Sverige Ab operates an online car selling platform that connects private individuals and small businesses with approximately 35,000 connected car dealers across Sweden and Europe through a proprietary blind-bidding auction system. The platform handles the entire sales process including online valuation, professional vehicle assessment, auction management, documentation, vehicle pickup from the seller's home, and direct payment to the seller.
Product overview
GoCar Sverige Ab operates a dual-offering platform: (1) GoCar (Standardtjänst) is the core platform enabling private individuals and small businesses to sell used cars through competitive auctions among ~35,000 connected European dealers, handling the full transaction from valuation through pickup and payment. (2) GoCar Fullservice is a premium add-on module where the company performs all documentation, testing, photography, and vehicle transport. The platform also includes a free Bilvärdering (Online Valuation) tool as an entry point. All offerings leverage GoCar's proprietary auction platform built over decades, described as Sweden's largest auction platform for car dealers.
Differentiator
Problem solved
Functional benefit
Brands
- GoCar Fullservice: Full-service offering where GoCar handles all aspects of car sale including pickup, documentation, auction, transport and payment
Products and services
- GoCar (Standardtjänst) Online car selling platform that connects private sellers and small businesses with approximately 35,000 connected car dealers across Sweden and Europe through proprietary auction technology. Handles the entire sales process including online valuation, professional assessment, auction management, inspection, paperwork, vehicle pickup, and direct payment to the seller.
- GoCar Fullservice Premium full-service tier where GoCar handles everything including vehicle pickup, professional documentation, testing at their Björkvik facility, washing, professional photography, auction listing, and transportation to the buyer. Available for corporate customers (2-10 cars) and private individuals with exclusive vehicles.
- GoCar Bilvärdering (Online Valuation Tool) Free online car valuation tool that provides estimated car values based on historical sales data and market parameters. Users input registration number and mileage to receive a price range estimate, followed by an optional professional manual valuation by an expert.
Quantifiable outcome
- Sellers receive 5-20% better payment than local dealers
- +4 more outcomes
Companies that use Gocar Sverige Ab
Customer profileSegments3 records
Ideal customer profiles3 records
Gocar Sverige Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gocar Sverige Ab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TradingSolutions Sverige ABcoreTradingSolutions Sverige AB is the parent company of GoCar Sverige AB. TradingSolutions is one of Sweden's largest remarketing companies for vehicles, serving large companies, municipalities, and county councils with fleet disposal needs. GoCar serves private individuals and smaller businesses with 2-10 cars as a separate consumer-facing brand under the same corporate umbrella.
Scale indicators8 records
Recent moves6 records
Expansion highlights1 record
Gocar Sverige Ab competitors and assessment
Company assessmentDirect peers
- Blocket: Sweden's largest general C2C classifieds platform with a major auto vertical; overlaps directly with GoCar's consumer car-selling funnel and is the primary alternative channel for private sellers in Sweden.
- Kvdbil: Swedish vehicle auction house operated by KVD that sells trade-in and lease-return vehicles to dealers; shares the dealer-bid auction mechanic that defines GoCar's core platform.
- KVD Bil (KVD Fordonsvärdering): Swedish online vehicle valuation and auction service; directly competes with GoCar's combined valuation-plus-dealer-auction proposition for both consumers and dealers.
Broad incumbents
- AutoScout24: Pan-European online car marketplace covering multiple countries including Sweden; broad incumbent with overlapping seller and dealer audiences and significantly larger scale.
- Mobile.de: Major European online car marketplace owned by Adevinta; comparable to GoCar on the dealer-side marketplace layer and a potential cross-border demand source for GoCar's auctions.
- Auto1 Group: European used car platform operating a dealer-to-dealer auction marketplace across multiple countries; comparable auction-based infrastructure and continental dealer network reach.
Emerging players
- Carwow: Online car marketplace that runs dealer bidding on consumer sell/leasing inquiries; comparable to GoCar's blind-bidding mechanic applied to a different market and use case.
- WeBuyAnyCar: UK-based instant online car buying service; directly comparable business model of providing online valuations and buying cars from consumers, then remarketing to dealers.
- Cars24: Global online used car marketplace operating C2B and auction models; comparable in combining online valuation, dealer auction mechanics, and home vehicle pickup that GoCar deploys.
Regional players
- Bytbil: Swedish online automotive marketplace for new and used cars; regional competitor in the Swedish consumer-to-dealer information and listing layer where GoCar also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gocar Sverige Ab social profiles
Digital presenceGocar Sverige Ab compliance and trust
Trust signalCompliance2 records
Gocar Sverige Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gocar Sverige Ab leadership team
Management profileNumber of profiles
Profiles1 record
Gocar Sverige Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gocar Sverige Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gocar Sverige Ab
What does Gocar Sverige Ab do?
Gocar Sverige Ab operates an online car selling platform that connects private individuals and small businesses with approximately 35,000 connected car dealers across Sweden and Europe through a proprietary blind-bidding auction system. The platform handles the entire sales process including online valuation, professional vehicle assessment, auction management, documentation, vehicle pickup from the seller's home, and direct payment to the seller.
Is Gocar Sverige Ab a public or private company?
Gocar Sverige Ab is a private company. It is classified as corporate owned and is currently operating.
When was Gocar Sverige Ab founded?
Gocar Sverige Ab was founded in 2019. It employs 11 to 50 people.
Where is Gocar Sverige Ab based?
Gocar Sverige Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Gocar Sverige Ab make money?
One revenue line is on record: commission from Car Dealers.
Who are Gocar Sverige Ab's main competitors?
Direct peers on record are Blocket, Kvdbil and KVD Bil (KVD Fordonsvärdering). Broad incumbents are AutoScout24, Mobile.de and Auto1 Group. Emerging players are Carwow, WeBuyAnyCar and Cars24. Bytbil is listed as a regional player.
Does Gocar Sverige Ab have an API?
No public API is recorded for Gocar Sverige Ab.
What industry is Gocar Sverige Ab in?
Gocar Sverige Ab's product category is Automotive Remarketing Platform. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 4411 and its SIC code is 5960.