Grasspartners B.v.

What Grasspartners B.v. does

GrassPartners B.V. is a privately held Dutch manufacturer of artificial grass and doormat products, headquartered at Puttenstraat 7, 8281 BP Genemuiden, Netherlands, and operating since its 2018 founding as part of a Dutch family-owned manufacturing business. The company designs and produces artificial turf systems across eight use-case categories: Padel, Soccer, Multi-sport, Golf, Landscaping, Tennis, Leisure, and Doormats, with the lawn portfolio marketed as the "All Seasons" collection and built on PE (polyethylene) and PA (polyamide) yarn technologies, including diamond-shaped crimped monofilament yarns, PE Diamond texturized mono-filament, and PE fibrillated yarns at varying pile heights and DTEX specifications for sport surfaces.

The core technology platform covers in-house product development, private-label ("white label") custom grade manufacturing, and stock-inventory-supported short production cycles — GrassPartners states a production lead time of approximately two weeks after order confirmation. Several products carry third-party compliance certifications relevant to procurement eligibility: GP Padel 12 and GP Balance are certified by ISA/KIWA Nederland against NOCNSF-Padel V.2.6 and 2-15.b (2026 sport products list), and selected products carry CENTEXBEL EN 13501-1 flame retardancy certification and CFL-S1 ratings (e.g., GP Shield 25).

The business model is exclusively B2B: GrassPartners supplies only to businesses and explicitly excludes direct-to-consumer channels, routes inbound demand through website sample requests (info@ and sales@ email plus a structured "Staal aanvragen" / "Request a sample" funnel), and combines direct enterprise sales with a growing strategic-partner / reseller channel. Revenue is generated through hardware product sales of both GP-branded SKUs and custom white-label grades; pricing is not publicly disclosed and quote-based, distributed across more than 45 countries with a stated ambition for full European market coverage. Named end-customers are not disclosed in the source material, and no revenue figures, headcount trends, or external funding rounds are publicly reported.

Name

Grasspartners B.v.

Legal name

GrassPartners B.V.

Website

https://grasspartners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GrassPartners B.V. is a privately held, family-owned Dutch manufacturer that designs and produces artificial grass and doormat products for B2B customers across landscaping, sports (padel, soccer, multi-sport, tennis, golf), leisure, and doormat applications, selling direct and via strategic partners in 45+ countries.

Ownership category

akta.pro rank

Product category

Synthetic Turf and Artificial Grass Manufacturing

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Artificial grass manufacturing
• Synthetic turf solutions
• Sports surface products
• Landscaping artificial grass
• Private label turf

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Grass Product Sales: Direct sales of artificial grass products across multiple categories including Padel, Soccer, Multi-sport, Golf, Landscaping, Tennis, Leisure, and Doormats. Also offers private label/custom manufacturing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GrassPartners designs, develops, and manufactures artificial grass (synthetic turf) products in the Netherlands for B2B customers. The portfolio covers eight categories: Padel, Soccer, Multi-sport, Golf, Landscaping, Tennis, Leisure, and Doormats. The company also offers private label/white-label manufacturing, producing custom turf grades exactly to partner specifications with approximately two-week production lead times.

Product overview

GrassPartners is a Dutch manufacturer of artificial grass solutions and doormats. The product portfolio is organized into two main categories: artificial grass products for sports (Padel, Soccer, Multi-sport, Golf, Tennis, Leisure) and landscaping applications, plus a separate doormat collection for sports facilities. The artificial grass offerings include specialized products like GP Padel 12 and GP Balance for padel courts, GP Tennis 15/20 for tennis, GP Football Turf PRO and GP Universal Sport series for soccer, GP Universal 12/15 and GP Sportland 24 for multi-sport applications, GP Empire, GP Royal Tee/Green/Green Pro and GP Boa 40 for golf, and GP Allround and GP Shield 25 for leisure use. The landscaping collection features the All Seasons line including GP Denali 30, GP Saguaro 35, GP Greenland 36, GP Midland 40, GP Yellowstone 40, GP Spring 50, GP Wild Romance 65, GP Natura 30, GP Summer 30, GP Pacific 35, and GP Luxor 35. The doormat collection includes DOMINO, OBJECT, BRILJANT, BALTIC, OUTLINE, AQUAPLUS, PROFI BRUSH, and IRON products designed for sports facilities.

Differentiator

Problem solved

Functional benefit

Brands

• GrassPartners: Primary brand for artificial grass solutions including products for landscaping, leisure, sport and multisport applications.
• GP Denali
• GP Saguaro
• GP Greenland
• GP Midland
• GP Yellowstone
• GP Spring
• GP Wild Romance
• GP Natura
• GP Summer
• GP Pacific
• GP Luxor
• GP Tennis 15
• GP Tennis 20
• GP Empire
• GP Royal Tee
• GP Golf Tee Pro
• GP Royal Green
• GP Royal Green Pro
• GP Boa 40
• GP Football Turf PRO
• GP Player
• GP Universal 12
• GP Universal 15
• GP Sportland
• GP Padel 12
• GP Balance
• GP Shield 25
• GP Allround
• DOMINO
• OBJECT
• BRILJANT
• BALTIC
• OUTLINE
• AQUAPLUS
• PROFI BRUSH
• IRON

Products and services

• Padel Artificial Grass Artificial turf products for padel courts, including GP Padel 12 (12mm pile height, diamond-shaped crimped yarns, multiple colors) and GP Balance (11mm pile). Both certified by ISA/KIWA Nederland for NOCNSF-Padel sport functional and material conditions.
• Soccer Artificial Grass Football turf products for training and competition fields, including GP Football Turf PRO (13,200/6 DTEX diamond monofilament bicolor green yarns) and the GP Universal Sport series (25mm and 30mm pile heights, year-round playable without rubber infill).
• Multi-Sport Artificial Grass Versatile turf for school playgrounds, patios, rooftop terraces, and indoor applications such as fitness, crossfit, tennis, basketball, soccer, handball. Includes GP Universal 12, GP Universal 15, and GP Sportland 24.
• Tennis Artificial Grass Tennis-specific turf including GP Tennis 15 (15mm pile, 100% PE Diamond texturized mono-filament yarn) and GP Tennis 20 (20mm pile, 100% PE fibrillated yarn).
• Golf Artificial Grass Golf turf including GP Empire and GP Royal Green Pro (heavy-duty nylon putting green mats), GP Golf Tee Pro (nylon crimped fiber, 12mm pile), GP Royal Tee and GP Royal Green (PE/PA, two-tone green fibers), and GP Boa 40 (40mm fringe grass for borders around putting greens).
• Landscaping Artificial Grass (All Seasons Collection) Premium landscaping turf range including GP Denali 30, GP Saguaro 35, GP Greenland 36, GP Midland 40, GP Yellowstone 40, GP Spring 50, GP Wild Romance 65, GP Natura 30, GP Summer 30, GP Pacific 35, and GP Luxor 35 — covering pile heights from 30mm to 65mm for gardens, public spaces, and residential applications.
• Leisure Artificial Grass Leisure turf for sports halls, roof terraces, showrooms, outdoor stays, wall cladding, and temporary events. Includes GP Allround (12mm pile, available in 10 sparkling colors) and GP Shield 25 (25mm pile, flame retardant CFL-S1 certified).
• Doormats Doormat range for sports facilities and intensive-use entrances: DOMINO (rubber outdoor mat), OBJECT (100% polypropylene needle felt with latex backing), BRILJANT (100% polyamide absorption mat), BALTIC (50x50cm polyester/polypropylene needle felt tiles), OUTLINE (polypropylene outdoor mat), AQUAPLUS (100% polyester drying mat), PROFI BRUSH (polypropylene 15mm profile project mat), and IRON (thermally galvanized steel outdoor mat).
• Private Label Manufacturing Custom white-label artificial grass production where GrassPartners develops and produces turf grades exactly to partner specifications. Includes in-house product development, independent manufacturing control, and short lead times (~2 weeks) via one-stop-shop formula.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIS Pitches: UK-based artificial sports pitch installer and turf supplier serving football, rugby, hockey, and multi-sport. Comparable to GrassPartners on sports turf products for football and multi-sport facilities, with a UK/European focus and contractor-led distribution model.
• TigerTurf: Synthetic turf manufacturer (New Zealand origin, now global) producing artificial grass for sports, landscaping, and leisure markets. Comparable to GrassPartners on landscaping and leisure product lines and B2B distribution across multiple continents.
• Limonta Sport: Italian manufacturer of artificial turf for football, rugby, and padel courts, part of the Limonta Group. Comparable to GrassPartners on sports turf portfolio, with a particular overlap on padel which is a shared growth vertical for both companies.
• Act Global: North American artificial turf manufacturer producing synthetic turf for football, soccer, baseball, rugby, and landscaping. Comparable to GrassPartners on core product (synthetic turf) and B2B sports facility customer base, but serving primarily the Americas market.
• Saltex Oy: Finnish artificial turf manufacturer serving sports and landscaping markets across Europe. Comparable to GrassPartners on product category (synthetic turf for sports and landscaping) and European B2B distribution model.
• Edel Grass: Dutch artificial grass manufacturer headquartered in the Netherlands, producing artificial turf for football, hockey, rugby, tennis, landscaping, and golf. Directly comparable to GrassPartners on geography, product portfolio, and customer base, with Edel Grass being the closer Dutch incumbent peer.
• GreenFields BV: Artificial turf manufacturer (originally Dutch, now headquartered in UAE) producing synthetic turf for football, hockey, rugby, and landscaping globally. Comparable to GrassPartners on Dutch heritage, product portfolio, and multi-continent distribution.
• Polytan: German manufacturer of artificial sports surfaces (football, hockey, athletics, tennis) and landscaping turf. Comparable to GrassPartners as a European synthetic turf manufacturer serving sports and landscaping markets, but at a significantly larger scale and with broader geographic reach.

Broad incumbents

• Tarkett Sports (FieldTurf): Tarkett is a global flooring giant whose sports division (FieldTurf) is the dominant artificial turf manufacturer for North American football, soccer, and rugby, plus European hockey. Comparable to GrassPartners on core synthetic turf products, but operating at vastly greater scale and offering a much broader portfolio beyond turf.
• Forbo Flooring Systems: European flooring manufacturer with a significant doormat / entrance flooring division (Forbo Flooring, Coral / Nuway entrance mats) that overlaps with GrassPartners' doormat product line. Comparable on the doormat segment specifically, though Forbo is a broad incumbent in flooring rather than a specialist in artificial turf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grasspartners
• LinkedInlinkedin.com/company/grasspartners
• Instagraminstagram.com/grasspartners

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grasspartners B.v.