Grechka Media
Grechka Media is a Moscow-based communications agency founded in 2021 that delivers PR, marketing, content, and media relations services exclusively to technology companies, from startups to large tech corporations, supported by its proprietary ИИ-Стратег (AI Strategist) tool and MENA expansion via gm-aether.com.
- Company typePrivate
- Founded2021
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Grechka Media does
Grechka Media is a Moscow-based communications agency founded in December 2021 by Ivan Drobyshev that specializes exclusively in serving technology companies. The firm operates with a small team (1-10 employees) and provides public relations, marketing, content production, and media relations services to a client mix spanning early-stage startups, established technology brands, and larger corporations. Pricing is custom and quote-based, with multi-year retainers available alongside project-based engagements.
The agency's core product surface combines traditional PR services with proprietary tooling. Its flagship technology product is ИИ-Стратег (AI Strategist), launched in 2024, which accepts a product URL as input and generates a PR communications plan, functioning as a recommendation layer over the agency's service workflow. Measurement infrastructure is supported through a partnership with Yandex integrating Metrica and AppMetrica, and a data-processing partnership with Profit Report automates client reporting. The firm has been recognized by RatingRuneta as a Top 10 PR agency in Russia, and positions itself for talent retention through an internship program that converts approximately 50% of interns to full-time staff, alongside reported negative turnover. International expansion is underway via the gm-aether.com platform targeting the MENA region. No external funding has been disclosed and the company remains privately held under founder control.
Grechka Media firmographics
Firmographics- Name
- Grechka Media
- Legal name
- Общество с ограниченной ответственностью «ГРЕЧКА МЕДИА»
- Website
- https://grechkamedia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grechka Media is a Moscow-based communications agency founded in 2021 that delivers PR, marketing, content, and media relations services exclusively to technology companies, from startups to large tech corporations, supported by its proprietary ИИ-Стратег (AI Strategist) tool and MENA expansion via gm-aether.com.
- Ownership category
- akta.pro rank
Where Grechka Media is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Grechka Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Services: Full-service communications agency providing PR, creative campaigns, and comprehensive communication support for technology companies. Services include creating paradoxical news, inspiring interviews, supporting business events, writing explanatory articles, and initiating creative reviews of future gadgets.
- Digital Marketing Services: Digital marketing services for startups and emerging technology companies, including media publications and communication support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Grechka Media product offering
Product offeringCore offering
Grechka Media is a communications agency providing PR, marketing, content creation, and media relations services specifically for technology companies. It delivers full-service communication support across all channels — from TV and newspapers to bloggers and Telegram channels — including creative campaigns, paradoxical news, interviews, explanatory articles, and digital marketing. For startups, the agency provides end-to-end support from digital marketing to media publications; for larger tech brands, it focuses on creative campaigns and systematic PR muscle.
Product overview
Grechka Media is a communications agency for technology companies offering a unified service portfolio centered on PR, marketing, and content creation. The core offering includes PR & Marketing Services supplemented by the AI Strategist tool (an AI-powered PR strategy generator) and specialized internship program. The agency provides services across all communication channels including TV, newspapers, bloggers, and Telegram channels, serving startups, brands, and corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- ИИ-Стратег (AI Strategist) AI-powered tool that generates PR communication strategies based on product URL input, producing key goals, actionable steps, and recommended channels. Designed for technology companies seeking rapid PR strategy development.
- PR & Marketing Services Full-service communications agency offering PR campaigns, creative marketing, and media relations for technology companies. Includes paradoxical news creation, inspiring interviews, business event support, explanatory articles, creative gadget reviews, and digital marketing services across TV, newspapers, bloggers, and Telegram channels.
Companies that use Grechka Media
Customer profileSegments3 records
Ideal customer profiles3 records
Grechka Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature1 record
Grechka Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Profit Report (ООО ПРОФИТ РЕПОРТ)minorData processing partner for preparation, conclusion, and execution of contracts. Processes client personal data as required for business operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Grechka Media competitors and assessment
Company assessmentDirect peers
- Zeno Group: Global communications agency with deep tech, consumer, and health expertise, offering PR, influencer, and integrated marketing. Comparable to Grechka Media in its tech-sector strength and creative campaigns for technology clients.
- Walker Sands: B2B tech PR and demand-generation agency with strong focus on SaaS, fintech, and emerging tech. Comparable to Grechka Media in its technology-only client base and integrated PR + digital marketing services.
- Highwire PR: Tech-PR agency exclusively serving enterprise technology, security, and B2B software companies. Direct peer given its vertical technology specialization and PR + content + creative services model similar to Grechka's.
- WE Communications: Global communications agency with strong technology practice serving B2B and B2C tech brands. Comparable to Grechka Media in its tech-sector focus and integrated earned-media + content offering.
- Codeword: Tech-specialist PR and communications agency serving software, SaaS, and consumer tech clients with content, media relations, and analyst relations. Closest comparable to Grechka Media in vertical focus on technology companies and integrated PR+content model.
- Inkhouse: Tech and consumer-tech PR agency serving B2B and consumer technology clients from startups to Fortune 500s. Comparable to Grechka Media in technology vertical specialization and multi-channel campaign execution.
Broad incumbents
- Edelman: World's largest PR firm with a substantial technology and B2B practice. Comparable to Grechka Media in serving enterprise tech clients but as a broad incumbent serving all major verticals.
- FleishmanHillard: Large global PR network with a significant technology practice. Comparable to Grechka Media in serving tech clients but operating at vastly larger scale across multiple industries.
- Ketchum: Global communications consultancy with a strong tech and corporate practice. Comparable to Grechka Media in its tech-sector capabilities but as a diversified full-service incumbent.
Regional players
- Possible Group: Russian digital and communications agency offering marketing and PR services. Comparable to Grechka Media as a Russia-headquartered competitor serving similar clients in the same primary geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grechka Media social profiles
Digital presenceGrechka Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grechka Media leadership team
Management profileNumber of profiles
Profiles14 records
Grechka Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grechka Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grechka Media
What does Grechka Media do?
Grechka Media is a communications agency providing PR, marketing, content creation, and media relations services specifically for technology companies. It delivers full-service communication support across all channels — from TV and newspapers to bloggers and Telegram channels — including creative campaigns, paradoxical news, interviews, explanatory articles, and digital marketing. For startups, the agency provides end-to-end support from digital marketing to media publications; for larger tech brands, it focuses on creative campaigns and systematic PR muscle.
Is Grechka Media a public or private company?
Grechka Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grechka Media founded?
Grechka Media was founded in 2021. It employs 1 to 10 people.
Where is Grechka Media based?
Grechka Media is headquartered in Moscow, Russia, in the Europe region.
How does Grechka Media make money?
Two revenue lines are on record. PR and Communications Services are the primary driver. The others are digital Marketing Services.
Who are Grechka Media's main competitors?
Direct peers on record are Zeno Group, Walker Sands, Highwire PR, WE Communications, Codeword and Inkhouse. Broad incumbents are Edelman, FleishmanHillard and Ketchum. Possible Group is listed as a regional player.
Does Grechka Media have an API?
No public API is recorded for Grechka Media.