IMMagine Australia & New Zealand

What IMMagine Australia & New Zealand does

IMMagine Australia & New Zealand is a privately held, Melbourne-based migration consultancy that advises individuals and families on immigration to Australia and New Zealand and prepares and lodges their visa applications. The firm holds dual licensing through Australia's Migration Agents Registration Authority (MARA) and New Zealand's Immigration Advisers Authority (IAA), and operates with a team of six named licensed migration agents (Myer Lipschitz, Kane Downs, Hamish Brown, Chen Geng, April Wu, Steve Wang) plus support staff, for a total headcount of 11–50.

The business runs a structured, freemium intake funnel. Prospective migrants complete a free online eligibility questionnaire, after which a licensed agent returns a written assessment within 48 working hours; this converts into a paid 75–90 minute online consultation, after which clients who proceed enter the firm's milestone-based visa application processing service. Supporting self-service tools include online points calculators for Australian subclasses 189, 190, 191, and 491 and for New Zealand's Skilled Migrant Category. The firm's distribution is global in scope despite a single Melbourne CBD office: it runs weekly Sunday webinars across five time zones, publishes country-specific immigration guides for 15+ source countries (South Africa, Malaysia, Singapore, UK, USA, Hong Kong, Israel, Canada, New Zealand and others), and maintains a 35,000+ subscriber email newsletter.

Revenue is generated entirely from professional-service fees on consultations and visa application processing, with payment structured as milestone-based instalments rather than large upfront sums. Customer segments are horizontal across visa categories — skilled workers, partners, parents, students, investors, and citizenship applicants — with no enterprise or B2B client concentration. The firm claims 30,000+ lifetime migration outcomes across 35+ years of operation and is privately held with no disclosed external funding, parent company, or acquisition history.

Name

IMMagine Australia & New Zealand

Legal name

IMMagine Immigration

Website

https://immagine-immigration.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

IMMagine Australia & New Zealand is a privately held, Melbourne-based migration consultancy that advises individuals and families on immigration to Australia and New Zealand and prepares their visa applications, operating through a freemium funnel of free eligibility checks, paid consultations, and milestone-based application processing under dual MARA/IAA licensing.

Ownership category

akta.pro rank

Product category

Immigration & Visa Advisory Services

NAICS

Educational Support Services (611710)

akta.pro primary industry

Destination Immigration Services (In-Country Registration, Residence Permits, Renewals) (THACAKAI)

akta.pro secondary industry

Immigration Support Services (Translations, Certified Copies, Biometrics, Medicals) (THACAKAH)

Keywords

• Migration consultancy services
• Visa application assistance
• Immigration advisory services
• Skilled migration advice
• Citizenship application support

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Immigration Consultation Services: Paid online consultations (75-90 minutes) where licensed migration agents provide personalized visa advice and strategy. This is the primary revenue-generating service that converts free evaluation leads into paying clients.
2. Visa Application Processing: Full-service visa application preparation and submission assistance following consultation. Fees structured around milestone-based payment plans designed so clients don't overpay for each stage of the migration process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IMMagine provides licensed migration advisory and visa application processing services for individuals and families immigrating to Australia and New Zealand. The core engagement flow is a free online eligibility assessment, followed by a 75–90 minute paid online consultation with a licensed migration agent, and then end-to-end visa application preparation, lodgement, and government liaison across skilled, family, student, investor, and citizenship pathways.

Product overview

IMMagine Australia & New Zealand is a migration consultancy offering a suite of immigration services rather than a software product. The core offering consists of Free Evaluation (a complimentary eligibility assessment), Online Consultation (a 75-90 minute paid advisory session with licensed migration agents), and Visa Application Processing. The firm specialises in Australian and New Zealand immigration across work visas (including Subclass 186, 482, 190, 491, 494 for Australia and Skilled Migrant Category, AEWV for New Zealand), family visas (partner, parent, child), student visas, and citizenship by conferration. Supporting self-service tools include Points Calculators for eligibility estimation and Seminar Registration for free weekly online immigration webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Eligibility Evaluation Complimentary eligibility assessment for prospective migrants: applicants complete a short online questionnaire with personal details, qualifications, and work experience; a licensed migration agent then delivers a written assessment identifying suitable visa pathways within 48 working hours.
• Online Migration Consultation
• Visa Application Processing
• Australian Work Visa Services
• Australian Parent Visa Services
• Australian Partner Visa Services
• Australian Family Visa Services
• Australian Student Visa Services
• Australian Citizenship Services
• New Zealand Visa Services
• New Zealand Citizenship Services
• Points Calculators
• Immigration Seminars (Live Webinars) Free weekly educational events providing immigration information and live Q&A access to licensed migration agents for prospective migrants globally.

Quantifiable outcome

• 30,000+ migrants successfully helped to establish new homes in Australia and New Zealand
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VisaEnvoy: Australia-based migration consultancy providing skilled, family, and employer-sponsored visa advisory services. Closely comparable to IMMagine in service scope, target customer (skilled migrants and families), and Australian-focused destination offering.
• Migration Alliance: Australian migration law and advisory firm with MARA-licensed advisers handling skilled and family visa matters. Comparable professional-services model and customer base of prospective migrants seeking regulated advice.
• Pacific International Immigration: New Zealand-focused licensed immigration advisory firm offering skilled, family, and resident visa services. Directly comparable on the NZ half of IMMagine's dual-country offering and in serving skilled migrant applicants.
• Migration Lawyers Australia: Australian migration law firm offering MARA-licensed advice across skilled, family, and appeals work. Directly comparable in licensing footprint, visa subclass coverage, and client demographic seeking legal-grade migration assistance.
• EzyMigration: Australian migration consultancy serving skilled migrants and families across visa subclasses. Comparable in online-led GTM, free eligibility checks, and points-tested skilled visa specialization.

Broad incumbents

• Fragomen: Global immigration law firm with deep corporate and high-net-worth immigration practices, including significant Australia and New Zealand desks. Comparable in regulatory expertise and visa advisory content but serves predominantly corporate/employer-sponsored clients at much larger scale.
• KPMG Australia Immigration Services: Big Four advisory firm offering immigration and mobility services through its tax and people-advisory practices. Overlaps with IMMagine on skilled and employer-sponsored advisory but operates as part of a broad professional services portfolio serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/immaginenow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMagine Australia & New Zealand