Lead + Wholesale Lending
- Company typePrivate
- Founded2024
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lead + Wholesale Lending firmographics
Firmographics- Name
- Lead + Wholesale Lending
- Website
- https://leadpluswholesale.com
- Company type
- Private
- Founded year
- 2024
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lead + Wholesale Lending industry classification
Industry- Product category
- Wholesale Non-QM Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Non-QM & Specialty Wholesale Lending (Bank Statement/DSCR/Alt-Doc) (FSALACAD)
- akta.pro secondary industry
- Wholesale Mortgage Lending (Broker Channel) (FSALACAA)
Keywords
Where Lead + Wholesale Lending is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Markets served
Lead + Wholesale Lending business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Lead + Wholesale Lending product offering
Product offeringCore offering
Lead + Wholesale Lending provides non-QM wholesale mortgage loan products and supporting resources for mortgage brokers and their clients. The firm operates as a wholesale lender, supplying non-conforming mortgage programs that brokers can offer to borrowers who do not meet standard agency qualification criteria. Founded in 2024 and headquartered in Sacramento, California, it serves the broker channel in the U.S. residential mortgage market.
Differentiator
Problem solved
Functional benefit
Companies that use Lead + Wholesale Lending
Customer profileIdeal customer profiles1 record
Lead + Wholesale Lending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lead + Wholesale Lending competitors and assessment
Company assessmentBroad incumbents
- Caliber Wholesale (Caliber Home Loans): Large correspondent and wholesale platform with a meaningful non-QM and specialty product suite. A broader incumbent whose wholesale division directly competes for the same broker relationships.
- Plaza Home Mortgage: Wholesale and correspondent mortgage lender with a diversified product set including non-QM. Comparable broker-channel operations that compete for the same broker partner relationships.
- Carrington Wholesale: Wholesale division of Carrington Mortgage with non-QM and specialty products for brokers. Comparable wholesale channel with specialty/non-QM overlap and similar broker-dependent distribution model.
- United Wholesale Mortgage (UWM): The largest U.S. wholesale mortgage lender, operating exclusively through brokers. Sets industry benchmarks for broker technology, comp, and turn times that any new wholesale entrant must match to win broker mindshare.
- Rocket Pro TPO: Wholesale broker-channel division of Rocket Mortgage focused exclusively on independent mortgage brokers. Comparable broker-channel go-to-market and a direct competitor for broker volume in conventional and non-QM products.
- loanDepot Wholesale (ldpWholesale): Wholesale broker channel of loanDepot, serving independent mortgage brokers with a multi-product mix including non-QM. Comparable channel model and a meaningful competitor for broker relationships.
Direct peers
- Angel Oak Mortgage Solutions: Wholesale and correspondent non-QM lender offering bank statement, DSCR, and alt-doc products through mortgage brokers. Among the most established non-QM wholesalers and the most directly comparable operating model to Lead + Wholesale Lending's described activities.
- Deephaven Mortgage: Non-QM focused wholesale and correspondent lender with programs for self-employed, investor, and non-traditional borrowers. Directly comparable because both sell exclusively through the broker channel with similar product types.
- Newfi Wholesale: Non-QM wholesale and correspondent lender with a broker-focused product set. Closely aligned niche and channel with Lead + Wholesale Lending, though Newfi is more established.
Emerging players
- Verus Mortgage Capital: Non-QM focused mortgage investment manager and capital provider that funds originators in the non-QM space. Comparable as a non-QM ecosystem participant; functions partly as a capital partner that wholesale lenders like Lead + Wholesale Lending may ultimately depend on for funding.
Market position
Customer concentration
Lead + Wholesale Lending social profiles
Digital presenceLead + Wholesale Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead + Wholesale Lending leadership team
Management profileNumber of profiles
Lead + Wholesale Lending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead + Wholesale Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead + Wholesale Lending
What does Lead + Wholesale Lending do?
Lead + Wholesale Lending provides non-QM wholesale mortgage loan products and supporting resources for mortgage brokers and their clients. The firm operates as a wholesale lender, supplying non-conforming mortgage programs that brokers can offer to borrowers who do not meet standard agency qualification criteria. Founded in 2024 and headquartered in Sacramento, California, it serves the broker channel in the U.S. residential mortgage market.
When was Lead + Wholesale Lending founded?
Lead + Wholesale Lending was founded in 2024. It employs 11 to 50 people.
Where is Lead + Wholesale Lending based?
Lead + Wholesale Lending is headquartered in Sacramento, United States, in the North America region.
Who are Lead + Wholesale Lending's main competitors?
Broad incumbents on record are Caliber Wholesale (Caliber Home Loans), Plaza Home Mortgage, Carrington Wholesale, United Wholesale Mortgage (UWM), Rocket Pro TPO and loanDepot Wholesale (ldpWholesale). Direct peers are Angel Oak Mortgage Solutions, Deephaven Mortgage and Newfi Wholesale. Verus Mortgage Capital is listed as an emerging player.
Does Lead + Wholesale Lending have an API?
No public API is recorded for Lead + Wholesale Lending.
What industry is Lead + Wholesale Lending in?
Lead + Wholesale Lending's product category is Wholesale Non-QM Mortgage Lending. Its primary akta.pro industry code is FSALACAD, Non-QM & Specialty Wholesale Lending (Bank Statement/DSCR/Alt-Doc), with a secondary code of FSALACAA, Wholesale Mortgage Lending (Broker Channel). Its NAICS code is 52231 and its SIC code is 6162.