CONCEPTION NOUVELLE

What CONCEPTION NOUVELLE does

CONCEPTION NOUVELLE is a French EURL (single-member limited liability company) founded in 1996 and headquartered in Reims, in the Grand Est region. The firm specializes in the design, sale, and installation of office furniture and professional workspace fit-outs for B2B clients. It distributes products from established European manufacturers including Sedus, BuzziSpace, and Luxy, and supplements distribution with an in-house custom furniture manufacturing service, 3D workspace visualization, delivery, and on-site installation. A clearance ("destockage") channel supports inventory turnover alongside the core project-based offering.

The business model is a direct, project-based B2B sales motion with custom-quoted pricing per engagement rather than a published price list; customers reach the firm via the website and showroom consultation. The company is a member of VALDELIA, the French eco-organization managing end-of-life recycling of professional furniture, which positions it within regulated sustainability compliance channels for office equipment. The firm maintains GDPR compliance per its legal notice, and Stéphane SALVAT is the publication responsible. Customer segments served are SMEs and regional enterprises undertaking office fit-outs, with line extensions into home office furniture and acoustic solutions broadening the addressable demand.

The underlying technology stack is conventional for a small regional distributor: a content/inquiry website, a 3D visualization service, and standard delivery/installation logistics. There is no disclosed software platform, no API, no mobile application, and no proprietary data or AI assets. The firm's economic footprint is a single Reims showroom with regional Grand Est reach, consistent with a stable, founder-led small business operating at modest scale.

Name

CONCEPTION NOUVELLE

Legal name

EURL CONCEPTION NOUVELLE

Website

https://conception-nouvelle.fr

Company type

Private

Founded year

1996

Operating status

Operating

Short description

CONCEPTION NOUVELLE is a French EURL founded in 1996 and based in Reims, specializing in office furniture distribution, custom workspace fit-out, and 3D design services for B2B clients across the Grand Est region, with line extensions into acoustic and home office furniture.

Ownership category

akta.pro rank

Product category

Office Furniture and Workspace Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Office furniture
• Workspace design
• Office fit-out
• Ergonomic seating
• Professional furniture

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Office Furniture Sales: Direct sale of office furniture including desks, seating, storage, and accessories. Products are sourced from selected French and European suppliers known for contemporary design and quality craftsmanship.
2. Custom Furniture Design Services: Bespoke furniture design and creation services for unique spaces such as cafeterias and reception areas, created in collaboration with local businesses.
3. Workspace Layout Consulting: Professional advice on office layout and workspace optimization, from individual workstations to multi-desk office floors, coworking spaces, reception and dining areas.
4. Delivery and Installation Services: Qualified assembly team provides delivery, assembly and placement services with after-sales support and furniture renewal assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CONCEPTION NOUVELLE distributes office furniture from European manufacturers and provides workspace design and fit-out services for professional clients. Customers access a catalog of 200+ products (seating, desks, storage, acoustic and partitioning solutions, accessories) and can engage the company's in-house design studio for 3D workspace layouts before purchase and installation.

Product overview

CONCEPTION NOUVELLE is a French office furniture specialist based in Reims since 1996, offering a comprehensive portfolio of professional office furniture and workspace solutions. The company's core product lines include Bureaux (desks), Sièges (seating), Rangements (storage), and Accessoires (accessories), which are organized into solution categories addressing specific workplace needs: Direction (executive), Individuel & Open space, Réunion (meeting), Espace Informel & Détente (informal/relaxation), Décoration & Acoustique (decoration/acoustics), Accueil (reception), Ergonomie (ergonomics), and Luminaires (lighting). The company acts as a distributor for European furniture manufacturers including Sedus, BuzziSpace, and Luxy, while also offering custom design services through their in-house design studio. Services include space planning consultation, 3D visualization, custom furniture manufacturing, delivery, and assembly. The extensive product catalog features hundreds of named products across seating, desks, storage, and accessories, with many featuring integrated technology like USB charging ports and connectivity options.

Differentiator

Problem solved

Functional benefit

Products and services

• Office furniture catalog (200+ products from European manufacturers)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VALDELIAcoreStrategic or Co-development PartnerVALDELIA is an eco-organization specializing in office furniture recycling. Conception Nouvelle is a member, demonstrating their environmental commitment and ability to offer furniture end-of-life recycling solutions to customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Steelcase: Global leader in office furniture, architectural and technology products for workspaces. Comparable as a large-scale office furniture competitor targeting enterprise workspace projects in France, often through dealer networks.
• Haworth: Global office furniture manufacturer with European operations. Comparable as a contract office furniture peer serving corporate and institutional customers with desks, seating, partitions, and storage solutions.
• Nowy Styl Group: European office furniture manufacturer with significant presence in France. Comparable as a furniture manufacturer competing in the same workspace categories (desks, seating, partitions) and often distributed through dealer networks similar to Conception Nouvelle's model.
• Manutan: Large French B2B distributor of office furniture, supplies, and equipment serving businesses and public sector across Europe. Comparable as a competitor in the French office furniture retail channel with broader catalog and national reach.
• Kinnarps Group: Major Scandinavian office furniture manufacturer with operations across Europe including France. Comparable as a contract office furniture competitor offering complete workspace solutions (desks, seating, storage) to businesses and institutions.
• Bruneau: Major French office supplies and furniture e-tailer and catalog distributor serving businesses nationwide. Comparable as a French office furniture and workspace supplies retailer with significantly larger scale and digital sales infrastructure.
• Office Depot France: Major office supplies and furniture retailer operating in France with both online and catalog channels. Comparable as a French office furniture and supplies competitor with broader product range and stronger digital sales infrastructure.

Direct peers

• BuzziSpace: Belgian manufacturer of acoustic and office furniture whose products Conception Nouvelle retails. Comparable as a featured supplier brand and direct peer in the office acoustic seating, partitions, and acoustic panels category that Conception Nouvelle promotes.
• Buronomic: French office furniture specialist offering desks, seating, storage, and complete workspace solutions to businesses across France. Comparable as a French office furniture specialist with similar product mix, solution categories, and B2B customer focus, but operating at larger national scale.
• Sedus Stoll AG: German office furniture manufacturer whose products Conception Nouvelle distributes in France. Comparable as a direct upstream supplier and brand peer, with overlapping product categories in office seating, desks, and ergonomic solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONCEPTION NOUVELLE