PIAF
PIAF Kitchen is a privately held, upscale Mediterranean restaurant and wine bar in Grapevine, TX, founded in 2020 by Chef Fabien Goury and Yasmine Bohsali. It serves couples, social groups, and private event guests across three in-house dining venues — The Nest, The Perch rooftop, and a Private Wine Room.
- Company typePrivate
- Founded-
- HeadquartersGrapevine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PIAF does
PIAF Kitchen, legally PIAF Kitchen LLC, is an upscale Mediterranean restaurant and wine bar located at 129 S Main St in historic downtown Grapevine, Texas. Founded in 2020 by serial restaurateur and Executive Chef Fabien Goury and co-owner Yasmine Bohsali — who previously operated Main Street Bistro & Bakery on the same street for two decades — PIAF was conceived as a tribute to the Mediterranean cuisine of Yasmine's Beirut upbringing. The 1–10 employee establishment operates across three distinct environments: The Nest (main dining floor with open-kitchen view and elevated bar), The Perch (rooftop patio bar with live music and signature flambée affogato), and a Private Wine Room accommodating events of 20 or more guests. The restaurant uses locally sourced organic ingredients and prepares many items in-house, including breads, condiments, and sauces.
The business model is direct-to-consumer full-service dining. PIAF serves Mediterranean and European-inspired cuisine — influenced by France, Italy, Spain, Portugal, North Africa, and Turkey — with appetizers and sides priced from $6 to $24 and main dishes from $28 to $58. A Happy Hour runs Tuesday through Friday from 4–6 PM with 50% off select cocktails and reduced-price bar bites. Private Wine Room events are sold at $69 or $89 per person for a 3-course menu with a 20-guest minimum and 20% gratuity. The restaurant is open Tuesday through Saturday (with Thursday and Friday extended to 10–11 PM) and closed Sunday and Monday. Distribution channels include dine-in service, online ordering and gift card sales via ToastTab, and reservation management via OpenTable, which awarded PIAF a Diner's Choice 2023 designation. Marketing is conducted primarily through Instagram, Facebook, Yelp, and an email newsletter. PIAF is a privately held, single-location LLC with no parent company, no subsidiaries, and no disclosed funding rounds.
PIAF firmographics
Firmographics- Name
- PIAF
- Legal name
- PIAF Kitchen
- Website
- https://piafkitchen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PIAF Kitchen is a privately held, upscale Mediterranean restaurant and wine bar in Grapevine, TX, founded in 2020 by Chef Fabien Goury and Yasmine Bohsali. It serves couples, social groups, and private event guests across three in-house dining venues — The Nest, The Perch rooftop, and a Private Wine Room.
- Ownership category
- akta.pro rank
PIAF industry classification
Industry- Product category
- Upscale Mediterranean Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where PIAF is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PIAF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Food and Beverage Sales: The primary revenue stream comes from selling Mediterranean-inspired cuisine, craft cocktails, wine, and beer to dine-in customers. Menu items range from $6 to $58, with an average check size implied by the upscale positioning. The restaurant also generates revenue from private event bookings with 3-course menu options at $69 or $89 per person.
- Online Ordering and Takeout: Customers can order online through ToastTab platform for pickup, generating additional revenue beyond dine-in service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Dinner Menu |
| Unit Pricing | Pay-as-you-go | Happy Hour (Tues-Fri 4-6PM) |
| Unit Pricing | Multi-year contract | Private Wine Room 3-Course Menu |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PIAF product offering
Product offeringCore offering
PIAF operates an upscale Mediterranean restaurant and wine bar in historic downtown Grapevine, TX. The establishment serves Mediterranean and European-inspired cuisine across multiple distinct dining environments including The Nest (main dining with open kitchen and elevated bar), The Perch (rooftop patio bar), and a Private Wine Room for events. It offers a full dinner menu, an extensive wine program, craft cocktails, draft and bottled beer, happy hour specials, and private event packages for groups of 20 or more.
Product overview
PIAF is an upscale Mediterranean restaurant in Grapevine, TX offering a multi-component dining experience. The core offering consists of The Nest (main dining room with open kitchen and elevated bar) and The Perch (upscale rooftop bar and patio). Additional venues include a Private Wine Room for events (minimum 20 guests). The food and beverage portfolio encompasses a full dinner menu featuring Mediterranean and European cuisine ($6-$58), an extensive wine list (white, rosé, red, sparkling, Champagne), craft cocktails, and draft/bottled beer. Happy Hour runs Tuesday-Friday 4-6 PM. The Perch hosts regular live music events. Online ordering and table reservations are available through Toast Tab.
Differentiator
Problem solved
Functional benefit
Brands
- The Nest: Intimate dining experience on the first floor with open-kitchen view, elevated bar, and Mediterranean-inspired cuisine
- The Perch
- Private Wine Room
Products and services
- Dinner Menu Service Mediterranean and European-inspired dinner service featuring appetizers, soups and salads, main dishes (seafood, steaks, pasta), handhelds, and desserts priced from $6 to $58, served to dine-in customers in The Nest and The Perch.
- Happy Hour Discounted drinks and small plates available Tuesday through Friday from 4 PM to 6 PM, with 50% off select cocktails and bar bites including Tenderloin Crostini ($8) and Fries and Aioli ($5).
- Wine Program Comprehensive wine list including whites (Sauvignon Blanc, Pinot Grigio, Riesling, Chardonnay), rosé, sparkling, Champagne, and reds (Cabernet, Pinot Noir, Merlot, Italian, Malbec, blends) with pricing from $9 per glass to $475 per bottle.
- Cocktail and Bar Service Full bar service featuring craft cocktails including signature drinks (PIAF Margarita, Mediterranean Mule, Carajillo), bourbon, scotch, vodka, gin, tequila, rum, mezcal, and non-alcoholic options, with a signature flambée affogato offered at The Perch.
- Beer Selection Draft and bottled beer selection including craft options such as Doctor Bock, Mango Cart Wheat Ale, Deschutes Fresh Squeezed IPA, and Dragon's Milk Stout, alongside domestic and import options.
- Private Wine Room Events Private event space for groups of minimum 20 guests, offering 3-course menu options at $69 or $89 per person plus 20% gratuity and applicable taxes, designed for special occasions, corporate gatherings, and celebrations.
- Online Ordering and Gift Cards Digital ordering and gift card purchasing via the ToastTab platform, enabling customers to order pickup and to purchase gift cards online.
- Live Music Events Regular live music performances hosted at The Perch rooftop bar and patio featuring various artists scheduled throughout the month.
Companies that use PIAF
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
PIAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIAF partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Chez Fabien BistrocoreSister restaurant also owned by Fabien Goury and Yasmine Bohsali, located on Main Street in Grapevine. Part of the same hospitality group that includes Main Street Bakery as well.
- Main Street BakerycoreSister bakery/restaurant operated by the same ownership group (Fabien Goury and Yasmine Bohsali), located on Main Street in Grapevine, TX.
- ToastTabcoreThird-party online ordering and point-of-sale platform used for restaurant orders, takeout, and gift card sales.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PIAF competitors and assessment
Company assessmentDirect peers
- Zaytinya: José Andrés Group's Mediterranean-inspired restaurant with an extensive small-plates menu, craft cocktails, and wine program. Comparable to PIAF on Mediterranean cuisine focus, wine-and-cocktail-led bar program, and special-occasion positioning in an urban dining district.
- Fig & Olive: Mediterranean fine-casual restaurant group with multiple distinct dining environments and a strong wine list. Comparable to PIAF on Mediterranean positioning, wine bar element, and emphasis on date-night and group dining.
- Oleana: Chef-driven Mediterranean restaurant known for globally influenced small plates, craft cocktails, and an intimate dining room. Comparable to PIAF on chef-led Mediterranean concept, house-made elements, and special-occasion positioning.
- Sant Ambroeus: Upscale Italian-Mediterranean restaurant and café with a refined bar program and loyal regular clientele. Comparable to PIAF on upscale Mediterranean cuisine, polished bar/cocktail program, and intimate neighborhood dining setting.
- Sixty Vines: Wine-forward restaurant concept with on-tap wines, craft cocktails, and Mediterranean-influenced shareable plates. Comparable to PIAF on wine-bar plus full kitchen model, Mediterranean-leaning menu, and emphasis on social/group dining occasions.
- Yolan: Chef Tony Mantuano's Italian fine-dining restaurant with house-made pastas, an Italian-leaning wine program, and refined private dining. Comparable to PIAF on chef-driven Mediterranean/European cuisine, house-made elements, and special-occasion positioning.
Regional players
- Café Sambuca: Mediterranean-influenced restaurant and wine bar operating in the DFW metro area with a private dining/events program. Comparable to PIAF on Mediterranean cuisine, extensive wine list, and private event hosting in the same regional market.
- Nick & Sam's Steakhouse: Upscale DFW steakhouse with an extensive wine list, craft cocktails, and private dining rooms. Comparable to PIAF on upscale price point, premium beverage program, and private event capabilities within the same local market.
- Al Biernat's: Long-established DFW upscale restaurant with a strong wine list, private dining, and special-occasion positioning. Comparable to PIAF on upscale price point, premium beverage focus, and event-driven revenue within the same regional market.
- Pappas Bros. Steakhouse: DFW-based upscale steakhouse chain renowned for one of the largest wine programs in the U.S. and private dining. Comparable to PIAF on upscale dining, wine-led differentiation, and event hosting in the DFW market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PIAF social profiles
Digital presencePIAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIAF leadership team
Management profileNumber of profiles
Profiles2 records
PIAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIAF
What does PIAF do?
PIAF operates an upscale Mediterranean restaurant and wine bar in historic downtown Grapevine, TX. The establishment serves Mediterranean and European-inspired cuisine across multiple distinct dining environments including The Nest (main dining with open kitchen and elevated bar), The Perch (rooftop patio bar), and a Private Wine Room for events. It offers a full dinner menu, an extensive wine program, craft cocktails, draft and bottled beer, happy hour specials, and private event packages for groups of 20 or more.
Is PIAF a public or private company?
PIAF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIAF founded?
PIAF was founded in -1. It employs 1 to 10 people.
Where is PIAF based?
PIAF is headquartered in Grapevine, United States, in the North America region.
How does PIAF make money?
Two revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering and Takeout.
Who are PIAF's main competitors?
Direct peers on record are Zaytinya, Fig & Olive, Oleana, Sant Ambroeus, Sixty Vines and Yolan. Regional players are Café Sambuca, Nick & Sam's Steakhouse, Al Biernat's and Pappas Bros. Steakhouse.
Does PIAF have an API?
No public API is recorded for PIAF.
What industry is PIAF in?
PIAF's product category is Upscale Mediterranean Restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 722511 and its SIC code is 5810.