PLEASE HORN

What PLEASE HORN does

Horn OK Please is a privately held, single-location Indian restaurant operating from Sint-Jacobsnieuwstraat 45 in Ghent, Belgium. The business serves dine-in customers across varied weekly hours (dinner only Monday–Thursday; lunch and dinner Friday–Sunday) with an extensive menu covering regional Indian cuisine: curries, biryanis, South Indian dosas and idlis, street food tapas, thali platters, and Indian-inspired cocktails and beverages. The restaurant places particular emphasis on vegan/vegetarian options and halal-certified meat, positioning around dietary inclusivity and authenticity not commonly found in European Indian restaurants. Distribution is through on-premise dining, takeaway/delivery via the Order.store platform, and an advanced online ticketing system for events.

The core product portfolio consists of two offerings: the standard restaurant service and the HOP Supper Club, a ticketed 6-course regional tasting experience held at secret Ghent locations with capacity capped at 26 guests per event. The Supper Club is priced at €95 for the Full Experience (with cocktail or mocktail pairing) and €75 for the Food-Only Experience, with earlier pricing tiers at €65/€75/€85 indicating recent price increases. Technology infrastructure is conventional: a Squarespace-hosted website, Stripe-based online ticket sales, and the Order.store delivery integration, with no proprietary platform, AI capabilities, or technology differentiation described.

The business operates as an independent, apparently founder-owned restaurant with no disclosed funding rounds, parent company, subsidiaries, or institutional investors. Marketing relies on organic social (Instagram, Facebook), review platforms (TripAdvisor, Yelp, Happy Cow, Foursquare), and earned media (Elle Belgium). Customer segments are diversified across food enthusiasts, experience-seeking Supper Club patrons, and dietary-conscious diners, with no enterprise customers or B2B contracts. The company is actively operating with regular service hours in Ghent.

Name

PLEASE HORN

Legal name

Horn Ok Please

Website

https://hornokplease.space

Company type

Private

Operating status

Operating

Short description

Horn OK Please is an independently operated, single-location Indian restaurant in Ghent, Belgium, offering dine-in service, regional Indian cuisine menus, delivery via Order.store, and an exclusive ticketed HOP Supper Club tasting experience. It serves individual food enthusiasts, experience seekers, and dietary-conscious diners with vegan, vegetarian, and halal options.

Ownership category

akta.pro rank

Product category

Indian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Casual Dining Restaurants (THAFACAB)

Keywords

• Indian restaurant dining
• Regional Indian cuisine
• Supper club events
• Vegan Indian food
• Halal Indian restaurant

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In: Traditional sit-down dining service offering full Indian menu including small plates, curries, biryanis, thalis, and beverages. Operating hours vary by day with lunch and dinner service on weekends.
2. Food Delivery & Pickup: Takeaway and delivery services through Order.store platform. Customers can order for pickup or delivery.
3. Supper Club Tickets: Ticketed dining experience offering 6-course regional Indian tasting menu with optional cocktail or mocktail pairings. Limited to 26 guests per event at secret locations. Premium pricing model with Food-Only and Full Experience options.
4. Beverage Sales: On-site bar sales including cocktails, beers, wines, chai, Indian beverages, and non-alcoholic options. Bar operates during dinner service and remains open until 1 AM during Supper Club events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Horn OK Please runs a single-location Indian restaurant in Ghent, Belgium offering dine-in service, food delivery, and pickup across a menu of regional Indian cuisine including curries, biryanis, South Indian dishes, thalis, street food tapas, and Indian-inspired cocktails and beverages. It also operates the HOP Supper Club — a ticketed, secret-location, 6-course regional Indian tasting experience with cocktail or mocktail pairings, communal seating, and storytelling, limited to 26 guests per event.

Product overview

Horn OK Please is an Indian restaurant in Ghent, Belgium, operating as a single-location restaurant with two primary offerings: the standard restaurant service (dine-in, delivery, and reservations) featuring an extensive menu of regional Indian cuisine, and the HOP Supper Club — an exclusive immersive 6-course dining experience held at secret locations. The restaurant menu includes curries, biryanis, South Indian dosas, street food tapas, thali platters, and Indian-inspired cocktails and beverages.

Differentiator

Problem solved

Functional benefit

Brands

• HOP Supper Club: An intimate, communal dining experience featuring a 6-course culinary journey through different Indian states, with cocktail or mocktail pairings. Guests are seated at a long communal table for up to 26 guests at secret locations in Ghent.

Products and services

• Horn OK Please Restaurant

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Others

• Wahaca: UK Mexican casual-dining chain with experiential design, themed menus, and strong cocktail program. Not an Indian competitor but directly comparable on the experiential casual-dining + cocktail culture model that Horn OK Please applies to Indian cuisine.

Direct peers

• Mowgli Street Food: UK chain by Nisha Katona serving Indian street food in a casual, dine-in format. Directly comparable on the street-food tapas / small plates approach, casual sit-down service, and Indian-cuisine focus outside India.
• Dishoom: Iconic London-based Indian restaurant group known for regional Indian dishes, an experiential dining concept, and strong media profile. Most directly comparable on the combination of regional Indian menu breadth, premium positioning, and brand-led experience.
• Masala Zone: Established UK casual-dining Indian chain with regional Indian dishes across multiple locations. Comparable on accessible regional Indian menus, dine-in + delivery model, and European-market positioning.
• Chutney Mary: Long-standing London contemporary Indian restaurant known for refined regional Indian dishes. Comparable on regional Indian cuisine depth and premium positioning in a Western European market.
• Rasa Restaurants: UK restaurant group specialized in South Indian cuisine (dosa, idli, Kerala specialties). Directly comparable to Horn OK Please's South Indian superfood menu line and gluten-free/probiotic positioning.
• Brigadiers: London Indian BBQ and bar concept offering regional Indian dishes with craft cocktails and a high-energy experiential format. Comparable on regional Indian approach combined with strong bar/cocktail program.
• Gymkhana: Michelin-starred fine-dining Indian restaurant in London offering regional tasting menus with storytelling and cocktail pairings. Closest peer to Horn OK Please's HOP Supper Club on format (multi-course tasting menu, regional Indian journey, paired beverages).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HornOkPleaseGent
• Instagraminstagram.com/hornokplease.gent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLEASE HORN