What MOM CONSULT does

MOM CONSULT is a solo strategic consulting practice based in Stuttgart, Germany, operated by founder Mattias Mußler. The firm provides beauty-industry-focused advisory services covering business strategy and positioning, go-to-market planning, e-commerce consulting, M&A advisory, innovation management, ESG advisory, and matchmaking/business development. There are no proprietary technology products, software platforms, or AI components — service delivery is entirely human-led, personalized consulting performed by the founder. The firm sells professional-services engagements rather than licensed products, with pricing negotiated individually based on engagement scope (no publicly disclosed fees).

The business serves five primary client segments across Europe: established beauty brands, DTC and e-commerce companies, beauty retailers, private equity firms with beauty portfolios, and beauty start-ups. Named reference clients include Notino, NOBILIS GROUP, Haircare Group/baslerbeauty, Mußler Beauty, der-gepflegte-mann.de, BEAST Beauty Academy, and rocket.beauty. The go-to-market is relationship-driven and direct: Mußler engages senior executives personally, positioning himself as a long-term sparring partner from ideation through implementation to success monitoring. Active memberships on multiple advisory boards within the beauty sector serve as both a credibility signal and a deal-sourcing channel.

Revenue is generated exclusively through professional-services fees on a project/engagement basis. The company is founder-owned with no institutional investment, no parent holding, and no VC backing. Operating geographies are limited to Europe, with a stated presence in Germany. The headquarters is at Adolf-Fremd-Weg 24, 70192 Stuttgart, Germany. Headcount is effectively one (the founder), and there is no evidence of a salaried employee base, formal board, or external equity investors.

Name

MOM CONSULT

Legal name

MOM CONSULT

Website

https://momconsult.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

MOM CONSULT is a Stuttgart-based solo consulting practice providing strategic advisory, e-commerce consulting, and M&A advisory services to beauty brands, retailers, DTC companies, private equity firms, and start-ups across Europe.

Ownership category

akta.pro rank

Product category

Beauty Industry Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Beauty industry consulting
• Strategic advisory services
• M&A advisory
• Go-to-market strategy
• E-commerce consulting

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: Boutique consulting firm providing strategic advisory services to beauty industry clients. Revenue is generated through professional consulting engagements including business strategy, M&A advisory, go-to-market strategy development, and ongoing advisory board participation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MOM Consult is a boutique strategic consulting practice that delivers beauty business strategy and positioning, go-to-market strategy development, e-commerce consulting, M&A advisory, innovation management, ESG advisory, and matchmaking/business development services for beauty brands, DTC and e-commerce companies, retailers, private equity firms, and start-ups across Europe. All engagements are personally delivered by founder Mattias Mußler as a long-term sparring partner from idea through implementation to success monitoring.

Product overview

MOM Consult is a single-service consulting firm offering strategic advisory services for the beauty industry. The company provides a unified portfolio of consulting services including Beauty Business Strategy & Positioning, Go-to-Market Strategy Development, E-Commerce Consulting, M&A Advisory, Innovation Management, ESG Advisory, and Matchmaking & Business Development. All services are delivered personally by founder Mattias Mußler and are focused on helping beauty brands, DTC & E-Commerce companies, retailers, private equity firms, and start-ups achieve sustainable growth and successful market positioning across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Business Strategy & Positioning

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Advisory Board MembershipscoreStrategic or Co-development PartnerActive member of several advisory boards in the beauty industry, providing strategic development input and staying close to industry trends and opportunities.

Scale indicators2 records

Broad incumbents

• EY-Parthenon: Strategy consulting arm of EY with a strong Consumer Products practice, including beauty and personal care. Comparable in providing strategy, commercial due diligence and M&A advisory to PE and corporates in beauty — directly overlapping with MOM Consult's PE advisory offering.
• Kearney: Global management consulting firm with a Consumer & Retail practice serving beauty, personal care and luxury clients on strategy, M&A and operations. Larger and broader than MOM Consult, but overlapping in beauty strategy and retail positioning work across Europe.
• McKinsey & Company: Global management consulting leader with a dedicated Consumer/Beauty practice advising brands, retailers and PE on strategy, M&A and digital. Much broader and more scalable than MOM Consult, but competes for the same beauty strategy and M&A mandates at the enterprise end of the market.
• Strategy& (PwC): Global strategy consulting arm of PwC with a Consumer Markets practice serving beauty, retail and personal care clients on strategy, M&A and digital transformation. Significantly larger and broader than MOM Consult, but competes for beauty M&A and value creation mandates.
• Bain & Company: Top-tier strategy firm with a Consumer Products practice covering beauty, personal care and retail. Comparable in offering beauty strategy, M&A advisory and value creation work; far larger in scale but competes with MOM Consult on cross-border beauty mandates.
• Roland Berger: European-headquartered (Munich) strategy consulting firm with strong consumer and retail practices, including beauty and FMCG clients. Directly comparable geographic and cultural positioning to MOM Consult, but at significantly greater scale and with broader sector coverage.

Direct peers

• Simon-Kucher & Partners: Global consulting firm focused on pricing, growth and commercial strategy with deep consumer and beauty sector work. Comparable to MOM Consult in advising beauty brands on go-to-market, monetization and value creation, though differentiated by its pricing specialization.
• OC&C Strategy Consultants: Boutique strategy consultancy specializing in retail, consumer goods and leisure — including beauty and personal care. Closely comparable to MOM Consult in operating model: senior-led, sector-specialist, focused on commercial strategy, M&A and value creation for consumer brands.
• L.E.K. Consulting: Global strategy consulting firm with a deep Consumer practice covering beauty, personal care and retail. Closely comparable in delivering strategy, M&A due diligence and commercial due diligence, often to PE clients in consumer sectors — directly overlapping with MOM Consult's PE segment.
• Arthur D. Little: Long-established European-rooted management consulting firm with a consumer and beauty practice. Closely comparable in senior-led, sector-specialist strategy engagements, including innovation and growth strategy for beauty and personal care clients.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mom-consult-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOM CONSULT