VANDINI

What VANDINI does

VANDINI is a German body care brand that develops and sells scented skincare products and coordinated cosmetic gift sets, operating as a sub-brand of Schröder Cosmetics GmbH & Co. KG within the family-owned MANN & SCHRÖDER COSMETICS GROUP (approximately 75 years of cosmetics manufacturing heritage). The product portfolio is organized into four core series — HYDRO (magnolia blossom and almond milk for normal-to-dry skin), NUTRI (peony and argan oil for dry skin), COMFORT (vanilla and macadamia oil for dry, demanding skin), and MEN (3-in-1 shower gels for body, face, and hair) — supplemented by seasonal Limited Edition collections (e.g., TROPIC, AURA, GLOW) and an extensive gift-set range bundled with accessories such as thermos flasks, espresso cups, hand warmers, perpetual calendars, and measuring tapes. The underlying technology centers on proprietary care complexes (HYDRO-Komplex, NUTRI-Komplex, COMFORT-Komplex) that combine floral waters with skin-type-specific ingredient blends, and all products are formulated to be vegan, dermatologically confirmed, and free from parabens, silicones, mineral oils, and microplastics, with at least 91% naturally derived ingredients and packaging tubes containing a minimum of 50% recycled material. Manufacturing is conducted at two production facilities in Baden-Württemberg, Germany.

VANDINI generates revenue through unit-priced direct product sales (one-time purchase model) across individual SKUs (body lotion from €4.99, hand cream from €3.99) and gift set bundles (duos from €7.99 to €18.99, trios from €8.99 to €12.99, special sets with accessories up to €21.99). Distribution follows a multi-channel go-to-market combining direct-to-consumer e-commerce on vandini.com (Germany-only shipping, 2-4 business day delivery, €4.99 shipping / free above €20) with broad physical retail presence through major DACH drugstore and supermarket chains (Müller, EDEKA, dm, BIPA, Marktkauf, V-MARKT, famila, SB Zentralmarkt) and online marketplaces (Amazon Germany, Galaxus Switzerland). The primary customer segments are women seeking sensually scented body care for personal use and gift-giving, gift-givers targeting occasions such as Valentine's Day, Mother's Day, and Christmas, and a secondary men's segment served by the 3-in-1 masculine fragrance line. Marketing relies on organic social (Facebook, Instagram, Pinterest, YouTube), a content blog (Magazin) covering gift guides and self-care content, email, and SEO-optimized product discovery on the e-commerce platform.

Name

VANDINI

Legal name

Schröder Cosmetics GmbH & Co. KG

Website

https://vandini.com

Company type

Private

Operating status

Operating

Short description

VANDINI is a German body care brand within the family-owned MANN & SCHRÖDER COSMETICS GROUP that develops and sells scented skincare and coordinated cosmetic gift sets across the DACH region through its own e-commerce platform and major drugstore and supermarket chains.

Ownership category

akta.pro rank

Product category

Body Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Scented body care
• Personal care products
• Cosmetic gift sets
• Vegan skincare
• Shower and lotion

Headquarters

HQ city

Hüffenhardt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual body care products (shower gels, body lotions, hand creams) and gift sets. Revenue generated from consumer purchases through own e-commerce and retail partners.
2. Gift Set Bundles: Pre-packaged gift sets with multiple products (duos, trios) and bonus accessories (thermos flasks, espresso cups, hand warmers, calendars, measuring tapes). These higher-ASP bundles drive incremental revenue and serve as gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

VANDINI develops and sells scented body care products — shower gels, body lotions, and hand creams — organized into four core series (HYDRO, NUTRI, COMFORT, MEN) plus Limited Editions, each combining proprietary care complexes with high-quality floral waters. The brand also offers an extensive assortment of pre-packaged gift sets (Geschenksets) that bundle body care products with accessories such as thermos flasks, espresso cups, hand warmers, calendars, and measuring tapes, positioning the products as alternatives to traditional flower bouquets for gifting occasions.

Product overview

VANDINI is a German body care brand offering sinfully scented skincare products organized into four main product series: HYDRO (magnolia blossom and almond milk for normal to dry skin), NUTRI (peony blossom and argan oil for dry skin), COMFORT (vanilla blossom and macadamia oil for dry, demanding skin), and MEN (3-in-1 shower gels with masculine scents). The product portfolio centers on core formulations combining high-quality flower waters with specialized care complexes, including shower gels, body lotions, hand creams, and shower sponges. VANDINI also offers extensive gift sets (Geschenksets) across all series, often bundled with attractive accessories like thermos flasks, espresso cups, hand warmers, measuring tapes, and perpetual calendars. Limited Edition collections feature seasonal and occasion-based products. All products are vegan, dermatologically confirmed, free from microplastics, silicones, mineral oils, and parabens, and are manufactured in Germany by Schröder Cosmetics with at least 91% naturally derived ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Geschenkset Black & White Duo NUTRI Modern black and white designed gift set featuring NUTRI shower gel and body lotion with peony blossom fragrance and argan oil formulated for dry skin.
• HYDRO Series Shower Gel, Body Lotion, and Hand Cream Moisturizing body care line combining Magnolia Champaca Flower Water, almond milk, Vitamin B5, and Allantoin within the proprietary HYDRO-Komplex, formulated for normal to dry skin with moisture-replenishing properties. Includes Pflegedusche (shower gel), Body Lotion, and Handcreme variants.
• NUTRI Series Shower Gel, Body Lotion, and Hand Cream Nourishing body care line with Rose Water, Argan Oil, Shea Oil, Betain, and Allantoin within the proprietary NUTRI-Komplex, designed for dry skin with intensive protective and nourishing properties. Includes Pflegedusche (shower gel), Body Lotion, and Handcreme variants.
• COMFORT Series Shower Gel, Body Lotion, and Hand Cream Body care line for dry, demanding skin featuring Hibiscus Flower Water, Macadamia Oil, Niacinamide, Vitamin B5, Vitamin E, and Allantoin within the proprietary COMFORT-Komplex. Regenerating formulations that absorb quickly and leave a sensual-sweet vanilla scent. Includes Pflegedusche (shower gel), Body Lotion, and Handcreme variants.
• MEN Series 3-in-1 Shower Gels Masculine 3-in-1 shower gels for body, face, and hair available in three variants: LAVA ENERGY (sandaloak, volcanic water, caffeine), OCEAN SPIRIT (glacier water, caffeine), and JUNGLE TRAIL (bamboo water, guarana extracts). Each provides efficient cleansing with power scent profiles.
• TROPIC Body Lotion Limited Edition body lotion featuring exotic tropical flower fragrance with almond milk and glycerin for summer-vacation-style moisturizing care. Packaged in a 200ml format.
• TROPIC Hand Cream Limited Edition hand cream with exotic tropical flower fragrance in a 75ml format.
• MEN Aftershave Balsam JUNGLE TRAIL After-shave balm from the MEN JUNGLE TRAIL line formulated with aloe vera to soothe skin after shaving and provide intensive moisture. Sold individually as well as part of a duo gift set.
• Duschschwamm (Shower Sponge) Massage shower sponge made from high-quality nylon that gently exfoliates skin and improves circulation. Designed for use with HYDRO, NUTRI, and COMFORT shower gels.
• Geschenkset AURA DUO Bestseller gift set bundling VANDINI shower gel (Pflegedusche) and body lotion (Bodylotion) within the AURA fragrance line. Priced at €9.99 for 400ml total.
• Geschenkset TROPIC DUO Limited Edition gift set combining TROPIC shower gel and body lotion with exotic tropical flower fragrance, formulated with almond milk and glycerin for moisturizing care.
• Geschenkset TROPIC TRIO Limited Edition gift set including TROPIC shower gel, body lotion, and hand cream with exotic tropical flower fragrance designed to evoke a summer vacation experience.
• Geschenkset Dauerkalender COMFORT Gift set combining COMFORT shower gel and body lotion with a sustainable perpetual calendar. Features vanilla blossom fragrance formulated for dry, demanding skin.
• Geschenkset Thermosflasche HYDRO Gift set including HYDRO shower gel and body lotion with a stylish stainless steel thermos flask (approximately 400ml, dishwasher safe). Features magnolia blossom fragrance.
• Geschenkset Handwärmer Panda NUTRI Gift set featuring NUTRI shower gel and body lotion with a plush panda hand warmer accessory. Combines peony blossom fragrance with a cuddly, multifunctional warming item.
• Geschenkset Espressotassen 2er-Set NUTRI Gift set including NUTRI shower gel and body lotion with two ceramic espresso cups (approximately 90ml each, dishwasher safe). Features peony blossom fragrance.
• Geschenkset MEN Duschgel Trio Gift set containing all three MEN 3-in-1 shower gels: OCEAN SPIRIT, LAVA ENERGY, and JUNGLE TRAIL. Features glacier water, volcanic water, and bamboo water formulations.
• Geschenkset MEN JUNGLE TRAIL Gift set featuring MEN JUNGLE TRAIL 3-in-1 shower gel and after-shave balm with bamboo water, guarana, and aloe vera in a fresh, invigorating fragrance.
• Geschenkset MEN Zollstock LAVA ENERGY + JUNGLE TRAIL Gift set with MEN LAVA ENERGY and JUNGLE TRAIL 3-in-1 shower gels plus a wooden measuring tape (2 meters, 10 sections). Features volcanic water and bamboo water formulations.
• Geschenkset GLOW TRIO Handcreme Bestseller GLOW trio hand cream gift set offering three coordinated hand creams for gifting and self-use, totaling 225ml.

Quantifiable outcome

• 91%+ naturally derived ingredients in formulations
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Müller (Germany, Austria, Switzerland)coreChannel Partner/ Reseller/ DistributorMajor European drugstore chain distributing VANDINI products through physical retail locations in Germany, Austria, and Switzerland. Products available in selected stores. One of the primary retail partners for the brand's physical distribution strategy.
• EDEKA / EDEKA CentercoreChannel Partner/ Reseller/ DistributorLeading German food retailer with EDEKA Center format. VANDINI products distributed through selected EDEKA and EDEKA Center stores across Germany, providing broad national retail coverage.
• dm (Germany, Austria)coreChannel Partner/ Reseller/ DistributorGerman-Austrian drugstore chain. VANDINI products available through dm.de, dm.at online platforms and in selected physical stores, contributing to strong DACH retail presence.
• Amazon GermanyminorChannel Partner/ Reseller/ DistributorOnline marketplace partnership for broader e-commerce reach beyond the brand's own webstore. Products available through Amazon.de for customer convenience.
• Galaxus (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss online retailer enabling product availability in Switzerland market where the brand doesn't ship directly from vandini.com.
• BIPA (Austria)minorChannel Partner/ Reseller/ DistributorAustrian perfumery and drugstore chain providing retail presence in Austria alongside dm and Müller.
• Vegan SocietyminorStrategic or Co-development PartnerVANDINI regularly verifies raw materials from suppliers against Vegan Society criteria to ensure all products contain exclusively vegan ingredients.
• Mann & Schröder Cosmetics GroupcoreOthersVANDINI is a brand of Schröder Cosmetics and part of the MANN & SCHRÖDER COSMETICS GROUP family business. This partnership provides access to 75 years of cosmetics manufacturing experience, resources, expertise, and two production facilities in Baden-Württemberg.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kneipp: Kneipp is a German plant-based body care brand with shower gels, body lotions, and bath products sold through dm, Müller, and EDEKA. Highly comparable mid-tier DACH body wash brand with similar mass-market accessible positioning.
• Weleda: Weleda is a Swiss-German natural cosmetics company offering body washes, lotions, and gift sets with botanical formulations. Comparable botanical/natural positioning and similar DACH drugstore distribution footprint.
• Rituals: Rituals is a Dutch premium body and home care brand with strong gift-set positioning, scented body washes, and seasonal collections. Closely comparable premium gift-led body care model with pan-European retail presence.
• Lavera: Lavera is a German natural cosmetics brand selling body care, shower gels, and gift sets through dm and organic retailers. Comparable natural-ingredient positioning and similar mid-tier German body care scale.
• Speick: Speick is a German natural personal care brand with shower gels, body lotions, and gift sets distributed through dm, Müller, and organic channels. Comparable smaller-scale German natural body care peer.

Broad incumbents

• Dr. Hauschka: Dr. Hauschka is a German natural cosmetics brand with body care and gift ranges sold in DACH pharmacies and natural product retailers. Comparable botanical positioning but more premium/medical-skincare skewed.
• Babor: Babor is a German premium skincare company with body care and spa products. Comparable German heritage and manufacturing base, but operates at a higher price tier and more professional channel.
• Yves Rocher: Yves Rocher is a French botanical beauty brand with body care, shower gels, and gift sets sold across European drugstores. Comparable botanical positioning and gifting focus, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• YouTubeyoutube.com/channel/UCNSztAc95Yc7qQppAN_IhKA
• Facebookfacebook.com/vandini.official
• Instagraminstagram.com/vandini_official
• Pinterestpinterest.com/vandini_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VANDINI