HMD Group

Name

HMD Group

Legal name

Africa International Group sprl

Website

https://hmd.group

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Heavy Machinery Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Construction Machinery Manufacturing (333120), Mining Machinery and Equipment Manufacturing (333131), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Heavy machinery distribution
• Construction equipment sales
• Mining equipment supply
• Machinery rental services
• Spare parts supply

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Heavy Machinery Sales: Sale of heavy construction, mining, and industrial equipment including excavators, backhoe loaders, articulated dump trucks, concrete pumps, and other heavy machinery. Revenue is generated through direct equipment sales with after-sales support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HMD Group distributes heavy construction, mining, and industrial machinery sourced from international OEMs across West African markets, selling equipment such as excavators, articulated dump trucks, backhoe loaders, asphalt pavers, bulldozers, concrete pumps, drill rigs, wheel loaders, forklifts, and related attachments and plants. The company complements equipment sales with after-sales support, spare parts sales, machinery rental, and asset disposal services for construction, mining, road-building, and industrial operators in Ghana, Nigeria, Guinea, Senegal, Benin, and Côte d'Ivoire.

Product overview

HMD Group is a heavy machinery dealership offering a comprehensive portfolio of construction, mining, and material handling equipment through multiple branded product lines. The offering spans three main categories: Attachments (Hydraulic Breaker, Padfoot Kit), Machinery (over 35 types including Excavators, Articulated Dump Trucks, Asphalt Pavers, Backhoe Loaders, Bulldozers, Compressors, Concrete Pumps, Wheel Loaders, and various material handling equipment), and Plants (Concrete batching plants). The company distributes internationally recognized brands including Bobcat, Bomag, Develon, Epiroc, Hitachi, LiuGong, Rokbak, Schwing Stetter, Soosan, Tonly, and Tuboshu. Products serve industries including construction, mining, quarrying, road construction, agriculture, warehousing, and waste management across African markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Excavators

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BobcatcoreChannel Partner/ Reseller/ DistributorHMD Group is an authorized distributor of Bobcat equipment in African markets, offering Bobcat excavators, backhoe loaders, mini excavators, compressors, light towers, and other compact construction equipment.
• HitachicoreChannel Partner/ Reseller/ DistributorHMD Group distributes Hitachi excavators and heavy equipment across its African markets, including models like the Hitachi Excavator EX1200 for mining applications.
• DeveloncoreChannel Partner/ Reseller/ DistributorHMD Group is an authorized dealer of Develon (formerly Doosan) construction and mining equipment including excavators and articulated dump trucks.
• RokbakcoreChannel Partner/ Reseller/ DistributorHMD Group distributes Rokbak articulated dump trucks in African markets, including the RA40 and RA30 models.
• Schwing StettercoreChannel Partner/ Reseller/ DistributorHMD Group is an authorized distributor of Schwing Stetter concrete pumps and mixing equipment across African markets.
• BomagcoreChannel Partner/ Reseller/ DistributorHMD Group distributes Bomag road construction equipment including asphalt pavers and rollers in African markets.
• EpiroccoreChannel Partner/ Reseller/ DistributorHMD Group distributes Epiroc drilling and rock excavation equipment including drill rigs in African markets.
• LiuGongcoreChannel Partner/ Reseller/ DistributorHMD Group is an authorized dealer of LiuGong construction and earthmoving equipment across African markets.
• SoosanminorChannel Partner/ Reseller/ DistributorHMD Group distributes Soosan hydraulic breakers and attachments in African markets.
• TonlyminorChannel Partner/ Reseller/ DistributorHMD Group distributes Tonly equipment in African markets.
• TuboshuminorChannel Partner/ Reseller/ DistributorHMD Group distributes Tuboshu equipment including wheel loaders and solar tower lights in African markets.
• JabminorChannel Partner/ Reseller/ DistributorHMD Group distributes Jab equipment in African markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mantrac Group: Pan-African Caterpillar dealer with country-level subsidiaries across multiple West and East African markets, distributing heavy construction and mining machinery, parts, and service. Most directly comparable peer to HMD in footprint, business model, and verticals served.
• Ascendum: Heavy construction and infrastructure equipment distributor with selective African presence and Iberian hub, focused on premium-brand dealership (Volvo CE, etc.) and aftersales — comparable brand-led, multi-territory dealer model to HMD.
• Société de Matériel de Travaux Publics (SMT): Volvo Construction Equipment dealer operating across West and North Africa (including Senegal), distributing excavators, articulated haulers, and road machinery to construction and mining customers. Directly comparable in geography, brand-led dealership model, and customer segments.
• Kanu Equipment: Pan-African distributor of mining, construction, and forestry equipment (Bell, Tigercat, Tesab, Doosan) with offices across West and Central Africa. Closely comparable mid-tier dealer model to HMD's multi-brand, multi-country footprint.
• CFAO Equipment: Pan-African distributor of construction, mining, and material-handling equipment and aftersales support, part of Toyota Tsusho group. Competes head-to-head with HMD as a multi-country, multi-brand dealer serving West African contractors and miners.

Broad incumbents

• Epiroc: Manufacturer of drilling and rock excavation equipment whose drill rigs and surface drills HMD distributes. Comparable as a strategic incumbent whose brand underwrites HMD's mining-equipment offering in West Africa.
• Hitachi Construction Machinery: OEM whose excavators and mining machinery HMD distributes. Useful as a strategic incumbent reference for the brand and product lines that anchor HMD's portfolio and as a counterparty to dealer relationships.
• Barloworld Equipment: Southern African heavyweight Caterpillar dealer with broader industrial services. Competes with HMD in mining and large-customer segments and represents the scaled end of the African heavy-equipment dealer model.
• Wirtgen Group: Road construction and minerals processing equipment manufacturer (Fayat group) with established dealer networks for pavers, milling machines, and crushers — comparable brand-side of HMD's road-construction portfolio (Bomag pavers).

Regional players

• ELB Equipment: South Africa-headquartered dealer of Caterpillar and other heavy equipment brands serving southern African markets. Comparable business model but competing primarily in a different regional footprint than HMD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HMD Group