Hilliard Parks & Recreation

What Hilliard Parks & Recreation does

Hilliard Parks & Recreation is a department within the municipal government of the Town of Hilliard, Florida, operating from 15859 West County Road 108 in Hilliard, FL. Its mandate is to provide recreational programming and facilities to local residents and the broader Nassau County community. Core offerings include organized youth sports (basketball, flag football, gymnastics/tumbling, soccer, summer swim team, tennis, track & field, volleyball), an after-school program, a summer camp, group fitness classes, and rental-eligible venues including a 24-hour fitness center, town gymnasium, annex building, and multiple parks.

The department is structured as a non-profit municipal government entity with 1–10 reported employees. Distribution is exclusively direct-to-resident through town-owned facilities; marketing is conducted via the Town of Hilliard website (townofhilliard.com) and organic social channels (Facebook, Instagram). Program pricing is governed by municipal resolution, most recently Resolution No. 2025-05 (Parks & Recreation Programs and Fees, adopted March 20, 2025), replacing prior pricing frameworks dating to 2014–2018.

The business model is publicly funded: revenue is derived from a combination of municipal budget appropriations, program and facility fees, and state grant funding. Capital expansion is substantially supported by the Florida Recreation Development Assistance Program (FRDAP), with documented grant pursuits and awards across 2016, 2018, and 2025 for phased development of Oxford Street Park and Town Hall Park. There is no parent company, no venture capital ownership, no public listing, and no commercial customer base outside the immediate Hilliard community.

Name

Hilliard Parks & Recreation

Legal name

Town of Hilliard

Website

https://townofhilliard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hilliard Parks & Recreation is a municipal government department in Hilliard, Florida that delivers youth sports, after-school, summer camp, fitness programs, and public park facilities to local residents and surrounding Nassau County community members.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

Keywords

• Municipal recreation programs
• Youth sports leagues
• Community fitness centers
• After school care
• Park facility rentals

Headquarters

HQ city

Hilliard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Hilliard Parks & Recreation is a municipal government department within the Town of Hilliard, Florida that operates community recreational facilities and programs. It delivers youth sports leagues (basketball, flag football, gymnastics, soccer, swim team, tennis, track & field, volleyball), an after-school program, summer camp, fitness classes, and operates facilities including a 24-hour fitness center, town gymnasium, and annex building. Services are provided to local residents of Hilliard, Florida and the surrounding Nassau County area.

Product overview

Hilliard Parks & Recreation is a municipal government department offering a unified suite of community recreational programs and facilities. The portfolio includes organized youth sports programs (Basketball, Flag Football, Gymnastics/Tumbling, Soccer, Summer Swim Team, Tennis, Track & Field, and Volleyball), an After School Program, Fitness Classes, and Summer Camp. Supporting these programs are recreational facilities including a 24 Hour Fitness Center, Town Gymnasium, Annex Building, and Park & Facility Rentals. All services are provided directly by the Town of Hilliard to serve the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Programs
• After School Program
• Fitness Classes
• Summer Camp
• 24 Hour Fitness Center
• Town Gymnasium
• Annex Building
• Park & Facility Rentals

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FRDAP (Florida Recreation Development Assistance Program) - Oxford Park Phase VcoreStrategic or Co-development Partner · 18 September 2025FRDAP is a Florida state program that provides funding for park development. Resolution No. 2025-13 approved the application for FRDAP funding for Oxford Street Park Phase V development, adopted September 18, 2025.
• FRDAP (Florida Recreation Development Assistance Program) - Town Hall Park Phase IIcoreStrategic or Co-development Partner · 18 September 2025FRDAP funding for Town Hall Park Phase II development approved via Resolution No. 2025-14, adopted September 18, 2025.
• FDEP (Florida Department of Environmental Protection) - FRDAP 2018 CyclecoreStrategic or Co-development Partner · 4 October 2018Multiple FRDAP grants from FDEP for park improvements including Oxford Street Park Phase IV (Resolution 2018-15) and Town Hall Park Phase I (Resolution 2018-16), adopted October 4, 2018.
• City of Guin, Alabama - Sister CityminorStrategic or Co-development Partner · 19 October 2017Resolution No. 2017-13 established a sister city relationship between Hilliard, FL and City of Guin, Alabama, adopted October 19, 2017.
• FDEP (Florida Department of Environmental Protection) - FRDAP ApplicationscoreStrategic or Co-development Partner · 6 October 2016Earlier FRDAP applications to FDEP for Oxford Street Park Phase IV (Resolution 2016-19) and Town Hall Park Phase I (Resolution 2016-18), adopted October 6, 2016.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• YMCA of Florida's First Coast: Regional YMCA affiliate providing fitness centers, youth sports, summer camp, and after-school programming across northeast Florida. Directly overlaps Hilliard's youth sports, camp, and fitness center offerings.
• City of Jacksonville Parks, Recreation and Community Services: Larger municipal recreation operator in the same northeast Florida region. Offers overlapping fitness, aquatics, sports, and community programming at materially greater scale, serving as the dominant regional incumbent.
• Planet Fitness: National low-cost fitness center chain. While not a direct municipal competitor, it represents the private-sector benchmark for 24/7 low-friction fitness access that Hilliard's 24 Hour Fitness Center is differentiated against.
• Boys & Girls Club of Northeast Florida: Non-profit youth development organization operating after-school and summer programming across the northeast Florida region. Competes with Hilliard's after-school program and summer camp for the same family demographic.

Regional players

• Town of Callahan Parks & Recreation: Small-town municipal recreation provider in neighboring Nassau County, FL. Operates on a comparable scale to Hilliard Parks & Recreation and competes for the same rural northeast Florida family demographic.

Others

• Florida Recreation and Park Association: State-level industry association representing Florida public parks and recreation agencies. Provides training, advocacy, and grant support relevant to Hilliard's FRDAP funding and operational standards.
• National Recreation and Park Association: National non-profit dedicated to advancing parks, recreation, and conservation. Relevant as the umbrella body for municipal recreation providers like Hilliard Parks & Recreation, setting industry standards and providing resources.

Direct peers

• City of Fernandina Beach Parks & Recreation: Municipal recreation department in adjacent Fernandina Beach within Nassau County, FL. Provides overlapping parks, sports, and community programming to a similar small-Florida-coast demographic.
• Nassau County Florida Parks & Recreation Department: County-level recreation department serving the same Nassau County, FL geography as Hilliard Parks & Recreation. Operates parks, sports programs, and community facilities for residents of the same regional catchment.
• St. Johns County Parks & Recreation: Nearby northeast Florida county recreation provider offering parks, sports leagues, and aquatics. Comparable municipal-style service model and funding structure to Hilliard Parks & Recreation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Town-of-Hilliard-Florida-343626522656522
• Instagraminstagram.com/townofhilliard1947
• LinkedInlinkedin.com/company/hilliard-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilliard Parks & Recreation