Hilliard Parks & Recreation
Hilliard Parks & Recreation is a municipal government department in Hilliard, Florida that delivers youth sports, after-school, summer camp, fitness programs, and public park facilities to local residents and surrounding Nassau County community members.
- Company typePrivate
- Founded-
- HeadquartersHilliard, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hilliard Parks & Recreation does
Hilliard Parks & Recreation is a department within the municipal government of the Town of Hilliard, Florida, operating from 15859 West County Road 108 in Hilliard, FL. Its mandate is to provide recreational programming and facilities to local residents and the broader Nassau County community. Core offerings include organized youth sports (basketball, flag football, gymnastics/tumbling, soccer, summer swim team, tennis, track & field, volleyball), an after-school program, a summer camp, group fitness classes, and rental-eligible venues including a 24-hour fitness center, town gymnasium, annex building, and multiple parks.
The department is structured as a non-profit municipal government entity with 1–10 reported employees. Distribution is exclusively direct-to-resident through town-owned facilities; marketing is conducted via the Town of Hilliard website (townofhilliard.com) and organic social channels (Facebook, Instagram). Program pricing is governed by municipal resolution, most recently Resolution No. 2025-05 (Parks & Recreation Programs and Fees, adopted March 20, 2025), replacing prior pricing frameworks dating to 2014–2018.
The business model is publicly funded: revenue is derived from a combination of municipal budget appropriations, program and facility fees, and state grant funding. Capital expansion is substantially supported by the Florida Recreation Development Assistance Program (FRDAP), with documented grant pursuits and awards across 2016, 2018, and 2025 for phased development of Oxford Street Park and Town Hall Park. There is no parent company, no venture capital ownership, no public listing, and no commercial customer base outside the immediate Hilliard community.
Hilliard Parks & Recreation firmographics
Firmographics- Name
- Hilliard Parks & Recreation
- Legal name
- Town of Hilliard
- Website
- https://townofhilliard.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hilliard Parks & Recreation is a municipal government department in Hilliard, Florida that delivers youth sports, after-school, summer camp, fitness programs, and public park facilities to local residents and surrounding Nassau County community members.
- Ownership category
- akta.pro rank
Hilliard Parks & Recreation industry classification
Industry- Product category
- Municipal Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industry
- Youth Adventure Camps & Summer Programs (THAAAOAB)
Keywords
Where Hilliard Parks & Recreation is headquartered
LocationHeadquarters
- HQ city
- Hilliard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hilliard Parks & Recreation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels3 records
Hilliard Parks & Recreation product offering
Product offeringCore offering
Hilliard Parks & Recreation is a municipal government department within the Town of Hilliard, Florida that operates community recreational facilities and programs. It delivers youth sports leagues (basketball, flag football, gymnastics, soccer, swim team, tennis, track & field, volleyball), an after-school program, summer camp, fitness classes, and operates facilities including a 24-hour fitness center, town gymnasium, and annex building. Services are provided to local residents of Hilliard, Florida and the surrounding Nassau County area.
Product overview
Hilliard Parks & Recreation is a municipal government department offering a unified suite of community recreational programs and facilities. The portfolio includes organized youth sports programs (Basketball, Flag Football, Gymnastics/Tumbling, Soccer, Summer Swim Team, Tennis, Track & Field, and Volleyball), an After School Program, Fitness Classes, and Summer Camp. Supporting these programs are recreational facilities including a 24 Hour Fitness Center, Town Gymnasium, Annex Building, and Park & Facility Rentals. All services are provided directly by the Town of Hilliard to serve the local community.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Sports Programs
- After School Program
- Fitness Classes
- Summer Camp
- 24 Hour Fitness Center
- Town Gymnasium
- Annex Building
- Park & Facility Rentals
Companies that use Hilliard Parks & Recreation
Customer profileSegments1 record
Ideal customer profiles1 record
Hilliard Parks & Recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hilliard Parks & Recreation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FRDAP (Florida Recreation Development Assistance Program) - Oxford Park Phase VcoreFRDAP is a Florida state program that provides funding for park development. Resolution No. 2025-13 approved the application for FRDAP funding for Oxford Street Park Phase V development, adopted September 18, 2025.
- FRDAP (Florida Recreation Development Assistance Program) - Town Hall Park Phase IIcoreFRDAP funding for Town Hall Park Phase II development approved via Resolution No. 2025-14, adopted September 18, 2025.
- FDEP (Florida Department of Environmental Protection) - FRDAP 2018 CyclecoreMultiple FRDAP grants from FDEP for park improvements including Oxford Street Park Phase IV (Resolution 2018-15) and Town Hall Park Phase I (Resolution 2018-16), adopted October 4, 2018.
- City of Guin, Alabama - Sister CityminorResolution No. 2017-13 established a sister city relationship between Hilliard, FL and City of Guin, Alabama, adopted October 19, 2017.
- FDEP (Florida Department of Environmental Protection) - FRDAP ApplicationscoreEarlier FRDAP applications to FDEP for Oxford Street Park Phase IV (Resolution 2016-19) and Town Hall Park Phase I (Resolution 2016-18), adopted October 6, 2016.
Recent moves5 records
Expansion highlights4 records
Hilliard Parks & Recreation competitors and assessment
Company assessmentBroad incumbents
- YMCA of Florida's First Coast: Regional YMCA affiliate providing fitness centers, youth sports, summer camp, and after-school programming across northeast Florida. Directly overlaps Hilliard's youth sports, camp, and fitness center offerings.
- City of Jacksonville Parks, Recreation and Community Services: Larger municipal recreation operator in the same northeast Florida region. Offers overlapping fitness, aquatics, sports, and community programming at materially greater scale, serving as the dominant regional incumbent.
- Planet Fitness: National low-cost fitness center chain. While not a direct municipal competitor, it represents the private-sector benchmark for 24/7 low-friction fitness access that Hilliard's 24 Hour Fitness Center is differentiated against.
- Boys & Girls Club of Northeast Florida: Non-profit youth development organization operating after-school and summer programming across the northeast Florida region. Competes with Hilliard's after-school program and summer camp for the same family demographic.
Regional players
- Town of Callahan Parks & Recreation: Small-town municipal recreation provider in neighboring Nassau County, FL. Operates on a comparable scale to Hilliard Parks & Recreation and competes for the same rural northeast Florida family demographic.
Others
- Florida Recreation and Park Association: State-level industry association representing Florida public parks and recreation agencies. Provides training, advocacy, and grant support relevant to Hilliard's FRDAP funding and operational standards.
- National Recreation and Park Association: National non-profit dedicated to advancing parks, recreation, and conservation. Relevant as the umbrella body for municipal recreation providers like Hilliard Parks & Recreation, setting industry standards and providing resources.
Direct peers
- City of Fernandina Beach Parks & Recreation: Municipal recreation department in adjacent Fernandina Beach within Nassau County, FL. Provides overlapping parks, sports, and community programming to a similar small-Florida-coast demographic.
- Nassau County Florida Parks & Recreation Department: County-level recreation department serving the same Nassau County, FL geography as Hilliard Parks & Recreation. Operates parks, sports programs, and community facilities for residents of the same regional catchment.
- St. Johns County Parks & Recreation: Nearby northeast Florida county recreation provider offering parks, sports leagues, and aquatics. Comparable municipal-style service model and funding structure to Hilliard Parks & Recreation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hilliard Parks & Recreation social profiles
Digital presenceHilliard Parks & Recreation compliance and trust
Trust signalCompliance1 record
Hilliard Parks & Recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilliard Parks & Recreation leadership team
Management profileNumber of profiles
Hilliard Parks & Recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilliard Parks & Recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilliard Parks & Recreation
What does Hilliard Parks & Recreation do?
Hilliard Parks & Recreation is a municipal government department within the Town of Hilliard, Florida that operates community recreational facilities and programs. It delivers youth sports leagues (basketball, flag football, gymnastics, soccer, swim team, tennis, track & field, volleyball), an after-school program, summer camp, fitness classes, and operates facilities including a 24-hour fitness center, town gymnasium, and annex building. Services are provided to local residents of Hilliard, Florida and the surrounding Nassau County area.
Is Hilliard Parks & Recreation a public or private company?
Hilliard Parks & Recreation is a private company. It is classified as state government owned and is currently operating.
When was Hilliard Parks & Recreation founded?
Hilliard Parks & Recreation was founded in -1. It employs 1 to 10 people.
Where is Hilliard Parks & Recreation based?
Hilliard Parks & Recreation is headquartered in Hilliard, United States, in the North America region.
Who are Hilliard Parks & Recreation's main competitors?
Broad incumbents on record are YMCA of Florida's First Coast, City of Jacksonville Parks, Recreation and Community Services, Planet Fitness and Boys & Girls Club of Northeast Florida. Town of Callahan Parks & Recreation is listed as a regional player. Others are Florida Recreation and Park Association and National Recreation and Park Association. Direct peers are City of Fernandina Beach Parks & Recreation, Nassau County Florida Parks & Recreation Department and St. Johns County Parks & Recreation.
Does Hilliard Parks & Recreation have an API?
No public API is recorded for Hilliard Parks & Recreation.
What industry is Hilliard Parks & Recreation in?
Hilliard Parks & Recreation's product category is Municipal Recreation Services. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of THAAAOAB, Youth Adventure Camps & Summer Programs. Its NAICS code is 71394 and its SIC code is 7990.