Greeny Aquaculture
Greeny Aquaculture, founded in 1984 in Malaysia, supplies ornamental aquatic animals and products through import, export, wholesale, and e-commerce channels, shipping to 20+ countries monthly from three bio-secure facilities spanning 25+ acres.
- Company typePrivate
- Founded1984
- HeadquartersJohor Bahru, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greeny Aquaculture does
Greeny Aquaculture is a Malaysian ornamental aquatic supplier founded in 1984, headquartered in the Johor region with operations spanning import, export, wholesale, and e-commerce channels. The company sources directly from Malaysian farms, aquatic producers, and manufacturers, holding inventory and processing capacity across three owned bio-secure facilities totaling more than 25 acres of land. It offers more than 1,000 aquatic varieties and ships approximately 20 tons of live product per month to customers in 20+ countries via a flight network anchored on three landing airports with multiple airline partnerships. Greeny holds a CITES certificate (since 2015) for exporting endangered arowana species, a Fish Quality Certificate awarded annually since 2017 for bio-security compliance, and a Department of Fisheries Malaysia Certificate of Excellence for 8 consecutive years since 2012.
The business operates on a transaction-based revenue model across four streams: export services (shipping, packaging, and documentation to international customers), import services (established 2018 for sourcing from international suppliers), arowana-specific CITES-licensed export services, and domestic wholesale e-commerce distribution via the wholly-owned subsidiary Aquamark (operational since 2019). Pricing is not publicly disclosed; export shipments require direct email-based requests for freight quotations to airports including Singapore, Kuala Lumpur, and Johor Senai. Customer acquisition is primarily word-of-mouth driven, and the company maintains leadership positions in industry bodies including Ornamental Fish International (board of advisors), Asia-Pacific Ornamental Fish Union (steering committee), and Malaysia Aquarium Fish Breeder Association (founder president). The company employs more than 50 people and operates with founder-led management, including Raymond Cheah as founder and managing director since 1984.
Greeny Aquaculture firmographics
Firmographics- Name
- Greeny Aquaculture
- Legal name
- Greeny Aquaculture
- Website
- https://greenyaquaculture.com.my
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greeny Aquaculture, founded in 1984 in Malaysia, supplies ornamental aquatic animals and products through import, export, wholesale, and e-commerce channels, shipping to 20+ countries monthly from three bio-secure facilities spanning 25+ acres.
- Ownership category
- akta.pro rank
Greeny Aquaculture industry classification
Industry- Product category
- Ornamental Aquatic Distribution
- NAICS
- Aquaculture (1125)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)
- akta.pro secondary industries
- Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN), Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)
Keywords
Where Greeny Aquaculture is headquartered
LocationHeadquarters
- HQ city
- Johor Bahru
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Greeny Aquaculture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Import Services: Sourcing directly from farms, aquatic producers and manufacturers in Malaysia, eliminating unnecessary third party costs. Suppliers can contact import department for partnership opportunities.
- Export Services: Export packaging, shipping and documentation services to customers worldwide. Provides freight cost options through multiple airport partnerships. Ships to 20+ countries on monthly basis.
- Wholesale E-commerce Distribution: E-commerce wholesale distribution to retail pet shops across Malaysia via subsidiary company Aquamark. First and currently only local distributor of wholesale live aquatic products via courier services. Operational since 2019.
- Arowana Export Services: CITES-certified shipping and export documentation services for endangered arowana species import worldwide
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Greeny Aquaculture product offering
Product offeringCore offering
Greeny Aquaculture supplies ornamental aquatic animals and products through direct sourcing from Malaysian farms, with export shipping to 20+ countries monthly using proprietary export packing techniques. The company operates three bio-secure production and quarantine facilities across more than 25 acres and distributes domestically to retail pet shops via its subsidiary Aquamark e-commerce platform, including CITES-certified arowana species.
Product overview
Greeny Aquaculture operates as a supplier and distributor of ornamental aquatic products with a platform-centered model. The core offering includes import, export, wholesale, and e-commerce services for over 1000 varieties of aquatic ornamental supplies. The company's primary digital sales channel is Aquamark, its subsidiary e-commerce platform for wholesale distribution to retail pet shops. Core services span direct sourcing from Malaysian farms, bio-secure production and quarantine facilities, CITES-certified export services for arowana species, and domestic logistics with courier partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Export Services Export packaging, shipping, and documentation services for ornamental fish and aquatic products to over 20 countries worldwide monthly, with multiple airport landing options and freight cost selections.
- Import Services Import department established in 2018 that sources aquatic products directly from farms, producers, and manufacturers in Malaysia, eliminating unnecessary third-party costs for global customers.
- Arowana Export Services CITES-certified shipping and export documentation services for endangered arowana species to importers worldwide, including proper permits and compliance.
- Aquamark E-commerce Wholesale Platform E-commerce wholesale distribution platform operated by subsidiary Aquamark, enabling Malaysian retail pet shops to purchase wholesale live ornamental aquatic products via courier services.
Quantifiable outcome
- Shipped over 2000 consignments to 30 cities across 23 countries
- +2 more outcomes
Companies that use Greeny Aquaculture
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Greeny Aquaculture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Greeny Aquaculture partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AquamarkcoreSubsidiary company managing e-commerce wholesale distribution to retail pet shops across Malaysia. Greeny leverages export packing techniques and domestic logistics infrastructure through this channel.
- Ornamental Fish International (OFI)coreMember and board of advisors at Ornamental Fish International. Industry leadership position demonstrating recognition as a leading supplier in the ornamental aquatic industry.
- Asia-Pacific Ornamental Fish Union (AOFU)coreSteering Committee Member of AOFU. Active participation in regional industry governance and standards.
- Malaysia Aquarium Fish Breeder Association (MAFBA)coreFounder President position held by company founder Raymond Cheah, establishing industry standards and governance.
- University Malaysia TerengganuminorEducational partnership for research projects. Students conduct final year research projects and thesis experimentation on premises. Also partnered for marine conservation research.
- University Tunku Abdul RahmanminorEducational partnership for graduate research projects and apprenticeship immersion programs.
- University Malaysia SabahminorEducational partnership for graduate research projects and apprenticeship immersion programs.
- University Putra MalaysiaminorEducational partnership for graduate research projects and apprenticeship immersion programs.
- Politeknik Jeli KelantanminorEducational partnership for annual apprentice immersion programs.
- Politeknik Sandakan SabahminorEducational partnership for annual apprentice immersion programs.
- University of TerengganuminorPartnership for marine conservation research and development projects.
- Domestic CouriersminorPartnerships with domestic couriers complementing in-house delivery solutions for local retail partners, ensuring timely consignments with minimal losses.
- Airline PartnersminorMultiple airline partnerships enabling flight network with 3 landing airports. Customers can select flight routes and freight cost options that work best for them.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Greeny Aquaculture competitors and assessment
Company assessmentBroad incumbents
- Cermaq: Norwegian-owned global salmon farming major with operations in Norway, Chile, and Canada. Broad incumbent in regulated aquaculture with comparable biosecurity and multi-site facility expertise, though operating at significantly larger scale in salmon rather than ornamental species.
- Mars Petcare (API/Tetra): Mars Inc.'s global pet care division owns API and Tetra — leading aquarium water care and fish food brands. Broad incumbent serving the same aquarium hobbyist end market through complementary products, representing both a competitive threat (alternative hobby spend) and a potential partnership channel.
- AquaBounty Technologies: US-listed aquaculture biotech company known for its genetically engineered AquAdvantage salmon. Broad incumbent in land-based aquaculture with comparable regulatory expertise and bio-secure facility operations, but operates at much larger scale in food fish rather than ornamental.
- Spectrum Brands Holdings (Pet Care): US-listed consumer products company whose pet care segment includes leading aquarium brands (Tetra, GloFish, Marineland). Broad incumbent serving the same end consumer (aquarium hobbyists) through pet retail channels, providing an alternative supply ecosystem to live fish that competes for hobbyist spend.
Regional players
- Blue Aqua International: Singapore-based aquaculture technology and consultancy company focused on shrimp and fish farming systems across Southeast Asia. Regional peer with overlapping aquaculture expertise and Asian distribution networks, though operating in a different aquaculture segment (shrimp/food fish) rather than ornamental.
Emerging players
- Mainstream Aquaculture: Australian barramundi (Asian sea bass) aquaculture company operating controlled-environment aquaculture production. Comparable in its focus on technology-driven controlled-environment aquaculture and bio-secure production, though operating in food fish rather than ornamental species.
Direct peers
- Qian Hu Corporation: Singapore-listed ornamental fish producer and exporter with integrated breeding, distribution, and accessory businesses across Asia. Most directly comparable peer in the region — competes with Greeny on the same ornamental fish export channels and shares a similar integrated aquaculture-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greeny Aquaculture social profiles
Digital presenceGreeny Aquaculture compliance and trust
Trust signalCompliance3 records
Greeny Aquaculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greeny Aquaculture leadership team
Management profileNumber of profiles
Profiles4 records
Greeny Aquaculture subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greeny Aquaculture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greeny Aquaculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greeny Aquaculture
What does Greeny Aquaculture do?
Greeny Aquaculture supplies ornamental aquatic animals and products through direct sourcing from Malaysian farms, with export shipping to 20+ countries monthly using proprietary export packing techniques. The company operates three bio-secure production and quarantine facilities across more than 25 acres and distributes domestically to retail pet shops via its subsidiary Aquamark e-commerce platform, including CITES-certified arowana species.
Is Greeny Aquaculture a public or private company?
Greeny Aquaculture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greeny Aquaculture founded?
Greeny Aquaculture was founded in 1984. It employs 11 to 50 people.
Where is Greeny Aquaculture based?
Greeny Aquaculture is headquartered in Johor Bahru, Malaysia, in the Asia region.
How does Greeny Aquaculture make money?
Four revenue lines are on record. Import Services are the primary driver. The others are export Services, wholesale E-commerce Distribution and arowana Export Services.
Who are Greeny Aquaculture's main competitors?
Broad incumbents on record are Cermaq, Mars Petcare (API/Tetra), AquaBounty Technologies and Spectrum Brands Holdings (Pet Care). Blue Aqua International is listed as a regional player. Mainstream Aquaculture is listed as an emerging player. Qian Hu Corporation is listed as a direct peer.
Does Greeny Aquaculture have an API?
No public API is recorded for Greeny Aquaculture.
What industry is Greeny Aquaculture in?
Greeny Aquaculture's product category is Ornamental Aquatic Distribution. Its primary akta.pro industry code is AFANADAL, Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants), with a secondary code of AFAEAAAN, Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing). Its NAICS code is 1125 and its SIC code is 200.