Cancer Active, Inc.
Cancer Active, Inc. is a nonprofit that provides free cancer education, peer support, and a digital patient portal (CAPP) for patients, survivors, and caregivers, funded through donations, sponsorships, and fundraising events in North Carolina and online.
- Company typePrivate
- Founded-
- HeadquartersBlack Mountain, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Cancer Active, Inc. does
Cancer Active, Inc. (formerly Throwing Bones) is a North Carolina-domiciled nonprofit organization founded in January 2017 by Kenny Capps, a stage-two multiple myeloma survivor and former ultramarathon runner. Headquartered in Black Mountain, NC, the organization educates and advocates for individuals living with cancer, with the stated mission of helping patients be "cancer active" through healthy and active lifestyles that improve quality of life. Its program portfolio includes the Cancer Active Patient Portal (CAPP), a working-prototype digital platform for tracking movement, sleep, nutrition, symptoms, and overall wellbeing; quarterly virtual education panels with healthcare experts; a free monthly virtual support group; a curated patient and caregiver resource directory; and the Bonehead Beats blog. The organization also runs the annual Not-a-Sprint Endurance Race in Forest City, NC, and the Long Road Live benefit concert as community fundraising vehicles.
CAPP is the most technologically substantive product. Described as a free, all-in-one working prototype, it offers comprehensive health assessments, real-time patient data tracking, a private community space for peer support, expert-curated education content, and interactive personalized recommendations and alerts aimed at enhancing treatment adherence. No public API, SDK, or AI/ML capabilities are disclosed, and integrations are not documented; the platform is positioned as patient-facing rather than clinical-facing. Distribution is omnichannel and largely free: virtual support groups and education panels reach a global audience via online registration and YouTube, while in-person endurance events and a merchandise shop anchor community engagement in Western North Carolina.
Cancer Active operates as a 501(c)(3)-style nonprofit funded through donations, fundraising events, and corporate sponsorships and partnerships (e.g., with HealthTree Foundation, Patient Power, American Cancer Society, MMRF, Myeloma Canada). All programs and CAPP access are provided at no cost to patients. The organization is governed by a board of directors that includes practicing oncologists and patient leaders, supported by an advisory board with clinical, nutritional, and social-work expertise. Revenue is not publicly disclosed and there are no announced institutional funding rounds.
Cancer Active, Inc. firmographics
Firmographics- Name
- Cancer Active, Inc.
- Legal name
- Cancer Active, Inc.
- Website
- https://www.becanceractive.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Cancer Active, Inc. is a nonprofit that provides free cancer education, peer support, and a digital patient portal (CAPP) for patients, survivors, and caregivers, funded through donations, sponsorships, and fundraising events in North Carolina and online.
- Ownership category
- akta.pro rank
Cancer Active, Inc. industry classification
Industry- Product category
- Cancer Patient Support Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Medical Oncology (HLAKAFAB), Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where Cancer Active, Inc. is headquartered
LocationHeadquarters
- HQ city
- Black Mountain
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cancer Active, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The nonprofit relies on donations and fundraising initiatives including endurance events like the Not-a-Sprint Endurance Race and benefit concerts like Long Road Live. They also seek sponsorships and donor support for Cancer Active programming.
- Corporate Partnerships and Sponsorships: The organization seeks strategic partnerships with companies aligned with improving cancer care, patient support, and patient outcomes. They are looking for connections to oncologists, researchers, potential sponsors, donors, and industry and healthcare partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Cancer Active, Inc. product offering
Product offeringCore offering
Cancer Active is a nonprofit organization that educates and advocates for individuals living with cancer to improve their quality of life through healthy, active lifestyles. It delivers its mission through a digital patient portal (CAPP), quarterly education panels with healthcare experts, monthly virtual support groups, expert-vetted resources, and community fundraising events such as the Not-a-Sprint Endurance Race. All programs and services are provided free of charge to patients and caregivers.
Product overview
Cancer Active, Inc. (formerly Throwing Bones) is a patient-focused nonprofit organization that operates as a unified ecosystem of programs supporting cancer patients through education, advocacy, and active lifestyles. The core offerings include the Cancer Active Patient Portal (CAPP), a digital health tracking platform; quarterly Education Panels featuring healthcare experts; monthly virtual Support Groups for peer connection; curated Resources spanning diagnosis through survivorship; and community events like the Not-a-Sprint Endurance Race. The organization is primarily funded through donations and operates programs nationwide with a focus on empowering patients to keep moving forward through holistic wellness approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Cancer Active Patient Portal (CAPP) A free, all-in-one digital platform and working prototype that helps cancer patients and caregivers track movement, sleep, nutrition, symptoms, and overall wellbeing. Provides comprehensive health assessments, real-time patient data tracking, a secure peer-support community space, expert-curated educational resources, and interactive personalized recommendations and alerts.
- Cancer Active Education Panels Quarterly expert-led virtual panels bringing together healthcare professionals (oncologists, nutritionists, mental health professionals), patients, and industry leaders to discuss cancer care, quality of life, and survivorship topics. Features expert insights, community support, and actionable wellness strategies.
- Cancer Active Support Group A free monthly virtual support group held on the first Thursday of each month, accessible globally via online registration. Designed to help patients and caregivers keep moving forward through peer support, shared experiences, and educational discussions on mental health, wellness, and cancer-related topics.
- Cancer Active Resources Expert-vetted tools, organizations, and programs spanning diagnosis through survivorship, including go-to organizations (American Cancer Society, HealthTree Foundation), advocacy/legal resources, care partner resources, financial assistance, and movement/nutrition guidance.
- Not-a-Sprint Endurance Race Annual fundraising endurance event featuring trail races at Montreat College in Forest City, NC, designed to raise awareness and funds for Cancer Active survivorship programs.
Quantifiable outcome
- Free digital platform for patients at no cost
- +2 more outcomes
Companies that use Cancer Active, Inc.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Cancer Active, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cancer Active, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ASCO (American Society of Clinical Oncology)coreKenny Capps attended the 2024 ASCO Annual Meeting in Chicago to seek funding for CAPP, connect with oncologists and researchers, and share Cancer Active's vision. ASCO is one of the largest oncology gatherings bringing together clinicians, researchers, and patient advocates.
- White Horse Black MountainminorWhite Horse Black Mountain hosted the Long Road Live benefit concert to support Cancer Active (then Throwing Bones). The venue has hosted multiple fundraising events for the organization since 2015.
- Camp BluebirdminorCamp Bluebird, a cancer survivorship program, has participated in Cancer Active support groups discussing quality of life care alongside medical treatment.
- Multiple Myeloma Research Foundation (MMRF)coreKenny Capps wore MMRF tank tops during his Mountains to Sea Trail run to show support. MMRF has been a key partner in the multiple myeloma community for 25 years.
- Myeloma CanadaminorDavid McConkey, a myeloma patient advocate from Myeloma Canada, ran with Kenny Capps for three days during the Mountains to Sea Trail journey. Myeloma Canada advocates for and empowers the Canadian myeloma community.
- Foot Rx AshevilleminorFoot Rx Asheville, a local shoe store, donated running shoes (size 14 Hokas) to support Kenny Capps during his 2018 Mountains to Sea Trail run.
- HealthTree FoundationcoreHealthTree Foundation is a key partner providing education and resources for blood cancer patients. Cancer Active collaborates with HealthTree on initiatives and discusses their programs in support groups. HealthTree's mission to accelerate discovery of cures for blood cancers aligns with Cancer Active's patient support focus.
- Patient PowercorePatient Power is a cancer education and advocacy organization that has featured Cancer Active founder Kenny Capps and covered topics like exercise benefits for blood cancer patients. They provide content and resources shared with the Cancer Active community.
- Montreat CollegeminorMontreat College hosts the annual Not-a-Sprint Endurance Race benefiting Cancer Active. The 5th annual event is scheduled for September 2026 in Forest City, NC.
- American Cancer SocietycoreListed as a go-to organization in Cancer Active's resource directory. American Cancer Society is a leading cancer-fighting organization with advocacy, research, and patient support programs.
- Livestrong at YMCAminorReferenced in Cancer Active's movement resources as a cancer survivorship program partnering with the LIVE**STRONG** Foundation through the YMCA.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Cancer Active, Inc. competitors and assessment
Company assessmentDirect peers
- HealthTree Foundation: A blood-cancer-focused nonprofit providing patient education, resources, and a digital platform for multiple myeloma patients. HealthTree is a core strategic partner of Cancer Active and offers directly comparable programs (education, community, digital tools) for an overlapping patient population.
- Patient Power: A cancer education and advocacy organization that produces expert-led video content for patients. Patient Power is a core partner that has featured Cancer Active's founder and shares content into the same cancer patient community.
- Cancer Support Community: A national nonprofit providing free support groups, educational workshops, and resources to cancer patients and caregivers. CSC is a directly comparable peer given Cancer Active's monthly virtual support groups and education panels serving the same patient population.
Broad incumbents
- American Cancer Society: The largest US cancer-focused nonprofit, providing advocacy, research funding, and patient support programs across all cancer types. It appears in Cancer Active's resource directory and represents the broad incumbent in the same space.
- Multiple Myeloma Research Foundation (MMRF): A leading multiple myeloma-specific nonprofit funding research and supporting patients for over 25 years. MMRF is a core partner of Cancer Active and the dominant incumbent in the founder's specific disease community.
- Livestrong (Livestrong at YMCA): A well-known cancer survivorship nonprofit, with the Livestrong at YMCA program providing physical activity and wellness support to survivors. It is referenced in Cancer Active's movement resources and offers directly comparable lifestyle-wellness programming for cancer survivors.
Emerging players
- Stupid Cancer: A nonprofit focused on young adult cancer patients, offering community, education, and advocacy programs. Stupid Cancer overlaps with Cancer Active's mission of supporting patients through peer connection and education, though it targets a different age segment.
- Triage Cancer: A national nonprofit providing education on the legal, financial, and practical issues faced by cancer patients. It is comparable to Cancer Active's resource curation across diagnosis through survivorship, though it specializes in the legal/financial subdomain.
Regional players
- Myeloma Canada: The leading Canadian multiple myeloma patient advocacy organization. Myeloma Canada is a strategic partner of Cancer Active's founder and is directly comparable in disease focus but operates in a different geography (Canada vs. US).
Others
- Camp Kesem: A nonprofit supporting children and families affected by a parent's cancer through free summer camps and community programs. It is thematically adjacent to Cancer Active's caregiver and survivorship support mission and shares the nonprofit, community-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cancer Active, Inc. social profiles
Digital presenceCancer Active, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cancer Active, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Cancer Active, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cancer Active, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cancer Active, Inc.
What does Cancer Active, Inc. do?
Cancer Active is a nonprofit organization that educates and advocates for individuals living with cancer to improve their quality of life through healthy, active lifestyles. It delivers its mission through a digital patient portal (CAPP), quarterly education panels with healthcare experts, monthly virtual support groups, expert-vetted resources, and community fundraising events such as the Not-a-Sprint Endurance Race. All programs and services are provided free of charge to patients and caregivers.
Is Cancer Active, Inc. a public or private company?
Cancer Active, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cancer Active, Inc. founded?
Cancer Active, Inc. was founded in -1.
Where is Cancer Active, Inc. based?
Cancer Active, Inc. is headquartered in Black Mountain, United States, in the North America region.
How does Cancer Active, Inc. make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships and Sponsorships.
Who are Cancer Active, Inc.'s main competitors?
Direct peers on record are HealthTree Foundation, Patient Power and Cancer Support Community. Broad incumbents are American Cancer Society, Multiple Myeloma Research Foundation (MMRF) and Livestrong (Livestrong at YMCA). Emerging players are Stupid Cancer and Triage Cancer. Myeloma Canada is listed as a regional player. Camp Kesem is listed as an others.
Does Cancer Active, Inc. have an API?
No public API is recorded for Cancer Active, Inc..
What industry is Cancer Active, Inc. in?
Cancer Active, Inc.'s product category is Cancer Patient Support Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of HLAKAFAB, Medical Oncology. Its NAICS code is 624190 and its SIC code is 8000.