Green Asset Exchange

What Green Asset Exchange does

Green Asset Exchange, legally Eden Exchange Proprietary Limited and headquartered in Johannesburg, operates a digital marketplace for trading environmental assets in South Africa and selected African markets. The company lists South African Carbon Tax Credits (verifiable under the Carbon Offset Administration System from Verra, Gold Standard, or CDM-registered projects), Renewable Energy Certificates (RECs), and Global Voluntary Carbon Credits. Three product pillars form the offering: the GAE Marketplace for peer-to-peer trading with third-party escrow settlement, GAE Connect — a white-label environmental registry infrastructure launched in September 2025 that supports direct issuance, full lifecycle traceability, governance integration, and time-stamped RECs developed with zaRECs — and the GAE Solar Platform / Group Solar Project for aggregating distributed commercial and industrial solar systems into a single tradable carbon credit portfolio.

Revenue derives from a small, standardized brokerage fee charged to buyers on each transaction; sellers list and trade at zero cost under a freemium model. Specific fee levels are not publicly disclosed. Go-to-market combines product-led growth on the self-serve marketplace (app.greenassetexchange.com) with an enterprise field-sales motion for complex transactions, project developers, and GAE Connect deployments. Distribution also leverages content marketing, earned media (CNBC Africa, ESI Africa, Vuka, African Insider), and organic social channels.

Target customers include South African corporates seeking to offset 5–10% of their Carbon Tax liability under COAS, voluntary carbon buyers pursuing ESG and net-zero goals, RECs buyers addressing Scope 2 emissions, project developers (solar, reforestation, waste management, biochar, sustainable agriculture) monetizing verified assets, and a secondary segment of international voluntary market participants sourcing African credits. The platform is bootstrapped with no disclosed external funding, operates with 1–10 employees, and maintains strategic partnerships with zaRECs, Assidium Registry, Credible Carbon, Verra, Gold Standard, IES, and NetZero to broaden supply and registry coverage.

Name

Green Asset Exchange

Legal name

Eden Exchange Proprietary Limited

Website

https://www.greenassetexchange.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Asset Exchange is a South African digital marketplace enabling trading of Carbon Tax Credits, Renewable Energy Certificates, and voluntary carbon credits, serving South African corporates, project developers, and voluntary buyers across Africa.

Ownership category

akta.pro rank

Product category

Environmental Asset Exchange / Carbon Credit Trading Platform

NAICS

Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Carbon Exchanges & Trading Venues (Spot, forward, auction platforms) (EUABAAAB)

akta.pro secondary industries

REC/GO Trading Platforms & Exchanges (EUAMAKAD), Unbundled Renewable Attributes Trading (Standalone EACs) (EUAGAFAF), Carbon Registries & Issuance Platforms (Project/credit lifecycle, serials, issuance, retirement) (EUABAAAA), Carbon Credit Brokerage & Trading (Spot, Forward, Structured Products) (EUABADAB)

Keywords

• Carbon credit exchange
• Renewable energy certificates
• Environmental asset trading
• Carbon market platform
• Green asset registry

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Buyer Brokerage Fees: Green Asset Exchange charges buyers a small, standardized brokerage fee on each transaction. Acts as reliable intermediary ensuring green assets are securely transferred before payment is released to seller.
2. Seller Platform Access: Platform is completely free for sellers to use with no charges for listing or selling assets. Zero cost model to facilitate capital flow to green asset producers and remove barriers for project developers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Green Asset Exchange operates an online marketplace platform for trading carbon credits, Renewable Energy Certificates (RECs), and other environmental assets in South Africa and across Africa. The platform connects buyers and sellers for transparent, secure trading with third-party escrow services, and provides dedicated support services to green-asset project developers to help their projects reach tradable status. Core offerings include the GAE Marketplace, the GAE Connect registry platform with white-label deployment capability, and supporting services for project development and solar data capture.

Product overview

Green Asset Exchange operates a platform-plus-services model consisting of three core product pillars: (1) GAE Marketplace, the primary trading platform for buying and selling green assets; (2) GAE Connect, a white-label environmental registry infrastructure for asset issuance, tracking, and trading; and (3) three distinct asset types available for trade — South African Tax Carbon Credits (compliance market), Renewable Energy Certificates (RECs), and Global Voluntary Carbon Credits (international market). Supporting modules include the GAE Solar Platform for solar project data collection, the Group Solar Project for aggregating distributed solar assets, and Project Development Services for connecting developers with financing and registries. The platform also features a partnership with Credible Carbon registry expanding access to high-quality voluntary carbon credits.

Differentiator

Problem solved

Functional benefit

Brands

• GAE Connect: A modern, secure, and fully auditable registry designed for direct issuance, transparent governance, and seamless integration with market and regulatory systems for green assets.
• GAE Solar Platform
• GAE Marketplace

Products and services

• GAE Marketplace Online marketplace platform for trading green assets including South African Carbon Tax Credits, Renewable Energy Certificates (RECs), and Global Voluntary Carbon Credits. Connects buyers and sellers for transparent, secure trading with third-party escrow services and dedicated customer support.
• GAE Connect Next-generation, secure, and fully auditable environmental registry platform for direct issuance, transparent governance, and seamless integration with market and regulatory systems. Operates as stand-alone registry or third-party layer for existing registries, with white-label deployment capability for governments, standards bodies, and compliance systems. Features Africa's first time-stamped RECs with hourly renewable energy matching.
• GAE Solar Platform Purpose-built data capturing platform for the Group Solar Project, allowing commercial and industrial solar producers in South Africa to securely submit system details and project data to determine carbon credit eligibility under approved methodologies. Aggregates distributed solar assets into a verifiable portfolio for certified carbon credit generation.
• Group Solar Project Program that aggregates distributed commercial and industrial solar systems across South Africa into a single, verifiable portfolio. Through rigorous auditing and carbon accounting, each participant's renewable generation is converted into certified carbon credits. Supports national decarbonization goals and enables measurable corporate climate action.
• Project Development Services End-to-end support for green asset project developers including navigating carbon financing mechanisms, connecting with carbon developers and consultants, assisting with feasibility assessments, and providing access to a growing base of sustainability investors globally.
• South African Tax Carbon Credits Compliance market carbon credits for South African Carbon Tax offsetting. Companies can offset 5-10% of their carbon tax liability using credits verified under COAS (Carbon Offset Administration System), sourced from Verra, Gold Standard, or Clean Development Mechanism (CDM) registered projects. Each credit represents one tonne of CO2 emissions.
• Renewable Energy Certificates (RECs) Tradable certificates representing environmental and renewable attributes associated with 1 MWh of electricity generated from renewable sources. RECs enable buyers to claim renewable energy usage, offset Scope 2 emissions, and support national grid decarbonization. Must be produced and retired in the same geographical region.
• Global Voluntary Carbon Credits Voluntary carbon credits representing one metric ton of CO2 emissions reduced or removed. Purchased voluntarily by individuals, companies, and organizations for ESG reporting, net-zero targets, and climate action without legal compliance requirements. Can be traded internationally across markets.

Quantifiable outcome

• Companies can offset 5-10% of carbon tax liability with eligible credits
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Credible CarboncoreStrategic or Co-development Partner · 23 January 2026Partnership with Credible Carbon, one of South Africa's longest-established voluntary carbon registries established in 2008. Expands GAE's network of trusted registries providing access to high-quality voluntary carbon credits. Credible Carbon ensures at least 60%, average 80% of carbon revenues flow directly to project beneficiaries.
• zaRECscoreTechnology or IntegrationStrategic partnership with zaRECs (South African RECs registry) for time-stamped RECs. zaRECs issues and oversees all certificates stored in secure cloud environment with GDPR-compliant privacy protocols. Enables real-time energy matching with hourly timestamps showing exactly when renewable electricity was generated.
• Assidium RegistrycoreTechnology or IntegrationPartnership with Assidium Registry for GAE Connect infrastructure. Provides environmental attribute infrastructure supporting issuance, tracking, and trading of green assets with full audit trails.
• IES (Integrated Energy Solutions)minorStrategic or Co-development PartnerPartner organization shown in trusted partners section. Nature of partnership not fully detailed in available content.
• NetZerominorStrategic or Co-development PartnerPartner organization shown in trusted partners section. Nature of partnership not fully detailed in available content.
• VerracoreTechnology or IntegrationVerra is the registry standard for South African Carbon Tax compliant credits. Carbon credits must originate from Verra, Gold Standard, or UNFCC Clean Development Mechanism to qualify within SA Compliance Tax Market.
• Gold StandardcoreTechnology or IntegrationGold Standard is one of the approved registry standards for South African Carbon Tax compliant credits. Projects must be registered with Gold Standard to qualify for COAS offsetting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AirCarbon Exchange: Operates a global exchange for trading voluntary carbon credits and offsets across multiple registries. Directly comparable as a carbon trading venue serving buyers and sellers with similar transaction-based revenue model.
• Climate Impact X: Singapore-based carbon exchange offering spot and futures contracts on voluntary carbon credits. Directly comparable as a digital carbon trading platform serving corporate buyers with verified credits.
• Carbonplace: Digital carbon credit marketplace founded by major energy traders to facilitate trading of voluntary carbon credits. Comparable as an exchange infrastructure provider for green asset transactions.

Broad incumbents

• Verra: Operates the Verified Carbon Standard (VCS), the world's largest voluntary carbon credit program. Comparable as the foundational registry infrastructure that GAE Connect partners with for asset issuance.
• Gold Standard: Established carbon credit standard and registry for climate and sustainable development projects. Comparable as a registry standard that underpins the compliance and voluntary credits traded on GAE.
• South Pole Group: Major carbon credit developer and solutions provider with trading, advisory, and project development capabilities. Comparable as a vertically integrated carbon market player spanning project development through credit sales.

Emerging players

• Pachama: Marketplace connecting buyers to high-quality carbon credits from forestry and nature-based projects using AI and satellite monitoring. Comparable as a digital marketplace for verified carbon credits serving corporate ESG buyers.
• Cloverly: Carbon credits API and marketplace platform enabling businesses to integrate carbon offsetting into their products. Comparable as a digital infrastructure layer facilitating carbon credit transactions for developers and enterprises.

Regional players

• Credible Carbon: South Africa's longest-established voluntary carbon registry, founded in 2008. Directly comparable as a regional registry partner and source of high-quality African voluntary credits on the GAE platform.
• zaRECs: South African RECs registry issuing and overseeing renewable energy certificates. Directly comparable as the regional REC registry that GAE partners with for time-stamped REC issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Asset Exchange