Greenleaf Landscaping

What Greenleaf Landscaping does

Greenleaf Landscaping is a privately held, full-service landscaping company founded in 1989 and headquartered in Greenwood, Indiana. The firm provides landscape design, installation, and ongoing maintenance for residential and commercial clients across nine Central Indiana communities, including Greenwood, Indianapolis, Franklin, and several Johnson County suburbs. Its service portfolio spans softscape elements (plants, gardens, turf) and hardscape features (paver patios, retaining walls, outdoor kitchens, fire pits, water features, landscape lighting, and irrigation systems), with seasonal add-ons such as snow removal and salt application.

The business operates on a dual revenue model: project-based design and build work priced via custom bids with upfront approximate costs, and recurring lawn, tree, and shrub maintenance billed in equal monthly installments. Go-to-market is sales-led via direct phone and email contact, supported by an Arborgold/ArborSite-integrated website with web-to-lead forms, a customer portal, and ConvergePay online payments. The company maintains industry accreditations with INLA, OISC, CHMA/CMHA, and ISA, and holds supplier relationships with Belgard and Unilock for hardscape materials. Core technology is limited to standard CRM and website platforms; no proprietary technology, AI/ML capabilities, patents, or external funding are disclosed. Ownership is private and operator-controlled, with no evidence of institutional investors, M&A activity, or parent entities.

Name

Greenleaf Landscaping

Legal name

Greenleaf Landscaping

Website

https://greenleaflandscapeinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenleaf Landscaping is a privately held, full-service landscaping company founded in 1989 in Greenwood, Indiana, providing landscape design, installation, and recurring maintenance services to residential and commercial clients across nine Central Indiana communities.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industries

Residential Landscaping & Lawn Care (BPABADAB), Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Landscape design services
• Hardscape installation
• Lawn maintenance services
• Irrigation system services
• Tree and shrub care

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Design & Build Services: Custom project-based services including landscape design, installation of softscape and hardscape elements. Projects range from residential backyard transformations to commercial property improvements. Pricing is custom based on scope of work with upfront approximate costs provided.
2. Lawn, Tree & Shrub Maintenance Services: Recurring maintenance services including lawn mowing, trimming, tree and shrub care, landscape bed maintenance, turf fertilization, weed control, irrigation monitoring. Can be billed on equal monthly installments or as work is performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greenleaf Landscaping provides professional landscape design, installation, and maintenance services for residential and commercial properties in Central Indiana. The company offers two primary service lines: a project-based Landscaping Design & Build service covering softscape and hardscape elements, and a recurring Lawn, Tree & Shrub Maintenance service. Founded in 1989, the firm serves nine communities including Greenwood, Indianapolis, and Franklin with custom-scoped projects and ongoing property care.

Product overview

Greenleaf Landscaping operates as a service-based landscaping company offering two primary service lines: Landscaping Design & Build and Lawn, Tree & Shrub Maintenance. The Landscaping Design & Build service encompasses the full project lifecycle from design consultation through installation, covering softscape elements (plants, gardens), hardscape features (patios, walls, outdoor kitchens, fire pits, water features, lighting, irrigation), and specialized installations. The Lawn, Tree & Shrub Maintenance service provides ongoing property care including mowing, trimming, pruning, mulching, fertilization, weed control, aeration, irrigation management, and seasonal services. Together, these services address both project-based landscape creation and recurring property maintenance needs for residential and commercial clients across Central Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Design & Build Comprehensive landscape design and installation service covering all phases of softscape and hardscape projects, from initial consultation through final installation. Includes site analysis, conceptual layout creation, design presentation, contract execution, and professional installation for residential and commercial clients.
• Lawn, Tree & Shrub Maintenance Ongoing maintenance services for residential and commercial properties including lawn mowing, trimming, edging, tree and shrub pruning, mulching, bed maintenance, fertilization, weed control, irrigation management, and seasonal clean-ups. Billed on equal monthly installments or as work is performed.
• Turf Fertilization and Weed Control Professional turf care service including fertilization programs, weed control, and disease/pest management, performed under Office of Indiana State Chemist accreditation.
• Snow Removal and Salt Application Winter maintenance service including snow removal and salt application for safe access to residential and commercial properties.

Quantifiable outcome

• 1-year warranty on plantings, 4-year warranty on hardscape installations

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Indiana Nursery and Landscape AssociationminorOthersProfessional industry membership demonstrating commitment to landscaping industry standards and professional development.
• Indiana Nursery and Landscaping AssociationminorOthersRegional industry association membership supporting industry best practices and networking.
• Office of Indiana State ChemistminorOthersAccreditation for proper handling and application of chemicals in landscaping operations (turf fertilizers, weed control products).
• Certified Hardscape Masonry AssociationminorOthersCertification partnership for hardscape masonry installation standards.
• International Society of ArboricultureminorOthersProfessional certification body for arborists and tree care professionals.
• ArborSitecoreTechnology or IntegrationWebsite platform partnership providing SEO-optimized instant website solution for landscaping businesses. Integrates with Arborgold for seamless web-to-lead functionality and customer management.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ruppert Landscape: Ruppert is a large Mid-Atlantic and Southeast landscape construction and management firm serving commercial and residential clients. Comparable as a regional full-service design/build and maintenance operator.
• Bartlett Tree Experts: Bartlett is a national residential and commercial tree and shrub care specialist with ISA-certified arborists. Its tree-care emphasis overlaps directly with Greenleaf's ISA-certified tree and shrub maintenance service.
• Davey Tree Expert Company: Davey Tree is the largest North American tree care company, also offering residential and commercial landscape services. Greenleaf's ISA-certified arborist work and tree/shrub care overlap with Davey's core capabilities.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping and snow services provider, offering full design, build, and maintenance. It is a broad incumbent reference point for scaling commercial landscape services like Greenleaf's offering.
• SavATree: SavATree provides residential and commercial tree, lawn, and plant health care across the U.S. Its integrated tree-and-lawn maintenance model closely mirrors Greenleaf's combined maintenance service line.
• Yellowstone Landscape: Yellowstone is a multi-region commercial landscape maintenance and installation provider. Its commercial-focused operating model parallels Greenleaf's commercial service line and recurring maintenance contracts.
• TruGreen: TruGreen is the dominant national residential lawn care (fertilization, weed control, aeration) brand. Greenleaf's turf care and maintenance services overlap directly with TruGreen's core residential offering.

Direct peers

• Level Green Landscaping: Level Green is a Mid-Atlantic commercial landscape maintenance and enhancement firm. Comparable as a similarly sized regional full-service peer focused on maintenance contracts and design/build work.
• Mainscape: Mainscape is a U.S. commercial-focused landscape services provider offering maintenance, design/build, and snow removal. Most comparable as a direct peer in service mix and customer type to Greenleaf's commercial book.
• Mariani Landscape: Mariani is a high-end residential landscape design/build and maintenance firm. Its premium residential hardscape and master-plan orientation is a close analog to Greenleaf's design/build and warranty-backed offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenleaf-landscape-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaf Landscaping